The Power of Promotion – The Deadly Art of Backlinks

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Greetings from the Dojo!

Dr Anthony and Ben have made a major addition to the dojo – a full three part training pack for the Promotions Module. Those of you subscribed to the new iTunes feed would have already seen these appear in your Podcasts updates.

When it comes to obtaining top search engine rankings, there are only so many things that you can do to improve your On Page optimization.

If you really want the top spots in Google then it’s vital that you understand the impact of Off Page factors such as your link network.

This new training deals with the tricky and often misunderstood topic of backlinks which are one of the best ways to improve the Off Page ranking factors of your site.

The Promotions Module Training

Training on PC, Android and iPad

But what is a backlink?

Where do they come from? Can you keep them as pets?

The new training will take you from one end of backlinks to the other – looking at what a backlink is, how to get backlinks for your site and just how they help you when you have them.

Video #1: Backlink Basics

The first video in the training pack looks at backlinks from the ground up – what a backlink is, how to get backlinks and why different backlinks are valuable to your site.

Video #2: Authority and Quality

Once you’re familiar with the concept of backlinks, Anthony will take you through the relative attributes of backlinks – what makes one backlink potentially more valuable than another. He also looks at some high authority backlink sources, such as DMOZ, Yahoo! Directory and .edu/.gov backlinks.

Video #3: The Magic of Pingbacks

In the third video, Anthony will show you how Market Samurai can be used to set up pingbacks.

If you are serious about building your backlinks then this video is a MUST.

Pingbacks are a type of backlink that don’t require a link exchange with another site, and they can be made quickly and efficiently without fear of Google thinking you are a dreaded “link spammer”.

Using pingbacks will enable you to create a host of strong, content-relevant reverse sink or swim links – the cornerstone of a good backlink network.

…Practicing the Art…

Once you’ve been through these videos, open up Market Samurai and give it a shot – you’ll find just how easy it is to create a strong backlink network for your site.

But remember – driving people to your site and increasing your traffic is all pointless unless you can find a way to make money from your visitors.

Next week we’ll be looking at perhaps the strongest module in Market Samurai, the Monetization module.

Stay tuned to the Blog!


P.S. – Market Samurai’s Promotion module is part of the full version of Market Samurai. If you haven’t purchased Market Samurai, and you want access to the Promotion module, click here to purchase now.

Alex "The Green Samurai" Green is a member of your friendly Samurai support team, and frequently provides updates on the latest Samurai happenings on the blog.

Alex has written 22 post(s) for Noble Samurai

63 Responses to “The Power of Promotion – The Deadly Art of Backlinks”

  1. [...] Noble Samurai » The Power of Promotion – The Deadly Art of Backlinks [...]

  2. Oh my… that photo is over 300 kb! Somebody forgot to compress. :o)

    Thanks for the continued great product and training. I was beginning to worry… it’s been DAYS since a feature update!

    Anthony Fernando replied:

    Thanks for the heads-up Ryan, I’ve now compressed the photo.



  3. thanks for the tips I will be using these right away

  4. Thank you for this post. Your videos explain things very well and make the MS seem very compelling. Is MS a monthly membership? I seriously think I am going to get this tool.

    Warwick replied:

    Hi Jesse.

    Market Samurai is a one-off purchase, with no monthly fees.

  5. 5
    On May 1st, 2010 at 4:36 am
    tomartomartini said:

    Dr Anthony and Ben have really show how easy market samurai gets

    Authority and Quality to our sites … a must watch .

  6. Good stuff!

  7. Good Afternoon!

    First off … thanks for creating a great product and fantastic info!

    I have a couple of questions regarding the info in the videos:

    1) Though I understand the significance of link quality, I have often heard any backlink is a link whether it is no-follow or not even from the stand-point of SEO. What is your opinion?

    2) If you use Pingbacks, does this set-up reciprocal links and if so will this hurt wrt SEO optimisation and page rank?

    Thanks in advance for any additional insight …

    Jim H.

  8. As always, Market Samari continues to set the bar for SEO training. I have been using Market Samari since last summer, doubled my organic traffic. Thanks guys.

  9. The Pingback video was educational. Now I know why there’s so much extra ‘comment’ that get posted to my blogs. They are not spam since they contain a bit of my original blog post and I didn’t know what they were. Now I know they are pingbacks.

    However, I don’t think I need to know each time a pingback happens since it just makes my comments section on my WordPress blogs too messy. I wish there was a way in WordPress to filter out pingbacks.

  10. I can’t believe the pingback strategy with the publishing to WordPress. I really didn’t think I could learn that much from watching the videos. Afterall, this is my profession! But you blew me away with that one!

  11. Fantastic videos and teaching – easy to understand cos you explain things very well. Thank you

  12. Your backlink tutorials seem to concentrate on blogs. Is this process available for simply the website and if so, what is the process.

    Or, are you saying that backlinks must be done through a WordPress blog that is associated with my website? May I use my Google blog instead?

    I am new to this game so please excuse the dumb questions.

    Thanks kindly,


    Maartin replied:

    Hi Jake,

    Never such a thing as dumb questions. I’ve been around a while but also need clarity on these issues.

    Good luck, see you at the top!


  13. I was going crazy trying to find this type of info on my own. Thank you!

  14. When it comes from Noblesamurai, it is always great stuff. Very educational video!

  15. Market Samurai and your videos constantly remind me of what a powerful tool it is. Every serious website and blog owner needs this amazing tool. This is the best investment I have made in my website and blog planning, development, SEO and promotion. Thanks!

  16. You have help me to understand more in a few minutes than I have learned in the last several months about links. I have tried many methods, but seem to get few results. Now I can actually use my time in a profitable manner and see some positive results. I love Noble Samurai! the new concepts and the excellent blog posts are very helpful. I am a permanent member and look forward to your next comments. They are very helpful to those of us who are trying to find success via the internet. Thank you.

  17. Guys, thanks again for information that is so informative and useful. Noble Samurai is still probably the only software that is worth EVERY cent that was paid. Ongoing vid training makes this company the best of the best. Integrity is a word that comes to mind when thinking of Noble Samurai, not a word used often with SEO companies. Well done.

  18. 18
    On May 1st, 2010 at 11:02 am
    Brotherly said:

    Does this work the same for non-wordpress blogs? ie, a blog attached to a commercial website? Do you just copy the code and paste it into your blog post on your CMS?

  19. 19

    Such high quality training guys… best on the net by far! … Thank You! you ROCK!

  20. After beating my head against the wall creating backlinks the hard way, you show me the effortless and easy way. Sweet! Market Samurai is both versatile and powerful. I’ve tried other software and the Samurai is leaving them in the dust. Well done, guys!

  21. Thank you Anthony and team. I have been struggling with the concept of backlinks for around 18 months as no-one could explain it to me in a way my poor brain understood. Your clear demonstration has finally turned on the lightbulb in my head!

    Can someone please show me what a ping to my site would look like in my comments? I have had repeated ‘unknown’ from one IP address. It only shows the IP address and nothing else. I’ve started trashing these. Please don’t tell me I’ve been binning my pings.

    A picture is worth a thousand words, especially for me who recently celebrated a big ‘zero’ birthday.


    PS – absolutely LOVE that I can download these videos to my iphone. Best investment I’ve made in a long time.

  22. As usual, Market Samurai tutorials explain the basics of keywords, SEO and promotion MUCH more clearly than most other sites! Thank you!

    And I agree a million % that you should leave good relevant comments on other people’s sites when link building. I’ve had an overwhelming number of rather clever spam comments on a blog that I optimized quite well (it’s good to optimize, of course, but that also attracts the pests who are looking to grab some good links). I don’t approve the comments, so it does the spammers no good, but really it’s quite funny how just a tiny bit more effort on their part might get them a link. I guess some people don’t moderate much so the comments slip through. The spammers can be clever with what they say, but over time you can easily identify spammers because they tend to say the same vague things.

  23. 23
    On May 1st, 2010 at 5:10 pm
    Victor said:

    My relationship with you guys at Market Samuari is a bit love / hate.

    I love your software it truly is a great tool, easy to use, effective and very modestly priced for what it does.

    However some of the advise that you guys hand out is well less than accurate …. here is the bottom line on link value


    Yes I totally agree that your readers should pursue the links described here with vigor to take advantage of the traffic that may come your way from posting interesting, intelligent comments but using that in the form or forum links, comments links or ping backs has virtually no SEO value.

    Here is the golden rule of thumb, any link that you dont “earn” that is easy to get or is handed out free for all has a value equal to the effort you expended to get it.

    I think by now that we all understand that not all links are created equally 90% are a waste of time and money and 10% are pure gold. All of the link building strategies described in this post are a waste of time.

  24. Another great tutorial on how to maximise SEO productivity. Thanks Noble Samurai! I first used the keyword tool and although that part is free, I liked it so much I decided to buy the full product, just to show my appreciation for your tool. But the more I work with it, the more I unleash its hidden powers!

  25. After watching this video I found that how many backlinks I have lost duet to non commenting on other blogs. So first start from your blogs. I definitely excited to watch your next link building videos. Thanks

  26. What is so good about your education is that one cant wait to employ the learnings. I think that speaks volumes in terms of the quality of the teaching. So many internet lessons pose more questions than solutions. Everything that you teach is doable. Thank you for making the IM journey just a lot less like a foreign language.

  27. This may seem like a stupid question as it seems all the other commenters have watched the videos but:

    Where are the videos? Where are the links to the videos?

    (If there are any links to the videos in the post they are doing a damn good job of hiding from me!)

    How do I watch the videos without subscribibg to Itunes?
    I am already a Market Samurai owner and a newsletter subscriber but I have no interest whatsoever in subscribibg to Itunes. So how do I watch the videos?

    I await your response. Thanks!


    Noble Samurai replied:

    Hi Wayne,

    Sorry about that – the videos should be appearing as part of the blog post for you.

    You can watch them also by heading to the dojo – and watching the three new videos listed under the Promotions Module, or by heading to our YouTube channel and watching the videos directly.



  28. Another great video, anthony.

    This will definately help speed up the backlinking process for my customers. Until now I was using the “keyword” search method, which is great, but this method speeds things up so dramatically.

    I can believe I forgot Market Samurai had this module! :)

  29. Hi Guys

    Once again great info. You never cease to amaze with the quality of your training.

    I have been struggling a bit about link building. This training puts the missing pieces in

  30. The concept of backlinks is very well explained. Before these videos I never used the Promotion module of the Market samurai. It is funny that I was looking for a tool that would make back linking more efficient. I did not know this functionality existed right inside Market Samurai, that I already have. Guys keep doing the good stuff. You are the best!

  31. As always, your video tutorials are on spot and easy to follow and learn from. Thank you for being so thorough.

    Market Samurai is high quality all the way around.

    Kudos to the Dojo!

  32. Great stuff THANKS.

  33. ?Creation of back links always been a hard job for me. I am still saying that this is pathetic job. I have learned something great with this video. I have catch my mistakes. I always preferred quantity. Now I have come to know that quality is more important.
    Thanks for the Superb guidance.

  34. Thank You so much for this info i find it very helpful with my site

  35. Thanks for the continued support and in depth explanation of SEO and Market Samurai. I love the tool and often mention it to friends in the industry.

  36. Hello :
    I am using MarketSamurai since the very first beta version and it is THE software i am using every day to sell my SEO services to french customers and to a backlinks list to rent. Definitively, with your advices, I can say that it is the best investment I have made 2 years ago…

  37. While I LOVE everything you all produce, I always seem to have a problem when I try to following the instructions. For example, in the PingBack video, the links are not showing up in my blog. In fact, when I go to look at them, the page in my blog is BLANK. When I check the page they links should be on, they’re aren’t there.

    Now I’m going to have to troubleshoot this to make it work. (I’m starting to wonder if it’s just me?!?!?!)

    Noble Samurai replied:

    Hi Cindy,

    Can you send through the details through to us at – we’ll look into things there!



  38. Brilliant – just the information I was looking for.

    Lara Jane

  39. I have been working on learning how to create WP blogs, create an online presence, monitizing the site and all of the other million things that there is to learn with Internet marketing for close to two years. There is much confusion and much more B.S.

    Market Samurai has come a long way since I first purchased it back in 2008, and it nothing short of amazing! The amount of work it does for you that you could spend hours on investigating is a Hugh help for those who made the wise decision to purchase this fabulous program. The second best thing is the training provided. It is some of the best I have ever been privlidged to have access to, and I have spent hundreds of hours researching and have purchased many programs and applications, the majority of the time, there was much frustration without any REAL support.

    Market Samurai Team, you are absolutely the best!

  40. Great videos.

    I would just like to add a comment about .edu and .gov links.

    This links are treated the same way as all the other links. There is no magic in being .edu or .gov. What counts here is just the authority of the domains. And getting a link on .edu or .gov sites with a lot of outgoing links wont help you much in your sites ranking.

    Market Samuray is definitely the king of SEO software courently availible on the market.

    Keep up with the great work.

  41. Great video series.. i was once freaked out about competeting sites link network, only to find that 99% where of low value. This is priceless strategic information..and market samurai makes it so easy and educational..

  42. Until I saw Video #3 I did not really understand what pingbacks are. For the rest it is the question how many backlinks other websites and blogs with the keywords I use have.
    I find these training moduls very useful. Thank you!

  43. what can you privide for social bookmarking sites ?

  44. Excellent training Anthony, particularly the speed and efficiency surrounding pingbacks.
    Just a thought on commenting on blogs. It makes it much easier if you have a reader (such as Feedly)and use RSS to keep up wiht the flow of a blog. Making comment on a blog requires you to follow it for a short time to see how the comments and style work. This means that when you enter the conversation you’re not like a ‘bull in a china shop’ and as a result destroy your credibility and value to the readers on that blog.

  45. Nice tutorials for creating backlinks, only I never had luck with my websites listed in DMOZ directory :/

  46. Like Christa above said, I didnt really understand what pingback mean’t, I have had a few but didnt know what to do with them , thanks for sharing, would like to see a video on keyword research..

  47. There are so many features in Market Samurai that I usually don’t use most them until you teach us here. Thanks!

  48. Thank you Anthony for updating this training. I just completed all of the Market Samurai training and did have some confusions on the promotion module.

    Not any more!

    I am using this new training all week.


  49. Hi Samurais.

    Thanks for the ever helpful tutorials…A question on the Pingback tactic:

    You mentioned adding links from POSTS in order to get pingbacks — does this also work for PAGES? Please excuse me if that question makes no sense; I have been struggling to get my head around the difference between the two especially since Posts seem to look like unique Pages since they get a unique URL…

    Thanks in advance!

  50. It has been a while I was wondering what pingback was. It is a great tool, as it seems that it automates link building.

    As Jim mentioned earlier above, is it a valid comment if I say that ping back generate reciprocal links?

    Thanks for great educational tips.


  51. Great video series and you’re teaching style is awesome. I’ve been on the 12 day trial of the software and will be purchasing as soon as I finish this post.


  52. thank u for all this usefull info

  53. The instructional videos on backlinks helped me improve my rankings drastically. Keep up the good work

  54. Finally! I now understand what a pingback is. Thanks for the clear and understandable explanation.

  55. This is great! This makes it simple to find specific types of blogs, web 2.0, and forums to post to. This product just keeps getting better.

  56. Pingbacks would act as a reciprical link, would they not? In that case, isn’t their value diminished?

  57. This is really a great post. I have never used the features that you were showing in the first video with the promotions button. That is really a very powerful tool.
    Thanks for showcasing it.

  58. I can not believe how stupid I am. I have been using Samurai for some time and know it’s a great product. I overlooked the promotion feature. I am excited and can’t wait to use this great great tool. Please keep up the good work. I for one certainly appreaciate what you are doing.,