Generating Keywords

Google Synonym Tool - generated keywords will come from the Google Synonym Tool

Google Search Keywords - generated keywords will come from the Google Search Keywords Tool

Add Permutations - adds every possible combination of words in the seed keyword to the keyword list

e.g. if your seed keyword is "fishing for trout" and you hit 'Add Permutations' then you will see the following added to the list
fishing for trout
fishing trout for
trout for fishing
trout fishing for
for fishing trout
for trout fishing

Phrase Length - minimum and maximum number of words allowed in a keyword phrase

 

 

Organic SEO

Searches (Total Searches) - The daily number of people who search for a particular keyword

e.g. if your keyword returns the number 123,090 then on average that keyword is searched 123,090 times per day

SEOT (SEO Traffic) - The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Indicator of potential traffic value of a keyword.
This figure is directly proportional to the Searches value (calculated as 42% of Searches)

PBR (Phrase-to-Broad Ratio) - The percentage of phrase-match searches out of broad-match searches for this keyword. A low values indicate there may be other word orderings
which are being searched for more. This figure is a direct comparison of the results from a phrase match search and a broad matched search.

e.g If we look at the two searches "online lottery" and "lottery online", they both have the same Broad Searches value, but "online lottery" has a PBR of 25% whilst "lottery online"
has a PBR of 16%. This means that whilst there are 5,425 searches per day that include the keywords "online" and "lottery", the number of searches per day for the phrase
"online lottery" is 1,332, whilst the number per day for "lottery online" is 891. PBR helps to determine the best order for your keywords to maximise the potential of your keywords.

Trends- This graph indicates monthly traffic trends for a particular keyword. This can be very important to take into account as it can indicate whether there is seasonal variation.

e.g.
"Christmas" Search Trends
"Online Lottery" Search Trends
"Village Cinema" Search Trends
"Support" Search Trends

Here we have four separate examples, each demonstrating a very different trend.

Christmas - Has a seasonal variation, with a single spike occuring per year. If you optimise around a keyword with a variation like this you will experience some very slim months with very few searches.

Online lottery - Has a monthly variation, with a single spike approximately the middle of each month. Trends like this are fine, they vary a relatively small amount, and when viewed as an entire month
rather than on a day by day basis the trend is far less pronounced. If you optimise around this keyword you are likely to receive a similar amount of traffic month by month, but with a larger amount of
that traffic occuring in the middle of the month.

Village Cinemas - Has a seasonal variation, similar to that of Christmas, however instead of spending most of the year with nearly no searches, the base number of searches remains relatively stable,
but spikes sharply during the school holiday periods. Optimising around this keyword would give you a stable amount of traffic, but with dramatic increases during holiday periods.

Support - Support is an excellent example of a very stable keyword with a very low amount of variation. Optimising around this keyword would generate a very steady traffic flow without peaks or troughs.

 

 

 

Adwords

AWT (Adwords Traffic) - The total daily traffic (clicks) that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads

AWCTR (Adwords Click Through Rate) - The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword. This figure is generated from the Searches
data and Adwords Traffic (AWT) data

e.g. AWT/Searches = AWTCTR

AWCPC (Adwords Cost Per Click) - An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google - indicates the market value of individual visitors in a market. AWCPC
must be considered alongside the SEOT score for a keyword to be fully understood. AWCPC is used together with SEOT to give the SEOV score.

 

 

 

Competition

AWC (Adwords Competition) - A general (quantitative) benchmark indicator. It represents the number of advertisers bidding on a keyword (worldwide), and how this compares to other keywords. The higher the figure,
the more competition; the lower the figure, the less

SEOC (SEO Competition) - The total number of webpages that mention a specific keyword term, in the same (phrase) word order, in Google's index. This data is sourced from Google

SEOTC (SEO Title Competition) - The total number of webpages that mention all of the words in a keyword term in the title of the page.This data is sourced from Google

SEOLC/SEOLTC - The local equivalent of SEOC and SEOTC. Shows the competition in the country selected in the project settings

SEOTCR (SEO Title Competition to SEO Competition Ratio) - This is the ratio of SEOTC to SEOC. A low score can indicate weak competition in a market

 

 

Search Types

Broad Searches - With the match type set to 'broad match', the SEO traffic figure relates to how many people are searching for a phrase containing the words ‘trout’ and ‘fishing’ in any word order
along with additional words and then click through to visit the number one site in the search results. For example, if your keyword was 'trout fishing' then the SEOT score would
include people who used the following search phrases:

trout fishing OR
trout fishing tips OR
fly fishing for trout OR
fishing for trout from a boat
and many other variations.

Phrase Searches - With the match type set to ‘phrase match’, the SEO traffic figure relates to how many people are searching for a phrase containing the words in your keyword in their specific word
order and then click through to visit the number one site in the search results. For example, if your keyword was 'trout fishing' then the SEOT score would include people who used
the following search phrases:

trout fishing OR
trout fishing tips OR
rods for trout fishing OR
New Zealand trout fishing vacations
and many other variations.

Exact Searches - With the match type set to ‘exact match’, the SEO traffic figure relates to how many people are typing in the exact term you are researching. For example, if your keyword is ‘trout fishing’ then
the SEOT for the exact search would indicate how many people typed the exact phrase 'trout fishing' into Google and clicked through to visit the number one ranked site in the search results.

 

 

Other

Positive Keywords - This option allows you to broadly filter the keyword list based on a keyword you wish to analyse.

If you had the list:
                trout fishing
                extreme trout fishing
                trout fly fishing
                fly fishing
                New Zealand trout fishing
                river trout

And you wished to only have keywords that contained "trout", you enter "trout" into the Positive Keywords and click Update. This will immediately look through the keyword list and remove all of those keywords that DO NOT contain this keyword, leaving you with the list:

                trout fishing
                extreme trout fishing
                trout fly fishing
                New Zealand trout fishing
                river trout

 

Negative Keywords - This option allows you to broadly filter the keyword list based on a keyword you do not wish to analyse.

If you had the list:

                trout fishing
                extreme trout fishing
                trout fly fishing
                fly fishing
                New Zealand trout fishing
                river trout

And you decided you didn't want to analyse anything relating to "fly fishing", you enter "fly fishing" into the Negative Keywords and click update and the list would be filtered to be:

                trout fishing
                extreme trout fishing
                New Zealand trout fishing
                river trout
    
    Import - Allows you to import a custom list of keywords. This list must be specifically formatted, with each keyword or keyword phrase on a new line. The file imported can either be .txt (text file from Notepad), .xls (Microsoft Excel file) or .csv (Comma-Separated Value)
    
    Export - This function allows you to export the information displayed for your Keyword Analysis into a .csv formatted file.

    .csv file - A comma-separated values (CSV) file is a file type used to store tabled data. Each item in the table is separated by commas. This file can be opened using Microsoft Excel, Open Office and a number of other programmes.

 

Keywords

Last Checked - The last time Rank Tracker was run for this project

Primary Domain - The primary domain in Rank Tracker

Keyword - The keyword that ranks are being checked for

Broad Position - The rank for the keyword NOT in quotation marks

Phrase Position - The rank for the keyword in quotation marks

G (Google) - Number of indexed pages on Google

Y (Yahoo) - Number of indexed pages on Yahoo

B (Bing) - Number of indexed pages on Bing

Ranking Page - The page on the domain or the URL that a ranking has been found for

BL - The number of backlinks to the page

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm

 

Domains

Domain - Domain that rankings are being checked for

Indexed Pages - Number of pages in the domain that are indexed for a specific search engine

G - Google

Y - Yahoo

B - Bing

BL (Backlinks) - Number of backlinks to the domain

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm

Other

    Search Depth - Lets you select how deeply you want Market Samurai to track a ranking. If you select a shallow search and your site is lower in ranking than the selected depth then it will register as a "-" value. Deeper searches take longer for Market Samurai to perform

    Export - This function allows you to export the information immediately displayed in Rank Tracker into a .csv formatted file.

    Export History - This function allows you to export historical data from Rank Tracker into a .csv formatted file. If you have tracked a URL for more than one day's worth of data then all previous data is also exported

Find Products

Amazon
            Src (Source) - The source of the affiliate product

            Department - Product department in Amazon that the product is listed in

            Image - Image of the product

            Item - Title, description and URL for the product

            Price - The sale price of the item on Amazon.com. May vary due to special deals

            Sales Rank - Sales Rank of this product among products from the same category

ClickBank
            Src (Source) - The source of the affiliate product

            Item - Title, description and URL for the product

            EPS - Earned per sale: This is the average amount that an affiliate earns for each sale of this product

            Commission - The percentage commission you would earn for sales of this product

            Recurring - Whether this product has recurring payments

            Gravity - A representation of the number of distinct affiliates who earned a commission via this product

Commission Junction
            Src (Source) - The source of the affiliate product

            Image - Image of the product

            Item - Title, description and URL for the product

            Price - Price of the product

            Commission - The percentage commission you would earn for sales of this product

            7-Day EPC - Average earnings per 100 clicks over a 7 day period for the advertiser

            3-Month EPC - Average earnings per 100 clicks over a 3 month period for the advertiser

PayDotCom
            Src (Source) - The source of the affiliate product

            Item - Title, description and URL for the product

            Price - Sale price of the product

            EPM - Earnings per month
            
            Commission - The percentage commission you would earn for sales of this product

            Recurring - Whether this product has recurring payments

            Gravity - A representation of the number of distinct affiliates who earned a commission via this product

Off Page

DA (Domain Age) - The age of a domain, according to the first registered date in WHOIS records. Sourced from Archive.org

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm

BLP (Page Backlinks) - The total number of links pointing to a web-page from outside of that web-site itself. This figure is specific to the URL you have entered, for instance the URL www.timeanddate.com has a BLP
of 162,000 which indicates that there are 162,000 links to the specific URL www.timeanddate.com existing outside of that domain. BLP can be displayed in three ways, using the dropdown box
                                     on the left hand side. It can display Internal backlinks (backlinks that occur from within the same domain), External Backlinks (backlinks that occur exclusively from other domains), or Total (the combined total of Internal and External)

BLD (Domain Backlinks) - The total number of links pointing to an entire domain (whole web-site) from outside of that web-site itself. For example the URL www.timeanddate.com has a BLD of 1,710,000, which is
considerably higher than its BLP. The difference between these figures is accounted for by outside links that direct to URLs within www.timeanddate.com, such
as http://timeanddate.com/worldclock/meeting.htm

BLEG (Government / Education Page Backlinks) - The total number of links pointing to a web-page from Government (.gov) and Educational (.edu) sources that are external to the web-site itself. This is similar to Domain
Backlinks, in that it includes all pages within the domain

DMZ (DMOZ Listing) - Whether the site is listed in the Open Directory Project's Directory. http://www.dmoz.org/about.html

YAH (Yahoo! Listing) - Whether the site is listed in the Yahoo! Directory

    Indexed Count - The number of pages in this domain that have been indexed in Google

 

On Page

Title (Keyword in Title Tags) - Whether the web-page <title> tag contains the keyword

URL (Keyword in URL) - Whether the web-page URL contains the keyword

Desc (Keyword in META Description) - Whether the keyword appears in the <meta> "description" tag

Head (Keyword in Header Tags) - Whether the keyword appears in <h1>, <h2>, <h3> etc. tags within the page content itself

CA (Google Cache Age) - The number of days since Google last reindexed the page listed

PC (Phrase Count) - The number of times the keyword appears in the body of the article

IC (Instances of Content) - The number of times the article has been republished online (Note: Market Samurai does this by searching for a long slab of text from within the article itself, and as such it might
potentially pick a common phrase and believe it has found more instances of the article republished online than it actually has. Running FindContent a couple of times is a good
idea to verify whether the IC figure is correct)

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm. The PageRank of the article in its original context

BL (Backlinks) - The number of backlinks to the article on the page it was originally published on

Age - The original publication date of the article

Available sources of backlinks

Squidoo - Squidoo is a community website that allows users to create pages for subjects of interest. This search targets pages within Squidoo
Hubpages - HubPages is a website designed around sharing advertising revenue for high-quality, user-generated content. This search targets pages within HubPages
Weebly - Weebly is a free webpage creation site, specialising in easy-to-make pages of user-generated content. This search targets pages within Weebly
Scribd - Scribd is a document-sharing website allowing the posting and embedding of documents. This search targets pages within Scribd
Yahoo Answers (O) - Open Questions - Yahoo! Answers is a community-driven question-and-answer (Q&A) site. This search targets pages that are still open to new comments and answers
Yahoo Answers (C) - Closed Questions - Yahoo! Answers is a community-driven question-and-answer (Q&A) site. This search targets pagesthat are closed and cannot be commented upon
Google Blog - Google's specialised search that looks specifically at blog content. This search targets pages appearing in this directory
Wordpress - WordPress is an open source blog publishing application. This search targets Wordpress blogs
Follow Blog - Follow Blog is a database of blogs that have Follow enabled. This search targets pages found in this database
Backlink Magic - Backlink Magic is a database of blogs which have Follow enabled. This search targets pages found in this database
Google Forum Search - Google's specialised search that looks specifically at forum content. This search targets pages appearing in this directory
phpBB - phpBB is a popular Internet forum package written in the PHP scripting language. This search targets forums that use phpBB
vBulletin - vBulletin (vB) is a commercial Internet forum software. This search targets forums that use vBulletin
Snitz - Snitz Forums 2000 is a free, open source ASP forum package. This search targets forums that use Snitz

 

 

Backlink Factors

SRC (Source) - The source of the page; the tool it was originally found using

Backlink (Backlink Source) - The total daily value of traffic (and also the cost) a #1 ranked Google Adwords advertiser might expect to receive if advertising for a keyword. (AWV = AWT x AWCPC)

F (Follow?) - Whether the page uses follow (or nofollow) links

PB (Pingback?) - Whether the backlink source supports pingbacks / trackbacks. Pingback and trackback are methods by which a website's author can keep track of who is linking or or referring to their articles or pages

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm

BL (Backlinks) - The number of backlinks pointing to the page

 

 

 

Pingback HTML Options

No Follow - Format links with NoFollow tags

New Window - Open links in a new window

List - Show links in a list (inside a table if "Table" is also selected)

Table - Show links in a table