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Please Note: This video tutorial was created using an earlier version of Market Samurai and is in process of being updated. In the mean time, here are the new Golden Rules settings we recommend:
SEOT: 50
SEOC: 100,000

When you’re using Market Samurai, continually applying the same filters to your keywords can be repetitive and time-consuming.

However, with Market Samurai’s Preset filters you can analyze an entire list of keywords with only a few clicks of your mouse.

In this video:

    •    We'll look at how you can automate the keyword research process using the "presets" feature, and
    •    How you can modify these presets to suit the needs of your website as it grows.

Presets are a pre-defined set of filters and values that are automatically applied inside the keyword research module.

So let's look at an example to see how they work.

Imagine that I'm looking for some keywords to build a new website around.

To begin, I'll open a new project.

Enter the seed keyword "flower pots" .

Click the "create" button.

And then go to the keyword research module.

You'll notice here that I'm using my Google Adwords account to generate my list of keywords.

So I'll just click the generate keywords button as usual.

Market Samurai then returns my list of keywords.

And I can click the "Analyze Keywords" button down here to begin the process of filtering.

On this screen the first thing to take notice of is that some of the filters have been pre-checked with a few already containing values.

This is because Market Samurai automatically applied a preset when I clicked the "Analyze Keywords" button on the previous screen.

This means there is no longer a need to select specific filters every time you want to investigate a new keyword.

Here are a few things to keep in mind about the behavior of presets:

    •    The default preset is "Golden Rules" which applies the filters and values discussed in the 4 Golden Rules training videos
    •    You can create, edit, and delete your own custom presets to suit you own requirements
    •    System presets such as the "Golden Rules" cannot be over-written or deleted

So coming back to Market Samurai - All I have to do to filter down and reveal the Gold Nugget Keywords in the "flower pots" niche is click the 'Analyze keywords' button up here.

Market Samurai then retrieves the additional data I need and filters the entire list of keywords using the  "Golden Rules" preset.

And what's left over is a refined list of very targeted, relevant and accessible keywords that I can use to form the foundation of my new website.

And all with only a few clicks of the mouse.

Now let’s fast track a few months and assume that I have created a keyword optimized website around the “flower pots” niche.

Let's also assume that the links and content that I’ve been creating have improved my websites rank and authority in Google.

With this new rank and authority, I now have the capacity to compete for more competitive keywords that were previously out of my reach.

So let’s create a new preset that reflects the type of keywords I now want to target.

For this example I’ll use the “Golden Rules” preset as a template.

Down here you can see that when the “Golden Rules” preset is selected, 761 keywords (1) have been filtered out, and 38 keywords (2) are still active.

To reveal the more competitive keywords all I have to do is come up here and increase the maximum SEOC value, and I’ll increase it to 40,000.

You’ll then see down here that the number of active keywords has increased to 49, giving me an extra 11 potentially accessible keywords to target.

To see these keywords I can click the SEOC column header to sort the results by SEOC.

And scroll down to see the new keywords.

Here I can see the keyword “bonsai pots” has an SEOC value of 39,700, which is why it fell outside the scope of the Golden Rules preset.

However this could be a good keyword to target now that my website has a better rank and more authority.

You’ll also notice that up here in the preset drop down box that the Golden Rules Preset has a star next to it.

This just means that the preset has been changed.

If I want to discard this change and return to the original preset, all I have to do is click this button and all the changes will be removed.

Or I can click this button to save the modified preset as a new one. So I’ll just do this now.

You'll then see a dialog box with 2 options:

    1) You can save this as a new preset, or
    2) You can overwrite an existing preset

Because I began with a system preset I’ll need to create a new one.

This is because a system preset can not overwritten.

So I’ll just enter a new name (1), and then click the save button (2).

Market Samurai then shows me that I’m using my new preset up here.

I can also switch between saved and system presets anytime I want.

If I no longer wish to keep a preset I can simply click this ‘X’ button and the preset will be deleted.

Or If I want change this preset again, I can make the change.

Click the save preset button.

Select ‘overwrite existing preset’

And click 'save'

Market Samurai will now automatically remember this preset and apply it to the next list of keywords that I investigate.

You can also remove these filters all together just by selecting the “No filters” preset.

Doing this will show you a complete un-filtered list containing all of your keywords.

So just to recap:

    •    Presets are a fast an easy way to filter your keywords.
    •    The default preset is "Golden Rules" 
    •    You can create, edit, and delete your own custom presets
    •    System presets such as the "Golden Rules" and “No Filters” presets cannot be over-written or deleted. And,
    •    As your website grows in authority, you can adjust your presets to target more competitive keywords.