Google’s new Keyword Planner – How it Makes Market Samurai faster!

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We’re very glad to announce that after a long wait – Google has retired it’s old “Keyword Tool”, and replaced it with it’s new shiny “Keyword Planner”.

For details of the changes and what this means for the functionality of Market Samurai please read our recent blog post.

You can read more about some of the data changes (such as their removal of broad and phrase match data) that Google has made through their official blog article at https://support.google.com/adwords/answer/3141229

The good news is we’ve been working hard to make this transition as smooth as possible for our customers, and a version of Market Samurai that’s compatible with the Keyword Planner has been in the testing stage for over a month now.

Today we’ve made this new “Keyword Planner” version live (simply update your version of Market Samurai to the latest version by launching the app and saying “Yes” to the update dialog prompt).

And we’re really excited to announce that…

The new Keyword Planner build of Market Samurai is much faster than ever before!

The nature of the old Keyword Tool made it a very slow process to gather all the keyword data you need for effective keyword analysis. The new Keyword Planner build is much snappier which means that you can perform your keyword research in less than half the time when compared with the old Keyword Tool!

What’s changed in Market Samurai with the new Keyword Planner data?

If you’re not sure what this all means for Market Samurai users, the important thing to realize is that very little has really changed.
The fundamentals of keyword research remain the same as they always have, and most of the familiar elements of Market Samurai’s interface and workflow are staying put.

There are a few visible changes worth noting, however:

  • We are now defaulting to Exact Match mode for keyword research data, as explained in more detail in the last blog post and in Google’s official press release.  This will show lower numbers for search traffic than the ones you may be used to, but we feel they’re more indicative of the results you’ll see in the long run.

  • We’ve updated our Golden Rules filters to use the new Majestic SEO competition metrics, instead of the increasingly-unreliable SEOC values.  So once again the numbers themselves will be different, but the intent of the filter defaults remains the same. SEOC has ceased to be a reliable metric to measure the “quantity” of search engine competition.

    Many other competing keyword research services including our friends at Wordtracker have moved to using the number of times a keyword appears in BOTH the Title Tag AND in anchor text links  back to a page (what we now call “TAComp”), as a much more reliable measure of quantity of search engine competition.

    SEOC was fine in 2008-2009, but the exponential growth in pages on the Internet since makes this a relatively meaningless number in 2013.

  • The “Adwords” filter section has been removed, and the AWCPC number is now part of the Commerciality column.  AWCTR, AWT and AWV are no longer available as Google have removed this data from their Keyword Planner tool. We still provide the AWCPC and AWI (Adwords Impressions), and SEOV however (as Google still provides this data).

  • The old “Competition” column has been renamed “Basic Competition” to distinguish it from the “Majestic Competition” metrics we now recommend using.

  • The “Organic” column now features the “AdWords Impressions” (AWI) metric, which is similar to the older AWT (Adwords Traffic) – though our research has shown that it’s not quite the same number, but can be used a pretty good replacement.

  • The “Match Type” dropdown box only affects the results for the AWCPC column and the SEOV column – search traffic data is now always for exact-match searches only (as Google only provides Exact Match data now).

Using Phrase to Broad Match Ratio (PBR) is no longer recommended:

While the PBR metric will remain available to use if you want it, we are removing it from our default recommended filter settings and from our training.  It was an innovative and time-saving feature while the numbers could be relied upon, but over time they’ve become less and less trustworthy.  We’re seeing wild variation in the data being returned from Google.

Unfortunately we feel it’s now doing more harm than good in most cases.

Our recommendation is to do what the SEO Pros do – simply use Exact Match competition as this removes any biases due to word order or skews due to longer tail keyword derivations.

There’s more information about the interface changes available in our Knowledge Base article here.

Training Dojo Keyword Research Video Updates Coming Soon…

Finally, we’re in the process of revamping all our Keyword Research tutorial videos, with a priority on the Golden Rules series to be completed ASAP.  They’ll include updates on all the minor interface changes that have accumulated since we first produced the videos, and some new examples that reflect the conditions of the online markets as they are today.

Once they’re ready to premiere we’ll put the word out on Twitter and Facebook, so I urge you to follow us in order to be informed of important news and updates promptly!

What to do next…

To get your hands on this new, faster “Keyword Planner” build of Market Samurai, simply:

  1. Fire up your copy of Market Samurai.
  2. When prompted to update to the latest version, say “Yes”
  3. Wait for the update to download and Market Samurai to relaunch and you’re on your way!

We hope you enjoy the new Keyword Planner build. If you have any issues, please feel free to shoot our support team an email at support@noblesamurai.com

Also, we’ve done pretty extensive testing of our new keyword filter presets, however, if you have any advice on how they could be improved, please shoot us an email as well.

 

Support has written 1 post(s) for Noble Samurai

41 Responses to “Google’s new Keyword Planner – How it Makes Market Samurai faster!”

  1. 1

    Thank you for your timely updates.

    I have a question that may need an answer for not only me but very many MS users here…I know you said you’ll release new training videos but maybe you can guide us before then:

    What 3 to 5 KEY indicators should we look for from the “new” MArket Samurai when deciding a keyword worth ranking for? Can we still depend on SEOTCR to indicate weak keyword competition?

    I am not a newbie so do not answer with “depends on your market, depends on the top 5 website optimization, etc”…I just want to know what to look for to zero in on “rankable” keywords.

    Thank you!

    On
    Noble Samurai replied:

    Hi Heidi,

    The numbers we believe are worth focusing on are SEOT, TAComp, and SEOV – if you focus on those 3 metrics using our default ‘Golden Rules’ filter settings you will have the best chance of finding great keywords.

    In terms of which keyword is the least competitive, the TAComp number will give you a good idea of how many sites are actively targeting the keyword – the lower the number the better.

    Of course you’d then want to check out the SEO Competition matrix to see the finer details of the sites you’d be competing with in order to work out whether or not it’s going to be feasible to rank well for that keyword.

    There aren’t any secret processes that we’re holding back – everything will be explained in thorough detail in our new training videos – which we hope to have out over the next couple of days.

    If you have any other specific questions about the new version, please don’t hesitate to contact our support team via http://noblesamurai.com/c/support – we’re more than happy to answer any questions you may have :)

    Cheers,
    Tom

  2. These changes sound pretty good. Will you be emailing Market Samurai users once the new video tutorials are available?
    David Sellarʼs last blog post… Happy Birthday Madiba

    On
    Noble Samurai replied:

    Hi David,

    I’m not sure if we’ll email everyone, but if you follow us on twitter or Facebook we’ll definitely be announcing it on those channels!

    Twitter: @MarketSamurai
    Facebook http://www.facebook.com/MarketSamurai

    Cheers,
    Tom

  3. As usual, a great update by you fine folks.

    I love that the keyword research module looks much more cleaner and easier to use, with a lot less checkboxes to check/uncheck, but without impacting the depth of the data.

    Data gathering is much faster, too.

    Thanks again and keep it up!
    Offerte Internetʼs last blog post… Fastweb: ancora un semestre in crescita

    On
    Noble Samurai replied:

    Glad to hear you’re liking it :)

    The speed up is something we’re very happy about!

    Cheers,
    Tom

  4. When I upgraded to the latest version I clicked the blog post link to come to this page, and the application disappeared. The ‘Add New Project” link at the top doesnt relaunch the software. Peter

    On
    Noble Samurai replied:

    Hi Peter,

    Thanks for letting us know – it seems to be a little quirk in the way we were using the alert box in Market Samurai.

    The blog post should now open in its own little window :)

    Cheers,
    Tom

  5. For existing projects…will their data be automatically updated per the “new and improved” metrics and we just need to see what changes have occurred, or do all projects need to be re-done from scratch?
    Bob|HayleStorm Interactiveʼs last blog post… WordPress security alert – ongoing hacker attack

    On
    Noble Samurai replied:

    Hi Bob,

    You’ll need to re-run any existing project files to gather the new data, after which the new filters will automatically be applied.

    Cheers,
    Tom

  6. thanks you for the update,
    it’s really a great update using google latest keyword tool

    On
    Noble Samurai replied:

    Hi Bachir,

    Glad to hear you like it!

    Cheers,
    Tom

  7. I was looking for a replacement, just in time info here on Google Keyword Tool replacement for search. Thanks, well documented.

    On
    Noble Samurai replied:

    Hi Lisa,

    We’ve been preparing for this over the last couple of months, so it’s nice to see the transition went smoothly :)

    Cheers,
    Tom

  8. As you guys re-think and re-work the Filters — We really need one’s that QUICKLY & CLEARLY narrow down an ‘Easy’, ‘Medium’ and ‘Tough But Highly Profitable’ set of, say 5 or 10 keywords to go after.

    Yes, we can run endless variations and permutations and eventually figure out our own Custom filters, but after all these years I really need M.Samurai to SAVE ME from the endless iterations. Apply all that you’ve learned over the years so that we don’t have to become Statisticians ourselves.

    M.Samurai’s Keyword module needs to evolve into a RECOMMENDATION engine — not just a POSSIBILITIES tool.

    On
    Noble Samurai replied:

    Hi Glenn,

    We think the new ‘Golden Rules’ filter will leave you with a good set of keywords after the analysis, but we’re open to refining the filter – and coming up with new filters as well!

    We’ll keep monitoring the filter settings as time goes on, and if we think it needs any changes, we’ll make sure that happens ;)

    Thanks for the honest feedback – it’s great to hear stuff like that from our customers, and it will help us improve the filters going forward!

    Cheers,
    Tom

  9. Great News! I really enjoy how Marketsamurai gets better day by day and how fast you guys reply to major changes! Great work and very interesting new tools.

    On
    Noble Samurai replied:

    Thanks Phillipp – glad to hear your happy :)

    Cheers,
    Tom

  10. Unfortunately, you updated program is not working for me. When I get to the part where the
    “Loading Google Keyword Planner” window pops up, Market Samurai pauses indefinately. No matter how long I wait though, it isn’t able to access the new Google Keyword Planner data.

    On
    Noble Samurai replied:

    Hi Barbara,

    I’ve sent you an email with some instructions on how we can get to the bottom of this – we’ll get to the bottom of this for you!

    Cheers,
    Tom

    On
    Barbara Allan replied:

    Hi Tom,

    Unfortunately, I have not receive any email from you with instructions on how to get to the bottom of this. I don’t think there is a problem with my email address because I did get a notice that you had posted the reply on this page. Please resend those instructions.

  11. MS does not work now for me! I usually entered up to 1k keywords sometimes more and everything worked out fine, long, but fine. Now MS just stops on “fetching kw data from kw planer…” and thats it, nothing happens

    On
    Noble Samurai replied:

    Hi Bob,

    I’ve also sent you an email with some debugging instructions – we’ll get this rectifed for you ASAP!

    Cheers,
    Tom

  12. There are some very good questions on this page that are worth answering. It’s highly disappointing to see your company put out a blog post about a major change in your product, and then not answer any questions about them, leaving us all scratching our heads trying to figure this out all by ourselves. Since you’ve been testing your software for over a month, why not give us the benefit of your experience rather than leaving us hanging???

    Very disappointing. :-((

    On
    Noble Samurai replied:

    Hi there,

    We’re really really sorry about the time it has taken for us to get back to the comments on this post – we finally got to them just before you posted.

    Our team has been busy working on the new training videos for the new version of Market Samurai, and we somehow overlooked the comments!

    We’re keeping an eager eye on this page, so if you have any other questions please feel free to post them up :)

    Cheers,
    Tom

  13. Definitely a lot faster, nice work guys.

    I must be the only person that’s missing the Phrase and Broad data as well though. A lot of my clients like to see the differences.

    Any chance that it can come back in future updates?
    Ben Johnstonʼs last blog post… Inside The Toolkit: My Favourite Excel Add-Ins

    On
    Noble Samurai replied:

    Hi Ben,

    Google no longer gives out the search traffic data for phrase and broad, which is why it isn’t available in Market Samurai. If Google ever makes that data available again, I’m sure we’ll put it back in :)

    Cheers,
    Tom

  14. Thank you for the timely update. MS even after 2 years is still my first step when it comes to planning a campaign for a client.

    Thnx for keeping it updated!
    Hari Varrierʼs last blog post… WordPress Attacks going up! Stay safe with 7 Steps to secure your website.

  15. 15
    On August 29th, 2013 at 11:37 pm
    Fred Smedley said:

    Hi,

    I’ve just read your reply to Heidi’s question of the 27th. In the second paragraph of your reply you say, ‘… the TA Comp number will give you a good idea of how many sites are actively targeting the keyword – the lower the number the better’.

    My question is, ‘What range does TA Comp use and what is high and what is low? Obviously it starts at zero but how high does it go? What, for instance, would figures of 100 and 1,000 indicate? Are the figures shown the actual number of competing sites containing the keyword phrase or a sliding scale where for instance a reading of 100 would mean that there are X number of competing sites?’

    By typing a keyword phrase into Google, the number of pages containing the keyword would be returned but not the number of sites so how does the number shown in the TA Comp column of MS actually indicate the number of sites?

    I appreciate that the SEO Competition matrix should also be used but it would still be helpful to know the number of competing sites as was previously indicated in the SEOC column.

    Cheers,

    Fred

    On
    Noble Samurai replied:

    Hi Fred,

    The ideal range for TAComp is quite a low one, as the metric itself is quite a focused one. The data comes from MajesticSEO’s index, and the number shown is the number of pages in their index which use a keyword both in their title tags and within the anchor text of links leading to the page. This means that the figure shown is the actual number of pages optimised in this way, at least as far as Majestic’s index goes.

    As such, TAComp gives a much more solid idea of how many competing pages there are out there, particularly compared to the SEOC figure, which was prone to false positives. Because of this, we’re using a much lower filter compared to the SEOC filter – we’re set to 30 as a maximum for TAComp, as if more than 30 pages are actively targeting a keyword this heavily, the niche could already be pretty heavily occupied.

    Hope this helps!

    Cheers,

    Alex

  16. Hi, I just updated my Market samurai, much faster!. I think MS did a great job when dealing with google keywords tools ‘ update. Well done.
    wenliangʼs last blog post… About Exposedhostingreviews.com, Our advantage and Our goal

  17. Cool, I am anxious to try the latest version of my Market Samurai and to see the effects of the changes!
    Davidʼs last blog post… Trust: a precious ‚currency’ in the online world

  18. Could you public the information what to do if the Domain Samurai stop working with the last update? I think many people are looking for it.
    Or at least send me it via email, please :)
    Alfredo Griffithʼs last blog post… Terms of Use

    On
    Noble Samurai replied:

    Hi Alfredo,

    Please send an email to support@noblesamurai.com with your issue and we’ll get back to you as soon as we can :-)

    Cheers,
    Jeff

  19. i have a question about the current SEOV…..

    when i put my mouse over that button, it still says:

    SEOV = SEOT * AWCPC

    when i export my data to excel, it shows the SEOV and AWCPC for ALL match types – exact, phrase, and broad.

    But I am confused because the SEOT stays constant no matter what match I put.

    And even still, the math doesnt add up when I do SEOT * AWCPC for any match…. none of the results match the SEOV column.

    Thoughts?

    On
    Noble Samurai replied:

    Hi Ben,

    Google do not provide search volume data for Phrase and Broad match anymore. This is why SEOT (and Total Searches) stays the same. They do however provide Phrase and Broad match data for the AWCPC metric.

    Regarding your export issue, please send an email to suppor@noblesamurai.com and we’ll get back to you as soon as we can :-)

    Cheers,
    Jeff

  20. Hi NobleSamurai team,

    Do you have a blog post on what is the basis of the TAComp? Thanks!

  21. 21

    I just wanted to say I’m really looking forward to the new training videos. I’m not concerned about the bugs for now. The MS team always gets those ironed out. Thanks guys!

  22. It very true that “The new Keyword Planner build of Market Samurai is much faster than ever before!” Thanks for sharing this information.

  23. Have to agree the keyword planner is much faster than ever before. Thanks for keeping us updated keep up the good work..

  24. Hey guys,

    The first couple of updated videos are now in our dojo :)

    http://www.noblesamurai.com/dojo/marketsamurai/7500-golden-rule-1-how-to-find-relevant-keywords

    and

    http://www.noblesamurai.com/dojo/marketsamurai/7535-golden-rule-2-how-to-find-high-traffic-keywords

    We’d love to get your feedback on them, and we hope to have a few more videos out early next week :)

    Cheers,
    Tom