Golden Rule #3: How to Assess Market Competition

Video Transcript

In this video we’ll be taking a look at the third Golden Rule of Keyword Research which is Competition.

Of all the Golden Rules this one is perhaps the most important. In fact the number one reason why people fail online is because they break this rule. So please take the time to watch this video carefully.

This video covers:

Front Page Ranking in Google

As you know by now, one of the best ways to obtain a steady stream of traffic to your website is to obtain a front page ranking in Google for particular keyword phrases.

The big problem is that there are only 10 listings on the front page of Google for each keyword phrase and there are often many websites competing for these 10 positions.

The Two Online Business Owners Fable

A good way to understand the nature of competition on the Internet is the story of the lion and the two online business owners.

The story goes that there were two online business owners traveling through the African jungle when they unexpectedly turned a corner and came face to face with a hungry lion.

As the lion began to circle them, the first online business owner sat down on a nearby rock, took off his hiking boots and started putting on a pair of sneakers which he had been carrying in his backpack.

The second online business owner looked puzzled and said, “What are you doing, you’ll never be able to outrun a lion”

The first online business owner looked up and replied, “I don’t need to outrun the lion, I just need to outrun you!”

The moral of this story is that in order to obtain a front page ranking in Google, you don’t need a perfect website, you just need to be a little bit better than your competition.

Amount Of Competition

There are two important aspects of competition that you need to consider.

The first is the amount of Competition. This gives us an indication of how many people are actively competing for a particular keyword phrase.

As illustrated in this diagram, some keywords have high levels of competition with a lot of people competing for the top 10 spots in Google.

Other keywords have low levels of competition with a smaller number of people competing for the top spots in Google.

Strength Of Competition

The second aspect of competition that we need to consider is the strength of the competition.

Imagine for a moment that you are standing in front of two boxing rings side by side.

You’ve decided that you are going to enter the boxing competition and you have to choose which boxing ring you are going to step into.

Luckily before you make your decision you have the chance to assess your potential competition.

As you investigate the first boxing ring you discover that if you enter this ring your competition will be a 270 lb professional fighter.

As you investigate the second boxing ring you discover that if you enter this ring, your competition this time will be a 120lb novice with no prior experience.

The question is - Which ring would you decide to climb into?

In this analogy it is quite obvious that you’d have to be crazy to climb into the first ring.

Internet Marketing Example

However, let’s now look at this in terms of Internet Marketing.

The two boxing rings, become two different target keywords.

For the first keyword, the top ten spots in Google are dominated by professional, highly optimized websites that have been around for over 10 years and have hundreds of pages of high quality content and thousands of backlinks.

For the second keyword phrase, the top ten spots in Google include simple websites that have not been optimized, are relatively new and only have one or two backlinks.

Clearly you should target the keyword phrase that is less competitive because you will have a much better chance to obtain a front page listing in Google which will lead to a steady stream of traffic and hopefully a steady stream of sales.

The Real Secret To Success Online

In our experience, the number one reason why people fail online is that they never take the time to assess the level and strength of the competition associated with the keywords they are targeting.

Instead, they just enter a niche market blindly and start creating content. They then hope that Google will somehow find their site and magically give them a front page ranking. Unfortunately, this rarely happens.

The really sad part is that many people work extremely hard to build a great website but still receive little or no traffic because they’ve entered a very competitive niche and the competition is simply too strong.

The real secret to success online is to learn to pick your battles carefully and only target keywords for which you have a good chance of achieving a front page ranking.

If you take this on board and assess the competition associated with your target keywords before you create your online business, you can save yourself months and even years of hard work and frustration.

Now let’s cross over to Market Samurai and take a look at how to assess the amount and strength of the competition in the real world.

Turning Off Market Samurai's Automatic Filters

In this example Iʼm exploring the photography niche and here are the keywords I’ve generated.

I should point out that for the sake of this example, I’ve turned off Market Samurai’s automatic filters to make it easier to explain how to use competition filters.

We’ll discuss Market Samurai’s automatic Golden Rules filter in a future video

TAComp Column

You’ll notice here that the TAComp column is currently empty. This is the data we need to assess the AMOUNT of competition in this niche.

Title and Anchor Text Competition Example

TAComp stands for Title and Anchor Text Competition.

This is an indication of the number of pages Market Samurai has found that have the keyword phrase you're exploring in both the page title and in the anchor text of an external inbound link.

If a page has a keyword in it’s title and that same keyword appears in the anchor text of an inbound link, there is a good chance that the page is actively competing for that keyword phrase.

Analyzing Keywords

In order to retrieve my TAComp data, all I need to do is just come up here and click the “Analyze Keywords” button.

Market Samurai then goes out to the Internet and gathers the data I need to assess the amount of competition that exists for each of my keyword phrases.

Apply a TAComp Filter of 30

Now that I have my TAComp data, I can apply a competition filter. This allows me to filter out the high competition phrases and zero-in on the more accessible keywords.

At Noble Samurai, we recommend that if you are just starting out you should use a TAComp filter of 30 to identify phrases that have acceptable levels of competition.

So Iʼll just come up here enter a value of 30 and when I click out of this field my data will refresh.

Identifying Keyword Phrases with a TAComp of 30

By using the TAComp competition filter I have now identified keyword phrases that have a maximum of 30 pages competing for the top spot in Google by including the phrase in the page title and in the anchor text of an inbound link.

What this really means is that if I target one of these keywords, I’ll have a much better chance of getting on to the front page of Google in order to generate a stream of on-going free traffic.

Two Important Aspects of Competition: 1) The Amount of Competition

But we are not done yet.

Youʼll remember that there were TWO important aspects of competition. The first was the amount of competition..

2) Strength of Competition

and the second was the strength of competition.


The SEO Competition Module

These TAComp values describe the amount of competition but they do not say anything about the strength of the competition that exists for each keyword phrase.

In order to assess the strength of my competition, I need to make use of one of Market Samuraiʼs most powerful modules - The SEO Competition Module.

Letʼs take a look at an example.

Accessing The Competition of Particular Keywords

Looking through my list of keywords, letʼs say that Iʼd like to assess the strength of the competition that exists for the phrase ʻhigh fashion photographyʼ.

Finding a New Seed Keyword

To do this, what I can do is come across here and click this key icon

Your New Seed Keyword Tab

This will create a new tab at the top of the screen with high fashion photography as my new seed keyword.

Accessing The SEO Competition Module

To swap to this new keyword, Iʼll just click on this tab and now to access the SEO Competition module, Iʼll just come down here and click the SEO Competition button.

Generating SEO Competition results

Market Samurai then conducts a real time SEO analysis of the top 10 websites in Google for the phrase ʻhigh fashion photographyʼ.

Donʼt worry if this matrix seems a little confusing at first. In a future video Iʼll be explaining each column in detail.

For now, Iʼll just describe the simplest way to use the matrix.

Understanding SEO Competition results

The more green squares there are in the matrix, the weaker the competition and the more accessible the keyword.

Orange squares indicate a higher strength of competition and red squares indicate a strong level of competition.

An Example Of SEO Competition Results

This first SEO Matrix relates to the keyword “photography” and as you can see by the large number of red cells, the top 10 websites listed in Google for this keyword are all very strong competitors.

The second SEO Matrix relates to our example keyword phrase ʻhigh fashion photographyʼ. This Matrix is a lot less red and a lot more orange and green.

This means that the competition for the top 10 spots in Google associated with this keyword is not as strong.

I would therefore have a much better chance of gaining a front page ranking if I targeted the phrase ʻhigh fashion photographyʼ than if I targeted the keyword ʻphotographyʼ.


So let’s just quickly recap what we’ve covered in this video…

We began by highlighting the importance of competition in Internet Marketing. We saw that the number 1 reason why people fail online is that they do not take the time to assess the level of competition associated with their target keywords.

Next we identified that it is important to assess both the amount of competition and the strength of competition before deciding on which keyword phrases to target.

And finally we looked at how to assess the amount of competition and the strength of that competition using the keyword research and SEO competition modules.

88 Responses to "Golden Rule #3: How to Assess Market Competition"

  1. Scott Says:
    November 19th, 2009 at 4:59 am

    Excellent video! Thank you for providing this additional training to help us better understand how to use Market Samurai.

  2. Con Van Dyk Says:
    November 19th, 2009 at 5:32 am

    Thanks Anthony for another great teaching video. To some degree Samurai has been somewhat intimidating to me. But... your videos are concise and and easy to comprehend. I just wish these videos keep on coming faster.

    Many Thanks.

  3. Brian Says:
    November 19th, 2009 at 5:51 am

    Thank you once again, Anthony. Your step-by-step videos are excellent. Very clear, to-the-point. I wish that other Internet Marketers explained things as well as you do.

  4. Pierre Says:
    November 19th, 2009 at 6:47 am

    Great lesson, Anthony! Your teaching style rocks!

    Question about the lesson: What if you have an SEO matrix that paints a very weak picture of the competition BUT an SEOC that's in the stratosphere?

    Is the SEOC really just an initial filter to weed out keywords that are probably (but not definitely) too tough?

    Or does the SEOC overrule the SEO Matrix, i.e. even if the first page looks weak, the sheer number of competitors makes the keyword too competitive?



  5. Jerry Says:
    November 19th, 2009 at 6:56 am

    This is awesome information. They guys that are sharing this are nothing less than brilliant and the product itself (Market Samurai) is unreal.

    It literally eliminates headache after headache associated with gathering information to be competitive in a niche.

    When I first started promoting my site for guitar instruction (, I had to do all of this research manually and indeed - it can be done.

    But please tell me why in the world anybody would choose to crawl along when they can have the equivalent of a jet engine strapped to their efforts?

    Frankly, I don't understand why anybody would even think about moving ahead in their online marketing efforts without MS.

    To me, it's a no brainer and I couldn't live without it.

    Needles to say, the training that comes with the product is nothing less than brilliant and without question - a model by which all training should be followed.

    That's exactly what I've modeled my training after and the results speak for themselves.

    Thanks to everybody on the MS team. And yes, you can quote me on this.



  6. Reid Peterson Says:
    November 19th, 2009 at 7:18 am

    Awesome analogy of the internet marketers encountering the lion- love it!

  7. ylda Says:
    November 19th, 2009 at 7:19 am

    Are we notified VIA email about the next video that deals with the SEO Competition matrix?

  8. Pam Says:
    November 19th, 2009 at 7:19 am

    This video showed me a shortcut on how I was using the SEO Competition module. I look forward to more training. I especially like the written content so I can review before and after the video.

  9. ryan hache Says:
    November 19th, 2009 at 8:09 am

    Love your videos btw.. have you guys considered a percentage ratio of SEOTC vs. SEOV ? might help narrow down an ordered list of risk reward.

  10. Thomas Richmond Says:
    November 19th, 2009 at 8:35 am


    Thomas here saying thank you for the updates!

  11. Gordy B Says:
    November 19th, 2009 at 8:36 am

    Hi guys, great training. Seeing real world examples helps no end.

    I was just wondering about local search. One or two other folk have asked about this too. If for example I sell home theatre equipment, competition for this is really high so one method is to add my city or region name to the keyword phrase. This is often a good idea any way because people who are looking to buy my products will probably be coming from fairly close by and might use the city name in their search.

    However, using MS or some of Google's other keyword tools, I've noticed lots and lots of zeros in any results matrix. i.e no data or too few searches. How can I progress from here? Am I simply targeting the wrong phrase?

  12. Andee Sellman, One Sherpa Says:
    November 19th, 2009 at 9:18 am

    Hi Anthony,
    Just a thought around assessing the competition for a particular key word or keyword phrase.
    Many of us have an offline investment of experience which we bring to our online business. Do you think that this should be taken into account when determining the SEOC filter.
    i.e. If someone has years of experience offline in a market could that mean they could use an SEOC filter that's higher?

  13. Jerry Says:
    November 19th, 2009 at 10:05 am

    This is awesome information. They guys that are sharing this are nothing less than brilliant and the product itself (Market Samurai) is unreal.

    It literally eliminates headache after headache associated with gathering information to be competitive in a niche.

    When I first started promoting my site for guitar instruction (, I had to do all of this research manually and indeed - it can be done.

    But please tell me why in the world anybody would choose to crawl along when they can have the equivalent of a jet engine strapped to their efforts?

    Frankly, I don't understand why anybody would even think about moving ahead in their online marketing efforts without MS.

    To me, it's a no brainer and I couldn't live without it.

    Needles to say, the training that comes with the product is nothing less than brilliant and without question - a model by which all training should be followed.

    That's exactly what I've modeled my training after and the results speak for themselves.

    Thanks to everybody on the MS team. And yes, you can quote me on this.



  14. Jimmy Says:
    November 19th, 2009 at 10:06 am

    I'm confused.

    Do you recommend using BROAD to search for a niche like "puppy obedience training" ?

    Shouldn't I use "Phrase Match" ???

  15. Mary Says:
    November 19th, 2009 at 11:45 am

    Fantastic training, it's clear and concise. Easy to understand and follow even for a newbie like me.

    Looking forward to more of your tutorials.

  16. Drew Says:
    November 19th, 2009 at 12:37 pm

    Another great video.
    I have been using this tool for a year and it rocks
    This new guy (Dr A.) is a great trainer.

  17. Don Says:
    November 19th, 2009 at 1:01 pm

    Oh Noble One... your wisdom and clarity are just what the doctor ordered. Thank you! Keep 'em coming.

  18. Brent Hodgson Says:
    November 19th, 2009 at 1:44 pm

    Several people have asked about whether keywords with high SEOC figures are OK if you have experience (or websites) in the niche, or if the SEO Competition Matrix shows weak competitors.

    For the answer, Rob "@GuruBob" Somerville from the Thirty Day Challenge had this to say on Twitter:

    "Initially, SEOC guides you away from overly competitive niches. With greater experience, 'quality of competition' takes precedence."

  19. kbhuffaker Says:
    November 19th, 2009 at 3:28 pm

    I'm really enjoying the training you are providing about keyword research. I have a question about the SEO Competition section. I find it very hard to find any new keywords that don't have high competition for my niche. I have however, found a handful of decent ones but the BLP and BLD sections are almost all red but the other sections are green or yellow. Mostly green. Does this mean that even though there are a very high number of backlinks, my keywords may still be very possible to break into the top 10 of Google?

  20. andrew Says:
    November 19th, 2009 at 4:10 pm

    finally, a clearer view of how to use market samurai for me to follow. Thanks for the clarity!

  21. xavier Says:
    November 20th, 2009 at 1:23 am

    Merci pour ces videos, même pour un français je comprend vos explications.

  22. Richard May Says:
    November 20th, 2009 at 2:15 am

    Very useful video explaining competition and the use of Market Samurai

  23. Sadek Says:
    November 20th, 2009 at 1:56 pm

    I Like MS and I use it almost everyday.
    One area that I think needs improvrment acctually is this seo compitition section. I think is a little short of being perfect.
    Here is waht I mean:
    1) I would like to see the line of the keyword-analysis results (for the specific keyword that I want to conduct the seo analysis for) to show up in the top. in that way I have all the facts in front of me in the same page.
    2) Probably market samurai team should develop a formula to sum up all the results of the seo competition analysis combined by some sort of on page analysis (like keyword density...) of the top 10 pages and display something like LSC (level of strength of competition) in a percentage form. or a bar that change color depending how hard or easy the competition is (you know those bars that tells you how strong is your password).

  24. Kim Says:
    November 20th, 2009 at 2:24 pm

    Thanks to you all , I really do appreciate all your efforts for making these wonderful instructional videos. I feel more confident to use the tool and get the best out of this amazing tool , just like its name Noble Samurai.
    All the Best,

  25. Peter Johnston Says:
    November 22nd, 2009 at 6:22 am


    Great stuff...

    I have a question though. I've built a few sites albeit they are actually just optimised landing pages with around 200 words their on page SEO is very good. I've slowly been building relevant backlinks and everything looks fine. O the face of it they should be
    rking on P1 however they are still nowhere after 4-6 weeks of first being indexed.
    I know that this is not a long time and I need to be patient. I've been adding more pages and creating backlinks for them also.
    In your opinion, is there anything else I should be doing in order to get decent rankings and long does this process normally take?


  26. Michael Says:
    November 27th, 2009 at 7:08 pm

    Thanks for these training videos Anthony. They really are good.

    Please can I make request that you caover regarding the local / country keyword option in MS, how Google compiles them and how they relate to comeptition matrix.


  27. Joyce Says:
    November 28th, 2009 at 5:03 am

    I have been following along with the tutorials having created a new keyword research project ...however got stumped at this lesson as hitting the key button for a less competitive keyword didnot create a new tab for me to conduct SEO competition research. What am I missing ?

    Thanks, Joyce

  28. Ian Carter Says:
    November 28th, 2009 at 9:41 am

    Brilliant imagery!

  29. Eugene Bersenas Says:
    December 2nd, 2009 at 6:11 am


    Fantastic tutorials. Most professional.

    I'm at roughly the 6 minute point of Golden Rule #3, and the feed has stopped. It's at 59 percent of "Fetching SEO Competition Data" and just sitting there. Any other mention of this?

    Cheers and thanks, from Canada, of course!

  30. Dr. Anthony Says:
    December 8th, 2009 at 4:51 pm


    RE: using higher SEOC when you have more experience.

    Yes, with more experience you can increase the SEOC filter to around 100,000 SEOC or even higher provided you still check the SEO Competition matrix to make sure the direct competition of the top 10 results are not too strong.

  31. Robert Says:
    December 25th, 2009 at 6:22 am

    The results are a little difficult to interpret as each result probably needs some weighting. Is it possible to have a column that gives a grading to the overall results?

  32. sha Says:
    December 29th, 2009 at 12:33 am

    a must read!

  33. John E. Says:
    December 30th, 2009 at 3:51 am

    Another brilliant teaching. I am gaining a solid path in air or on water. I will soon reach a flying hat stage.

  34. Jim Says:
    January 2nd, 2010 at 12:05 am

    Eugene, I\'m having the same problem: when I get to 6:37 in the video, it stops, and I can\'t get it to re-start, even if I refresh the page and start the streaming process all over again.

  35. Dr. Anthony Says:
    January 4th, 2010 at 3:14 pm

    RE: problems with the video

    We have tested the video from a number of computers and we aren't seeing any problems.

    If you are having difficulty watching the video try clicking 'pause' to allow the video to fully download before viewing or alternatively, click 'Download This Video' to download a .mov version of the tutorial.

  36. Dan Says:
    January 26th, 2010 at 6:49 am

    I had the same problem with the video...with Internet Explorer it stops at 6:37 and won\'t go any further no matter what. I then tried it in Firefox and it worked fine.

  37. Pete Says:
    February 17th, 2010 at 2:29 am

    When I was looking up the niche property perth the PBR was 7%, but then when I checked perth property it was about 13%, I am confused because according to the other tabs it was ranking high in traffic? Is the program definitely accurate?

  38. Jordan Says:
    March 3rd, 2010 at 9:28 am

    Could you go into more detail on how much competition you should be looking for in the final step "The Color Code Part" What is a healthy amount of Green Squares when analyzing competition?

  39. Jen Says:
    March 9th, 2010 at 12:19 pm

    I\'m having the same problem as Joyce #26 had in November 09 - \"stumped at this lesson as hitting the key button for a less competitive keyword didnot create a new tab for me to conduct SEO competition research. What am I missing ?\" Please help!!

  40. Splicer Says:
    July 6th, 2010 at 9:25 am

    Is it possible to change the colors used in the matrix? I'm color blind and find that the green and orange squares are sufficiently close in intensity that it is virtually impossible to tell them apart.

  41. Eugene Ware Says:
    July 7th, 2010 at 5:29 pm

    RE: problems with the video stopping at 6:37

    We've looked into this and it appears to affect some people and not others. Unfortunately we haven't been able to replicate the error as yet.

    If you continue to experience the video stopping, you could try clicking on one of the links below the video to either:

    a) Watch it in HD; Or,
    b) Download the video to your computer and watch it there.

    Alternatively you could download the PDF version located on the right hand side of the screen (close to the top of the page)


  42. Eric Fisher Says:
    August 9th, 2010 at 7:18 am

    Eugene, and others,

    Good chance your "new tab" problems are due to low memory issues. When in doubt, reboot. I suggest you try it immediately after booting up.

    Suggestion: Marketing Samurai guys, you should have a "debug mon" option in Marketing Samurai that allows a person to open a logged session which, after the error occurs, they can save and send to you. It'd save you a lot of time and trouble, I believe.

    Best wishes,

  43. igor Says:
    September 1st, 2010 at 4:42 am

    yea all this is cool,but when i find some keywords i think are good with low comp,i plug in micro niche finder and i got a msg there those keywords are in the yellow zone (too competitive for a noob like me),what do i do then?should i listen to MS or MNF?
    i dont wanna be wasting my time and then get nothing for it,i got no job,every day is precious...

  44. Xavier Says:
    September 22nd, 2010 at 12:38 am

    votre présentation est vraiment trés utile

  45. Dave Molnar Says:
    October 7th, 2010 at 12:53 am

    Golden Rule #3 video on assessing competition stops working at 6:37. So does the YouTube video. You guys might want to look at that.

    Can you send me a link with a good copy?



  46. Ann Jordan-Mills Says:
    November 26th, 2010 at 6:39 am

    I am going through your video tutorials which I find clear and understandable.
    However I do not have the "Refresh Filters" button on my version. Is that because the video was made before my version of Market Samurai?
    The results appear to be returned simply by clicking on any given filter area with no need to click on "Refresh Filters."
    Am I correct, or should I be clicking somewhere else?
    Thank you.

  47. HidesDetectives Says:
    January 27th, 2011 at 4:31 am

    Good honest clear teaching - that one can really understand. Thrilled to bits with this product

  48. Ahmad Wali Says:
    February 3rd, 2011 at 4:35 pm

    The SEOC data is not working I have selected keyword "wholesale mobiles" Market samurai generated the keywords... now when I click analyze keywords SEOC only show one keyword "wholesale mobiles"??????????

  49. jaky Says:
    March 17th, 2011 at 2:01 am

    I'm experiencing technical problems with my trial version. Most of the time, after clicking the icon at the left side of every keyword to navigate to another tab for the SEO COMPETITION module, it won'y display any result regarding the strength of the keyword. What's wrong?

  50. kc Says:
    May 8th, 2011 at 2:32 pm

    this great valued provide a real and truth picture and explanation of market competition of keyword.

  51. Hans Says:
    May 14th, 2011 at 4:11 am

    why are now 100.000 better? is it good when you track the keywords in google with "" - "keyword". there can be only 2.000 sites but without "" there are 1.000.000 sites. do I have a chance then? I look always for keywords with 20.000 sites in google without "".


  52. Dave Says:
    May 16th, 2011 at 4:08 pm

    Sorry to say but these video's all suck because SM looks totaly different now then the version shown on the vids.

  53. John Says:
    June 2nd, 2011 at 8:49 am

    I am attempting to follow instructions in a tutorial that I purchased. It was the source that suggested that I purchase your product. It said to "Copy all of your keywords from your excel list into Market Samurai's Keyword Research section." Then to click on Analyze Keywords.The directions then say that it may take 30 minutes or more for 5,000 or more keywords. My question is that I will have a list of around 6,000 keywords as they suggested. When I hit Analyze keywords, nothing happens. Only when I hit keyword generation does anything happen and then I lose my 6,000 keywords. What am I missing?

  54. shanthan Says:
    July 6th, 2011 at 3:27 am

    great video what a neat explanation and it is in detail.Thanks

  55. Dr. Anthony Says:
    August 18th, 2011 at 3:53 pm

    @Pete RE: PBR

    This means that the most common phrases have other words between 'property' and 'perth'.

  56. Dr. Anthony Says:
    August 18th, 2011 at 3:54 pm

    @Ahmad Wali RE: Keywords disappearing.

    This will be caused by the filter presets. Your keywords are being automatically filtered as they don't meet the 'Golden Rule' requirements.

    Please see this video for more information:

  57. Dr. Anthony Says:
    August 18th, 2011 at 3:55 pm

    @Dave RE: Videos

    We are in the process of updating the videos at the moment.

  58. Dr. Anthony Says:
    August 18th, 2011 at 3:56 pm

    @John RE: 5000 keywords

    You can only analyze 1000 keywords maximum at a time in Market Samurai. This will be causing your problem.

  59. Gisele Says:
    October 4th, 2011 at 6:22 am

    Powerful method teached! Great software.

  60. jethro Says:
    October 26th, 2011 at 2:59 pm

    shouldn't be the MATCH type be set on "phrase"???

  61. Dr. Anthony Says:
    December 2nd, 2011 at 3:23 pm


    If you go to file->settings->appearance in Market Samurai there is a checkbox that says 'display grids optimized for colorblind users'.

    If you select this the SEO Competition matrix will be shown in shades of gray instead of red/yellow/green.

  62. Dr. Anthony Says:
    December 19th, 2011 at 5:15 pm

    @Stratis - our software supports any language which Google supports. It's mainly dealing with numbers, and does not need to understand the words!
    But the interface and instructional materials are available only in English.

  63. Maggie Pimm Says:
    December 28th, 2011 at 9:36 pm

    I am afraid I have no refresh button, what do I do?


  64. Dr. Anthony Says:
    December 30th, 2011 at 3:33 pm

    @Maggie The Refresh Filters button is gone because refreshes are now automatic. We've made a few other simplifications to the interface over time and we hope to update the videos to reflect these changes, but in the meantime we will be adding notes to these transcript pages to explain the differences.

  65. Bonnie Says:
    March 21st, 2012 at 3:10 am

    I'm using the tool and don't see any of the data in the training. When I select SEO competition to analyze a keyword, I get a page that has Off Page and On Page categories, with sub categories under them. I don't see SEOT or SEOC, or PBR or trends. I really don't have any idea what I'm looking at or how to use this data.

  66. Dr. Anthony Says:
    March 22nd, 2012 at 10:30 am

    @Bonnie To see SEOT, SEOC, PBR and Trends, you need to use the Keyword Research module

  67. manuel Says:
    April 2nd, 2012 at 11:58 pm


    I'm seeing differents settings for SEOC, (30.000 / 15.000 / 100.000)...So, Which is the correct nowadays?

  68. Dr. Anthony Says:
    April 4th, 2012 at 2:53 pm

    @manuel Unfortunately these videos are now a little out of date - the new recommended settings are 15,000 for SEOC. All the updated recommended settings are included by default in Market Samurai's Golden Rules preset filter.

  69. Dustin Says:
    April 17th, 2012 at 10:23 am

    I want to asses the competition and created a new tab and after doing that I does not give me the option to select "SEO Competition", it only shows Key word Research and Domains. How can I view the Competition Matrix?

  70. Dr. Anthony Says:
    April 17th, 2012 at 12:37 pm


    Please contact for more assistance

  71. Francisco Says:
    April 22nd, 2012 at 9:45 am


    Great tool! But I find difficult to find out a keyword phrase with SEOT>50 AND SEOV>30 AND weak competition (10 results in SEO competition with PR>4 and not too many backlinks). I have analyzed for one case 10 different keyword seeds. What can I do? Thanks in advance!

  72. Dr. Anthony Says:
    April 26th, 2012 at 4:51 pm

    @Francisco - many markets are highly competitive these days, and it can be difficult to find a niche that everyone else has overlooked.
    You may need to persist for a while to find a promising niche. But that's just what our software is designed to help you do!

  73. Joanna Moran Says:
    May 18th, 2012 at 12:24 am

    Thanks for the wonderful teaching. I've just purchased the full version, but haven't downloaded it yet because my own computer is on the blink and I don't want to download onto this borrowed one. Incidentally, if I did do that, download on this computer, will I still be able to do it on my own computer later?
    Anyway, just wanted to tell you that after these first three videos, I realise why I am getting so little traffic to my site http://www.naturalhealthand Thanks so much.

  74. Dr. Anthony Says:
    May 21st, 2012 at 8:24 am

    @Joanna - Thanks for the kind words!

    You can install and activate Market Samurai on up to 5 different computers at once.

  75. Bozidar Says:
    May 22nd, 2012 at 10:18 pm

    Thank you so much on this great video and trial app!

  76. Aaron Hardy Says:
    August 3rd, 2012 at 10:54 am

    Thanks for the training. I understand things better now!

  77. Anthony Says:
    August 3rd, 2012 at 5:56 pm

    Great Video Anthony, Market Samurai is looking to be a comprehensive piece of kit.

    I have noticed discrepancies however:
    when analysing my keyword 'back to work training' in SEO competition I am given different top 10 listings in Market Samurai than if I google the phrase manually.

    Why would this be?


  78. Karl Says:
    September 24th, 2012 at 12:25 am

    Nice tutorial making it easier to establish how difficult a niche will be the matrix comparison makes it so easy to judge at a glance. For our clients we provide SEO support we use Market Samurai to evaluate the competition.

  79. Dr. Anthony Says:
    September 24th, 2012 at 10:16 am


    Sorry about the late reply!

    This could be happening because personalisation/localisation is appearing in one and not the other. To look into it further, could you please submit a support ticket - our team will help you out :)

  80. joe Says:
    October 1st, 2012 at 6:34 am

    Can you please clarify if searches should be made in Phrase match as your videos are showing Broad match ?

  81. Dr. Anthony Says:
    October 3rd, 2012 at 9:06 am


    Generally you should search using Broad match - however depending on what you are targeting and your strategy, you can also use Phrase match

  82. Trish Says:
    January 6th, 2013 at 7:36 am

    Love your analogies! They are very helpful

  83. Red Rock Dental Says:
    January 12th, 2013 at 6:01 pm

    How can these tutorials be at the same time so valuable, actionable, clear, and short?

    It seems to me that the amount of competition is irrelevant (as only 10 appear in the first page), and only the strength of the top 10 competitors matters -- assuming one seeks to be in the top 10.

    So, Dr. Anthony, why did you deem it appropriate to mention the amount of competition at all?

    It would seem to be valuable information only for a kw with < 10 competitors, for then one would automatically be on page 1 ... but these days are gone, no?

  84. Dr. Anthony Says:
    January 14th, 2013 at 10:26 am

    @Red Rock Dental

    Whilst the strength of the competition is definitely very important (there's no point in fighting a battle you simply cannot win), the amount of competition is a good way to filter out what might be highly competitive keywords.

    Generally if there is a high number of competing sites, there will be some strong competitors amongst the group.

  85. Rick Hart Says:
    February 19th, 2013 at 9:59 am

    Will you be adding videos to explain the new Majestic data that has been added to the Keyword Research module.

  86. Dr. Anthony Says:
    February 20th, 2013 at 10:13 am

    @Rick - We hope to sometime in the future! Unfortunately it's a case of trying to find the time amongst new product releases and upgrades to existing products :)

  87. ojo olusegun Says:
    March 18th, 2013 at 7:51 pm

    I found market samurai a powerful software for keyword research after using it for about 6 days now but my question is that when i use the golden rules filter to analyze my keywords i discovered that in the SEOC column, some keywords shown blank column while others shows 0, does it means that there is no competition at all, am a little bit confused and your response will be of utmost importance to me as soon as posSible, THANKS....

  88. Dr. Anthony Says:
    March 19th, 2013 at 3:20 pm

    @Ojo - please contact - they will be able to help you out....

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