Dr Anthony Fernando to Create Market Samurai Training

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Dr Anthony Fernando Smiling PolitelyIt was always our aim to give you a stream of killer training, and to use this blog to deliver the latest news, insights and resources for tackling the world of online marketing…

…And to be fair – we’ve been behind the scenes improving Market Samurai, scaling-up the systems that our tools run on, and preparing for big things around the corner.

But in the process, our regular stream of content and training stopped.

That’s why I want to introduce you to Dr Anthony Fernando – one of our newest team members – who will be presenting a full course of marketing training for all Market Samurai users.

Introducing Dr. Anthony:

Many of you who began this year’s Thirty Day Challenge in August will already know (and love) Dr. Anthony.

His training videos have already spurred countless comments like these:


Thank you, I’ve been watching MS videos for several months now and this video has made more sense to me than any of the rest. Explaining the different values and the proper progression have cleared up a lot of misunderstanding.

Your are most adept at teaching the craft you seem to know so well..

It has been said, “The mark of true wisdom it taking the complex and making it simple, while the mark of foolishness is making the simple complex”. Thank you for wisdom’s way of simplicity!

- ReederLyons

Thank you Anthony for very concise detail on how to initially start to find a micro niche. Genuinely appreciate the pace of the videos this year and you are a great addition to that. Sincerely, Thank you.


WOW! Very cool stuff in here. Thank you for your detailed explanation. Gave me a lot of insight. Valuble stuff :)

- alexurotaru

Wonderful video, very explanatory and the presenter is an excellent teacher given that he explains all these concepts in a very clear and easy to understand way.

- edapina

Anthony you are a great teacher ! It was a pleasure watching this!

- Stephydan

(One viewer even created a “We Love Dr Anthony Fernando” Facebook group!)

What Makes Dr Anthony So Special?…

What makes Dr Anthony so unique is that he’s a natural teacher with a strong internet marketing pedigree.

On the one hand, Dr Anthony owns a portfolio of income-producing websites that together receive over 700,000 visits per day (do the math – that’s over 255 million visits per year!)

On the other, Dr Anthony has a PhD in Education, a lifetime of experience teaching and coaching (fitness training, technology, corporate consulting, music, dance and more) and took his passion for education online through his niche websites – teaching, training, and inspiring people to achieve outcomes that they desire in life.

Along with Ed Dale and Eugene Ware, Dr. Anthony was the co-creator of the Internet Eagles program that went on to become the Underachiever program.

And he is also known for:

  • Creating a popular children’s music program that is used in 48 states of the US and 38 countries around the world.
  • Developing www.TheDontQuitPoem.com which has inspired over 1 million people around the world
  • Being the best selling author of the inspirational fable ‘The Oracle’s Secret’
  • Creating a successful personal development newsletter which has over 20,000 subscribers

This means as well as having the educational background to develop high quality training, he is also an active Internet business owner who understands what it takes to build and grow a successful online business.

In the weeks ahead, Dr. Anthony will be introducing a new series of training that will start at the beginning and explain both the key concepts and the ‘how to’ information that has been missing from the Samurai world.

So, keep an eye out for an email from Dr. Anthony in the next few days with the first installment of your ‘Samurai Training!’


P.S. – If you haven’t signed up to receive updates from the blog already, make sure you enter your details into the box on the right hand side of this page to receive an update every time new information is posted to the blog. This will ensure you never miss out on new information.

Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

Brent has written 68 post(s) for Noble Samurai

104 Responses to “Dr Anthony Fernando to Create Market Samurai Training”

  1. This is a wonderful news! A big thank you in advance. The Samurai is so rich and comprehensive now that some of us need a course.

  2. Good to see you guys are always looking to improve. I must say I thinkyour hard on yourselves I think the current video training is really valuable. I look forward to seeing what the Dr brings to the table.

  3. Fantastic news. I really need this training so that I understand better WHY I am doing what I am doing. Then I can move to the next level. I also think Dr. Anthony is a cool teacher!!

  4. 4
    On November 4th, 2009 at 8:15 pm
    David Torrisi said:

    Sounds like a great decision guys, I look foward to future updates from Dr Anthony so that I will be able to make the most of this great software package.

    Thanks guys

  5. Looking forward to getting the update from Anthony. Great to see you adding heaps of value to keep us all enthused

  6. thats great…anthony has already been introduced thro some of the 30DC MS training vids and he has always delivered content clearly and methodically…

    looking forward to more Doc training to come…


  7. I am really excited to hear this! I, for one, do need more Market Samurai training and Dr. Anthony did a bang-up job in this years 30DC videos. I really enjoyed his teaching style.

    Market Samurai has become an invaluable tool to me and I can’t image my work life without it anymore. The more I can learn about the software the better I’ll be!

    On a personal note, I’d like to see some training in better organization in Rank Tracker. I feel like everything I have in there is a mess.

    Looking forward to hearing from Dr. Anthony in the near future and glad the MS team has decided to use his talents for the benefit of the MS users.

    Thanks for all you do!


    Brent Hodgson replied:

    Good point about the Rank Tracker training. I’ll make sure this is on our list.

    The way we generally set up Rank Tracker projects ourselves generally matches site structures. i.e. There’s a main keyword, and under that keyword there are sub keywords (targeted to specific pages).

    This creates a nice tree structure in Rank Tracker.

  8. Having found you at the end of this year’s 30DC I have been a bit lost so I am most grateful for this news. I agree with Joe H. that you are a bit hard on yourselves. There is great content in your current videos. My problem is knowing what to do first, second or third and WHY.

    If Dr. Anthony successfully teaches music to children then I know he can teach MS to me!

    Thanks for such a great product and for caring enough to improve it!


    Brent Hodgson replied:

    I think you raise a good point – the “reason why” is so important for understanding.

  9. That is good news, I really enjoyed Anthony during the 30 day challenge.

    As a long time Airline Pilot and instructor on the Boeing 747-400, 757, 767 aircraft and FAA Examiner, I really appreciate his delivery and his methodical approach to imparting knowledge that he knows to us.

    Congratulations Anthony!

    Brent Hodgson replied:

    Thanks Alex!

    I wish I had your comments when I wrote the post. I would have used them among the testimonials above ;)


  10. That is great news. any additonal training from a trainer is good. Keep up the good work. my site is moving up the ranks greatly.

  11. 11
    On November 5th, 2009 at 2:47 am
    The NevadaGal said:

    I’m so glad to hear that you’ve got more training coming. I was an early adopter of MS but to be honest I don’t use it as much as some of my other KW tools simply because there is so much analysis I go into paralysis. I’m thrilled to hear that you’re up-ing the instruction because I actually think MS is a superior product but if you don’t understand it then you won’t use it.

  12. Thanks to all the MS team & mentors for valuable information and training. Always moving forward to the next level!

  13. Awsome, i was gonna ask for more training videos from Dr Fernando, dont need to now :)

  14. A big welcome to Dr. Anthony.

    Looking forward to your viewpoints.

  15. Great news, I can’t wait for the training to come out

  16. I have both Market Samuri and Keyword Elite 2.0. I use KE 2.0 more than MS due to the training that comes with these two programs. I wear hearing aids and video training is at times hard for me to follow especially when the speaker is not using what I am going to deem as fluant English. The other factors for hearing the impaired are the tone of voice and the speed at which the speaker is speaking.
    KE 2.0 gives written documentation with their program which in my estimation is better in two ways. I can read better than I hear (Thank the Lord)!! The main reason though that I like written documentation over video is because you can refer back to written documentation for a question on a specific topic very easily. This is not as easily done with video.
    I really would like to see all programs come out with a choice of training exercises in written and video.

    Brent Hodgson replied:

    Hi Jim,

    I’d be interested in your feedback about the new training format that Dr Anthony is producing when it’s released. Let me know your thoughts, because I’d like to know whether the new format is helpful to you.


    Jim Morecraft replied:

    I checked out the new training format. Got one word for it.
    Finally, a video presentation that most prefer and a written presentation that unfortunately some need.
    Thanks for the great work!!!
    It is greatly appreciated.
    Can’t wait for the next lesson.

    Joe replied:

    I agree with Jim since I am deaf myself. Written documentation will be helpful.

    You can consider add English subtitles to the video.

  17. 17

    Market Samuri is so large and powerful now that it needs a all covering course in one package to fully understand it.

  18. Absolutely looking forward to new great input


    I have only one word for Anthony >>>>>EXCELLENCE.
    One of the best teachers I came across in the 30DC and on the internet.

    Looking forward to start his training!

    Have an awesome day, guys!

    Jean Paul AZZURRO

  20. Great news!! I am very new at this and need all the training I can get! Thank you all for all you do!

  21. I’m ready for training from such an esteemed instructor that equals the high level of development MS represents.
    Thanks for addressing this end of the product so well.
    In the words of those great musical philosophers, The Four Tops, I’ll be there!

  22. 22

    Cool, and thanks a lot. I just got an e-mail the other day from the creator of KRA keyword tool; he is also doing a tutorial on the product.

    Brent Hodgson replied:

    Yes! Dr Andy Williams (another Doctor!) is one very smart fellow when it comes to SEO.

    If anyone’s interested in his tutorials, they’re being posted to:

    I particularly liked his last one, where he goes through keyword structuring of websites

  23. I look forward for this training – kinda helps to fine tune the skills on using my fav MS

  24. I’ve just bought in and I’m impressed by what I’ve seen so far. If it’s going to get even better, then Market Samurai is going to be seriously good value for money.

  25. 25
    On November 5th, 2009 at 4:47 am
    Terry Breedlove said:

    Cool Beans Guys – it is always good to get good advise and teaching an expert. Looking forward to taking MS to the next level.

  26. 26

    Always love what you are doing. Am nothing but impressed with MS from day one (soon after it launched). Am always amazed at how you continually provide support and leadership. I have no doubt this is the BEST investment I have made for online marketing (and am pretty impressed at myself for actually finding it/buying it!! :) As others have mentioned, I am in great need of some hand-holding so I can become one of the Samurai Masters. So will be anxious for this new training series. Thanks much.

  27. All the info put out by Market Samuri has been excellent so far – really looking forward to new tips

  28. This is the best news I’ve heard from you guys. Great program! Wouldn’t want to be without it.

    Would be a big plus to make all the training available in written form as well. Much easier to refer to and review. Hope you’re listening…

    Thanks for your contribution to IM. Keep up the good work.

  29. I missed the last 30DC, Getting the latest on M.Samurai from someone of the calibre to be a teacher on that is worth looking forward too!

    I try not to miss any samurai lessons! Thanks Sean.

  30. 30
    On November 5th, 2009 at 5:00 am
    Sasikumar R said:

    He comes across as a man of great sagacity, wisdom and last but not the least knowledge :-) His unassuming, extremely humble and friendly nature and smiling countenance are all definite assets when it comes to teaching IM on the net! Like somebody once said: “A man of culture can be recognized at once”.

  31. 31
    On November 5th, 2009 at 5:00 am
    tomartomartini said:

    i am very interested in your insights .

  32. Wow, I am really impressed with your product and the support that you offer. It’s not that common you find that many products out there that provide all the free updates, and now some training to go along with it.
    This is great, and I know the training sessions will be top-notch.

  33. Awesome, can’t wait.
    I’ve been usig Market Samuarai from the very beginning and I’m sure I’m not using it to its fullest.
    This is wonderful news
    Thanks guys

  34. Excellent news guys!

    No matter how good the tool is, unless you know how to use it and get the best out of it, in the wrong hands it could be next to useless!

    Market Samurai is an awesome package but it can be a little intimidating to those who are new to keyword and market research.

    Even for those who have a little bit more understanding of the principals, I’m sure will agree, a ‘step-by step’ guide will be a useful addition to help exploit the full potential of this tool.

    Many Thanks.

  35. Hi, wow that’s great news….

    Looking forward for the training…

    Keep up your awesome work….


  36. Delighted to hear this.

    Although impressed with MS, I have to confess I’m floundering with getting going, so really welcome a chance to start over.

  37. Wow,.. this is fantastic and very encouraging news.
    I am LOVING this software and getting more out of it every time I use it (everday).

    Congratulations on the appointment Anthony, I look forward to receiving the ongoing training support.

  38. Awesome idea! This will be a good means for a refresher/improvement course centrally located. I for one will truly benefit by being able to utilize MS to its full potential rather than just the basics. This is exciting news!

  39. 39
    On November 5th, 2009 at 5:57 am
    Victor Krumm said:

    Terrific! I was introduced to his teaching via 30 Day Challenge. He is extraordinarily lucid and knowledgeable about Market Samurai!

  40. Welcome aboard Anthony!! I look forward to learning lots from you.

  41. 41

    Loving this tool, thanks so much, I’m still new to this but I did free trials on another couple of SEO tools that I gave up on. This is so much simpler and more powerful and I’m not even using half of the capabilities yet so looking forward to learning more….

  42. Excellent! I’m looking forward to the training. Anthony did great in th e 30dc.

  43. Fantastic news!
    Really looking forward to more of the “clear as a bell” lessons from the Doctor given in his “easy on the ears” dulcet tone voice.
    So keep to the old rule of keep it simple for those of us who admit we are :-p

  44. Noble Samurai are the best!
    I’m looking forward to Dr. Fernando’s new training materials.
    Thanks for letting us know!

    Best regards,


  45. This is good news. I like the way Anthony teaches in his videos and with a pedigree like his I know why he is so good at it

  46. This sound nice, however we going to get more detailed training that would give us a total walkthrough the entire system?? That would be powerful, Dr. Anthony I would take that prescription anyday if you recommend it – its the best and quickest way to learn and master anything these days…

    Brent Hodgson replied:

    “Are we going to get more detailed training that would give us a total walkthrough the entire system?”

    Yes, although it will take time to put it together.

  47. Excellent!!! I was hoping that the training would be updated because some of the existing material is dated with respect to the screen shots on the videos and such.

    Thanks for continuing to improve MS. It is already a world class tool and with the continued work to improve it I’m confident that it will become best in class.


  48. Great conversationalist, great content, simple explanations and Anthony’s hands-on approach makes for a thoroughly engaging presentation. Delighted he is on the Samurai team.

  49. I came on board after the 30DC. Find MS a great tool but struggle over analyzing at times. Really looking forward to the added training to a great product. Thanks guys.


  50. Thanks guys, you always deliver the best, your program is outstanding, so I look forward to more training.

    Thanks and take care,

  51. 51

    Thanks, this is exactly what we need!

  52. Thank-you for everyone’s great feedback. I’ve copied-and-pasted it all and given it to Anthony.

    He’s hoping you enjoy and get a lot out of the training he’s producing right now. I saw some of it today, and am looking forward to the first release.

  53. Market Samurai came to my attention after I joined Stompernet999. I absolutely love the tool and looking forward to this. Thanks.

  54. Fantastic news. Waiting to get started.

  55. Yes we really need a course like this for some of us, thanks for the advance notice and looking forward for the release.


  56. I am looking forward to the training by Anthony. Anthony did an excellent job on the 30dc along with the rest of the team. Keep up the good work guys, I,m seeing results I didn,t think were possible all because of your training.

  57. Awesome. I was a 30DC member this year and Anthony’s videos were by far the best tutorials. I felt as if Anthony really cared if the viewers succeed through his instruction. You Rock Anthony.
    Thanks Jeff

  58. I would let you to know that I hope the training will be accessible such as video with closed-captioning or transcripts since I am deaf myself. I am sure other would benefit this too.

    Please take this in consideration.


  59. 59
    On November 5th, 2009 at 3:37 pm
    Lawrence Edward said:

    Hi it’s Lawrence here…I think Anthony’s video training from the 30 day challenge was just awesome… he is so good at explaining everything in a simple manner that anyone can understand absolutely amazing …I’m so looking forward to his new training sessions on market samurai
    I’m sure all will benefit from his lessons.

    Thank you very much
    Kind regards

  60. I would love to watch and learn more about market samurai.
    thank you

  61. I have been so pleased with Market Samurai, but with all the new updates I started to forget how to do some of the basic things. I am looking forward to the new training to bring me back on track. Thanks team for all you are doing and I look forward to Anthony’s teaching.

  62. Hi, I’m a Market Samurai user…more a misuser. Do you guys have any tutorials on targeting niches (effective keywords, SEO etc) for specific countries?

    I’m interested reaching Australians and Kiwis in particular? I’ve tried but it’s harder to gauge given most advice is based on reaching US market.



    Brent Hodgson replied:

    Sorry Justin – I put my reply to this below… Scroll down a little further for this one.

  63. Great news about the training,i agree with Justin.But i am trying to get UK details. Difficult when everything is so US based.

    Brent Hodgson replied:

    Pretty much everything stands the same when you’re optimizing for a specific regional area (vs “All Countries and Territories”). You still want high traffic, high value, low competition.

    Because most of our users are happy to sell internationally, we’ve focused our training on optimizing your site internationally and attracting worldwide traffic. Some tips on regional optimization would be handy though.

    Justin Smidmore replied:

    Thanks Brent, yeah just some specific tips would be useful.

    Looking forward to the training.


  64. Great news & great stuff from a guy I must admit I have never heard of but sure has done alot with his time!

    Will really look forward to what he has in store :0)

  65. I purchased Noble Samurai after learning about it through the Thirty Day Challenge. It is an excellent tool and I look forward to the marketing training course from Dr. Anthony. Thank you, thank you, thank you!

  66. 66

    So I looked up the guys name “Dr Anthony Fernando” on google and guess what appears on the third listing. THIS PAGE!!!

    I find that really strange, as I thought he was more famous than this…

    pulling in 700k visits a day though, with all his sites combined.. Now that’s impressive!

    Brent Hodgson replied:

    That’s because we’re so well SEO’d ;)

    (Also, the PhD was only completed earlier this year – http://cemm.educ.monash.edu.au/moodle/mod/forum/discuss.php?d=257 )

  67. Brent,

    This is great news!

    I’ve always had the utmost respect for the Market Samurai product and team but have of late felt you guys fell flat in the training area. Especially, as you were introducing the flurry of new and cool features.

    I know a lot of users will be relieved to hear this.


  68. 68

    This is fantastic news. Anthony’s teaching style is so easy to follow – just the right speed and not only is the “how to” explained but also the “why”.
    Market Samurai is such a complex and robust program, we need someone like Anthony teaching all aspects of it. Giving examples of its use really help me to understand the software’s advantages.
    What could be helpful along with the various lessons would be for Anthony to build a site from scratch, using Market Samurai’s different modules with explanationa along the way. This type of step by step approach would give us a path to follow in using the different modules in the proper sequence.
    I would also like to see a written reference manual with pictures showing the step by step approach through the building of the sample website.
    I know this is a big wish list but Market Samurai is such a great program, I really want to know and understand everything it can do.

    Brent Hodgson replied:

    I would also like to see a written reference manual with pictures showing the step by step approach through the building of the sample website.

    Done. :)

    Check out the dojo – released today:

    What could be helpful along with the various lessons would be for Anthony to build a site from scratch, using Market Samurai’s different modules with explanationa along the way.

    Good idea.

    We were chatting about creating outcome-based training today (how to pick a market, how to pick a niche, how to pick a main keyword, how to pick a set of category keywords, how to pick a domain name, how to optimize your site’s on-page SEO factors, etc)

    This would be a great way to bring all of this together!


  69. Hey that’s great news.
    Am really looking forward to this.

    Market Samurai is a phantasic product and deserves phantastic training.

    Anthony, your 30DC videos were (are) great!!

  70. To be honest, I purchased Market Samurai during 30 Day Challenge 2008. I never really used it much. I purchased Commission Blueprint 2.0 and was pleasantly surprised with the new Market Samurai videos. They really explain the “WHY” of internet marketing. I have become an MS addict. The tools are wonderful and I am looking forward to the new training.

  71. A full course of marketing training?
    and when combine with Market Samurai..That’s AWESOME!!
    Been using Market Samurai for a month now, and its a great tools,
    still so much to learn, tips and tricks to Master from The Noble,
    Can’t wait Dr.Anthony in action.

  72. Anthony is a wonderful inspiration and teacher.
    It will be a pleasure to learn from him in the future.

  73. good communicator

  74. Good News!

  75. Really clear & logical presentation of the concepts. What a fantastic addition to the team!

  76. One question,how to get the market language? From group, forum or any places can get such information?

    Brent Hodgson replied:

    Hi Vincent,

    In the first screen that comes up when you create a new Market Samurai project, you can select the language and region that you want to target.

    This will alter the language used in the keyword research module.

    I hope this helps.


  77. I am using Market Samurai to help me find great keywords for setting up my sites. I have watched all the available videos several times and learn something new each time. I appreciate the ready availability of the training as a newbie and look forward to the additional training from Dr. Fernando. I was laid off my job last week so Internet Marketing is now my full time career heading into the holidays. I am hopeful of learning it well and making a go of it.

    Thank you for your assistance in my new career!

  78. Hey guys, I’m loving MS – not only is it a cool piece of software that is cutting thru the hours I coudl be spending analysing potential markets, BUT…. it’s an Aussie product. Woo hoo. I love that you live and work and play just down the road from me :-)

    Keep up the good worok, i look forward to Dr A’s training…


    The Secret To Winning Aussie Lotto Prizes (Almost) Every Week

    Ice-Breakers & Group Games That Work by Mark Collard

    The Most Successful Lotto System in the World

  79. The best teacher ever. He comes in clear and precise and will be a welcomed addition to the team.

    Thanks for all the lessons in 30DC it was inspiring.

    JR Durruthy

  80. Thank you for telling more about Dr Anthony. I’ve joined up to his Facebook fanpage. What an amazing guy!

  81. Just watched a few of his videos. Great stuff.

  82. 83

    I should get a patent for it, because I always pick the right time to go on a holiday. Just back and the MS-world has changed.
    Anyway, a late welcome to Dr. Anthony from me.
    I hope to learn a lot from you.

    Off topic P.S.
    2 years ago was pretty stupid. For several months already, I had concert tickets for Marcus Miller in Paradiso, Amsterdam, on 17th October 2007.
    We booked a last minute holiday for exactly that week. It was our worst Holiday ever.
    When we got home, I found the concert tickets while putting socks back in the drawer. My head still hurts from banging it against the wall. ;)

  83. OK I am on day 12, (started in August). I am a lazy non geek self obsessed musician with a nano second attention span and no idea what I am doing.

    Just checked rank tracker got PR 21 for exact match in google!!

    “The Doctor will see you now”

    MS Rocks

  84. Hi Anthony,

    There are so many features I did not think they come with MS.

    Thank you: Jozsef

  85. The videos look good, keep it up

  86. These video series with Dr. Anthony have been great. Keep up the good work!

  87. I think that the PDFs are a great idea. Video is not everybodys preferred learning style and, it can be time consuming to go back into a video and find the information you need.

    The PDFs offer a full explanation of the concepts, link to the videos if you need them and you can print them and make your own notes.

    Overall though, Market Samurai is the best internet marketing tool around and it now has the best training for any software.


    I met Eugene Ware in Manchester this weekend and saw him using Market Samurai. Nice bloke and keyboard demon. I am now the proud owner of a Noble Samurai tee shirt.

  88. The first time I saw that you could do an analysis for market research niche, I was inspired. I was no longer going to pay for undocumented “opinions” where to start my next site. Keep up the good work.

  89. I’m an Anthony Fernando’s afficionado !
    Thanks to him & 30DC & Samurai Team, today 20th of January 2010, My web site is less than 4 months old & I’m Number One for my main Key Phrase on Google !
    Many thanks again guys, just continue the good job !