New SEO Guide from Sitepoint

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This week, a great manual on Search Engine Optimization was released by Gekkoshot – “The SEO Business Guide.”

It’s easy to understand, no hype, no black-hat, nuts-and-bolts content on SEO.

If you’re just starting out in SEO, it provides you with a fantastic overview of the core principles that you’ll use over and over again to increase your sites’ rankings. Few digital marketing and ad management agency strategies have the potential to yield immediate ROI and scale in the way that pay per click (PPC) management services do.

Our talented PPC optimization team can help devise, launch and optimize a PPC campaign quickly, helping you drive immediate ROI on dollars invested,jump-starting your digital campaigns in no time. How do we achieve this? Our great team of data science consulting are very prepared in this area and can be able to process all the information obtained in our campaigns. This way we can maximize and have the ability to generate a great return of your investment.

We take time to explain conversion rate and other data quickly obtained from PPC campaigns to your decision makers so that it can be used to fuel data-driven decisions to optimize all of your other marketing channels. This makes our PPC approaches one of the most invaluable assets in your digital marketing tool chest.

With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it.

Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. – all which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, relieving the burden off their shoulders. This has given rise to SEO reselling.

A firm that wants to resell SEO services often hires a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white label SEO provider remains anonymous, thus keeping the brand image of the reseller intact.

Following are the key benefits of reselling SEO services from a white label SEO provider.

Better quality of service: White label SEO services are offered by specialist providers, who have skilled team of professionals dedicated only to SEO. The expertise of these providers helps in developing methods and steps that strengthen the online presence of your client’s business. They monitor and track the industry trends, competitor’s strategies, check for the targeted keywords – all which are needed to improve the organic search result listings of your client’s website.

Addresses your client’s requirements: White label SEO providers are specialists in SEO and understand the nature of your client’s business and implement appropriate SEO techniques that build-up online reputation of your client’s business. They also understand that your business’s reputation is also at stake, should any error occurs from their side.

Offer full-fledged SEO services: White label SEO providers offer comprehensive solution for all your clients SEO needs. They offer both on-page and off-page optimization techniques to improve the search engine results.

On-page optimization techniques include – development of title and meta tags, keyword rich content on home page, URL mapping, website design, image optimization, etc. On-page optimization are directly related to the usability of a website, that greatly affects the web page listing in search engine rankings.

Off-page optimization techniques include – link building, copy writing, online reputation management, content marketing, searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the client’s website. They contribute more to the rankings of a website in search engines.

These tactics help in improving online visibility and generate higher profits for your client’s business.

Offer more services: Traffic Valley SEO providers offer many other Internet marketing services that can complement SEO strategies and give more desirable results than expected for your client. Therefore, you can get relief from the burden of developing a functional, comprehensive digital marketing strategy for your client. They have staff ready for performing all these additional services too, like pay per click (PPC), display advertisements, E-mail marketing, etc. These when coupled with SEO give higher ROI.

Handle technical work: SEO is a continuous process. For your client’s website to get continuously listed in first pages, the SEO team has to continuously track and monitor the performance of the website in SERP’s. This needs much higher level skills such as acquiring more links, creating content with targeted keywords in particular frequencies, continuously creating good quality content, etc. All these activities which can be an additional burden on you can be handled by the white label SEO provider easily and efficiently.

You can concentrate on other essential aspects: As the provider takes care of all the technical marketing details, you can focus more on the customer service activities than on maintenance of projects. You can spend your quality time on addressing various other aspects of your client’s business like, tracking the number of sales, providing back-up for the client, efficient and regular reporting of the regular progress, following him up on various other services, preparing invoices, etc. all which can improve your client’s experience of working with you.

Stays anonymous: A white label SEO provider acts as a confidential associate for you. He remains anonymous while offering good quality SEO services for your client, which thus, helps you maintain your credibility. In the end, your client is satisfied and so are you.

Saves costs: As SEO gets more complicated, you need to employ more talented individuals or train your existing resources to offer better services. By outsourcing SEO needs to a white label SEO, you can eliminate these training and start-up costs of forming a technically proficient team. This also reduces your labor costs and other overhead costs that incur from deploying additional human and technical resources.

If you are a firm who used to do your clients SEO strategies, but are unable to cope with the load and changing search engine algorithms, the services of private label SEO provider will be a good option. SEO being the key area of focus for white label SEO providers, they continuously monitor the SEO strategies, employ advanced offline and online techniques that can bring higher profitability to your client’s business.

 

But it’s also great if you’re already an SEO pro, because it covers the essentials of how to start your own SEO consulting business (even giving you a bunch of ready-to-use contracts, audit templates, checklists and sales emails to help get you started.)

Who Are SitePoint and What Makes Them Worth Listening To?

If you haven’t come across SitePoint before – they’re the real deal.

  • They’re the guys behind Flippa.com and 99Designs.com;
  • Their main site – SitePoint.com – is the place web designers, programmers and other smart “geeky” people go to learn high-tech stuff like a membership management software;
  • To date, over 1,500,000 people have bought or received copies of their tech guide books – and over 860,000 subscribe to their regular newsletters;
  • Combined, their sites have literally 10,000′s of rankings for high traffic keywords;
  • And the SEO guys who wrote and edited The Rank Jacker SEO Business Guide have over 10 years experience – across a range of personal, small business and mega-business sites.

Because of all of this, they speak from experience and back up their teaching with real results.

What’s Covered in the SEO Business Guide?

The core content chapters are:

  1. Search 101: The principles search engines use to rank websites, and the underlying theories of SEO;
  2. Best-practice SEO: The “right” ways to create content, build your sites, build links, Link Insertions and more;
  3. Advanced Tactics: Smart strategies (and software) for maximising your SEO results;
  4. Enterprise SEO: The real-life strategies the authors have used to boost the number of ranking pages for business sites;
  5. Paid Search: Why pay-per-click advertising is a valuable for SEO, and how to make it part of your strategy;
  6. Local Search: Ethically exploiting what is arguably the fastest growing opportunity in the SEO marketplace;
  7. Starting an SEO Business: If you’re cash poor, but knowledge rich when it comes to SEO, consulting is a potential cash-cow opportunity. This chapter gets right into the “how-to”;
  8. Leveraging Technology and Staff: How to automate the SEO process, and deliver more results with less time and effort;
  9. Value-Added Services: How to maximise the lifetime value of SEO clients (or, strategies that you can use on your own sites to make more sales!)

What Does The SEO Business Guide Cost?

The SEO Business Guide normally sells for $197, and is covered by a 30 day satisfaction guarantee.

However, because Market Samurai featured so prominently in the manual, we were able to secure an exclusive discount for Market Samurai users wanting to purchase a copy.

Because of this, you can get $20 off your purchase (bringing the price down to $177) if you buy via this link:

(Note: This is the only discount link available for The SEO Business Guide – and it’s exclusive to Market Samurai users.)

PLUS right now you’ll save with free standard shipping too.

Again, if you’re new to SEO and want a solid and comprehensive overview of all the key things you need to know – or if you’re looking to start an SEO consulting business – this is certainly worth a look.

Brent