Golden Rules Case Study
In this lesson we’ll be bringing together the 4 Golden Rules of Keyword Research. We’ll also be taking a look at a real world example which will show you exactly how to use Market Samurai to find the best keywords to target in your online business.
The Four Golden Rules - Case Study
Just to recap, the Four Golden Rules of Keyword Research are:
Finding Your Gold Nugget Keywords
Finding the best keywords to target in your business involves a process of filtering. We start with a large number of keyword suggestions, and initially we eliminate the keywords that are clearly not relevant to our online business.
Next we apply a traffic filter to filter out the keywords that do not have sufficient levels of traffic, are too competitive and have little or no commercial value.
The end result is that we are hopefully left with a set of Gold Nugget keywords. These keywords are relevant, have good levels of traffic, acceptable levels of competition and a high level of commerciality.
Lets now take a look at what this entire process works in the real world using Market Samurai.
Create New Project
I’m going to start from scratch this time and explore the photography market in detail - so you can see exaclty what I'm doing.
So the first thing I’ll do is click the New Project button.
Entering your Seed Keyword
And now I’ll enter my seed keyword ‘photography’
Accessing the Keyword Research Module
Next I’ll click the Keyword Research button to access the Keyword Research module.
And to generate an initial list of keywords, I’ll just come over here and click the ‘Generate Keywords’ button.
Eliminating Irrelevant Keywords
Now here is where I can quickly eliminate any keywords that are not relevant to my website.
For the sake of this example I’ll assume that I’m not interested in wedding photography. So I’ll select the word 'wedding' and come over here and click the cross icon to make it a negative keyword.
And you can see up here that's filtered out a number of keyword phrases
Heading to the Keyword Analysis screen
After manually eliminating any other keywords that aren't relevant to my website, I then click the ‘Keyword Analysis’ button - this will take you to the analysis screen.
While some of the columns here are pre-populated, in order to get all the data you need to assess your keywords, just come across here and click the Analyze Keywords button.
Market Samurai will then retrieve the additional data you need to explore your niche in detail (this can take a few minutes).
You'll notice that Market Samurai has filtered out a large number of my original keywords.
Golden Rules Filters
This occurs because Market Samurai has automatically applied the Golden Rules, as shown here.
The Golden Rules filters automaticalls applies filters for Traffic, Competition and Commerciality - this helps you zero in on the best targets in the niche you're exploring.
Lets take a closer look at what filters are included in the Golden Rules preset.
Golden Rules SEO Traffic Values
Up here you can see that Market Samurai has applied an SEO traffic filter of 30, which means these keywords will generate at least 30 free visitors a day to the top ranked site in Google.
Golden Rules TAComp Values
The Golden Rules preset also includes a TAComp filter of 30, which means that there are less than 30 directly competing pages that have these keywords in their title tags and in the anchor text of an inbound link.
Golden Rules SEOV Values
And finally the Golden Rules preset includes an SEO Value filter of 30, which means these keywords should have a commercial flow of at least $900 a month.
Active Keyword Phrases
If you're finding the details of all these filters a little complicated, please don't worry. What this really means is that Market Samurai is doing all the hard work for you - all you have to do is click the button to generate your keywords, and Market Samurai automatically applies the Golden Rules preset to filter out the worthless keywords, and leave you with the best keywords to target in your niche.
I'm now left with a handful of active keywords phrases, but we're not quite done yet.
Checking the Amount of Competition
If you remember back to the competition video, you'll recall that there were two important aspects to assessing the competition for a keyword; the first thing to check was the amount of competition, and Market Samurai has already done this for you by applying the TAComp filter up here.
The second apsect of competition that we need to explore is the strength of the competition for these remaining keywords, to do this we'll need to make use of Market Samurai's powerful SEO Competition module.
Finding and Exploring a Particular Keyword
Let's take a look at an example, so you can see exactly how this works.
After reviewing these keywords, I might decide to explore the phrase 'creative photography ideas' in more detail, to do this all I have to do is come down here and click this small key icon (1).
This opens up a new tab (2) which I can use to explore the strength of the competition for this keyword phrase.
SEO Competition Module
To do this I just click on the new tab, and then come down and select the SEO Competition module
Generating SEO Competition Results
Now to generate the data I need to investigate the competition for the phrase 'creative photgraphy ideas', all I have to do is click the Generate Results button.
Assessing Your SEO Matrix
In assessing this SEO matrix, I can see that none of these sites have been completely optimized for 'creative photography ideas', which is generally a good sign.
Finding Relatively Low Page Rank Sites
I can also see that there are some relatively low page rank sites making it into the top 10.
A Closer Look at Your SEO Competition
Therefore my initial reaction when looking at this SEO matrix, is that if I developed a great website with good quality articles targeting the phrase 'creative photoraphy ideas', I would have a reasonable chance of making it onto the front page of Google and generating a steady stream of free organic traffic.
Recap: Exploring the Photography Niche
So lets just pause for a moment and recap what we've done here, because it really is very important to the future of your online business.
We began by exploring the photography niche, and entered the seed keyword "photography" into Market Samurai.
We then generated 800 keywords related to the niche with a simple click of a button.
Recap: Retrieving Data
Next we retrieved the data we needed to analyze these keywords, and Market Samurai automatically applied the Golden Rules preset filters, to quickly identify the best keywords available in this niche.
Recap: Selecting a Promising Keyword
And finally, we selected a promising keyword and used the SEO Competition matrix to assess the competition for the top 10 spots in Google.
What this means is that in the space of about 5 minutes we've been able to zero in on the keyword phrase 'Creative photography ideas' and identify it as a 'Gold Nugget' keyword that we can use as the basis of our new photography website.
If you compare this simple 5 minute process to the countless hours most people take to find a keyword to target you'll realise just how much time and effort Market Samurai can save you.
The Domains Module
But there's one more thing that I would like to share with you; now that I've identified 'creative photography ideas' as a Gold Nugget keyword, I can come over here and click this tab to access the Domains module of Market Samurai.
I can then enter my keyword phrase, and click the "Find Domains" module button.
Finding a Suitable Domain
Market Samurai will then conduct a search for available domains that contain my target keyword phrase, and when I scan through this list, I can see here that the domain 'mycreativephotographyideas.com' looks like it might be available.
Checking Domain Availability
To confirm this all I have to do is click this 'check' link, Market Samurai then checks on the domain, and if it's available it highlights the whole line in green.
If I wanted to purchase this domain, all I have to do is click the 'buy' link, and then follow the on-page prompts - and that's all there is to it.
As we've seen, Market Samurai makes keyword research an absolute breeze, with just a few clicks of your mouse you can explore a niche and quickly apply the four Golden Rules of Keyword Research:
Relevance, Traffic, Competition and Commerciality. Market Samurai will automatically apply the filters you need to identify the Gold Nugget keywords in your niche and give you the tools to assess your competition, and even find a fantastic domain name.
So I hope you enjoyed this video and I wish you all the best in finding YOUR Golden Nugget keywords using Market Samurai.
More Keyword Research Lessons
- Introduction to Keyword Research
- Golden Rule #1: How to Find Relevant Keywords
- Golden Rule #2: How to Find High Traffic Keywords
- Golden Rule #3: How to Assess Market Competition
- Golden Rule #4: How to Assess Commerciality
- Golden Rules Case Study
- How to add your Google Adwords account details into Market Samurai
- How to Signup for a Google Adwords Account
- How to Use Preset Filters