Outsourcing Video 2: The Content Leverage System

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TeamworkIn our last video, Dave Jenyns shared his “George Foreman Method” which is a proven 7 step process for building a team of ‘A Players’ that can help you to take your business to the next level.

In the second video of this Outsourcing Series, Pete Williams is going to spill the beans on his incredible ‘Video production courses‘.

This is the first time that this content has been publicly available. The last time Pete presented this material was at an exclusive closed-door seminar held by Ed Dale. When Pete finished his presentation he received the ONLY standing ovation of the entire seminar.

So today, you’re in for a real treat.

In This Video

  • How to become a market leader in your niche in just 30 minutes a day.
  • How to systemize content creation to produce high quality videos, audio and reports – all on auto-pilot.
  • Why you should only work on the core elements of your content creation, and outsource the ‘mechanics’
  • How to ethically hijack traffic from some of the most popular web properties like: YouTube, iTunes and top article directories.
  • The 11 step process that quickly and easily creates thousands of high quality, backlinks to your site.
  • Plus much, much more!

 An explainer video company and digital marketing team will work with you to put together a video marketing strategy that makes sense for your business and marketing goals.

mp3 | pdf

We hope you enjoyed this series. If you need more help with Outsourcing, click here Video Production to see how Dave and Pete can help.

Ben has written 10 post(s) for Noble Samurai

52 Responses to “Outsourcing Video 2: The Content Leverage System”

  1. Can we get more and more brain food like this please?
    These guys are brilliant.

  2. Once again – awesome stuff from Pete, Dave & the Samurai team. Great work guys & thanks for generously giving away so much killer content.
    You rock :)

  3. Hey Pete and team,

    Really enjoyed that!

    But watching this reminds me of a few wasted solo projects where I’ve ended up very little to show for them…

    So I feel a bit of an idiot right now!

    Nonetheless I am starting to see things beyond me being chief cook and bottle washer.

    Thanks for taking the time to put it together.


  4. In a world where we are time poor this has to be one of the most important lessons you can learn.

    How to leverage one activity to provide multiple results.

    This exact same concept is how we leverage one activity to produce even entire courses.

    Love it :D


  5. Good stuff guys as always, Leverage is KEY, Brilliant!

  6. Brilliant video thanks and a big relief for me as I’ve been so frustrated with all the work necessary to create high-quality content and then distributing everything! It’s great to have the clear 11-step process that can be followed to get everything done and done quickly! I’ll make sure to watch the video again as there’s just so much great and practical information.

    Pete Williams replied:

    Cheers Jason.

    It’s al about having a system you can “rinse and repeat” whilst not having to do any of the “mechanics”

  7. great info and idea

  8. I’ve worked with several online teams before I joined Dave’s team. I can say without a doubt that one reason why good team members leave is the lack of structure, direction and systems.

    It doesn’t get any simpler than Pete’s explanation. That’s a complete system that assistants can follow to the letter, leaving little room for ambiguity. That’s just the way I like it.

  9. Thank you.. that was really helpful. :-)

  10. 10

    AWESOME content guys! thanks!

  11. 11

    really good strategy guys. thank you for sharing this to us.

  12. thank you so much! you guys continue to ROCK!

  13. 13

    Thanks! looking forward for your next content.

  14. WOW.. that was great! thanks!

  15. Rockin it guys. Very generous of you to share such great content as always, and great to see two of Melbourne’s best teaming up with the Samurai boys on this one. :)

  16. 16

    great stuff guys.. keep them coming. thanks!

  17. excellent work guys. thanks you.

  18. great work guys! thank you for giving this out. cheers!

  19. Brilliant content from these guys as usual.

  20. 20

    this is just awesome! thank you so much for the strategy.

  21. As always over-delivering, great content and system. well done!

  22. great content guys. thank you so much for feeding us with great knowledge and techniques.

  23. wonderful strategy. you guys simply outdo yourselves. thanks!

  24. WOW that is by far the best learning video i have seen on line for 5 years I have been learning. Thank you for the professional delivery the clarity of the lessons and most important to me the flow of logic that came through the planned presentation. i really enjoyed the end summary which tied it all together. Couple this information with a video i watch yesterday on video sales letter systems and i feel I have found the holy grail of internet marketing. fantastic work.

    Pete Williams replied:


    Thanks so much.

    It’s amazing the quality that can be output when you take the time to plan a video with a mindmap; and simply focus on the content when recording the audio.

    I used the exact system I taught whilst having the video produced; so I did a mindmap to get clarity of the ideas and flow for the video .. and then simply recorded the audio as I went through the mindmap – that way I was distracted trying to speak and get the transitions right etc etc.

    Glad you liked it…. “Best video in 5years” – can I quote you on that one ;)


    Colin Burr replied:

    You sure can Pete …I meant every word

  25. Killer content to the power of 10. Well done Dave & Pete et al … such a great reminder that we can and should never stop learning.

  26. this is good. looking forward to more. let’s me know i am on the right track. will be in touch.

  27. 27

    great strategy guys. very helpful. thanks!

  28. 28

    In the ArticleSamurai promo videos it was said to write articles differently for the syndication networks versus your site pages. Because if you syndicate highly optimized articles with your keywords it would help the ranking of other sites rather than yours. Since this system is all about syndication how does SEO optimization come into play here?

    Pete Williams replied:

    Cool question Matthew,

    The Samuari guys are clearly the experts on all things SEO… and I would simply take their advice when it comes ‘spinning’ and apply those ‘rules’ when outlining the process for your outsourced team.

    Ideally when it comes to syndicating all the other content; videos, pdfs etc etc – The way I have my team operate is: have each bit of content (video, pdf) optimised for different keywords as mentioned in the video, so they rank in their own regard; but ALWAYS link back to my core piece of content (blog posts mostly) with the anchor text being the main keyword I am trying to rank my core piece of content for… Typically those links are in the video descriptions, pdf description, podcast show notes etc etc etc

    Hope that makes sense… let me know if not.


    Matthew replied:

    That’s great Pete, it does make sense! I have already altered my strategy to include your model of content syndication using the backlink format you suggest.

    I can’t think you enough for this kickin content!

  29. awesome strategy. thank you so much for this.

    Pete Williams replied:

    You’re welcome Troy …

    Enjoy and implement.

  30. Really exciting. I’m a process designer and love systems. I also have content I can apply this to. Great video. Thanks.

  31. Great work Pete (and team!) – love the idea of turning a mindmap into so many different formats of content.

    Youtube is such a large search engine, those not putting content there are missing out on traffic and market leadership recognition!

    Then turning it back into a podcast, transcription and article – pure genius!

    Pete Williams replied:

    Thanks Michelle.

  32. Good Stuff!

    I don’t do anywhere near all of these things but even making a few tweaks and adding another stream or two can make a difference. I feel like I ‘know’ this but don’t always do it all – thanks for getting me thinking!


  33. Thank you for such a top notch ideas to optimize the Market Samurai I have bought bought but still not that maximized yet. Great guys! Cheers!

  34. I knew this was going to be good so I cleared an hour and sat myself and my ipad in a corner of a dark room where no one could find me and took it all in. Fantastic stuff.
    This method answers so many questions I’ve been asking myself about content.
    Thank you

    David Jenyns replied:

    He Brad,

    Cheers for the kind words… we’re happy to help and glad you got lots out of it… just hoping we didn’t open a whole new can of worms for you ;)

    Stick with it, and whether you learn with someone else or us, learn everything you can about outsourcing it’ll be well worth your time an energy!

    Any questions just let us know.

  35. That was one of the best blog posts/ videos I’ve seen in a long time, and I read a lot of blog posts.

    Scalable systems are key to success in modern business, with checklists to maximise the reach of your content. I loved the way Pete focuses on you being able to concentrate on creating the best and most valuable, high quality content you can, and have others put it in ‘context’ and release it across the web in multiple formats. Efficiency and effectiveness honed to the next level.

    Thanks again. Excellent work!

  36. Absolutely brilliant. Thanks to both Pete and Dave for sharing so much.

    It’s a rare day when I can watch a 30+ minute video straight through but these were so well done and packed full of great advice. Thank you.

  37. fantastic video – must see it again and again

  38. 38

    Well, I’ll be damned. That was invaluable, specific, instruction to get all us idea-vortex people into implementing and actually starting a business. Thank you from the bottom of my heart….and my cortex!


  39. Hey There. I found your blog using msn. This is a very well written article. I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly comeback.

    David Jenyns replied:

    Hmmm… are you just backlink building there Mr first name “internet” last name “marketing systems” ;)

    There is a better way to do this you know.

    Darren replied:

    mmm I wonder if he was, that is the general comment you see…lol…

    Damm I had to change my name from “Dentist Geelong” to Darren.

    Back up the page now to watch the video. If its any good like the first one I cant wait to watch…

    Will need to take a break from writing my job ad for my new outsourced team member. Big writing but 4 pages long so far ::)

  40. Brilliant – Many thanks for sharing such fantastic information. Well done!

  41. Awesome video! I was at the challenge conference and saw Pete speak about this and had put it in my “to do later” box. What a great reminder on how to create unique content and syndicate it!

  42. 42
    On November 28th, 2011 at 5:44 am
    Henry Cooper Sr. said:

    Thanks Ben, these 7 steps makes sense when building an A Team, because outsourcing is a smart way to build and effective online biz, I do belive in in the concept of doing what you do best and leave the other detail to an experienced team player, that makes you look more professional, and produces more income for you and your biz, great video.