High Authority Domains

Video Transcript

One of the most common traps that people fall into when they start developing their link network is to think that the more links they can create the better.

This is simply not true.

Quality Vs. Quantity

When it comes down to quality versus quantity, in many cases, having a small number of relevant, high authority backlinks can have more impact on your ranking than having a large number of low authority backlinks.

High Authority Backlinks

In this video, I’d like to show you a few options for obtaining high authority backlinks that can have a significant impact on your site’s ranking.

The options we’ll be looking at are:

(1) The Dmoz Directory
(2) The Yahoo Directory
(3) .edu and .gov domains

So let’s take a look at each of these in more detail.

DMOZ Directory

The Dmoz directory which you can find at www.dmoz.org is the largest human-edited directory of the web.

What this means is that every website listed in the directory has been reviewed and approved by a real person. The aim of this human review process is to eliminate low quality sites and to highlight only the best content.

Before submitting your website for review by a dmoz editor, you should spend some time adding good quality content to your blog in order to have a better chance of approval.

Promotion Module

When you’re happy with the content of your site, you can access the submission page from Market Samurai. All you have to do is go to the promotion module...

DMOZ Submission

...and come up here and click on the DMOZ Submission button.

DMOZ Submission Details

Market Samurai will then open a browser and take you to a page which describes the submission process.

The approval process can take several weeks but if your website is approved, and you get a listing in the directory, the link from the dmoz directory to your website can help improve your ranking because Google views the dmoz directory as a high authority website.

Yahoo Directory

The Yahoo Directory is another high authority directory that can have an impact on your ranking in Google.

The main consideration with the Yahoo Directory is that it is a paid directory. A listing currently costs US$299 per year.
So this is probably not something you’d do if you’re just starting out.

However, if you have a website that’s producing regular income, having a listing in the Yahoo directory may have an impact on your sites ranking because the link from the Yahoo Directory to your website will be viewed as a high authority link.

.edu and .gov Domains

Another source of high quality backlinks are websites that have a .edu or .gov domain.

These domains often have a higher level of authority and therefore links from these website can be more valuable than links from regular domains.

So let’s take a look at how to use Market Samurai to find sites that may be able to provide you with a high quality backlink.

Promotion Module

Here I am again in the promotion module and you’ll notice that I’m looking for sites relevant to the example keyword ‘piano for beginners’.

Blog Options

To look for blogs or forums from a .edu or .gov domain, all I have to do is come up here and click the Google blog (edu/gov) option and the Wordpress (edu/gov) option.

Forum Options

And in the forum section, I’ll click the phpBB(edu/gov) option and the vBulletin(edu/gov) option.

Find Backlinks

Now I can click the Find Backlinks button.

No Results

And as you can see, there are no blogs or forums that are relevant to my micro niche keyword ‘piano for beginners’, and in actual fact I’ve done this on purpose in order to illustrate an important point.

Moving Up the Keyword Hierarchy

Often if you are using a longer tail keyword, you won’t be able to find any relevant blogs or forums.

What you should do in this case is to move up the keyword hierarchy and broaden your search to a more general keyword.

Add New Keyword

For example, instead of using ‘piano for beginners’, I’ll add a new keyword...

Using a More General Term

...and this time I’ll use the more general term ‘piano’ to try and find relevant websites.

Access Promotion Module

So once again, I’ll come down to the Promotion module.

Select .edu/.gov Options

I’ll then select the Google Blog (edu/gov), Wordpress (edu/gov), phpBB (edu/gov), and vBulletin (edu/gov) options...

Find Backlinks

...and then I’ll come down here and click the Find Backlinks button.

Review Data

And as you can see, by using a more general term I can often find some sites to explore.

Analyze websites

To analyze these websites I’ll just come down here and click the Analyze All button.

Sort By PR

Now what I’d really like to find are websites that use ‘do follow’ links and have a high level of authority as indicated by a high Page Rank value.

So the first thing I’ll do is come up here and click on the PR column heading.

Review Websites

Now I can go through this list and try and find a relevant website where I can make an appropriate comment.

Good Quality Comments

In a previous video I mentioned the importance of writing good quality comments that add genuine value to a blog post or forum.

This is an even more important consideration when dealing with .edu and .gov websites.

Often these sites are moderated and all submissions are reviewed before being accepted.

So if you’re going to add a comment to a .edu or .gov blog or forum, make sure that you take the time to write a good quality comment that adds value to the website. This will maximise your chances of having your comment accepted.

Summary

So just to recap, in this video we’ve seen that when it comes to developing your link network. The idea of “The more links the better” is not necessarily true.

We’ve discovered that a small number of high authority backlinks can have more impact on your sites ranking than a high number of low authority links.

And finally we saw that the dmoz directory, the yahoo directory and .edu and .gov websites can provide you with opportunities to obtain higher authority backlinks.

9 Responses to "High Authority Domains"

  1. william Says:
    May 30th, 2010 at 11:28 pm

    Hello,
    After filtering my keywords, how do I go back to original unfiltered view?
    It still says "Keyword (74 active, 16 removed, 67 filtered)" even though I've removed all the check boxes (SEOC, traffic, etc) and zeroed out the boxes, too.
    2nd questions
    And what to do if there are no "golden nugget keywords" that remain?
    Thank you very much.

  2. Xavier Says:
    July 8th, 2010 at 7:04 pm

    hi
    how i can do if I want french results instead of engish
    thanks
    xavier

  3. Juliet Johnson Says:
    September 21st, 2010 at 3:11 am

    I love knowing the trick of backing up a level to find .gov and .edu commentable sites. Thanks, Anthony. Wonderful as ever!!

  4. Norm Peterson Says:
    May 27th, 2011 at 1:30 pm

    Great videos nicely edited and put together.
    A glossary at the end of each one might be helpful on occassion. Pingbacks for example weren't laid out very clearly.

    Thanks,
    Norm

  5. Phil Says:
    January 4th, 2012 at 10:08 am

    Dear Samurais,

    thanks for these great tutorials and for the great application. I nearly forgot how good MS already was but for my new project I will use it more again. I think it will definitely give me an edge over my competitors. I can see what they do, I can do more, I can publish, search, find and so much more directly from MS. Thanks also for the great support in aftersales.

  6. arif islam Says:
    October 28th, 2012 at 6:51 am

    thanks for this tutorial

  7. CandleFOREX Says:
    January 13th, 2013 at 10:45 pm

    Thanks for explaining how to use Market Samurai.

    I disagree with even bothering to apply to The Dmoz directory however.
    Its a waste of time as they are so backlogged, and everyone has a different idea what an authority site actually is.

  8. Dr. Anthony Says:
    January 14th, 2013 at 10:10 am

    @CandleFOREX,

    What you say about the Dmoz directory is unfortunately true.

    However, it's still worth doing as it only takes 10 minutes - and it won't hurt.

  9. Bob Howell Says:
    March 17th, 2013 at 10:38 pm

    I wish I had this product several years ago. It have saved me hundreds of learning curve hours and thousand of dollars of miss spent money.

Leave a Comment




Spam protection: Sum of 4 + 10

More Promotion Lessons

Translate