New Features: Internal Links & Index Count

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Hello Fellow Samurai,

Today, I want to share with you 2 NEW Features that we’ve just added to Market Samurai’s SEO Competition analysis module.

With these new tools, you can conduct even more in-depth, and more powerful SEO analysis.

NEW FEATURE: Internal Backlink Counts

Backlinks remain one of the most important factors for increasing the rankings of a webpage in search engine results pages. They are like “votes” from other webpages – the more “votes” (or links) a web-page receives, the more authority it has, and the higher it will rise in the search engines.

Previously, Market Samurai’s SEO Matrix (in the SEO Competition module) would look at backlinks from external, 3rd party web-sites.

Now, Market Samurai gives you the ability to analyze backlinks to a web-page, from other web-pages within the same web-site.

This is valuable because, when it comes to SEO Analysis, there are three BIG reasons to pay attention to internal links:

1. Transfer of Authority

Internal links can be used to transfer search engine authority between pages on the one web-site.

This transfer of authority, from other pages on the same web-site to a web-page, can help that web-page to rank better in the search engines.

This means a web-page that has a LOT of internal links is much more likely to rank well – particularly if those internal links are coming from prominent, high-authority web-pages from within the web-site.

2. Keyword Relevance

Because site-owners can choose the link text on an internal link, often the link text on internal links is a lot better optimised.

This means internal links can be an important factor in determining the keyword relevance of a page.

3. Web 2.0 Site Links

In the case of web 2.0 sites that allow users the opportunity to set up mini-sites within a larger web-site – all links between these mini-sites will appear as “internal links”.

For example, if you had a popular Squidoo lens, any other Squidoo lenses linking to your Squidoo lens would show up as internal links.

This means internal link counts can be an important way to check the authority of web 2.0 sites.

How to Analyze Internal Backlinks

Just like with external backlinks if you’re conducting SEO Competition analysis inside Market Samurai, you want to compete against web-pages that have as FEW internal backlinks as possible.

This is because pages with few internal backlinks will be the easiest to beat.

NEW FEATURE: Index Count

This second feature is also part of the SEO Competition module.

It’s a new column called “Index Count” that shows the number of pages from that web-site that are known to Google.

This is an important factor in measuring the performance of a site.

The number of pages indexed indicates how much attention Google pays to a web-site. Usually – the higher the figure is, the more attention Google is paying to the web-site, and the more valuable Google perceives the web-site to be.

(In fact, if you run a large web-site, and you notice that your “Index Count” is dropping – then usually your search rankings will be dropping too.)

How To Access These New Features

If you already own the full-version of Market Samurai, these new features are available for you to keep. (Yes, this update is completely free)

If not, then you can get access to these tools by upgrading your copy of Market Samurai here. The cost is $149 (currently, with no ongoing fees) and gives you updates to a lot of neat updates – like the ones we’ve released today!

Once you have access to the SEO Competition module in your full-version copy of Market Samurai – open the SEO Competition module, and ensure the “BLP” (Page Backlinks) and “IC” (Index Count) columns are selected. Then press Generate Results.

By default, Market Samurai shows the external links for a website; you can use the drop down just above the table (marked in the screenshot below) to select one of two other options: “Internal”, the number of internal links to a website, and “Total”, the total numbers of links, including internal and external links.

Internal backlinks in Market Samurai

The index count is shown as its own column, IC:

You will notice that, for both features, we have made the results clickable – so that you can click on any “Index Count” or “Page Backlinks” numbers to visit the raw data source for yourself.


Michael Bertolacci is one of several superstar programming geniuses responsible for creating the features that you enjoy inside Market Samurai.

Michael has written 3 post(s) for Noble Samurai

85 Responses to “New Features: Internal Links & Index Count”

  1. Once again you guys keeping adding value to what is already the market leader by a country mile. I will continue to recommend you to my students. Well done and thanks again.

  2. Now we are just missing a page to upload bulk custom URLS to run through that module. I would be good to check all your sites for PR, index count, links, ETC.

  3. It is awesome to see new features going into the product all the time. So many other companies let their product go stagnent.


  4. You guys continue to amaze me.
    well done.

  5. Can you make this a little more useful?

    In the rank tracker add:-

    Indexed pages over time
    Indexed pages over time using /* (or AOL)

    Ability to define a number of “internal” domains – some competitors might run multiple huge sister sites that totally drown out other link partners in their backlink counts and don’t necessarily factor hugely in overall rankings.

  6. Thanks for these essential new pieces of the seo puzzle.

  7. Oh – one more thing

    In the rank tracker please filter out shopping results and other Universal results, or make that an option.

    I have had a number of people using MS come to me in recent weeks complaining about their rankings changing, and it was shopping results appearing above their natural listings.

  8. You guys continue to over deliver! I have yet to see a product that combines ease of use and support as Market Samurai! Keep it up

  9. This is great to see. I wondered about this a few weeks ago, because I know that internal linking structure is important.

    Having said that, I wonder how effective internal linking structure will be in light of what I heard that happened this past June: at some SEO event (I think it’s called SMX), a Google rep apparently said something to the effect that Page Rank (particularly the nofollow attribute) just…”evaporates,” or something like that.

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  11. What if your website is a 1 page sales letter?

    Would having a low IC hurt you then? I don’t want to create more webpages when it could distract my visitor from my offering.

  12. Those internal links to a web page do help. You keep making analysis with MS better and better. Thanks

  13. You guys are great! Thanks for the update to your brilliant software. Clickable results let you dig as deep as you want to.

  14. I use Market Samurai every day. It is my number one weapon because you guys are constantly improving it…

  15. I really have to thanks you. The IC allowed me to check out a competitor the other day. We over took him for #1 and he retaliated by using a mirror site and creating anchor specific back links to get back to #1. I am now deciding if I should report him to google. The ranking change came because he used his own internal links to drive up his anchor specific term. The ability to see his internal back links sky rocket alerted me to this fact. Thanks

  16. I program is the best out there. I glad I purchased it. I am ranking on the first page for all my targetted keywords and more thanks,

  17. I have not used Market Samurai but after all the good reports I think I will try it for sure.Thanks for the good information.

  18. Great. Thanks for sharing. I am upgrading right now. Keep it up.

  19. There are some pretty guys on the WF that “share” PR5+ sites they’ve found useful for adding backlinks to their site by leaving a comment.

    With this new feature, is it correct to assume that after updating the SEO module and listing the PR (4+) that these (internal pages) would be good candidates to “leave a comment” if the comment were notable and relevant to the site?

  20. Wow, very impressive! You guys keep rolling out the extra goodies! Noble Samurai is one impressive SEO tool!

  21. I love the snow, nice touch. Merry Christmas!

  22. looks good – can not wait to try


  23. I bought Market Samurai early and have watched it’s feature list grow and grow. This is another great update, thanks a million.

  24. Just when I thought Market Samurai is awesome you come up with even more surprises. You have shown me things I didn’t realize was possible. Everyday now I am working more productive at my online business.

  25. If you guys for kicks are out to produce the most value added seo tool ever, then not only have you succeeded, you have also achieved a dedicated and loyal following that others in your game would do well to emulate.

    Thanks guys.

  26. erful, awesome. These added tools will make seo a lot better and faster. At last I am able to improve my sites. Keep up the good work.

  27. Way to go guys.

    A couple of things that would really help moving forward, if you have a wish-list …

    1 – The ability to produce those SEO stats for our own domains.
    2 – A breakdown of how many unique sites generate the BLP figure.

    Keep up the good work :D

    hris replied:

    Scratch Point 1 – I’m an idiot – I’ve owned MS for months and onlky just noticed the Add URL on the SEO page – doh!!!

    But point 2 is still valid ;)

  28. I’ve noticed these latest two features since I updated and have been studying them. I can see where they will be very advantageous to me. Thanks for developing a top notch program.

  29. You keep on amazing me with great new very usefull stuff. what a tool.

  30. additional features are great, but i am a little confused with all the backlnks terminology. Might be useful to have an idiots guide on the various terms!

    mark replied:

    external backlinks – links from other sites
    internal backlinks – links from other pages on the same site.

  31. To be honest, I got rid of all the possible SEO software I had installed on my PC and invested in Market Samurai – It has everything an internet marketer need to succeed and make money online. I really appreciate your efforts. For this price this is a no brainer!


  32. Hi Mike,

    thank you for the new features, as this is an awesome tool to use. Keep up the great improvements.

    Kind regards & good health,

    Darren C.

  33. You always manage to out do yourselves a MS, well done and I look forward to future improvments

  34. Thinking about getting this, was recomended from the warrior forums

  35. 35
    On December 22nd, 2009 at 8:05 am
    Jean-Philippe Bersier said:

    You guys are amazing!

    MS is one of the most potent and valuable tool I own. And your blog posts are always helpful, to the point and enriching.

    I am extremely happy to have and use a copy of your software. Looking forward to your next posts with anticipation.

    Thanks again,

  36. Hey Guys,
    You guys are the greatest. I have been with you since the beta days and you just keep gettin betta and betta.

  37. Not bad, guys. Not bad at all!

    That just adds more relevance to this great tool you created.

  38. brilliant updates AGAIN. market samurai is the best allround software on the market today….


  39. Great new features thanks..Sam

  40. Hi Guys,

    Just wanted to add my scincere thanks to the long list. I bought MS a while ago and use it daily to keep track of clients’ sites and work out how to beat their competitors.

    It’s fantastic value for money and I couldn’t do without it. The fact that you keep adding excellent new features shows just how a product really should be marketed and supported.

    Thanks again and keep up the excellent work.


  41. The snow is a nice Christmas touch, but is it me or does it slow down performance (I’ve noticed it takes a little longer now). However, the continuous improvements made on this product makes me SOOO happy I didn’t go with a competitor… Great work guys, your DOJO vids are much appreciated too!

  42. Very nice guys! I’m really loving this tool.

  43. Nice guys, love the tool. But what are you going to do for an encore??? lol happy holidays! :)

  44. This is great software! Consistent upgrades, supported by well thought out training videos, place Market Samurai in a position the competition can only dream about.


  45. I haven’t had the chance to use the new tools, but I would like to say that Noble Samurai has turned out to be the best investment I have ever made for a product online! And thanks for everything that all of you have been doing to help us all. Your video tutorials are wonderful, without them I would have been lost. So thanks again and I’m off the check out the newest tools from, what I feel to be one of the best over delivering companies on the web!

    Sincerely William Kayser

  46. You guys just keep on doing it better and better. Thanks for the awesome program.

  47. What an awesome update and so timely. Web 2.0 links are very important to get PR up and rank higher on Google. I just made a detailed tutorial on how to do this on my blog:

    I am ranked #1 on my personal branding blog for my name “Brian Wong”. It is an extremely challenging keyword as I have the second most common surname “wong”! But its possible with web 2.o “do follow” backlinks.

  48. Hi Guys

    Once again you have outdone yourselves. You continue to amaze me with what you provide. Market Samurai is definitely one of the best investments I have ever made.


  49. WOW thanks man for the upgreat! and when I open my market samurai there is a new animation there!! really cool future!!

  50. You guys awesome. Thanks for all efforts you’ve done.

  51. Would it be possible for Anthony to make a video on these new features?

  52. A great program just keeps getting better.

    Well done guys, keep up the good work.

  53. I use the PR Analysis feature to “stalk” my competition. For example, I’ll start a project using http://www.—.com as a keyword and using PR Analysis, I see what blogs , forums etc the competitor is posting on. I then post there as well. :-)

  54. Guys this is really great.

    I think i get more use out of your software than almost anything else lately.

    Any chance we can have an option to show internal links in a column by itself eg. so we can see internal and external at the same time.

    big thanks.

  55. Your team and products are some of the best in the industry for keyword research! Happy Holidays!

    All the best,

    Jim Jinright

  56. Awsome! Looks like excellent new features!

  57. 57

    Awesome! Another thing we don’t have to do manually anymore.

    We’re so used to Market Samurai now that we get annoyed when fetching results takes some time..

    When I notice myself getting annoyed, I force myself to think back to the old days where we would sit down with pen and paper for hours and a bunch of buggy tools and check each SE competitor manually.. ;)

  58. Will your next product be make your website, unresearchable to Market Samurai…. We have no secrets left!

  59. Mike,

    Thanks for the updates. I thought last month’s new training materials were a great addition and this goes a step further.

    Any plans to improve the reports which are exported to Excel?

  60. Great feature guys, thanks.

    I’m assuming I can check the performance of my own website by entering my domain into the box on the SEO competition page. This is a great help.


  61. These additions to the software are amazing. They take a lot of the monotony and drudgery out of jumping into a keyword market. Now instead of guessing you can get a pretty complete picture of how well your competition is seo’d before jumping in and doing any work!

  62. This is another great update, Thanks and keep up the excellent work.

  63. Its good to see that the extra functionality is being added for no extra cost – thanks.

  64. Thanks for the update

  65. This is great stuff! Thank you for the updates!

  66. You guys have made the best IM software tool that much better! Continue the hard work, it is very appreciated!

  67. I can’t for the life of me understand why there are still people out there emailing me to buy other inferior seo products.

    Are they living under a rock?

  68. 68

    Thanks for these essential new pieces of the SEO puzzle.
    “Merry Christmas and Happy New Year!”

  69. Thanks for the two new features! I just recently upgraded to the paid version… This has been a very valuable tool!

    Can’t wait for the new adwords feature!!


    Steven replied:

    Just wanted to add the snow is NICE!

  70. Hi Anthony , as usual you have given us more in depth relevant info on keyword research, thank-you. I would like to know if you have any advice for a new marketer this year. I entered into the 30dc this past fall and created a niche site that may be to competitive. It is the site for drop ship entered above and I am an affiliate with a clickbank product. No sales yet, any advice what area to focus on to optimize my site or if I should focus on other endeavors. I value your input, not sucking up here, I enjoyed your videos in the 30dc the most for your clear easy to understand presentation, thanks again.
    P.S. Any idea when the Adwords pay per click tool will be available?

  71. 71
    On January 5th, 2010 at 3:13 am
    Bill Rudosky said:

    I’m a bit confused as to how these functions are going to help me “find easy niches”, as the email I received put it. Yes, I love the program too (blush) but I don’t get this…

  72. I can’t find where to update these new features . Can you advise me please

    Bill Warr

    Noble Samurai replied:

    These features will be available once you update. If you haven’t got updates turned on then go File -> Setting-> Updates and make sure the check box is checked.

  73. I think this was the best purchase I made for my business in 2009 – the features are incredible! I appreciate the continual updates and refinement of this truly powerful SEO software, and the in-depth training you provide to ensure I am getting the most I can out of Market Samurai.

  74. Awesome! Thanks for the good work!
    – Michael

  75. Market Samurai is a superb product and once again you have gone the extra mile to make it even more superb value for money.

    Thanks again

  76. An amazing product and this update absolutely exceed any other product.
    Congrats, again.

  77. Hey Market Samurai Guys,
    I’ve been using MS since it went beta in the 30DC and I love it, but I do have a request. I noticed the Index Count column added to the seo competition grid in one of the recent updates and it’s been driving me a little crazy. The index seems to slow down the processing time (not sure if that contributes to a slowdown) and the IC, while interesting to view once in awhile, isn’t really helpful from an seo point of view. Matt Cutts of Google made a video addressing the question of whether or not having more pages indexed in Google helps a site’s authority, and he’s pretty clear about saying that it does not.

    I know I can uncheck the IC box, but I’ve been using MS for so long that I’m very quick to click on the Generate results button after I go into the SEO Competition module and then my grid loads much slower because the IC box is checked by default. In addition, since the IC column isn’t relevant for Google seo, then it would be REALLY nice if it wasn’t checked by default.

    Because I use offer seo services to my clients and also use it for my own projects, I use the SEO competition function quite a bit and would really love it if the IC column data was not generated by default.

    Thanks for a great product :)

    Gail replied:

    Here’s the link to the Matt Cutt’s video explaining how the IC of a web site does not help a site’s authority.

  78. Love MS, but have not used it as much as I could.

    What i do find helpful are some of the comments in the blog about how others are using MS.

  79. Hi there, thank you so much for this website and ovcourse in tutorial about SEO. i am a beginner in internet marketing and i know this tutorial can help me a lot to improve my internet marketing skills. happy valentines..

  80. Your stuff has been so helpful to all my sites. Its hard enough getting through the learning curve, but when you finaly do, you realise there’s a lot of details to maintain a decent site. Your modules have streamlined that for me greatly.