Straight from the Thirty Day Challenge Plus – Q and A Webinar – November 2009
http://media.thirtydaychallengeplus.com/30DCPLUS200911_QandA_02.pdf
Question and Answer Session
[Starts at 00:01:00]
joseph - Early on in the Thirty Day Challenge, Michelle showed us how to submit our
articles to Social Bookmarking Sites. DO we still need to do that, or does Traffic
Bug handle all of that? Also, I seem to be getting better results, ranking-wise,
from Web 2.0 sites like eZineArticles vs. Scribd, Squidoo and Weebly which appear
to do nothing for me. I did submit all of them using Traffic Bug. Should I focus
more of my unique content on the better ones, or continue to spread it round
evenly? Thanks for all you do!
[ED] Excellent question, Joseph, and it allows us to cover lots of really important topics.
To answer the first question, the answer is Traffic Bug does, indeed, handle all of that. You
don’t need to submit your articles to the Social Bookmarking sites [if you are using Traffic
Bug]. Also, it does it in a very, very clever way.
What I want to do is pass over to Rob on this one, because we were talking about Traffic Bug at
length yesterday, and I really don’t think people have a clear understanding of exactly what it does
and why it’s so cool, and the very specific role that it takes. People seem to confuse it with a link-
building tool, and I would argue that while there’s an element of that, that’s not what it’s all about.
So Rob, take us through it. What is Traffic Bug, and why should people use it?
[RS] OK. What Traffic Bug does is automate things that you really should do when you either put up
new content onto the Internet, or a new Web Site.
The first thing that you should do when you put new content online is to engineer some services in
relation to that site which get that site noticed by the Search Engines. Until your new site or new
content is “Spidered” [looked at and indexed] by the Search Engines, then there’s no way that it can
appear in the Search Engines results pages. So, the first thing we do when we put new content
online is get it noticed.
Now, previously, the way you would do that is through manually bookmarking the site in the various
bookmarking sites, maybe submit the RSS feed to the RSS Directories and aggregators, and maybe
submit your site to various Search Engines. Traffic Bug essentially automates that process.
What Traffic Bug also does is submit the Site, where appropriate, to various Directories. Now, those
Directory submissions over time (and when I say over time, this can be anywhere from several weeks
to many months) may lead to a link [back to your site], and you are given credit for that link by the
Search Engines.
Most of the other things that Traffic Bug does – the Search Engine submission, the RSS
submission and the Social Bookmarking – they don’t lead to links, but they do lead to your site
getting quickly recognised and indexed by the various Search Engines, and that’s what we
want.
As you alluded in your opening comment, Ed, Traffic Bug is not (in and of itself) a link-building tool,
in the sense that you can just ignore any other link-building activities and just use Traffic Bug. If you
do that, you’re not going to get a very strong outcome.
All the other link building tools and stratagems that we taught in the Thirty Day Challenge are still
required, it’s just that the initial stuff you should do to get your content noticed is now automated by
Traffic Bug.
[ED] Absolutely, and we just really want to make that clear, because Traffic Bug fulfils a fabulous role
– in the old days, it would literally take 30-40 minutes (or you would outsource the function and pay
somebody) to even register with all these sites. So it’s very good at what it does and offers extremely
good value for money, and I love it (it’s actually a very complex task as well),
I think people try to make it more than what it is, though, and they think, “if I do Traffic Bug I don’t
need to do any other traffic-building activities.” Nothing could be further from the truth, and we
talked about a whole range of stuff in the last week of the Challenge, in terms of what you could look
at and what you could do [to increase your traffic]. So, please keep that in mind.
[RS] You and I also did a Link-Building audio seminar, which is in the Thirty Day Challenge
Plus [archive] content, and goes over all those various link-building strategies in quite some detail.
[ED] Great point! That is an exceptional series, and was created in relation to some very experienced
clients who were having difficulty with the concept of link-building. It really is a brilliant series, so
make sure you go back and have a look a the Thirty Day Challenge Plus Archives in your
Premiumcast account to have a look at that.