Golden Rule #1: How to Find Relevant Keywords

Video Transcript

In this video we’ll be exploring the process of Keyword Research.

Specifically we’ll be looking at:

(1) Understanding the keyword research process

(2) The Four Golden Rules of keyword research

(3) How to use Market Samurai to generate a list of relevant keywords

Understanding the keyword research process

A great way to understand the process of keyword research is to compare it with the process of panning for gold. In the days of the Gold Rush, prospectors would take their gold pans down to a river and scoop up a collection of rocks, dirt, and sand.

Initially they would discard the large rocks that were clearly not relevant and then they would swirl their pan to separate out the heavy gold from the lighter sediment.  At the end of this filtering process, they would hopefully be left with a few nuggets of gold at the bottom of their pan.

The process of keyword research is very similar.

You begin by selecting a niche to explore which is the equivalent of choosing a river to prospect.

You then generate a large number of keywords relating to your niche which is like scooping up a collection of rocks, dirt and sand.

Then you can use a tool such as Market Samurai to filter out the good keywords from the bad.

At the end of this process you will hopefully be left with a few ‘gold nugget’ keywords.

The Four Golden Rules of Keyword Research

The obvious question then becomes - What are the characteristics of a gold nugget keyword?

Our analysis has led us to develop four golden rules for identifying the best keywords to target in your online business.

The four golden rules are:

(1) Relevance

(2) Traffic

(3) Competition

(4) Commerciality

A gold nugget keyword is highly relevant to the content on your website, it has a good level of traffic, it has acceptable levels of competition and has a high level of commerciality.

We’ll be exploring each of these in more detail, but for now, let’s take a look at the first golden rule - Relevance.

The First Golden Rule - Relevance

Relevance is something that many people often overlook in their excitement to get their business up and running as quickly as possible.

The fact of the matter is that if you target irrelevant keywords, you may obtain a top ranking in Google, and you may even generate a lot of traffic to your website.

However, if the content of your website is not relevant to the keywords you’ve targeted, then the people who visit your site will probably not be interested in what they find.

In this scenario, you may end up with a lot of traffic and a big bill from your hosting company, but very few sales.

It’s important to realize that the secret to online success is not just ‘Traffic’

The real secret is ‘Targeted Traffic’

So, according to the first golden rule of keyword research, you should always start by identifying the keywords that are most relevant to the content on your website.

Let’s take a moment now to see how this works in the real world using Market Samurai.

Create project

In this example Iʼd like to show you how to generate a list of keywords relating to a niche and how to refine your list to make it as relevant as possible to the content on your website.

To begin Iʼll create a new project and Iʼll use the seed keyword “photography”

Select Keyword Research module

Now because I want to generate a list of keywords relating to my niche I’ll select the Keyword Research module.

Click Generate Keywords button

And to generate my initial list of keywords, all I have to do is come over here and click the ‘Generate Keywords’  button.

Generating Keywords

Market Samurai then generates a list of keywords relating to my seed keyword ‘photography’.

Going back to our prospecting analogy, this is the equivalent of scooping up a pan containing rocks, dirt, sand and hopefully some gold nugget keywords.

Remove irrelevant keywords

Now let’s take a look at how Market Samurai helps you to quickly improve the relevance of your keyword list.

The simplest way to eliminate irrelevant keywords is to scroll through the list and if there is a keyword that is clearly not relevant to you, just click on the cross icon to remove it from your phrase list.

For example you might decide that the phrase ʻstock photographyʼ is not going to be relevant for your photography website so you can just click the cross and eliminate that keyword.

Negative Keywords

You can also use negative keywords to eliminate all phrases containing a particular word that youʼre not interested in.

For example, letʼs imagine that you’re not interested in wedding photography. All you have to do is come down here and click on the word wedding. Youʼll notice that the program underlines the word to show that itʼs selected. Then you can come across here and click on the cross icon.

The word “wedding” is now listed in the negative keyword area and all keyword phrases that include the word “wedding have been filtered out of the list. In this case XX phrases have been removed.

Show removed keywords

If you ever want to see the phrases that have been removed, you can come down here and click the Show Removed option.


Postive Keywords

The second way to improve the relevance of your keyword list is to identify positive keyword phrases.

This will eliminate all phrases except those containing a particular word.

For example, imagine that I was only interested in keyword phrases actually containing the word “photography”.

All I have to do is select the keyword “photography”, and come across here and this time Iʼll click the tick icon.

The word “photography” is added to my positive keyword list and you can see that Market Samurai has now filtered out all of the keyword phrases except those that contain the keyword “photography”.

Clear keywords

Now I donʼt actually want to use these filters at the moment so Iʼll just click the ʻClearʼ button here and here to remove my positive and negative keyword filters.

Add Keywords

The next way I can modify my keyword list is to add keywords manually.

To add a keyword, all I have to do is type it into the Add Keywords area and click the ʻAdd Keywordsʼ button.

Phrase Length

Now another way to improve the relevance of my keyword list is to use the phrase length filter.

Letʼs say for example that Iʼm only interested in targeting phrases that contain three or more keywords.

All I have to do is change the phrase length filter from 1 to 3 and you can now see that Iʼve filtered out YYY keywords and all my phrases now contain at least 3 keywords.


So, just to recap,

In this lesson we introduced the 4 golden rules of keyword research and identified that gold nugget keywords have the following characteristics: They are relevant, they have good levels of traffic, acceptable levels of competition and high levels of commerciality.

We then looked at the 1st golden rule which was relevance and found that once you’ve generated your initial list of keywords, Market Samurai provides you with several ways to improve the relevance of your keyword list.

These include:

(1) Removing irrelevant keywords

(2) Using negative keywords

(3) Using positive keywords

(4) Adding keywords manually

(5) Using the phrase length filter

As you can see, using these tools within Market Samurai you can quickly generate a list of targeted keywords that are highly relevant to the niche youʼre exploring.

155 Responses to "Golden Rule #1: How to Find Relevant Keywords"

  1. Charlie Says:
    November 12th, 2009 at 5:45 am

    I am constantly amazed at how much this software will do and how much that I am learning about how to properly use it. These videos are exactly what is needed to learn to use the software properly I feel. Thank You!

  2. Kurt Says:
    November 12th, 2009 at 5:49 am

    Ok.. Now we have the Keywords. What is the best layout of the site with the keywords that we now have.. Can you show that from start to finish. Idea to end. Just a thought i want to make sure i am doing it right. I have a site that I am having a hard time getting on the frot page with the home page..

  3. James R. Taylor Says:
    November 12th, 2009 at 6:06 am

    Very nice! I'm looking forward to some of the more indepth training modules.



    p.s. your team has always provided outstanding training.

  4. Tony Manning-Stanley Says:
    November 12th, 2009 at 6:08 am

    Good start to the training - I'm looking forward to some further explanation on what criteria to use to identify a profitable niche. As a newbie, who has already made some basic errors,I think this is the key area in actually making any money out of internet marketing.
    I have also already spent money on 'helpful' products but Market Samurai is the most value for money I've found - can't wait to get to know how to use it properly!

  5. steve Says:
    November 12th, 2009 at 6:19 am

    Absolutely solid teaching! It couldn't be any clearer!

    They really needed you to do the teaching.

    Great Job Anthony!!

  6. Julie Chrisler Says:
    November 12th, 2009 at 6:21 am

    Thank you for this additional training. Dr. Anthony is a fantastic presenter and makes everything so clear and easy to follow.

    I have been using MS since for about as long as it has been in existence and I still learned new material from this video. There is always more to learn with this wonderful tool.

    I am stoked about these training videos from Dr. Anthony, I can't hardly wait for the next one to come out.

    And thank you for the PDF.


  7. susan trudeau Says:
    November 12th, 2009 at 6:24 am

    Good video. Easy to follow.

  8. Siddique Says:
    November 12th, 2009 at 6:29 am

    Wow! Great video. Thanks for sharing. Keep it up the great work.


  9. Cominback Says:
    November 12th, 2009 at 6:39 am

    Loved this new video. It's very simple and easy to follow. I have 3 sites I'm working on and it's funny but I wanted to go thru this again:) I also wanted to see if anything has changed.

  10. Andee Sellman, One Sherpa Says:
    November 12th, 2009 at 6:45 am

    Another great piece of instruction. I feel as though I now know the reason behind the PBR ratio. I have been using it without really knowing why. The example of Dog Train as compared to Train Dog was really helpful in explaining this

  11. Hildebrando Silva Says:
    November 12th, 2009 at 6:45 am

    Hello have a nice day.

    Hildebrand'm from Brazil, I know the mining literally.
    I found a brilliant comparison, congratulations.
    I am very excited and look forward to the next topic.

  12. Mikko Says:
    November 12th, 2009 at 6:46 am

    Another superb training video. Good work!

  13. Melanie Says:
    November 12th, 2009 at 6:47 am

    Excellent presentation all the way around! Looking forward to #2. Thank you!

  14. Shane Press Says:
    November 12th, 2009 at 6:48 am

    Excellent training! The video transcript means that you can work through the screen shots & PPT slides as you go; rather than downloading, playing and pausing the video.

  15. Don Says:
    November 12th, 2009 at 6:51 am

    Thanks Anthony.
    Great job.

    I use MS all the time and I had no idea that I could back to the generate keywords screen by clicking on the Modify keywords button.

    That little "gold nugget" will help me quite a bit.


  16. Svetoslav Says:
    November 12th, 2009 at 7:02 am

    I had the chance to go through this information before but now I have absolutely clear picture what to do and how to do this step correctly. Thank you, your training is awesome.

  17. Dejan Says:
    November 12th, 2009 at 7:16 am

    Great video guys!

  18. Dave Says:
    November 12th, 2009 at 7:22 am

    Very nicely done and helpful.

  19. Amelia Brazell Says:
    November 12th, 2009 at 7:25 am

    Thanks so much for the tutorial. The PdF is a great enhancement.

  20. Theo Steward Says:
    November 12th, 2009 at 7:27 am

    As ever, Market Samurai provides crystal clear extremely well executed unambiguous training and an in-depth insight into the functions of its program. Well done and thank-you! Here at we are unconditional fans!

  21. Jeff Says:
    November 12th, 2009 at 7:38 am

    This is a great start to your series. Knowing what a software product can do VS knowing how it should be used makes all the difference in Market Samurai.

    Keep up the good work!

  22. David Says:
    November 12th, 2009 at 7:53 am

    Excellent and highly relevant training in a concise video that doesn't go on for too long. Most impressive.

    It was great how you underlined the importance of PBR - I never knew about that before, and I'm truly glad that I found out about it.

  23. Jeff Says:
    November 12th, 2009 at 8:01 am

    I like it! Explaining the seemingly complicated in a simple way. I particularly like the video transcript - I could linger longer on what I wasn't so sure of and speed through other slides that I grasped quickly.
    Not only are you leading the way with your keyword research tool, I think your also leading the way with online education & instruction.

    Thanks again!

  24. John Says:
    November 12th, 2009 at 8:45 am

    Awesome video intro to keyword research. I didn't previously understand the relevance that phrase to broad match. Obviously you guys have put a ton of thought into this program. Thanks.

  25. Renee Benzaim Says:
    November 12th, 2009 at 8:46 am

    This is a very good lesson. You've not only given us good information on the different functions of this screen, but you've explained why we use these different options. That helps build on our level of understanding. Thank you.

  26. Cliff Says:
    November 12th, 2009 at 8:46 am

    You have now taught all your competition how to be successful. Great product! Great customer service and training! And at affordable pricing.

    But I wouldn't worry too much about the competition... they'll never do what you do. Congratulations and continued success!

  27. Emeka Says:
    November 12th, 2009 at 8:50 am

    absolutely easy to understand!... Briliantly illustrated! keep up the good work!

  28. Peter Johnston Says:
    November 12th, 2009 at 8:50 am

    Good job. I learned a good bit more about how to use the product effectively.

  29. Claude Fullinfaw Says:
    November 12th, 2009 at 8:56 am

    I just bought Market Samurai a few days ago and together with Micro Niche Finder ( I get my niche research through this) then go to MS and look for the right keyword pharse. Its cutting down heaps of time for me and in future I should be able to increase my sites every month. Thanks Claude from

  30. Jeff Says:
    November 12th, 2009 at 9:10 am

    I like it! Explaining the seemingly complicated in a simple way. I particularly like the video transcript - I could linger longer on what I wasn't so sure of and speed through other slides that I grasped quickly.
    Not only are you leading the way with your keyword research tool, I think your also leading the way with online education & instruction.

    Thanks again!

  31. Gary Says:
    November 12th, 2009 at 9:15 am

    What can I say? You just keep getting better and better. MS is the best keyword research tool by miles, and now this training program is shaping up to be the same.

    Keep up the fantastic work :o)

    Cheers, Gary.

  32. Fabian Says:
    November 12th, 2009 at 10:19 am

    A brilliant & well laid out training module.

  33. Tess Says:
    November 12th, 2009 at 10:22 am

    Excellent video!

    I learnt more today about using MS than in the past year of using it!

  34. Carl Says:
    November 12th, 2009 at 11:06 am

    Great post! I use the Phrase Broad Match feature to help me cut out a lot of the needless keywords that would have consumed a lot of my time. In this manner I just use the remaining keywords to optimize my on-page. Thanks for the training, Carl from

  35. Anna Says:
    November 12th, 2009 at 1:05 pm

    Not only brilliant training format, but a great refresher style. I am able to skim thru to the parts I just needed again. Thanks so much.

  36. Karla Deacon Says:
    November 12th, 2009 at 1:54 pm

    Great job. Very well explained!

  37. Search Engine Marketing Says:
    November 12th, 2009 at 2:19 pm

    Great training guys as usual. I have to say that out of all the tools and schools I\'ve purchased for my internet business I have gotten an enormous amount of value of Market Samurai and it just keeps getting better so thanks a million and Happy Holidays.

  38. Robert Jameson, Cashologist tm Says:
    November 12th, 2009 at 4:35 pm

    How can I send you guys some more money? That's the only way I can think of to express my over-whelming enthusiam for your product and your approach. Fresh and on-target training with obvious genuine concern and appreciation for your audience. Thanks again.

  39. Elsie Hagley Says:
    November 12th, 2009 at 7:08 pm

    Thanks for a great video, I brought Market Samurai last year, have forgotten how to use some of the features, also thankyou for the PDF, I will be able to go and check it out without going online, It is a great tool to have, saves a lot of time searching for that right phrase.

  40. Norman Smith Says:
    November 12th, 2009 at 9:04 pm

    Simple and step by step,just what training videos should be.Reading a golf book doesn't make you a good golfer but at least you know you are doing the right things.Boosted my already well used site and keep up the good work.

  41. David Says:
    November 12th, 2009 at 10:02 pm

    Super.... step by step - logical.
    Please keep it up for the training on other features
    David from

  42. SE Optimizer Says:
    November 12th, 2009 at 10:49 pm

    The PBR helped me, I use MS almost daily as an SEO, plus I'm a turnkey website builder and need to fully understand all features, but by far it out ranks anything I've used to date:o I've dug up some nice nuggets and have client websites ranking in top 10 already!

    SE Optimizer

    Thankss, Dave

  43. Glenn Arcaro Says:
    November 13th, 2009 at 12:01 am

    Nice explanation here. Keep the good stuff coming. I know it always varies but it would be nice to have a repeatable strategy for keyword research. Does anyone have one that works?

  44. Steve Says:
    November 13th, 2009 at 12:17 am

    Great training video....many thanks.
    I look forward to being able to use Market Samurai to it\'s fullest.

  45. Marc Says:
    November 13th, 2009 at 7:54 am

    Excellent training! My only question is, when are we going to get training like this for all the modules???

    Keep up the good work and let Anthony loose, he's awesome! We need more of this...

  46. Jerry Waxman Says:
    November 13th, 2009 at 8:23 am

    Well done again. Great analogy to mining gold. Looking forward to next 3 lessons.

  47. Kamran Says:
    November 13th, 2009 at 9:49 am

    Dr. Anthony,

    Amongst all the accolades you are receiving, i want to pat you and the whole Market Samurai (MS ) team for listening to your users. Fantastic job in explaining the functionality of each option. Most trainers stop at: here is the button, click it and move on. You explained what the button does, it's functionality and purpose. Well done.

    Market Samurai has so many functions, i have not found any training material as useful as this has been.

    A lot of people are using your software without really knowing how to, or realizing it's true potential (present company included). Think of Microsoft Word or Excel or Outlook...probably some of the most widely used software programs on the planet! How many of us actually use more 10-15% of it's capability? or even know what the heck all the buttons do?

    I kind of feel the same way about Market Samurai, i am Anxious and hungry to learn how to properly use this software and use it to my advantage. Please continue to provide similar videos of this caliber and format to teach us the true "way of the Market Samurai".

    In my humble opinion... after seeing and reading the comments on here, the Market Samurai brass should acquire Dr. Anthony's time to solely put out more videos like this on a ramped up schedule. Delegate any other responsibilities away from Dr. Anthony, so he can focus on providing more training like this.

    *** I have one request... please please provide a module on "Localized market research". How does one do proper keyword research for a small, city or town or area. ***

    If anyone at Market Samurai can offer a resource or training material addressing this, i would be forever grateful. (If at all possible a reply to my email address acknowledging my request would be greatly appreciated) I'm sure many people could benefit along side myself from such material.

    Once again, Dr. Anthony, props to you! keep up the good work.

    If any others reading my comments agree, kindly voice your opinion and it may offer a little more weight to my request.

    With warmest regards,


  48. Lori Says:
    November 13th, 2009 at 10:59 am

    That is probably the best training video I've seen. Clear, relevant :), thorough.

    I know I have barely tapped the potential of market samurai.


  49. Victoria Says:
    November 13th, 2009 at 12:07 pm

    Thank you DR. Anthony.
    I appreciate your clarification of the PBR feature!

  50. Marilyn Martyn Says:
    November 13th, 2009 at 4:01 pm

    Analogy of gold nugget gave me a very clear understanding of the importance of relevent keywords.
    Perfect bite of information presented clearly and
    at a perfect pace.
    Thank you

  51. Don Morris Says:
    November 14th, 2009 at 7:31 am

    Great video! Glad to see a clear tutorial on how to use Market Samurai.

    BTW, "crate training" IS highly relevant to "dog training." It's an important aspect of training a dog--getting them to accept being intheir crate or pen. You may want to filter it out if you want to focus on other aspects of dog training, but I would leave it in most times.

    You need to learn some of the basics of a prospective niche in order to judge what is relevant or not,.

    Don :)

  52. Reid Peterson Says:
    November 14th, 2009 at 12:04 pm

    Just Brilliant! (I thought I knew the ins and outs of filtering relevant keywords with Market Samurai but of course- I learned a few new tips.) Thanks again, MS- you offer wonderful services

  53. Sally Says:
    November 15th, 2009 at 8:21 pm

    This is one of the best software programs so far that I've found for discovering niches. Thx! From Sally at

  54. Abbi Umar Says:
    November 15th, 2009 at 11:55 pm

    I was the one who trapped into missleading keyword phrase. But this article give me much information to get relevant keywords.

    Thanks a lot and good luck Dojo :)

  55. Cari Uang Di Internet Says:
    November 16th, 2009 at 1:20 am

    GREAT seo tool ,Excellent training! i have purchase it.
    thanks.I am very interested in the article that you write on the blog . I would come back to read your post again next time.Great job ,Thanks
    Cari Uang Di Internet

  56. Sally-May Schinkel Says:
    November 16th, 2009 at 9:42 am

    Loved the Gold Panning analogy.

    Also enjoyed your explanation of Phrase to Broad Match.

    The 1st how to we need to concentrate on, makes the dashboard far less daunting for a beginner.

    Thanks again!

  57. Steve Says:
    November 21st, 2009 at 6:07 am


    I really appreciate your solid and simple training!

    You make me even more glad I got Market Samurai!

  58. Mark Says:
    November 22nd, 2009 at 8:03 am

    Thanks to Dr. Fernando for the clarity and precision of his presentation. And to the Noble Samurai team for a first rate product and client support.
    One item remains unclear, however. In the initial "Generate Keywords" step, why is the 'Google Search Keywords' box left unchecked?
    Thanks again.

  59. Larry Says:
    November 25th, 2009 at 2:58 pm

    I notice that this selection method of keywords is a bit different than the process Anthony outlined in the 30-day challenge. Would this be a good addition to that 30dc process or do you think this is a shorter and more to-the-point way of finding the keywords for our niche?

  60. Wesley Says:
    November 27th, 2009 at 6:05 am

    I finally understood what PBR is and why it is important! Thanks Doctor Fernando. In spite of my Glaucoma troubling me, I want to press on and follow your teachings to my best ability and win.

  61. Ian Carter Says:
    November 28th, 2009 at 7:33 am

    I really can't understand why no-one else has ever thought of presenting the information in this way. It's fantastic. Very clear and easy to follow.
    More, please!

  62. Caroline Says:
    December 16th, 2009 at 5:28 am

    I discovered MS software as a first time 30 DC-er. I am now getting to really know this software as I had a sneaky suspicion that it is much more powerful than I first thought.
    This training is excellent and Dr Anthony is clear, concise, even paced and explains things simply.
    Congratulations for having the foresight in providing this training and Dr Anthony!
    More, please!

  63. sha Says:
    December 28th, 2009 at 8:35 pm

    Yet another great post.
    Sucha useful piece of software.

  64. John E. Says:
    December 29th, 2009 at 4:11 pm

    This was a great analogy to understand what I am looking for and this enables me to begin applying Golden Rule #1 in my research and find relevant terms to my business.

  65. Bob Says:
    January 2nd, 2010 at 3:03 am

    Excellent training! You guys rock!

  66. Kate Tellem Says:
    January 16th, 2010 at 8:43 am

    Good training! Clear and language, easy to hear and listen to. Great directions and examples.

  67. Louise Fourie Says:
    February 18th, 2010 at 11:27 pm

    Thanks a million for the transcript. I have very little patience with slow loading videos (I have broadband, but it is slow and capped). I was able to read through the whole transcript in the time it would have taken the video to load. Thank you so MUCH!!


  68. Stephan Bevan Says:
    March 6th, 2010 at 4:47 am

    Yes good analogy!
    Wouldn't it make more sense to build a website based on your keyword terms rather than build keyword terms around your website?

    Stephan Bevan
    Search Engine Optimization Strategist

  69. Arraial d\'Ajuda Says:
    March 8th, 2010 at 5:55 am

    Great explanation, way faster then the video for me!

  70. Abe Says:
    March 17th, 2010 at 8:23 pm

    1) Relevance - targeted traffic potential - "buy" words
    2) As many searches as possible
    3) Just a little bit competitive, not fiercely
    4) Commercially valuable
    Lesson learned.

  71. Leo Bookham Says:
    March 18th, 2010 at 3:41 pm

    Thank you Market Samurai team for the easy to follow training videos. They are the difference between success and failure. Keep up the good work.

  72. Vinod Kumar Jadge Says:
    April 12th, 2010 at 5:21 pm

    Great Video :-)

    We'll surely see ourselves in Google (Front page search) one day

    Thanks guys,
    Keep up the great work.

  73. Wilbert D Says:
    May 6th, 2010 at 5:55 pm

    The illustration about panning for gold, the process of sifting out irrelevant materials, for a clear view of possible gold nuggets made it very clear of how the process of sifting for keywords to obtain relevant ones. Your system, Market Samurai is the absolute necessary surgical tool a marketer could not be without. As the skillful speaker at the MLSP Pro conference strongly inculcated, blogs, content marketing etc cannot go well without good keyword search and proper application of it. Thanks to the speaker who gave this class free. The quality of your presentation was no less than if it had been a charge included at $3000 a head. Excellent job.

  74. Steve Says:
    May 6th, 2010 at 11:46 pm

    This really helps me with the basics.


  75. Gina Says:
    May 7th, 2010 at 2:37 pm

    Very well explained. I'm impressed.

  76. Glen Stowers Says:
    May 15th, 2010 at 11:31 am

    Market Samurai is the best thing that has ever happened to my business. I knew something was missing... this was it!

    Something not covered in the training:
    Removing a keyword from the negative or positive list without clearing the whole list...
    1. Just click on the box "Show Removed"
    2. Make sure the keyword in the main keyword list is underlined. Click on it if needed.
    3. Click on the icon relevant to the action you are performing: To Remove from the Negative list, click the Cross button; to Remove from the Positive list, click the Check button. This will undo the previous action that put the keyword on the list to begin with.

    For phrases, just click the icon without underlining.

    If a phrase also has negative keywords within it, it will remain off the main list because of the negative keyword, even though the phrase is accepted. If this happens, make sure the keyword is also removed from the negative list.

    Market Samurai Rocks!


  77. Ali Says:
    June 15th, 2010 at 9:35 am

    Your tutorials are fantastic - so clear and thorough. I easily follow them which means I can actually use your program.
    Thank you!

  78. Julian Says:
    June 17th, 2010 at 4:55 am

    I am absolutely thrilled at the clarity of the information presented in these videos - GREAT WORK GUYS !!!

  79. Vivian Says:
    June 17th, 2010 at 2:57 pm

    I use to keep vast pages of Excel sheets and hand written notes to do my research. But with market Samurai it's all in one place and has saved me many, many hours from doing it the old way. Plus it's an incredible value, best money I have spent in a long time!
    Thank you!
    From Vivian at

  80. habib Says:
    July 12th, 2010 at 2:17 am

    Excellant way to teach. I have recently started The Challenge, and have already using market Samurai. Great software.

  81. Rebecca Campbell Says:
    July 28th, 2010 at 2:41 am

    I am totally impressed at how easy and precise these videos explain the exact concepts of SEO. I had previously used KC for a while, however; will definitely be switching to Market Samurai!

    The narrator is so clear and detailed with the topics covered, and compared a range of everyday 'life issues' with how to get the best out of SEO.

    Well done Market Samurai; I'm glad I found you!

  82. brax Says:
    August 21st, 2010 at 11:38 pm

    I thought my sensei is a chinese.. xD

  83. palla sridhar Says:
    August 25th, 2010 at 6:22 am

    Very neat and well explained tutorial.

  84. annelie Says:
    September 17th, 2010 at 11:37 pm

    great video! for the first time ever i now understand the value of key words! thank you very much!

  85. Justin Meadows Says:
    September 22nd, 2010 at 2:19 pm

    I find it frustrating, when I am eliminating keywords from my list based on relevancy and I accidentally emilinate one I shouldn't or change my mind later.

    to have to go back and scroll through the negative keywords list is not very easy (it often skips pages and is tricky to do) but if you show removed and click the check box for that keyword all the others are eliminated.

    I tried underlining it and clicking the cross, but that didn't work either. ctrl z doesn't work and no other undo function. It would be good to have a 'un-remove selected' check box next to the show removed, or something like that.

    or perhaps I have missed something, if their is an easier way, please let me know.

    Also I would love to see a phase to exact ratio feild to help with geographic searches

    Market Samuri Rocks!

  86. Steven Says:
    September 30th, 2010 at 6:44 pm

    Thanks a lot for this software, I just bought it, and feel like I'm still scratching the surface. By far, the "competition" tab, is, to me anyway, the most amazing one. The days of early SEO are gone now, and if you are a lonely SEO warrior like most of us, embarking on this fascinating trip, it's always good to know which markets are realistically unassailable... I have to 2 major questions for you guys (though it seems this forum is not moderated since june 2010, so I won't hold my breath on it :)

    - If you operate in a "local" market, like say, Brazil, or Germany say, could you give us some very rough ballpark notion of what benchmark values to put in for max. SEOC, SEOLC, SEOTs, etc? Because, well I assume you must prorate those values some, compared to the massive "global - english" online market right?

    - PBR: This one does not make one bit of sense to me, that is the only thing I do not understand at all about this brilliant software. I often come up in my searches for the right nice, across seemingly untapped niches, with decent traffic, almost 0 competition, decent commerciability, and... those keywords seem to make a lot of sense (with words in logical sequential order, not, like "train dog") and yet they have nothing, nothing in their PBR, not even 1%? Am I really just about to embark on some doomed adventure here? Because the couple of keywords I'm telling you about make sense... Can we not use our intuition for the PBR? Should we really follow it blindly?

    Anyway, otherwise, thank you very, very much, even buying the software, I feel indebtted to you guys :)

    Take care.

  87. Alex Says:
    October 25th, 2010 at 7:37 am

    Hello friends, my name is Alex and I'm from Brazil. I would say I am very optimistic about using this tool. I have been working with web hosting, but want to start my business as quickly as possible and exploit the niche market here in Brazil. I wonder if anyone has the material in this class to send me by email in PDF format?
    Ler foneticamente

  88. jp Says:
    November 12th, 2010 at 8:33 am

    my screen is very different that what is shown. this is very frustrating, i click along and do not get the same screen and cannot look up keywords. please send me the appropriate videos

  89. Celestine Says:
    November 16th, 2010 at 7:10 pm

    Thanks.This is great.A very informative,educative and easy to understand video tutorial.I really appreciate it.

  90. Elle Billias Says:
    December 1st, 2010 at 12:45 am

    Excellent product you guys have here! You got me hooked at the part where you can see HOW your competitors are getting their links. I also really appreciate the video transcripts, I have to work around my kids and it's a lot easier to read than watch so thanks!

  91. pablo Says:
    January 11th, 2011 at 5:04 am

    I do not understand so much English but with excellent training! The video transcript I can understand it. Very good!!

  92. Alex Says:
    February 3rd, 2011 at 7:42 am

    This teaching material is really good: no ambiguities, straight to the point,
    perfect combination of theory and practical application.

    What could be added to this format is a printable version - it is not always convenient to constantly switch between Dojo screen to the application and back.

  93. Mikhail Says:
    March 13th, 2011 at 5:57 am

    Thank you for this instruction. Especially for video transcript, because my English is not so good to catch all from video, so transcript is very useful.

  94. Carol Gino Says:
    March 19th, 2011 at 2:49 am

    Amazing!! I finally understand what keywords are in relationship to niche's. Good God, guys, why isn't the value of the tutorials in your sales letter? I would have bought this so much earlier! Thanks,

  95. Sheri Dresser Says:
    March 26th, 2011 at 7:34 am

    I am just starting to learn and going through the tutorials, which are very good. However, I am noticing that the buttons and names for the buttons and some of the functions are different than the version that I have. I believe you must have updated it a week or so ago. Is there going to be an update of the tutorials with the new changes to the buttons and other data?

  96. Lee Says:
    March 30th, 2011 at 4:06 am

    I just purchased this and have to say it's outstanding, these videos are fantastic as well they are helping me out greatly, the guy is very informative and easy to understand.

    What a greeat bargin I can not wait to get all of my business's off the ground, just need to take the plunge and start spending some time now to find those golden keywords.


  97. Wayne Lambert Says:
    April 20th, 2011 at 8:02 am

    Great introduction video to help users with Market Samuari. There are definitely a few areas of improvement for Market Samurai with options settings which could help the user to save time with the software.

  98. Angella Says:
    May 20th, 2011 at 4:20 am

    Thanks. Very informative. very easy to follow.Excellent tutorial.

  99. Joe Says:
    May 23rd, 2011 at 7:50 am

    I changed the PBR to 15% but I don't have a "refresh filter" button on the version I downloaded.

  100. TraderJo Says:
    July 27th, 2011 at 6:36 am

    How do use Market Samurai for local data. I am not marketing to the world, but rather to my town of 65k? What are the settings I should be using? Thanks very much.

  101. Dr. Anthony Says:
    August 18th, 2011 at 3:33 pm

    @Sheri Dresser RE: Updates

    Yes, we're working on updating the Dojo videos.

    The later videos in the Keyword Research section also cover the new features.

  102. Dr. Anthony Says:
    August 18th, 2011 at 3:34 pm

    @Joe RE: Refresh

    The filter will refresh as soon as you change it.

  103. Cindy Says:
    October 27th, 2011 at 3:44 am

    I don't have a refresh button on the version I downloaded either...I figured the screen would automatically update, but I don't see any numbers changing?

  104. Tania Says:
    November 24th, 2011 at 4:45 am

    Just downloaded the latest version. I spent a month or so reviewing and reading the transcripts. Now I am working my way through the transcripts and it is great. I know there are some discrepancies between the older and latest version but it is not too bad to work through. I will be happy to see the later transcripts which show the new features.

    The training explanations are excellent. I can appreciate it as I used to train people in large companies on how to use software and produced my own training material.

    Just three questions and I hope this is not too silly. If you remove keywords can you undo everything to get the original list back or do you have to regenerate the list? If you export the list and import it back at a later date can it be analysed or has it to be regenerated to maintain the Google link?

    Is there any way you can view the keywords in a separate window or at least have a bigger area to view a longer list instead of having to scroll through small chunks? Maybe there is and I have not seen it yet. Or maybe the answer is to see it in an excel spreadsheet?

    I am so glad I purchased this prog. Thanks for the marvellous tutorials.

  105. Nomusa Says:
    November 28th, 2011 at 2:20 pm

    Thank you very much for such a clear explanation in how to seek for relevant keyword. The beauty of your training is that even if one is not a computer geek, they can clearly understand what it is they are doing and for what reason as they use Market Samurai.

    I also echo the need to know parameters to set for targeting a small local market. I am in Botswana and aim to market to countries in the SADC region.

    Thanks for the value that I am learning and will start sharing with my audience to market Market Samurai. It's a product worth sharing

    By the way how do I become an affiliate marketer?

  106. Rich Bak Says:
    November 29th, 2011 at 9:07 am

    Your video tutorials are really well done. They are clear, easy to understand, and full of helpful tips. I have learned so much already.

  107. Andy Moore Says:
    December 8th, 2011 at 4:30 am

    This is the best explanation of SEO and Keywords I've ever come across. You are clear, concise and very easy to listen to.
    Thank you so much.

    Best Wishes
    Andy Moore

  108. Dr. Anthony Says:
    December 9th, 2011 at 11:11 am

    @Cindy: the result numbers don't change, but filters can affect which rows show up and which do not.

    @Tania: thanks for the kind words! Once a keyword is deleted it's gone, but not difficult to put back. The keyword analysis data cannot be re-imported from an export, but it's best when it's fresh! I don't think you're missing any other views, but if you need larger print, Excel is one easy way to get it.

    @Nomusa: I suggest you contact our support team, for the best response to your questions.

    @Andy, @Rich: thanks!!

  109. Nina | tienda de ciclismo Says:
    December 11th, 2011 at 11:31 am

    Oh, is great the new change to the tutorials.
    Is a nice idea to use different sources to learn.
    In my case, I prefer write information to only videos.


  110. Sheri Oz Says:
    December 25th, 2011 at 7:54 pm

    I actually understood this. I feel I am off to a good start to this new venture of mine.

  111. Annabel Says:
    December 29th, 2011 at 3:03 am

    Great tutorials! Unless this is covered in a future tutorial I haven't seen yet, is there a recommended setting for phrase length?


  112. Dr. Anthony Says:
    December 30th, 2011 at 11:11 am

    @Annabel - no one size fits all. It depends on your niche and your personal strategy. If you are seeking long-tail keywords you can screen out short ones, for example.

  113. Peggy Says:
    December 31st, 2011 at 5:08 pm

    Thank you so much for these tutorials, Dr. Anthony. I love your calm and soothing. Just what is needed while listening to something new, which could be a high-stress time while trying to absorb new info. The tutorials are the best I\'ve ever seen. All the bases were covered, everything is so clearly explained, every question answered. In my humble opinion, these tutorials are absolutely PERFECT!..I am very grateful for them...Thank you. I\'m gonna sign up!

  114. NIcky Black Says:
    January 1st, 2012 at 4:46 pm

    If I am target a city location should this be apart of my keyword phrase?

    Thanks nB

  115. Dr. Anthony Says:
    January 3rd, 2012 at 2:35 pm

    @Herb - This could be a couple of things, but most likely an Adobe AIR issue. Can you please submit a support ticket with as much detail as possible at

    @Nicky Black - yes it should

  116. Larry Lake Says:
    January 27th, 2012 at 10:00 am

    Your lessons are great.

    Is it possible that members can download ebooks to the taught modules.

    I frankly think that the students knowledge can be reinforced through also studying the ebook materials.

    Thank you, Larry Lake

  117. Dr. Anthony Says:
    January 30th, 2012 at 10:06 pm

    @Larry - you should see a link to download a PDF version of this transcript on the right side of your screen near the top. Not quite an eBook, but I hope it helps!

  118. Michel Says:
    February 23rd, 2012 at 10:02 am

    This is a powerful tool. I am glad I invest in it. The investment is truly and honestly nothing compare to the value.

  119. Ekapob Says:
    March 7th, 2012 at 9:59 am

    Just be a new member of the samurai here after found out this great tool!
    Also, I would like to thank you for this great training video, it could really make me stronger in the market :)

  120. Pete Says:
    March 11th, 2012 at 7:43 pm

    Great video and very helpful. We were recommended your software by another blogger and have not been dissapointed yet. We're in process of developing our niche site and want to make sure to do it right :) Can't wait to watch more!


  121. Art Orange Says:
    March 14th, 2012 at 6:18 pm

    This is really helpful , I'm submiting a proposal to my boss to consider buying the software , it'd be a great asset to our company.

    Art Orange

  122. Kenneth Says:
    March 24th, 2012 at 4:21 am

    This software is amazing. I was looking for information to do a video for my affiliate site and found more than enough in this video.


  123. David Allen Says:
    March 26th, 2012 at 2:11 am

    I have been looking at purchasing Market Samurai for a few years now but I have never actually taken the plunge, until now its an absolute great piece of software, So I have realised that I have been wasting two years messing about doing keyword research the old way.
    Regards Dave from Teeth Whitening Kits Direct
    Ps. If you are on the fence thinking about buying Market Samurai - I say just buy it, you will not look back.

  124. yulinks Says:
    March 30th, 2012 at 6:16 am

    How to Find Relevant Keywords

    Will this work for other languages except English in Market Samurai?

  125. Dr. Anthony Says:
    March 30th, 2012 at 2:58 pm

    @yulinks - Yes, this does work in other languages: Market Samurai can analyze keywords in any language that Google support. Just make sure you've selected the language you want in the Project Settings!

  126. manuel Says:
    April 2nd, 2012 at 7:43 pm


    I think that some filters doesn't work correctly in other languages like spanish for example, the filter PBR. The concept of language structure in english is different that the spanish.
    I have found some cases difficult of understanding for me.

  127. Dr. Anthony Says:
    April 4th, 2012 at 3:09 pm

    @manuel - the PBR value is based on the number of searches, so it is not affected by language at all. It can be a little inconsistent in some cases, but this is because the source numbers are estimates by the search engines rather than confirmed measurements.
    PBR is a handy tool, but don't let it override your common sense! For more help please contact

  128. Alex Says:
    April 9th, 2012 at 6:40 pm

    have been trying this software for the first day, and recently trying the keyword research precess, but i have to admit that this is such an awesome software! I will definitely buy this!

  129. Loren Says:
    April 10th, 2012 at 11:51 pm

    Can Market Samurai be used to evaluate local search marketing keywords. Lets say I want to find traffic of a specific keyword phrase in Nashville, TN area can I do that?

  130. Dr. Anthony Says:
    April 11th, 2012 at 10:17 am

    @Loren - Please contact for more information

  131. deirdre bell Says:
    April 27th, 2012 at 2:41 am

    I am using your trial version and am trying to do some keyword research, however I keep getting messages saying that no information is available from google keyword toolbox as it may be updating the site or that the adult content is disabled?? I have gone to toolbox and checked these words and there is a lot of information coming through. What should I do. love the product by the way, just set up an online business and feel this product will be really useful. Thank you. Deirdre Bell

  132. Dr. Anthony Says:
    April 30th, 2012 at 9:58 am

    @Deidre - Please contact for more information

  133. JT Says:
    May 24th, 2012 at 8:18 pm

    If I was to do all that Market Samurai does manually It would take me ages to do. This software saves me load of time and makes the keyword researching process much easier. I use this tool everyday and is a great investment.

  134. Frank Rohenes Says:
    August 4th, 2012 at 4:42 am

    Very well explained, well done. The software is absolutely necessary. I have been trying to do the same thing with GAKT interface, what a difference. This is really easy to manage and understand.

  135. George Says:
    September 23rd, 2012 at 8:46 am

    I can't get into the section that allows me to look for "Key Words

  136. Dr. Anthony Says:
    September 24th, 2012 at 10:09 am


    Can you please submit a ticket to our support team - they'll help you out!

  137. Juan Says:
    October 9th, 2012 at 1:22 pm

    Hi everyone,
    Do you know what means the when a keyword is marked green? Regards

  138. Dr. Anthony Says:
    October 11th, 2012 at 1:27 pm


    Is this in the Keyword Research module, or in another module?

    For a quick reply, it's best to contact our support team via the following link:

  139. Nick Says:
    October 14th, 2012 at 6:53 am

    Dr. Anthony, thank you so much for these great, easy to understand and follow tutorials. Market Samurai has proven to be an indispensable tool in our Internet Marketing projects and we will continue to use it in the future!


    Nick from

  140. Chris Says:
    December 7th, 2012 at 5:53 am

    This information seems very helpful when it comes to our struggling rankings. Just downloaded the trial and I'm giving it a go today. I'll update my progress and continue watching these great videos. Thanks for allowing customers to watch these videos before purchasing.


  141. Gary Wynder Says:
    December 21st, 2012 at 6:02 am

    I am a great believer in Market Samurai: I have owned the Paid version for about 2 and a half years now, but only sort of partially understand about 10 to 20 percent of the software.
    Now I figured it is more than high time for me to come here and start paying some close and careful attention to these great tutorial videos, so that I can finally start learning how to use this awesome software properly and corrrectly, and more importantly to gain a proper UNDERSTANDING of it!


  142. wijaya Says:
    December 27th, 2012 at 5:42 pm

    I have keyword from Market Samurai... what next ..????
    Thank you..

  143. Dr. Anthony Says:
    December 27th, 2012 at 5:53 pm

    Hi wijaya - that's a big question! I suggest you watch the rest of our videos so you can get a better idea of the full process. If you have any problems, contact our support team at

  144. Mike Terrell Says:
    December 28th, 2012 at 8:59 am

    These are thoughtful, concise instructions. The light bulb turned on for me during this keyword training.

  145. Samuel Says:
    January 5th, 2013 at 6:41 pm

    Thanks Anthony, very clear and concise. Been a big fan of MS for a long time and continue to refer people back to you because of the value you provide.

  146. Trish Says:
    January 6th, 2013 at 6:47 am

    Awesome instructions, cant wait to get going!

  147. Don Downs Says:
    January 19th, 2013 at 7:47 am

    Thank you for the fantastic training on your great software!

    First - create a powerful, truly useful tool. Second - make it user friendly. Third - provide easy to follow tutorials eliminating excuses and providing a clear path for successful implementation of the tool.

    You've done it all! I recently made the purchase and am very impressed all the way around. I look forward to Market Samurai and it's applications!

    Thank you!
    Don Downs

  148. Klaus Jaritz Says:
    February 4th, 2013 at 10:08 am

    First for substantial content.
    Second for exemplary good delivery. It was spoken CLEARLY and at a SPEED appropriate for a listener who does not see the speaker.
    Very rare.
    If the following videos are of equal quality you got a new customer.

  149. Max Says:
    February 18th, 2013 at 4:43 pm

    Thanks, awesome video!
    I just bought the paid version I can't wait to get this baby going!

    Might as well drop a backlink if you don't mind, thanks :D

  150. Morris Says:
    April 6th, 2013 at 6:12 am

    Very well done!

    I really appreciate the clear, concise, easy to follow training. The video followed by the transcript and summary are awesome.

    Can't wait to start using this software....

  151. Máté Domokos Says:
    April 20th, 2013 at 8:30 pm

    It was really super the guide presentation! Thank You!

  152. peter Says:
    April 25th, 2013 at 10:18 pm

    I have owned the program for a few years and only now getting around to studying it properly and its really excellent. one question though on this lesson. when i attempted to add new keywords then click the 'add keywords' box, nothing happened. the keywords remained in the box but did not get added to the main list. can you tell me how to fix this? thanks, peter

  153. Dr. Anthony Says:
    April 28th, 2013 at 11:22 am

    Hi Peter - usually this is because the keywords are already in the list, perhaps out of view until you scroll further down. Contact if this doesn't do the trick!

  154. Linda Slater Says:
    May 11th, 2013 at 10:20 pm

    oops - just thought I'd let you know...crate training IS relevant to dog training!

  155. Lauretta Says:
    May 16th, 2013 at 7:24 am

    The presentation is excellent. The information is clear, perfectly organized, and spoken at a pace that a beginner can hear and understand. This is the model of excellent teaching. Thank you!

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