How To Find Products & Assess Market Viability

Video Transcript

In this video we’re going to look at a great way to quickly and easily assess how commercially viable different niches are.

Internet Marketing Myth

One of the biggest myths in Internet marketing is that you should try and find an untapped niche that no one has discovered before.

The truth is that if no one is selling products in a niche it’s probably because the members of that niche aren’t really interested in buying products.

Instead of wasting your time trying to find an untapped niche, you’ll be much better off, selecting a niche in which people are already buying products online.

Competition

Now I know that this might appear a little counter-intuitive, but when it comes to developing an online business, some competition is actually a good thing because it shows that the members of your niche are actively buying things online.

Affiliate Products

So, one of the best ways to assess the commercial viability of a niche is to find out whether there are any products being sold in your niche that offer affiliate programs.

If there are plenty of affiliate products on offer, you can be confident that the members of your niche are open to buying products online.

Or No Affiliate Products

If on the other hand, you can’t find any affiliate products that are relevant to your niche, then this may mean that the niche you’ve selected is not really commercially viable.

In the past, trying to find affiliate products that are relevant to a niche used to be painful and time consuming process, but with Market Samurai’s new Monetization module, you can quickly assess whether there are any affiliate products available in the niches you’re exploring.

So let’s take a look at how it works.

Market Samurai Monetization Module

One of my interests is playing saxophone so I might want to explore the ‘how to play saxophone’ niche. Lets take a look to see if we can find any affiliate products that might be relevant to this niche.

To access the Monetization module, all I have to do is go down to the monetization tab here on the left.

Find Products

At the top of the module, there is an option to Find Products so I’ll click that now.

Seed Keyword

By default, Market Samurai carries down your seed keyword from the tab into the keyword box.

Depending on your niche you may need to step this up a level for example instead of ‘how to play saxophone’, I might need to change this keyword to just ‘saxophone’, but for now I’m going to leave it as ‘how to play saxophone’ and see if I can find any products.

Source Selection

The next drop down box is the source box. Market Samurai currently allows you to search four different providers of affiliate products. These are Amazon.com, Commission Junction, Clickbank and Paydotcom.

You can think of each of these providers as large libraries of affiliate products relating to a very wide range of markets.

What the monetization module in Market Samurai allows you to do is to automatically drill down into each of these product libraries to find products that are specifically related to the niche keyword that you’re targeting.

Amazon.com

Let’s begin by exploring amazon.com...

Initially I’m going to assume that I haven’t set up my Amazon affiliate account yet and just choose the ‘Search Amazon without account’ option.

I can select a location and a department if I want, but for now, I’ll just accept the defaults and click the Find Products button.

Market Samurai now goes out to Amazon.com and looks for products that are related to my keyword ‘how to play saxophone’.

Amazon Results

And here are the results - Market Samurai has found 7 products that are related to my keyword and by looking at the Department column, I can see that they are a mixture of DVDs, music and books.

Sort by Price

Another very useful feature is that I can sort these columns by clicking on the title of the column. So if I want to sort by price I just click on the price column...

Sort by Sales Rank

... or if I want to sort the products by sales rank I can click this column.

For Amazon.com, the lower the sales rank the better, so by sorting the products from lowest to highest sales rank, I can quickly find the best selling products that are related to my niche.

Example Product

So for example this DVD called ‘Mel Bay Anyone Can Play Saxophone’ appears to be the best selling product related to my niche available from Amazon.com.

Product Shortlist

To add this product to my ‘short list’, all I have to do is select the checkbox (1) and the product details are copied up to my selected products short list (2).

Commission Junction

Now that I’ve found that there are products available from Amazon.com, I can check my next source of products which is Commission Junction.

Once again, I’ll choose search without account (1) and then click the find products button (2)

Commission Junction Results

This time, Market Samurai has found 10 products that I could potentially promote as an affiliate.

Commission Junction Sales Rank

The sales ranking information provided by Commission Junction is the average earnings per 100 clicks over a 7 day period and over a 3 month period. I’m interested in products that are solid long term earners, so I'm going to sort the products by descending Earnings per 100 clicks over a 3 month period.

Add Products to Short List

So based on this data, I may decide that I’d like to add this VHS cassette to my selected product shortlist. To do so, I just click this check box.

ClickBank

Next, lets check our third source of affiliate products, Clickbank. Once again, I’ll click the search without account option (1) and click the find products button (2).

ClickBank Results

As I look at this list, I don’t really see anything that is relevant to ‘how to play saxophone’ so nothing here would make it to my short list.

Paydotcom.com

My last library of potential affiliate products is Paydotcom so lets take a look and see what we can find.

OK, and this time the answer is that Paydotcom does not currently have any products that are relevant to my keyword ‘how to play saxophone’.

Conclusion

The most important thing I’ve discovered so far by using the Monetization module is that there are indeed products I can promote as an affiliate that relate to the ‘how to play saxophone’ micro niche.

In the next video you’ll find out how the new Monetization module can help you to create high converting affiliate ads with just a few clicks of your mouse.

10 Responses to "How To Find Products & Assess Market Viability"

  1. Patricia Winston Says:
    November 22nd, 2009 at 12:21 pm

    Awesome module Dr Anthony - where's Ebay in the mix of affiliate products for promotion? It would be cool to include.

  2. Miki Aldira Says:
    February 5th, 2010 at 4:53 pm

    Hi Doc..

    pls provide us downloadable video as other guide here

    market samurai was the best thing i ever buy in the internet

  3. Tom Boyce Says:
    February 18th, 2010 at 4:01 am

    Love all the modules! and market samurai is the best thing I have bought online.

    Please provide a downloadable video for all the videos like you started off with. I am worried I will come on one day these modules won\'t be here!!

    Many Thanks

  4. Angeline Says:
    April 5th, 2010 at 6:32 am

    Awesome video! Thank you so much.

  5. Jim Says:
    April 30th, 2010 at 7:13 am

    Thanks, Dr. A, for this and all your videos. When we're using this module to find products relevant to a niche, any advice on how many products to look for in order to consider the niche "commercially viable?"

  6. Merlyn Says:
    May 19th, 2010 at 2:45 pm

    Your explanation is systematic, clear, easy to understand and the video very well done.

    I note however that after making the selections, there is no save feature for us to get back to later, once we log out...unless I have missed something here.

    Thanks for the great information that I can apply immediately.

  7. Frank Says:
    July 12th, 2010 at 2:38 pm

    This is the best explanation and illustration of marketing, SEO and niche research I have ever encountered. A Thousand Thank You's.

  8. mikey Says:
    July 15th, 2010 at 9:07 am

    Unfortunately the click bank product search isn't complete, and I have no idea how amazon affiliate cookies work across different countries.

    For example, I'm in the UK, but I would target the USA. However, traffic from my country wouldn't follow the links, or if they did they would go to amazon.co.uk once they realised they were at the wrong site. Would the cookie carry over to .co.uk?

    Many thanks, btw, if I had a choice between samurai and this excellent video course, or running water and toilet paper... I wouldn't know which to choose!

  9. Dorothy Says:
    January 27th, 2011 at 10:21 am

    Good videos. However I couldn\'t find answer to what do you do with the short list? How do your save it and/or use it to add affiliate links. I assume there is a link to Amazon from Market Samurai and I set up an account, but after I went to a different section, short list was gone. I did copy it, but that isn\'t real satisfactory. (I already had an Amazon affiliate id.)

  10. Eduard Taipov Says:
    May 9th, 2011 at 7:34 pm

    это намного облегчает поиск партнеров и уже видно выгоду от продаж. Здорово! Это с экономит много времени.

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