Market Samurai Gets More… Exact… (and Phrase Too!)

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Ohayou (hello) Samurai!

It’s what you know us for – cutting edge, high-tech tools.

Tools that help make winning in the online profits game easier.

Starting today, we’re kicking things up a notch.

Today, we release a new feature that will make experienced keyword researchers weep tears of joy…

…A new feature that will help even niche marketing newbies to get better results from their keyword research inside Market Samurai…

…A new feature that will triple the amount of keyword data that’s available to you inside Market Samurai…

Today, we unleash Broad, Phrase and Exact Match inside Market Samurai.

Here’s where to find the options:

Step #1: Do detailed analysis of the value of keyword markets, and identify high-value niches using Broad-Match.

Step #2: Next, focus on Phrase-Match to identify the optimal word order you should use to get the maximum benefit from your Search Engine Optimization work.

And finally, use Exact-Match data to discover how many people search for your keyword precisely…. If you so desire ;)

(This is completely optional – I personally don’t worry about Exact-Match traffic because I’m more interested in the phrase-matched long tail, and the broad-matched synonyms… but that’s something I’ll talk about more in a future blog post.)

New Indicator: Phrase-to-Broad Ratio (PBR)

Broad Match is great for checking the value of a keyword market generally – answering the question “How many people are in the market around this keyword?”

And Phrase Match is great for checking word order – finding out “What is the most common way people type this keyword into Google?”

But you didn’t expect to do all the hard work yourself, right?

I mean, to work out whether the keyword (as it appears) is in the optimal combination, you might actually need to click on Broad Match… Then Phrase Match… And compare the numbers to see if the Phrase-Match
“Searches” figure makes up a large portion of Broad-Match “Searches” figure…

But that might actually require some time and effort.

So we made it lazier easier for you.

How Phrase-to-Broad Ratio (PBR) Works:

PBR compares the number of searches people do for the phrase-matched version of a keyword to the number of searches people do for the broad-matched version of a keyword, and gives you this figure as a percentage.

Armed with this data, you can quickly filter out any keywords that don’t meet your minimum PBR criteria … And yes, we made it a filter option inside Market Samurai.

Because the lower the PBR score, the less likely it is that your market is using the keyword in this order.

Da-dah – Magical!

What are you doing? Go play with this now!

There are keywords to be claimed, profits to be made! Go get ‘em, Samurai!

Sayonara (goodbye) for now!


P.S. – If you’re wondering what PBR ratio I filter based on, I’ve been looking at PBRs of 10% or above. This normally weeds out the phrases with the wrong word orders.

Edit: P.P.S. – If you want to know how PBR (Phrase to Broad Match Ratio), it’s calculated by taking the amount of searches Phrase-Matched, and dividing it by the amount of searches Broad-Matched, and then displayed as a percentage. Nice and easy.

Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

Brent has written 68 post(s) for Noble Samurai

12 Responses to “Market Samurai Gets More… Exact… (and Phrase Too!)”

  1. Way cool chaps!
    I tried doing this using an Excel sheet and the Google Keyword tool and it took ages and even then I’m not sure I did it right.


  2. 2
    On November 26th, 2008 at 8:53 am
    CoronadoCookie said:

    It just keeps getting better & better! I love being a Noble Samurai warrioress!

  3. 3
    On November 26th, 2008 at 9:24 am
    Bob Walker, Canada said:

    Brent – Thank you for the detailed breakdown. You must be a mind reader as well as a great writer. The question I had as I read through the steps was ‘what’s the PBR ratio’.

    Happy trails…


  4. This is a super improvement. I am checking my list of possible niches – it’s great not to have to switch back and forth between 2 tools. Market Samurai is the most useful tool I use.

  5. Brent,

    Fan-stinking-tastic! This is making it easier
    for my to dominate the niches I’m working in.

    I am so glad I bought the full-version and
    can’t wait for more!

    I don’t think I’ll ever use the Google Keyword Tool
    ever again (unless I have to swap computers and put
    MS on the new one).

    Bravo… keep us sharp and laser-focused.

    Your Padawan Learner,

    Anthony Whyms
    Moving4ward Marketing

  6. [...] You can find that here: Market Samurai Gets More… Exact… (and Phrase Too!) | Noble Samurai [...]

  7. 7

    Thank you for the presents :)

  8. 8

    I downloaded the update, new features useful but now Generate Keywords don’t find keywords. What may be the problem?

  9. @Art Y. – Happy to share them with you :)

    @hichnii – I’m not sure to be honest. The guys in Support will work with you to diagnose and solve the issue.

    Send them a support ticket with details of the keyword you’re having trouble with, and your computer’s specs (operating system, version of Adobe AIR installed, and anything else that might be relevant) and they’ll help you.

    Here’s a link:

    Those details that you provide are very helpful to diagnosing and solving the issue.


  10. 10
    On December 25th, 2008 at 11:51 pm
    Manyamickle said:

    Brent-This feature has been added just at the right time as I’m trying to decide on my main keyword between a number of similar candidates but not sure on the best way to compare them.
    You have in you example above
    keyword research has a SEOT of 136 and PBR of 100% yet
    google keyword tool a SEOT of 306 and PBR of 67%
    Apart from rivalry (lol) would not the latter be just as viable?

    Merry Xmas and Happy New Year to all at Samurai

  11. Hi Manyamickle,

    You’re right – the keyword with SEOT of 306 is even better.

    It’s when you have PBRs of below 15% and get keywords like “Keyword Marketing Research” (in weird orders) that PBR is particularly useful, by getting rid of keywords that are rarely used in that order.


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