The Google Wonder Wheel

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Hi Team,

Lately we’ve been sharing with you a bunch neat strategies for using some new keyword tools and resources.

We’ve looked at:

I wanted to go into more detail about one tool that I mentioned briefly in my post on semantic site structuring (and by others in their recent comments here on the blog.)

The Google Wonder Wheel

This is the Google Wonder Wheel – another freakin’ incredible tool that Google has released recently that shows the semantic relationships between keywords – so it’s another great resource for semantic site structuring.

Essentially, if you want to know what the branches of your site structure should look like, this is a great resource to get ideas on what Google thinks your site should look like.

How To Get Access to the Google Wonder Wheel

Next time you’re searching in Google, look for the “Show Options” button.

Click this, then “Wonder Wheel”.

…And you’ll be able to play with the Wonder Wheel for yourself.

I Still Can’t Get Access

The Google Wonder Wheel hasn’t been widely released yet, (unlike the Google Search-Based Keyword Tool,) but Google Blogoscoped was able to work out how to give everyone access.

If you want to try out this experiment yourself, that’s possible. All you need to do is go to and paste the following into the address bar, and hit return – that will set a cookie telling Google you’re taking part in the prototype:

This should unlock the Google Wonder Wheel for you, which will now be accessible via the steps above.

How to Use The Wonder Wheel for Semantic Site Structuring

Because you’re using the Wonder Wheel to analyze keyword relationships for site structuring, the obvious place to start is with your site keyword – or the topic for your site.

From there, the “branches” off the keyword may be logical category ideas – the branches off them may be logical subcategories – and so-on.

(Obviously, by then analyzing the traffic, value and competition around the keywords in Market Samurai – and focussing on high traffic, low competition, high value keywords – you’ll be able to focus your site structure onto the most profitable keywords.)

Have a play with this – it’s a fun tool to have a play with and will give you a good idea of keyword relationships. But, as you’ll see, it can be slow way to do keyword analysis (because it only shows highly relevant keyword relationships – not the traffic strength of the keywords.)

So tomorrow, I’ll show you an even faster way to analyze keywords, and develop semantic site structures.