Introduction to Keyword Research
Video Transcript
Definition of a market
When you first start exploring the world of Internet marketing, you’ll often hear people talking about different online markets.
The best definition of a market is that it is a community of people who share a common interest in a particular subject or activity.
Often this community has its own language made up of terms and acronyms that only make sense to other members of the community.
The easiest way to understand this view of a market is to take a look at some examples:
Example #1
The ‘Brides to be market’ is made up of women who are currently planning a wedding.
Their area of interest is of course - weddings.
Some examples of the language that is used by members of this market include:
FH - which is an abbreviation for future husband
FMIL - which stands for future mother in law, and…
MOH - which stands for Maid or Matron of honor
Example #2
The next example we’ll look at is the online gaming market which is made up of people who enjoy playing computer games with others using the Internet.
For example their area of interest might be playing World of Warcraft which is a popular multiplayer game.
And some examples of the language that is specific to this market include: A Zerg Rush, AOE, and Squishy.
Example #3
Finally lets look at the Golfers market
Their area of interest is of course golf, and some examples of their community specific language include:
Texas Wedge, Mid-Marshie and Apron
Once you understand this concept of a market as a community with its own internal language, you’ll quickly realize that there are hundreds and thousands of different markets out there waiting to be explored.
Now let’s move on and take a look at the concept of niches.
Definition of a niche
Within every market you’ll find multiple niches.
A niche is a subset of a market that relates to a specific topic. The easiest way to understand the distinction between a market and a niche is to take a look at an example.
Example of niches
Members of the ‘Brides to be’ market will be interested in a wide range of topics that relate to weddings. These include:
(1) Wedding flowers
(2) Wedding rings
(3) Wedding photography
(4) Bombonieres
(5) Reception Venues
(6) Wedding dresses
Each of these topics can be thought of as a niche that will be of specific interest to members of the ‘Brides to be’ market.
Now lets take a look at keywords and how they relate to market niches.
Definition of keywords
Example
For example, Sarah and Karen are both members of the ‘Brides to be’ market.
When Sarah sits down at her computer to explore the wedding photography niche, she enters the keyword phrase ‘Wedding photography tips’. Google then returns a list of sites that contain tips for getting great wedding photos.
When Karen uses Google to explore the wedding photography niche she enters the keyword phrase “Wedding photography pricing’. Naturally she receives a different set of results to Sarah because her keyword phrase has a different focus.
The first thing to notice here is that Sarah and Karen are both exploring the same market niche, however, they generate a very different view of that niche based on the keyword phrase they enter into Google.
The role of keywords
A great way to think of keyword phrases is that each phrase is literally a KEY that unlocks a specific door to provide access to a market niche.
Value of keywords
The second important thing to note is that the number of people using each keyword phrase to explore a niche varies greatly.
For example, on average 217 people per day use the keyword phrase ‘Wedding photography tips' to explore the wedding photography niche. In contrast, only 5 people use the phrase ‘Wedding photography pricing' to access the niche.
This means that each keyword phrase has a value based on the number of people who are using it to access a particular niche.
The keyword phrase 'Wedding photography tips' generates more traffic to the wedding photography niche than the phrase 'Wedding photography pricing'.
As a result, the phrase "Wedding photography tips' is considered to be a more valuable keyword phrase than the phrase 'Wedding photography pricing'.
The Internet Eagles
Now that we've discussed online markets, market niches and the role of keywords, let's take a look at why these concepts are SO important in the real world.
A few years ago, the CEO of Noble Samurai Eugene Ware, myself and Ed Dale created the Internet Eagles project. For 12 months we worked with three complete beginners to help them create online businesses from scratch.
All three of them worked extremely hard to create their own eBooks and they all followed exactly the same marketing process.
However, the results they achieved varied dramatically.
Different markets, different results
The first Internet eagle instantly began earning thousands of dollars per month. The second internet eagle basically broke even and the final internet eagle lost money each and every month.
What we learnt from this experience is that when it comes to Internet marketing, success is not necessarily achieved by the person with the best product or the person who works the hardest.
In fact ‘It takes the same amount of time and effort to build an unsuccessful online business as it does to build a successful business’.
Success factors
The biggest factors that determine whether you succeed or fail are:
(1) The market you select
(2) The keywords you target
If you get these two factors right your online business may produce an income stream that can completely transform your life.
However if you get one of these factors wrong, you’ll probably join the large number of people who make little or no income online.
The difference between success and failure
In our experience, the main reason people fail is that they do not spend the time up front to do the market research necessary to check if their business idea is viable. Instead they rush in, select a random niche, target random keywords or worse - they don't target keywords at all and then they just hope for the best. This is usually a recipe for disaster.
The people who succeed online take a very different approach. They research markets carefully, they identify profitable niches. They target specific keywords and they follow a proven plan.
At Noble Samurai, we want you to be in this second group and our main focus is to develop the tools and the training that you’ll need to build a profitable online business.
Summary
In this lesson we looked at what online markets are and defined them as communities of people who share an interest in a particular area and who often have their own internal language.
We then saw that within each market there are many niches which relate to specific topics of interest to members of a market.
Next we looked at the role of keywords and found that they are the keys to unlocking a niche. We also saw that different keyword phrases have different values depending on the amount of traffic they generate.
And finally we discussed the importance of keywords and found that choosing the right market and targeting the right keywords are two of the biggest factors in determining the success or failure of your online business.
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More Keyword Research Lessons
- Introduction to Keyword Research
- Golden Rule #1: How to Find Relevant Keywords
- Golden Rule #2: How to Find High Traffic Keywords
- Golden Rule #3: How to Assess Market Competition
- Golden Rule #4: How to Assess Commerciality
- Golden Rules Case Study
- Finding Long Tail Keywords
- Understanding Match Type Data
- How to Avoid Targeting the Wrong Keywords
Outstanding introduction.
Outstanding lesson.
Outstanding teaching.
Hi Anthony just read the transcript of the first of the new training videos and you have done a great job. Simple straight forward definitions of the different terms used puts everything in perspective. Thank you
This is one of the best intoductory guides i have seen on keyword research and what market niches really are. Great job!
Dear NOble Samurai (dear Everybody),
Noble Samurai for me is a quality class (equals Mercedes among cars or something like that), with other words you are an etalon in the marketing field. (I am online now since more than a year and as a professional infohunter and quality seeker I am always honest).
Long introduction, short content:
Please do not offer translations because everybody knows that Google translations are very very bad (worse, but I do not want to use dirty words.)
The software is even unable to make a difference between singular and plural. It is very bad in choosing the right words. Working with Google- translated text causes a lot of anger and stress.
Thank you!
Georgina
professional German-Hungarian translator
Your introduction was a good as it gets. I now feel 100% confident I know and can explain what keywords are. Thanks you.
The quintessential company of customer service and fine products....
You people are amazing. Thank you!
You were my favorite guy to listen to during the 30DC. Much love for Ed Dale but the Australian accent is a million times cooler.
"Put another shrimp on the barbie!"
Thank you. A clear inciteful presentation.
My overwhelm on this topic has decreased significantly.
You put it so simply, but with tremendous precision! Thank you greatly. I will refer you to anyone I know who expresses interest in learning more about Internet Marketing.
Excellent presentation, I like the format of:-
Explaining What we are going to learn,
Explaining Why we need to know it
Then explaining it
Refresh/summarize at the end
Also all the learning styles are covered
Watch the video - which are nice & quick to load
Listen
Read the PDF
Very well thought out & presented.
Thank You :-)
I appreciate the transcript. It is helpful since I am deaf. I am glad you listen and provide. The transcript also provide a benefical to different audience for different reason such as learning style or something like that.
Keep up great works.
Many thanks.
Joe
I have gone through a bunch of SEO tutorials and paid lessons. They all tell me that Keywords are important - but until now there was never an explanation on why & especially how to quantify "importance", "relevance" and "competition". Thanks for opening my eyes!
Pedz Rodulfo
http://Super-H2O.com
That is the best explanation i have ever seen!
thank you!
I have a brain that i have to hammer info in again and again until it just knows it by that time i have lost interest and found somthing new. Your lessons because they have pictures are so easy for me to learn I know that might sound like i am stupid haha but just the way my brain works i will deffinatly be upgrading thanks
My first website for my professional practice gradually started attracting people as I learned by trial and error. The new blog I'm creating should attract people much more quickly because of the great market understanding and keyword understanding your fine tutorial clearly delineates. Thanks!
very good explanation, thanks
Hi, i like to thanks you for your articles. I have watched all your videos and i have learnt a lot. Thanks.
Great presentation. I'm a newbie to online marketing and greatly appreciate this video. Straight forward and to the point.
Thank you.
This is a very clear presentation - idiot-proof, I'd say!
I am enjoying this new training especialy because you can download it. The training is so valuable because it is put out by those of you who actualy built the software. I took the 30dc this year and actualy purchaced the tool last year. The one thing I see about the new training you are releasing is you are giving away more of the reasoning for the why you do things vs the 30 day challenge which only had a small amout of time to cover it in it's overall scheme. continue with this type of training. the gaps that this new training is filling in is very valuable in deed. As the 30 day challenge proceeds as it will every year I hope the companies that Ed chooses will improve the sucess of the tools they offer by offering additional training in there specific tools. way to go market samurai, I have a friend that is a member of world wide brands and he says your company is well known on there forums as a maker of quality tools for online business.
Wow this is great work hope to finish it and come back keep it up
Thanks for a very plain and straight forward explanation given here. As one who has been trying to understand internet marketing it is now coming to light. You are one who can impart your stuff for others to understand. If I had gotten this so clear before I would be still at the beginning. Now I work towards my goal.
well explained and for us it was easy to understand.
deserves 5star
This is terrific training. I would recommend for anyone starting out. Filling in some gaps very nicely for me!
Thanks.
sungguh luar biasa , terimkasih atas tutorialnya, mejadi semakin jelas dan gamblang
Just started with the TRIAL. Excellent video tutorial. Cracking start!
Informative. Thank You so much.
Dr. Anthony Fernando, thank you for your invitation to the Noble Samurai Dojo. I have learned the laser precision of your knowledge and key survival factors from the Introduction to Keyword Research. I strive to be worthy.
Great intro lesson. If the rest are similar--as I trust they are--you have created a lot of added value to your software product. I\'m pumped! :-)
This clarified so much. Very informative and the information was very well presented. Thank you! I can't wait to continue.
thank you for laying it out so well!
BTW you have a typo in the link to the pdf for this lesson - a "/" instead of a ".".
Excellent,semplice, clear and very understandable presentation.
Just a great intro to understanding Niche business world
Fantastic video - so succinct, relevant and clear -many thanks!
Hey - this is the first time I have looked at your training area for a number of weeks. From this first look, you have made a huge leap ahead from what you offered previously. Congratulations!
This is so good!
You couldn't have made it clearer. I'm just so disgusted that I didn't start with this type of training when I first ventured into internet marketing a year ago. This stuff is the true starting point, the first most fundamental things to get right before doing ANYTHING else.
Thank you so much
Now I understand...