A Blueprint for SEO Competition Analysis

Share Button

Lately, we’ve been getting a lot of emails from people wanting tips on how to analyze the SEO Competition matrix – so I wanted to share with you this Market Samurai technique – from outside the Samurai dojo.

Tim Godfrey and Steve Clayton are the guys behind Commission Blueprint – two people that many of you will know already.

Although we’ve never mentioned them before, literally thousands of Market Samurai users have been using the Commission Blueprint affiliate marketing strategy since it launched around a year ago – including some of our own staff.

(And, while I’m ashamed to say it, for a while they produced better training on how to use Market Samurai than we were producing ourselves.)

Rather than looking broadly at the SEO Competition matrix, they focus on 3 key areas that give them a good overview of the strength of their competitors.

Here’s their step-by-step strategy (using the example above):

  1. The first thing to look for is whether more than one competitor has a ‘Y’ (a Yes) in ALL the YAH, Title, URL, Desc & Head columns. If there is more than one site, we should pass on this keyword and move into the next one.
  2. If no (and for this keyword it’s a ‘no’), we then need to look at the Pagerank of the each of the websites (PR column) and make sure that there are at least two sites with a Pagerank of 3 or below in the top 10. In this case, there are. In fact, 8 of them fall into this category.
  3. We then need to look at the number of backlinks that each of these pages have pointing to them (BLP) and check that there are two sites with less than 50.

It’s a nice, simple, repeatable strategy.

I took the extract above from Tim Godfrey and Steve Clayton’s “Generating Affiliate Profits From Free Google Traffic” ebook, which I read this weekend.

It’s their a step by step technique for promoting affiliate products with SEO, taking actual examples from their business (which turns over around $7million per year).

This ebook is available free right now – however, the reason it’s free is because Tim and Steve are giving it away as part of their Commission Blueprint 2.0 launch (so you’ll be asked for your email address in exchange for the book).

If you want to get the “Generating Affiliate Profits From Free Google Traffic” ebook and you’re feeling generous you can use our private referrer link (and help fund the development of more Market Samurai goodies if you choose to buy later on from their launch).

Or you can use this direct link you can use if you prefer – and we won’t see a cent.

But either way, get a copy of the ebook.

The ebook is genuinely high quality content – the strategies for SEO Competition matrix analysis and choosing a domain name are methodical and easy to follow, the information is detailed enough for you to put everything into practice immediately (with no “missing pieces”), and I particularly like their quick and cheap test to validate traffic levels before they begin – so it’s well worth getting a copy.


P.S. – If you don’t have access to the SEO Competition module, you can upgrade to the full version of Market Samurai here.

Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

Brent has written 68 post(s) for Noble Samurai

43 Responses to “A Blueprint for SEO Competition Analysis”

  1. I’m a huge fan of this formulas! I’ve been using this formula since leaning it from Tim and Steve when I got their NicheBluePrint product when I wanted to learn e-commerce and drop shipping strategies. I can confirm that this formula works! It’s helped me select the keywords that I’ve been able to rank well for in the search engines. The results have been better than I expected using a formula so simple.

  2. What a great way to start my day! I downloaded the affiliate ebook and read through it! It’s got great information, presented in a very easy to follow blueprint. I can’t wait to start applying it. The information fills in a lot of gaps that were missing for me. It is a very high value document that can put new marketers on the right track, and remind intermediate marketers of some things they may have forgotten or stopped using. Your blog post was very timely for me. It is the missing link I needed. Thanks to you, bigtime!


  3. 3
    On September 7th, 2009 at 2:44 am
    Charlie Chambers said:

    I am so glad to see a couple of cool things here… 1. is that this one little blog post confirmed what I was thinking about the competition module allowing me to move on and dominate my key words and 2. To here about another product using Market Samurai in there business…

    Thanks so much Guys,

  4. Great information here! I love Market Samurai. Keep this kind of stuff coming!!

  5. Market Samurai i found is good. I find the given instruction as informative as any of these 7 million dollar business instructions.

    Ive been with Niche Blue Print for about a year and never heard from these guys since purchasing their product. And the so-called support less than expected

    Ive never seen or heard of any of their webinars.

  6. 6

    John you referenced that you have been with Niche Blueprint for about a year and that the “so-called support less than expected”. I have to disagree with you there.

    The support given by both Steve Clayton, Tim Godfrey, and their support staff is hands down one the best in the industry. I don’t want folks to misinterpret your post.

    They do offer superior support!

  7. 7

    Thanks for bringing this to our attention. :-) Here’s another one I stumbled upon recently:


    Also, 7, I think.

  8. Excellent. I’ve always kinda wondered if I was doing a good job doing the SEO Competition Analysis. Thanks guys for simplifying it for us.

    By the way, I have one feature request. One thing I do is create a Master Keyword List (MKL) or list of keywords that I have researched and confirmed to be great to optimise my site for. Wouldn’t it be great if, during the research process, I could “tick off” the keywords that I’ve done the SEO Comp analysis on? It’ll just be more handy for users. That way we can put all the great keywords in one place, discard the no-go keywords, and then start writing articles about each keyword on our MKL.
    Just a suggestion… ;)

  9. 9
    On September 7th, 2009 at 4:41 am
    Another John said:

    First John, the support from Niche Blueprint and its forum is very good.
    Ticket Support has always replied promptly to Any queries I’ve had, and if you’re a user of NB then the PDF’s will have the links to Support.

    If you’re not signed up on the forum, you can do so at:

    And no, I don’t work for them, but respect what they do and their integrity, which in the business of smoke and mirrors salesmen, is hard to find.


  10. Hi Guys

    Yet again, good honest information to improve seo on the sites we are putting up.


  11. Brent, once again, you guys prove that you & MS rule!

  12. Very cool Brent, can’t wait to go to MS and check out the SEO comp for my niches using this blueprint.

    BTW, I got my free report via your private referrer link ;-)

  13. This strategy does work great. It is a process that if followed you can find great keywords to work in a matter of minutes. Thanks!

  14. Hey, thanks much for the additional training. Will be checking it out…

  15. Can’t pass this up. Sounds, great. Ah, Mike, I see you posting too! LOL. Talk to you later.

  16. 16
    On September 7th, 2009 at 7:59 pm
    Tony Frost said:

    Great pointer Brent!

    Interesting to note that the DMOZ column isn’t given much weight in the post.


  17. Thanks for the heads up – I’ve just downloaded the book though your link – not sure if I’ll be buying anything – so you may not get any commission – but you may get some good Karma from them

  18. It’s great. I was just learning to use the Market Samurai research how to find the right keywords, including terms of competitors’ websites. Thank you for the information.

  19. Thanks for pointing me to the Commission Blueprint report. Now I have some new ideas for using Market Samurai!

  20. Gold – pure gold!

    They also have a really neat, quick & dirty cheap way of testing Adwords too – downloading this pdf is an absolute *must*.

    Thank you Brent!

  21. MS and Niche Blueprint are awesome! Steve and Tim are the best in the industry (I’ve tried lots of other programs) and their programs cost mere pennies for what they overdeliver! I’ve never had to wait more than maybe 3 hours for a personal reply from any of the key players there. If only we could clone them!

    Don’t know how anyone could have been part of NB since last year since it was only released for the first time barely 8 months ago. If you want to succeed on the internet NB and MS together are a winning combination.

    Thanks for the post!

  22. Great posting Brent. This is what I want. Keep inform us related to how to use MS effectively

  23. I’m a hugh fan of Steve and Tim and their training is exceptional in the clarity of the videos and methods that they use. Great for sharing it with the rest of the MS community.

  24. 24

    As a “newbie” I feel very fortunate to have come across both Market Samurai and Commission Blueprint very recently. I am impressed with the quality of the training videos and the gold mine of resources on both sites, and the integrity of everyone involved. (On 09/09/09 Steve and Tim launch “Commission Blueprint 2.0″ which promises to be awesome.) Thanks to you guys in Australia for putting together a first-rate team! I’m looking forward to making lots of money with your help!

  25. Hi, just bought the full product and it is amazing. Saves us so much time and the results that it shows up is super. Love it.

  26. 26
    On September 10th, 2009 at 6:05 am
    tomartomartini said:

    thanks once again brent

    Joe replied:

    How is this SEOT calculated and how accurate is the data?

    What is the advantage of using it over the standard number of searchs per month for a keyword?


    Brent Hodgson replied:

    Check out this page (the previous blog post here):

    #21 goes into detail about it.


  27. [...] brilliant post by Eric Gehler in this thread: Page And Domain Back Links and this blog post: A Blueprint for SEO Competition Analysis | Noble Samurai is really interesting on the subject. Over the years there’ve been some very interesting 30dc TV [...]

  28. [...] they do) – but if you want a quick extract and example from the book, I blogged about it recently: A Blueprint for SEO Competition Analysis | Noble Samurai [...]

  29. [...] Here is the link to Brent’s post [...]

  30. 30
    On September 16th, 2009 at 10:43 pm
    tomartomartini said:

    Commission Blueprint: i bought this on the 17th[brent link above]

    .after downloading the ebook…im in modal 3 at this time let me

    encourage you to buy if your on the fence about it:if your sort of

    starting out then i would suggest this is a must have as you will have

    1]there “offer evaluation tool”[easy to use]“this is about offers that you can *see* will make you money{my words}

    2]practical approach to make you good money

  31. [...] for are sites that have a Y for all of all of: YAH Title URL Desc Head It’s written about here: A Blueprint for SEO Competition Analysis | Noble Samurai I also look out if there are lots of sites in the top ten with very high (pinky red) BLP. That for [...]

  32. Hi Brent, this is a great post and thanks for point out CB. I did have one question on this tip:

    “1. The first thing to look for is whether more than one competitor has a ‘Y’ (a Yes) in ALL the YAH, Title, URL, Desc & Head columns. If there is more than one site, we should pass on this keyword and move into the next one.”

    Why is it limit one vs. two? Why not two or more? Just curious.

  33. [...] that you are pre-warned, take a look at the 2 paragraphs underneath the matrix shown at this page: A Blueprint for SEO Competition Analysis | Noble Samurai __________________ Isha "We ask ourselves: Who am I to be brilliant, gorgeous, talented, [...]

  34. [...] A Blueprint for SEO Competition Analysis [...]

  35. [...] the better but that’s not there is to it. – I found this advice (after the SEO Matrix pic) : A Blueprint for SEO Competition Analysis | Noble Samurai Should I follow it? Thanks in advance, [...]

  36. Hi,

    Just one thing puzzles me – doesn’t it matter whether or not the 2 pages (not site) with a PR of 3 or less are the same ones as the 2 with 50 or less links?

    If low PR pages each have many thousands of links and the pages with less than 50 links have PR values of 6 or more, isn’t outranking any of them going to be very difficult?

    Best regards

    Brent Hodgson replied:

    In some cases, potentially yes.

    But remember there’s 2 things that you’re looking at here – the quality of links, and the quantity of links. (PR is a measure of quality or value of links, and BLP is a measure of the quantity or number of links.)

    A site can have hundreds of worthless backlinks, or even spam links, and see those links not affect their rankings. And with a handful of high quality backlinks, you can generally outrank those sites.

  37. [...] tag. – There are some nifty little SEO competition matrix guidelines on the following webpage: A Blueprint for SEO Competition Analysis | Noble Samurai see just under the matrix on that page. You’ll notice that your matrix fails at #3 in those [...]

  38. I do think the blueprint formula is great. Now, if you could add niche indicator colors (such as in Micro Niche Finder) that would be even better.

    Why? For now, I have to look if every keyword fits into the formula. If I have many keywords, that takes a lot of time. Why not add those indicators on top of the table so I see add a glance if the keyword is suitable or not (according the niche formula, of course)?

    Just an idea. If the color indicates, say yellow and especially green, you have to dig further, but if it shows red, you know that the keyword is probably NOT suitable according the rules and blueprint formula outlined in this post.

    I’m aware that you must evaluate each point but if you decide to go according the formula, a color indicator would help to speed things up.

  39. Hi guys, thanks for the free ebook after the comments here I may check out the whole blue print. Only problem is with market samurai I feel as though I’ve got every tool I need. thanks

  40. I have a very powerful suggestion:

    What if you had it that after the seo competition analysis was complete and you see all the red,green, and yellow, you have a message popup saying “Your chances of ranking #1 for this keyword based on the available data is__%. This is an (easy) or (difficult) word to rank for”

    This would allow you to analyze way faster and allow for more efficiency, and would definitely aid the noobs.

    Just my 2 cents