The Google Wonder Wheel

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Hi Team,

Lately we’ve been sharing with you a bunch neat strategies for using some new keyword tools and resources.

We’ve looked at:

I wanted to go into more detail about one tool that I mentioned briefly in my post on semantic site structuring (and by others in their recent comments here on the blog.)

The Google Wonder Wheel

This is the Google Wonder Wheel – another freakin’ incredible tool that Google has released recently that shows the semantic relationships between keywords – so it’s another great resource for semantic site structuring.

Essentially, if you want to know what the branches of your site structure should look like, this is a great resource to get ideas on what Google thinks your site should look like.

How To Get Access to the Google Wonder Wheel

Next time you’re searching in Google, look for the “Show Options” button.

Click this, then “Wonder Wheel”.

…And you’ll be able to play with the Wonder Wheel for yourself.

I Still Can’t Get Access

The Google Wonder Wheel hasn’t been widely released yet, (unlike the Google Search-Based Keyword Tool,) but Google Blogoscoped was able to work out how to give everyone access.

If you want to try out this experiment yourself, that’s possible. All you need to do is go to and paste the following into the address bar, and hit return – that will set a cookie telling Google you’re taking part in the prototype:

This should unlock the Google Wonder Wheel for you, which will now be accessible via the steps above.

How to Use The Wonder Wheel for Semantic Site Structuring

Because you’re using the Wonder Wheel to analyze keyword relationships for site structuring, the obvious place to start is with your site keyword – or the topic for your site.

From there, the “branches” off the keyword may be logical category ideas – the branches off them may be logical subcategories – and so-on.

(Obviously, by then analyzing the traffic, value and competition around the keywords in Market Samurai – and focussing on high traffic, low competition, high value keywords – you’ll be able to focus your site structure onto the most profitable keywords.)

Have a play with this – it’s a fun tool to have a play with and will give you a good idea of keyword relationships. But, as you’ll see, it can be slow way to do keyword analysis (because it only shows highly relevant keyword relationships – not the traffic strength of the keywords.)

So tomorrow, I’ll show you an even faster way to analyze keywords, and develop semantic site structures.


Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

Brent has written 68 post(s) for Noble Samurai

13 Responses to “The Google Wonder Wheel”

  1. Thanks Brent, I guess not many people knew about that. It’ll certainly be an interesting tool to play around with. Looking forward to tomorrow’s post.

  2. 2
    On May 29th, 2009 at 7:40 pm
    David Kartuzinski said:

    This is very interesting. I played around with it and there are many words that have no branches. I checked out “Joomla” and it offered no branches but one would expect “joomla extension” “joomla forums” “joomla templates” etc… I searched for “Free link directory” and it gave me “kids and teens” “poker rooms” “top hits” “artificial life” “free business directories” “antiques and collectibles”.
    Some of these can ALMOST, MAYBE make sense but I’ve never seen a sub-category for “artificial life” in a link directory!
    I guess Google needs to further develop it, but it’s very cool.
    No as cool as the other google long tail words you showed us the other day though!

  3. Wow.Wow…Wow… I never know that…
    Thanks Brent. Try to figure in new website.

  4. 4

    Hi, thank you for that info, but it seem that is not available in my country (Slovenia)
    Do you knew anything about that?

  5. The wonder wheel is also fantastic at pointing out related but not top of head negative keyphrases, these are vital for making ppc more cost effective.

  6. Yes, very cool tool indeed! It is interesting how things which were long ago available in Google’s advanced search options are getting so much buzz now being brought to first results page)

  7. Hi Brent,
    Thanks again. I love checking my inbox everyday and seeing something from Market Samurai!!

  8. I was just fooling around with Google Wheel.
    Fun to type names in, such as Brent’s or Ed Dales:)

  9. Finally a nice little tool to breakdown the keyword search operation into a tidy little graph for us visual people. Now does the wonderwheel branch off into the most popular sought after keywords – or is this a suggested related word?
    Thanks for the great tips guys!

  10. Brilliant post, I now have just the right structure for a new project that was puzzling me!

    Problem solved curtesy of Market Samurai and Google! Thank You both!

  11. Brent,

    Throwing these little nuggets our way using MS is very helpful. Keep up the good work.


  12. 12

    Thanks a lot for this post Brent! =) It is going to be very useful. Just by coincidence, I have a new site that I want to sort into different categories, but couldn’t think of which direction I should take it. This should help a lot. So far I’ve only been using Google Wonder Wheel to do some keyword research. Never thought about using it to properly branch my site…

  13. Great information from you guys but here’s a discussion point.

    With all these great keyword and theming tools becoming available there is no reason for anybody not to be able to build a site as Google expects it to be build using categories and keywords supplied by Google itself.

    In fact there is no brain power required and it is now just a look, copy and paste operation.

    Point 1. If the playing field is this level and everybody is going to build their websites exactly as per the Google tools, does it all just come down to content again?

    Point 2. With all the additional categories and ideas for web pages isn’t this just going to add to the already incredible amount of useless spun content?

    Point 3. Where does Market Samurai fit into all this? It looks as if we can do all our keyword and niche research directly from Google, filter and export keywords direct from the Google applications and it’s even a one click process to identify the key phrases for every country. Apart from the SEO competition time saver in Market Samurai, is MS gradually being left behind, along with other keyword applications, so we will actually use the Google “stuff” as a matter of preference?

    I would be interested in your viewpoints.

    Just a few thoughts.