Website Conversion Checklist
The following checklist is a series of questions to consider when looking to improve the conversion rate of your website
Click here to get the checklist as a PDF document (or click here to get it as a word document)
Other Resources
The following are additional resources and links that may be useful to help learn about conversion
Google Resources
- Google Website Optimizer - this is a free and powerful website testing system complete with full training and reference material (this is all you need to get started folks!)
- Google Website Optimizer Overview - a brief video showing the basic features of the Optimizer software.
- A / B Split Testing explained - a video with an explanation of what A/B Split Testing is.
- Multi Variate Split Testing explained - a video showing what Multi Variate Split Testing is.
- Google Conversion University - a world of resources from Google about testing and analytics to help you get more out of your site.
Marketing Experiments
Click here to visit MarketingExperiments.com - a great site with loads of resources and training around website conversion.
