Getting the High Ground with Domains

La maggior parte degli aspetti della SEO lavorano a terra "uguale".

Non importa quanto esclusivo e di alta qualità un backlink è, il vostro concorrente può sempre ottenere un backlink di pari valore.

Non importa quanto sia rilevante un articolo è, il vostro concorrente può sempre scrivere un articolo di analoga rilevanza delle parole chiave.

Quasi ogni aspetto del SEO può essere ripetuto dalla vostra opposizione.

Così, quando si trova un aspetto del SEO che è del tutto squilibrato - e basta che può far pendere la bilancia contro i siti di diversi milioni di dollari aziende efficace - è bene sapere come utilizzare questo aspetto a vostro vantaggio.

Una foto di vale più di mille parole.

Aprire Samurai mercato e guardare la matrice SEO Concorso per "carte di credito".

Vedrai 10 risultati che sembrano un po 'come questo:

Notate nulla di strano?

Potrebbe essere qualcosa che avete visto nella vostra nicchia. Si potrebbe anche notare che praticamente ogni volta che fate una ricerca su Google.

Questi 10 risultati rivelano storia importante di uno dei grandi pregiudizi di Google.

Cominciamo a guardare il secondo risultato, e continuare attraverso i risultati immediatamente sotto di esso.

Visa, MasterCard, American Express - tutti i grandi nomi, sinonimo del termine "carte di credito".

In termini di rilevanza dei motori di ricerca - questi siti (sinonimo del termine "carte di credito" stesso) sono alcuni dei più importanti siti di carte di credito online.

Sotto quelle, ci sono alcuni servizi di confronto carta di credito e fornitori di carte di credito più piccoli come Discover Card, Citi e Chase - la sorta di "mix" di siti che ti sentiresti di solito si aspetta di trovare su una pagina dei risultati dei motori di ricerca ... Tutto rilevanti siti, ma con livelli inferiori di autorità e rilevanza.

Ma il primo risultato ...

Qui è dove le cose si fanno interessanti ...

Il primo risultato della pagina è www.creditcards.com

Si siede davanti a Visa, MasterCard e American Express - tutti i multi-miliardi di dollari aziende con budget di marketing che potrebbe acquistare un piccolo paese ...

I loro nomi sono sinonimo con le parole "carte di credito" ...

Hanno un sacco di collegamenti ad alta PageRank, compresi i collegamenti da alcuni dei più grandi e rinomati siti online ...

E 100.000 's più collegamenti rispetto ai loro rivali più piccoli ...

Eppure ... che sono stati picchiati a punzone - hanno incontrato un vero e proprio Davide contro Golia scenario con questo "creditcards.com".

Questa storia si ripete ...

E 'qualcosa che si può vedere praticamente in ogni nicchia di parole chiave analizzate.

Piccoli siti con domini di parole chiave ottimizzate stanno vedendo i loro sforzi di SEO ingranditi nel corso del tempo - dando loro un vantaggio sleale che permette loro di outrank concorrenti che vantano più link, contenuti migliori, PageRanks più alti e più.

Vediamo più in profondità l'analisi SEO per vederlo in azione ...

Ecco i risultati off-page di nuovo dal modulo di Samurai mercato SEO Competition.

www.creditcards.com ha PageRank più basso (PR) di tutti i domini nella prima pagina dei risultati, e meno ritroso per Page (BLP) e backlink al dominio (BLD) rispetto alla maggior parte dei suoi concorrenti.

La sua età dominio è di circa alla pari con la maggior parte dei domini di là (alcuni sono più alti, alcuni sono inferiore).

Ma ha una caratteristica chiara quasi esclusivamente assente dal concorso - ha la parola chiave "carte di credito", nel nome di dominio.

Questo dimostra solo quanto sia importante può essere quello di ottenere un buon dominio parola chiave ottimizzato.

Nomi di dominio Buona fanno SEO molto più semplice.

Si leva o magnificano i vostri sforzi SEO - in modo che ogni collegamento si costruisce, o un articolo di creare, conta più pesantemente verso i vostri posti - in modo da poter mettere in meno lavoro rispetto alla concorrenza e ancora ottenere la stessa (o migliore) effetto.

Questo vi dà un forte vantaggio sui tuoi avversari.

Pensate al valore di ottenere risultati migliori, con meno tempo e fatica.

Potrebbe dire che hai più tempo a disposizione da dedicare al migliorare il vostro sito in altri modi? Potrebbe significare ottenere più visitatori? Potrebbe significare più vendite? Potrebbe significare maggiori profitti?

Queste opportunità di sfruttare i risultati in SEO sono rare.

Utilizzando domini di parole chiave ottimale è uno dei pochi "jiu-jitsu" tecniche SEO che rimangono ancora efficace, che consente di utilizzare pesanti pregiudizi dei motori di ricerca 'verso domini di parole chiave ottimizzate a vostro vantaggio.

Che cosa si deve fare ora?

4 Punti Azione per l'utilizzo di domini efficace

  1. Usa parole chiave Domini di SEO - Ovviamente se si sta impostando un nuovo sito, e si mira a investire in SEO per attrarre visitatori, ottenere un dominio ottimizzato parola.
  2. Si consideri Trasferirsi in un dominio parola chiave - Se hai appena impostato un sito, ed è ancora nella sua fase iniziale, in considerazione di passare a un dominio ottimizzato chiave. Se si dispone di un vecchio sito, la decisione potrebbe non essere così netta, però, perché passare a un nuovo nome di dominio di solito significa ripartire agli occhi dei motori di ricerca.
  3. Keep Your competitori Out - Verificare la presenza di, e ottenere, tutti i domini di parole chiave ad alto valore aggiunto nel vostro mercato. Ricorda: non importa quanto successo si arriva a essere si può sempre essere disarcionato da un concorrente muniti di un dominio keyword.com - quindi, anche se non si utilizzano i domini immediatamente stessi, proteggersi e mantenere potenziali concorrenti fuori della tua nicchia tenendo su domini pericolosi da soli.
  4. Basta aspettare per quello che sta Up Next ... - Nel corso della settimana prossima, andremo a perforare più in profondità e più in profondità come trovare, selezionare e utilizzare i domini in modo efficace per SEO, e guardare alcune delle tecniche avanzate che domainers professionali utilizzano per garantire la dinamite domains, and outrank established high-PageRank competitors like they were taking candy from babies.

Remember to watch the blog, and your email, for the next instalment on using domains for SEO.

Again, over the next week we've going be covering some little-known advanced strategies for domain names, with nuts-and-bolts how-to examples – and it's something you won't want to miss.

Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

Brent has written 68 post(s) for Noble Samurai

208 Responses to “Getting the High Ground with Domains”

  1. Hey Brent,

    Sì, c'è sicuramente la prova che un nome di dominio che corrispondono alla parola chiave ottiene risultati.

    A proposito, ho recentemente partecipato SMX West a Santa Clara, in California, dove le alte-up da Google, Yahoo! e Bing erano anche presenti e parlare di Q & A pannelli; è stato osservato che Bing è (almeno per ora) mettendo un sacco di peso nella loro algoritmo di ranking sul nome di dominio.

    Ammettiamolo, un nome di dominio che è la parola chiave di primo livello quasi DEVE essere un'indicazione di "che cosa è questo sito?" Quando i ragni / bot visualizzare fino a scansionare e indicizzare.

    Non è "loro sistema di gioco" per rendere l'intero sito ruotano attorno al nome a dominio; infatti, in puramente white hat SEO termini, se l'intero sito non ruotano intorno a una specifica parola chiave e si utilizza standard "approvato Google" tecniche SEO, e il contenuto è fresco e sì - utile e pertinente al visitatore, allora il vostro sito è una benedizione sul "pozzo nero di internet" (per parafrasare di Google proprio Eric Schmidt).

    Alcune cose si potrebbe considerare parlando, Brent, per quanto riguarda i nomi di dominio e deselezionando l'aria:

    1. Se non è possibile ottenere il vostro corrispondenza esatta nome di dominio, e si desidera modificarlo, quali sono le migliori pratiche per quanto riguarda:
    A. trattini o senza trattini tra le parole del keyphrase
    B. aggiungendo una parola all'inizio o alla fine del dominio / frase - (? Alla fine, corretto) che è meglio
    C. scelte TLD:. Com vs org, net, ecc..

    Naturalmente, SEO è un bersaglio mobile e coloro che cercano risposte definitive saranno delusi algoritmi cambiano nel tempo, e come visualizzare i risultati della SE cambia anche.

    Tenere i messaggi in arrivo, Brent, sempre bello vederti! Quando è il tuo prossimo video eccellente formazione che esce?-La mia ragazza vuole sapere! ;-)

    Best,
    David

  2. Ottimo articolo e punto. Siamo quindi dal presupposto che il nostro strumento parole chiave avrà presto il built-in capacità di controllare la disponibilità di una parola chiave ricco nome di dominio come stiamo lavorando dentro samurai mercato. Speriamo che questo sarà un aggiornamento per lo strumento più presto.

    Grazie,
    Peso

    Il
    Ecommerce Web rispose:

    Questa sarebbe una grande caratteristica

  3. Come valore di Google se si dispone di un nome di dominio che contiene le parole chiave, ma si punta a un altro dominio? Ad esempio, si dispone di un dominio generico che ha contenuto di molti tipi di jewellry. Uno dei temi è, diciamo, "cinque diamanti carati". Si compra il dominio "5caratdiamonds.com" e puntare alla pagina corrispondente sul tuo sito generale jewellry. Impact?

    Il
    SEO Company Guildford ha risposto:

    Tema,

    Quello è chiamato un redirect 301 ed è comunemente usato in SEO. Google ha dichiarato di recente (circa 6 mesi-1 anno fa), che non è al 100% felice di questa pratica, e ci sono rapporti che essa può avere un impatto negativo se effettuata su larga scala.

    Si sarebbe meglio ottenere il dominio ricco di parole chiave e di utilizzarlo come una sorta di pagina di compressione per convincere la gente a scegliere attraverso a quello principale.

    In questo modo si ottiene sito principale link e traffico dalla chiave un denso, e tu non la rabbia di Google.

    Il
    Ty Hallsted risposto:

    Una questione collegata ...

    Se ospitate un URL (ad esempio http://www.keywordrichdomain.com ) e il sito contiene una sola riga php come header ("Location: http://www.myrealsite.com/ "), sarà google indice http: / / www.keywordrichdomain.com o completamente trascurare?

    Il
    SEO Company Guildford ha risposto:

    Hey Ty,

    Sarà l'indice keywordrichdomain.com - tuttavia, non è una tattica completamente etico.

    E 'molto meglio mettere una qualche forma di contenuti su keywordrichdomain.com e poi semplicemente collegare fino alla mainsite.com. Utenti e Google saranno entrambi vedono come un sito legittimo, sarà bene indice, e gli utenti saranno ancora finire acquistare da mainsite.com

  4. 4
    On 23 marzo 2010 alle 02:32
    Fred ha detto:

    Questo formato ha lo stesso effetto?
    http://Www.domain.com/main-keyword.html

    Il
    Articolo servizi di presentazione risposto:

    No, devi avere la parola chiave esatta come nome di dominio principale

    Il
    Gareth ha risposto:

    yes fred, if you can optimize it right, google just looks in the URL for the keywords, the only advantage having a keyword.com is every other single aspect of SEO was the same however in the case of credit cards I would assume that many parts of the SEO are not the same, remember multi million $$ companies don't really worry about organic traffic, they just up the adwords bid and tweak there sites for that purpose, the organic search is really affiliate playground. and the majority of the time it is simply an affiliate who outranked the big guys, so why are they going to pay twice? the affiliate is usually cheaper than an SEO specialist.

    any website can rank for any keyword in theory, and in the example above, the domain age is 12 years, yet mastercard is in third with no domain age, give it a year and which one will be first?

  5. I wrote a similar post title “Domain Name SEO Power” – also using Market Samurai to Analise check it out here http://vincesamios.com/internetmarketing/domain-name-seo-power

    On
    Kenneth Holk replied:

    Vince,

    you seems to know domains. I have a question for you or someone else who knows: if I have a domain name com-bestbuy.com and I create a subdomain , lets say books it will look like this books.com-bestbuy.com
    Will that domainname getting good result in the search ?
    I think it must be better than a long keyword like
    buymybestbooks.com

    And THANK YOU Noble Samurai for a werry good article!!

  6. 6
    On March 23rd, 2010 at 2:42 am
    Peter Rose said:

    Thanks for a very informative article. Two things that spring to mind…to get a great domain/keyword for one's niche, does google give more credence to a dot com extension rather than .net or .org?

    Also would it be prudent to register a domain name in the top three TLD's just to keep the competitors at bay?

    I have collected various keyword domains over the last 2 years so I had better put them to good use.

  7. We've seen some impressive results with keyword rich domains, but we've also seen some failures. However, on balance it seems to help.

    d

  8. I agree with Tema Frank, I too would like ot know the impact of heavily keyworded domain pointing at my current domain. Would this work or give me an advantage over my competitors?

  9. 9

    The ability to be able to locate available keyword-focused domain URLs through Marketer Samurai would be an AMAZING new tool to have!

    I know some software programs (KR) can do this, so its def. doable…

    ~Dexx

  10. 10

    This is interesting. See in many blogs/articles/newsletters I've read, the one constant in these 'informative' articles is that the domain name has the least relevance in optimizing your site. Obviously this software is hard copy evidence to prove that idea wrong.

    Thank you for your time Brent.

  11. 11

    Parole chiave prima. Com portano un peso molto di più. Mi chiedo se http://www.credit-cards.com porta lo stesso o meglio il peso. Ho visto i risultati negativi con l'aggiunta di parole chiave nelle pagine secondarie ... come http://www.yourwebsite.com/creditcards.html . La facilità apparente di questo potrebbe avere Google pensarci due volte dandovi credito.

    Mi piacerebbe anche apprezzare un ingresso sul valore relativo dei domini inoltrati. Diciamo che hai un sito stabilito, ma vuole avere anche un dominio ricco di parole chiave. Non si ottiene alcun credito per esso (facendo pervenire al dominio principale?)

  12. Questa è una tecnica molto potente che uso per aiutare le aziende locali rango più elevato per i termini geotargeted.

    La parte migliore del nome di dominio e la parola chiave combo è che è virtualmente illimitata di nuovi prodotti / idee e termini nascono tutti i giorni.

    Certo, alcuni tra quelli classici come "carte di credito" cambiamento solito .. scommetto che si potrebbe fare una corsa al "riforma sanitaria" e trasformarla in un luogo di assicurazione guidata.

    -rs

  13. Concordo con la tua analisi. Tuttavia, Google è interessato a migliore esperienza utente - è il modo in cui mantenere quote di mercato. Quindi, la mia previsione è che nel 2010 ci sarà un "Google Dominio Slap" - che regoleranno il loro algoritmo per evitare che questa tendenza in futuro. Segna le mie parole, il "Google Domain Slap" è in arrivo.

  14. Questo concetto trasportare attraverso di sottodomini?

  15. Che dire sottodomini? La mia comprensione è che i motori di ricerca li trattano come un dominio separato, quindi diciamo che si voleva fare un sito di recensioni di prodotto sulle carte di credito. Sarebbe creditcards.yourproductsearch.com classificare bene?

  16. Brent, ho potuto osservare questo direttamente con un nuovo sito del cliente. Io parola chiave studiato utilizzando Samurai mercato a determinare un dominio ricco di parole chiave valida. Le classifiche si muovono quotidianamente anche se stiamo ancora aggiungendo contenuti.

  17. Absolutely right on the money. I did exactly that, changed a new website with no keywords in the domain to a keyword optimized domain (it was a lot of work) and sure enough – instantly at the top of Bing, Yahoo following shortly after, and marching straight up the ranks on Google. Of course I employed all the other SEO best practices as well. However, this is not a good strategy for older, well established domains even if they don't have keywords in them. I tend to think that Google values age and popularity much more than keywords – all else being equal.

  18. This is a known information but thanks for the update Brent. If MarketSamurai would integrate such feature in the tool it would be an added value for search engine marketeers.

    Regards,
    Erdal

  19. 19

    The question is…

    Should we go with one big authority site or hundreds of niche sites like you recommend. I think there are pros and cons in both ways. Sure in keyword rich domain you get some love for that keyword, but with authority page and with directory keyword name (so still in url) you get more love for getting new articles accepted faster, you get some link juice from main domain authority, and maybe one of the most important thing, you are not risking a google slap to this micro sites, as it will happen sooner or later, as SERPs are getting spammed with them like hell…

    My opinion is still to go with one nice big authority site and in your case study, if visa would put visa.com/creditcards, I think they would get on first place in no time. Just my opinion though.

    Cheers!

  20. Is that it? Every SEO monkey knows that trick :-)

    Google has heavily weighted keywords in the domain for a long time, not just .coms – also .nets and .orgs (can rank higher in some instances)

    Keyword Rockstar can find all the keywords for your niche and then check all the domain registrations as well.

    Keywords at the start rather than the end if possible – hypens are ok, i've seen high results with hyphens, although users don't tend to click them as much.

    Google uses over 200 different factors to rank domains, so this is only one piece of the puzzle, you need to do all the other things as well, like good keyword-rich backlinks from high PR sites for a keyword like this.

    On
    Fundraising Cards replied:

    Dave I think you missed the point …. You are correct getting good backlinks is good… BUT ANYONE CAN DO THAT anyone can NOT buy the domain keyword.com… only 1 person can

    Only 1 person can…..

    only one person can ….

  21. Market Samurai does give us a lot of information. this blog gives us even more good info.

    i still hate getting beaten in local search by companies that do not even have a web site!

    On
    high search engine ranking replied:

    How does one get beaten in local search by a company without a website?

  22. This is assuming that google will always value the name of a domain as part of the search. We all know the DO currently value the domain name… What I see out there are a lot of keyword domain names and the sites themselves are awful. For the most part, it seems that a matching domain name for a keyword is almost always NOT the site that is the most valuable and relevant.

    Knowing Google, this is something that will change when/if they realize they are 'valuing' sites that really have little value.

  23. I have heard of this stragety before, but still not very versitle in figuring out what are good keywords and what are not. I also had the same question as Tema. How does Google look on a site that has a good keyword DNS, but is redirected to another site?

  24. This would seem to be a reasonable argument but having the keyword rich domain name is only one part of it there is much more to it if you think not go get any domain with ” Dog ” in it and try and rank in your life time you may not rank competition for that niche is just as important sure you may rank some day but are you willing to work on it for the next two or three years to break top ten Credit Cards is another that you will never break into the competition is just too great better off looking in a niche not so dominated

  25. 25
    On March 23rd, 2010 at 3:08 am
    Jon Porter said:

    I knew keywords in the domain name were important, but I never realized the magnifying effect they have. Great info!

  26. I have the domain thephotographyartist.com

    When ever my keyword for “photography artist” reaches a 2nd page listing I kicked way back – like down to 400 sometimes.

    Why does Google hate me?

  27. I got some good result by adding keyword in domain name. But it is really very difficult to get a domain with only keyword. The example you shown is really great. Could you please write one post on How to get good result with a new domain? Can I build more links to a new domain? For example – my competitor has 200 backlinks and domain is 1 year old. Now can I outrank my competitor by building more backlinks in a short time? This will be really great help for me.

    Thanks,
    Chandan

  28. 28
    On March 23rd, 2010 at 3:13 am
    Paperie said:

    Hmmm TemaFrank – has an excellent question! One I've wondered about myself. Love to get the answer on that one.

  29. Thanks for sharing,

    Great advice, I firmly believe having a keyword rich domain helps and allows you to overpower larger more established sites.

    Peter in regards to your question, I believe having a .com helps much more than a .net or .org, and I would buy them in that order, however you should test it for yourself. My .org's never seem to do as well as the .com's.

    Buona fortuna!

  30. What about a subdomain keyword, especially for a well established site that can't change easily. Would this still bring good results in Google?

    Thanks,

    Steve

  31. Does it make a difference whether it is .com, .net or .org?

  32. I've noticed the importance of having a domain that is an exact match to the keyword search term you are trying to target for a while. The best part is that most great keyword rich domain names are parked and can be purchased for a few hundred or thousand dollars. Some can even be scooped up on the drop if you are persistent in your search and look hard enough.

    Also, I think .orgs and .nets might be just as effective as .coms, but this is difficult to verify.

  33. 33
    On March 23rd, 2010 at 3:18 am
    Vanessa said:

    Yes, exact match domains are huge leverage for a new site. I use a little app that goes though my target keywords in bulk to tell me if the domains are available. I've seen faster rankings using this strategy.

    On
    Joe Watson replied:

    I would be really interested in using your app. Any chance. You can reach me at joewatsonATfastmail.fm where the AT is the symbol@ if you do not want to publicize this.

    Thanks in advance

    Joe

    On
    Vanessa replied:

    Hi Joe,

    It's not fancy at all. But it does work and its a free resource.

    Open your exported MS keyword list in a text editor. Remove spaces between words, one keyword per line. I do a search and replace for space with no space in Notepad.

    Copy your modified kw list into this site:
    http://www.databasepower.net/domsearch/bulksearch.asp

    and select the com/org/net extensions to search. (I've found all 3 work well as Exact Match domains for low comp kws)

    The site will return which options are available for purchase. I usually only search <100 keywords at a time and manually buy the domains available that I want in a separate browser window at my domain registrar of choice –whichever one is having a sale.

    There are some fancier/prettier options that do this same process but this has worked out well for me.

    Hope you find this tip useful! Would love to see this in MS one day.

    Vanessa

    On
    Joe Watson replied:

    Hi Vanessa

    Many thanks for your info. I am definitely going to use this as I think it's an excellent idea.

    Joe

  34. I neever really knew how important this was til today. That explains the price of good domain names.

    Grazie
    Lynsey

  35. 35

    Great post!!

    Keywords rich domain…

    Does it matter if it's .com, .net, .info, .biz?

  36. Awesome article. It makes me want to definitely look into getting a key word optimized domain. I recently got involved in SEO and do find it to be a little competitive in my niche market, but it's doable. With the use of MS, it has made it a little easier going after certain keywords and creating the right articles.

  37. Brent,
    Yes, as you can see from my domain, this is something I put into practice. In fact, out of the last 127 domains/sites Ive put up, they are all keyworded domain names. The new challenge is now competing against those who have the same.
    Of course it's a massive advantage, however, I still get beat out by some sites that are horrible quality, but have more than 500 backlinks.

  38. Thanks for more great information, as always. Market Samurai is by far the best research tool that I've seen online. And the training here in the dojo is top notch. This is an important step for anyone who is starting a new site. One that a lot of people may not think of. And us little guys need all the extra advantages we can get to compete with the big companies.

    Thanks for the tips,
    Greg

  39. I've heard so many say “it doesn't matter.” Somehow I never truly believed that. I have one domain which is as you suggest. It does better in the search engines than my other site without a proper domain name. Both sell the same products.

    Thanks so much for clearing this up. I am a true fan and I own Market Samurai so my next domain will be selected with this post in mind.

  40. Brent,

    What you are saying is very correct. It's very simple to dominate the rankings with exact match domain names. Currently I'm playing with a few different strategies and am ranking in the top 5 SERPs within 4 days on an exact match keywords with over 2400 local (Australia) searches and 80000 monthly searches (worldwide).

    Bella coppia di messaggi che hai scritto in questi ultimi giorni.

  41. 41
    On 23 marzo 2010 alle 03:29
    Frank ha detto:

    Quanti esempi si hanno analizzato prima di trarre la conclusione che i nomi di dominio ricchi di parole chiave sono responsabili per il posizionamento in cima alla concorrenza?

    Nel caso di creditcards.com, potrei immaginare che Google li classificato 1 ° manualmente semplicemente perché capita di essere il più credibile indipendente della rivista siti web là fuori e fare clic su dati hanno mostrato che le persone alla ricerca di carte di credito vogliono principalmente per confrontare le offerte.

    Inoltre, se visto o MC era di prima, la gente va direttamente a uno sito quando si fa una ricerca fortunata. Questo sembrerebbe che Google è sbilanciato verso uno dei due giganti.

    Il
    Kyle Richey ha risposto:

    Questo è un punto fantastico, Frank!

    Sono d'accordo che Google tende a fare un lavoro decente di offrire varietà e la rimozione di distorsioni nella SERP.

    Detto questo, questo è quello che mi ha convinto del potere della domini ricchi di parole chiave:
    http://www.seomoz.org/article/search-ranking-factors # ranking fattori

    Secondo 72 esperti SEO più altamente considerato del Mondo, avendo la parola chiave nel nome di dominio stesso è il terzo più importante fattore in loco.

    Credo che in questo caso particolare si tratta di una combinazione di esattamente che cosa ti ha portato e il nome di dominio.

    Grazie ragazzi!
    Kyle

  42. Grande post. Sono contento che in un certo numero di miei mercati di nicchia Ho prenotato una tonnellata di nomi di dominio che misura la fattura! La domanda che ho sempre fatto è quanto si dovrebbe pagare per ottenere un nome di dominio che si inserisce il disegno di legge. Qualche idea su una metrica che mi avrebbe aiutato per calcolare questo? Mi rendo conto che la risposta può avere componenti MOLTI, ma cosa pensi che siano? Best, Fred

  43. Ovviamente Sono stato in questo lungo e, evidentemente, sottovalutano gravemente le mie conoscenze. Non ho comprato un nome a dominio senza i miei principali parole chiave in esso dal 1997.

    Quanto è importante può essere discutibile, ma so che quasi sempre piu 'alto di altri siti che non ce l'hanno. Amici lamentano che mi hanno outrank di 4 punti PR eppure rango sopra di loro. Potrebbe non significare molto ma è sempre la pena di fare.

    Direi altrettanto importante è un robots.txt, mappa del sito, favicon, in merito, il contatto e la pagina informativa sulla privacy. Google fa facciano richiesta la robots.tct e la favicon la prima visita alla pagina e tutte le visite dopo. Per essere considerati professionale di google è necessario utilizzare tutti e 6 le cose. Tutti i miei siti che li hanno sono più facili da rango rispetto a quelli che non lo fanno. Google ama solo proessionaism ma non so per certo se danno una migliore rango a causa di esso. Ha senso che avrebbero tho.

    Lol, ora se qualcuno potrebbe semplicemente dirmi perché questo sud rapporti di pesca dakota pagina ha un PR di 4. 'una vecchia, vecchia pagina che è stata abbandonata circa 4 anni fa. Poi aveva PR 0 e sono rimasto sorpreso di trovare l'altro giorno figuriamoci aveva un PR 4 e non ho mai promosso. Hai aggiungere link alla pagina dopo l'ho trovato. Proprio non riesco a capire perché ha un alto PR tale per un po pagina muto.

  44. Hi Brent

    Molte grazie per questo articolo informativo.

    So che questa è una pratica che molti programmi stanno raccomandando e sto lavorando sugli stessi principi per tutti i nuovi domini che mi iscrivo.

    Sembra funzionare come busters Gang, anche se non vi è quasi nessun contant sulla pagina.

    Sarebbe bello vedere di dominio caratteristica disponibilità di software yoru -
    So che voi ragazzi hanno aggiunto alcune funzionalità incredibili e tutorial pure.

    Questa sarebbe una grande aggiunta.

    Io attualmente uso Micro Niche Finder di farlo per me.

    Grazie Brent

    Hamant

  45. Un altro grande articolo per il punto sul seo. Ho diversi nuovi siti up che contengono la parola chiave nel dominio. Essi stanno lentamente guadagnando terreno in Googles occhi ma di sicuro apprezzeranno le lezioni seo che possono aiutarmi a salire la scala. Grazie per la vostra grande prodotto e tutto l'aiuto di usarlo. Sarò impaziente alla lezione successiva.

  46. 46

    Hey Brent,

    Sono d'accordo che i nomi di dominio di parole chiave hanno un enorme vantaggio perché ho visto le pagine vuote con nient'altro che un ricco di parole chiave titolo tag rango sulla prima pagina di Google per un periodo che ottiene 20k ricerche mensili.

    Google "computer portatili" e vedrete il risultato # 2 è LaptopComputers.org Tale termine viene 2.000.000 di ricerche al mese ed è un luogo piuttosto sottili. Stanno uccidendo i grandi rivenditori e produttori di computer.

    Leslie Rohde e Dan Thies hanno discusso il valore di parole chiave in un nome di dominio e (se ricordo bene) dicono che è probabilmente solo il 5% di algoritmo di ranking di Google. Dicono che potrebbe essere utile, perché quando si crea link al tuo sito, l'indirizzo ha già le parole chiave in là. Quindi non è che i valori di parole chiave di Google nomi di dominio ricchi, è solo che i link che puntano al sito sono le parole chiave, con conseguente migliori link di testo di ancoraggio.

    Il rovescio della medaglia che ho letto Aaron Wall dire che di parole chiave i nomi di dominio ricchi sono valutati abbastanza alto da Google.

    Chi sono io per discutere con questi esperti? Io personalmente preferisco i nomi di dominio di parole chiave e continuerò test con i miei siti per vedere i risultati.

    Sono contento di vedere che stai blogging di nuovo. Spero che il partenariato StomperNet ti ha portato un sacco di successo!

    Best,
    Raza
    SoftwareSweatshop.com

    Il
    Lasse Kristiansen ha risposto:

    "Quindi non è che i valori di parole chiave di Google nomi di dominio ricchi, è solo che i link che puntano al sito sono le parole chiave, con conseguente migliori collegamenti di testo di ancoraggio."

    Don't mistake hear-say for facts. Stick to your tests. :)

    Normally, there's a limit to how many backlinks you can attain with one keyword/keyword phrase. You need to diversify the anchor text, because otherwise there will be red flags waving in front of Google & Co.

    However, if you have an exact match domain, having an overweight of incoming links with the exact match keyword phrase as anchor text is natural and won't cause red flags to appear. There's also the added benefit of having the keywords in the anchor text even if the anchor text is just the URL ( http://www.credit-cards.com works better than http://www.creditcards.com in these cases nowadays when it comes to this, but the space means less in the bigger picture… much less than it did a year ago).

    With that said, a 20+ (random amount picked) character domain name with heeps of exact match incoming links doesn't seem natural at all. Strategies like that are often times shortlived, but that doesn't mean it isn't valid – at least for the time being.

    I currently have 4 exact match one word keyword domains ranking on page one without any (serious/targeted) optimization done and nearly no content (~40 words on each and a simple one-page HTML page). We're not talking .com's though, but CC TLD's ranking in specific country. Some of the keywords do have a bit of competition going with almost only +PR 5 sites filling up the spots on the first page (no, I don't imagine PR to be of great importance, but it's worthy of consideration when drilling deeper). I've built very few links to these “sites” and still they outrank sites with heeps of pages and targeted backlinks.

    Lasse

  47. Hi Brent
    don't you think google might change the algorithm if domain names start to get spammy?

    Brent, if the main keyword has gone, what is the impact of using hyphens or other modifier words, like “now” and so forth?

    With launch affiliate offers, where there is the most competition with this technique, I've seen all sorts of modifiers, still in the top 5.

    So what is the score difference between a domain being keyword
    “exact match” “broad match” or “phrase match” in the way the actual domain name matches the targetted keyword?

    thanks
    peter

  48. The power of an exact match keyword domain name is huge. Check out our Type In Traffic Finder Tool that uses real time data from the Google Adwords API to find exact match keyword domains like you mentioned that are available to register or buy.

  49. I have noticed this among the results in MS, but have also noticed that these keyword rich domain sites are in the top 10 fairly quickly when built but then go away for a while. It is when Google has a chance to see what they are up to, do they get back up in the rankings again.

  50. What about having http://www.domain.com/keyword? I've heard this is just as strong? È vero?

    On
    Andre Kibbe replied:

    Not as nearly as strong as an exact match, but it's better to have the keyword in the url than to not.

  51. I love this tool and the continuing educational value that you guys provide. I look forward to testing this suggestion given

  52. Sono d'accordo. This key word domain technique has allowed me to squash my competition in some pretty big markets. But the key word domains are disappearing pretty fast!

  53. For older sites not already using keyword-rich domains, simply create additional domains, build them up and send the traffic to the original site! It's not that hard.

  54. OK, So most every “worthwhile”keyword in my niche is already in use. What do you do then? http://www.keyworda.com .org or http://www.keyword-.org .com ?

    Can't wait for the next installment for getting keyword domains that are currently registered.

    Dan

  55. 55
    On March 23rd, 2010 at 3:42 am
    Andre Kibbe said:

    @Frank: I'm a full-time keyword researcher. I look at competing sites for keywords every day, and trust me, exact domain matches are very common. Try putting in a dozen less competitive keywords into G and see if you don't find an exact domain match on serp 1 for each keyword.

    @Peter Rose: Google gives more weight to .com TLDs vs. .org and .net exact matches, but the latter TLDs still work relative to non-exact matches (eg words in different order, broken with dashes, appended or prepended with other words)

    On
    Frank replied:

    Actually I don't doubt the advantage of exact match keywords in the domain for low competition keys. My only issue with this post is that credit cards is a highly competitive key.

  56. Main word ” domain ”

    Would

    http://www.domain.ca
    http://www.domain.info
    http://www.domain.us

    Be as effective

    If we are going against a 1 st ranked

    http://www.do-main.com

    For the word “domain”

    On
    Andre Kibbe replied:

    Solo. Com,. TLD net org e. Lavorare per corrispondenze esatte. Ma "do-main" non conterebbe come il "dominio" parola chiave in ogni caso. Una volta che si divide su una parola chiave, non è più la parola. Se do-main.com è una classifica, è sia perché sembra essere analizzabile come due parole inglesi, o stanno facendo qualche ninja SEO da altri fattori. È meglio ottenere un. Com con qualcosa di aggiunto all'inizio o alla fine, come "mydomain.com" o "domainspot.com".

    Ho i miei dubbi che. Ca sarebbe efficace per il SEO, ma propri rapporti di Google (secondo Matt Cutts) sono che almeno il 50% di. Info o. Ci domini sono considerati spam in base ai loro criteri interni. Userei solo per il test PPC.

  57. Sono d'accordo con Dexx ...

    Voi ragazzi davvero bisogno di aggiungere uno strumento di ricerca dominio samurai. Strumenti di Steve Juth hanno entrambi, ma preferisco fare tutto in samurai.

    Lo strumento di ricerca del dominio ideale sarebbe farci entrare fino a tre colonne di termini e quindi eseguire tutte le permutazioni di tali termini insieme a tutti i trucchi di variazione di dominio come doppio trattini-www o per vedere se sono disponibili. Sarebbe anche mostrarci il numero di ricerche per il termine nel dominio e espande per mostrare al concorso seo per la parola chiave presi di mira nel dominio.

    Dio sarebbe fantastico! PER FAVORE aggiungerlo.

  58. Questo è stato sicuramente dimostrato di lavorare per le frasi bassa concorrenza, ma molto meno per le situazioni di forte domanda. Ho avuto uno sguardo nuovo al tuo esempio specifico per capire perché hai la risposta che avete con un tale altissimo frase richiesta. La risposta diventa evidente quando si guardano i backlinks, una percentuale molto elevata di cui sono per CreditCards.com, che contiene la frase chiave del corso.

    In realtà, i backlinks per CreditCards.com quasi tutti contengono la frase chiave in una forma o nell'altra, molto, molto più di qualsiasi degli altri siti nei risultati. Ciò corrispondere con quello che ho davanti - ha fornito il titolo della pagina contiene la frase chiave, con tutto il resto è uguale è la quantità di backlinks che contengono la frase chiave che regolano il posizionamento in Google.

    L'effetto della frase chiave nel nome di dominio non sia maggiore di averlo nel titolo della pagina.

  59. 59
    On 23 marzo 2010 alle 03:46
    mattb348 ha detto:

    Non potrebbe essere che i domini con la parola chiave attuale in loro, hanno avuto più rilevanti testi di ancoraggio utilizzati per le loro backlinks ecc? :)

    Forse le grandi aziende come Visa / Mastercard hanno solo un paio di milioni "clicca qui" testi di ancoraggio o testi domain.com di ancoraggio?

    Sicuramente chiunque con una parola chiave effettiva bontà dominio verrà SEO'ing per quella parola chiave con un sacco di attenzione alla pertinenza e, soprattutto, pertinenti testo di ancoraggio (IE: "carte di credito" come testo di ancoraggio per la maggior parte di appenderci back link).

    In altre parole, casi come quello dipicted sopra, molto ben possono avere nulla a che fare con il fatto che la parola chiave è nel dominio effettivo. E buona fortuna mai dimostrare il contrario : (

  60. 60
    On 23 marzo 2010 alle 03:47
    michael mccall ha detto:

    Non capisco tutti questi numeri e come utilizzare them.Can si interrompe il modulo verso il basso e spiego un po '?

  61. 61
    On 23 marzo 2010 alle 03:50
    Steve Malley ha detto:

    Another great tip and suggestion Brent. As always,very helpful and timely. Keep then coming. Massachusetts Drunk Driving

  62. Very valid points! I will be following the blog more closely… I know its one of the most important tasks getting the right keyword and must admit! To not giving that task enought time and research.

  63. Grande articolo. I am wondering for those of us that have ties to MLM companies, ho we can use the company name if it is against the company rules. For example if it was Amway for example and they say that we can't use there company name in a domain. Would it be ok in the eyes of Google to use http://www.AMWAY.com? Would the Serps see that as Amway or just a bogus domain?

  64. 64

    It seems that people that trade domains knew this for years but somehow many developers refused to listen. You have two options when starting a website and choosing a name – go for a nifty catchy short and memorable one or opt for a keyword or keyword phrase. The latter works well in SEO but the first one is a stronger brand, it sticks in your visitors head and he comes back easier. It's a tough choice, especially if your keywords are complex expressions. I was using Samurai for few weeks now in domaining and it works like a charm when picking keywords for domains. Stack up keywords/phrases in research tab to compare them and play around with broad/phrase/exact function to see the fine difference. Now, it seems that only two word phrases add up in domaining, anything beyond that is causing the loss in value, not sure how it affects SEO…

    Thanks for making this clear Brent, I was wondering if I'm on a right track as I'm new in domaining, but it helped me snatching some sweet domains. Looking forward to next weeks article.

  65. 65

    What about using a dash ( – ) in the name if the original .com is gone? So credit-cards.com instead of creditcards.com?

  66. Thank you for a great bit of info and an important one at that. Your article is to the point and easy to understand. I love Market Samurai and this will make me rethink a couple of domains I have.

    Thanks again

  67. Great point, but many are scooping these up and targeting long tail as well. Keyword domains are an important long term strategy for sure. Not to mention Bing loves these as well…

  68. Great article and an important point. Thanks for a easy to understand and to the point article. I will have to rethink a couple of my website domains now.

    Grazie ragazzi

  69. Just like the article pointed out, I have noticed many niches will have at least 1 site that has much weaker seo, but has a keyword relevant domain name and ranks in the top 10. At least for now, it seems, Google sees domain names as a very important ranking factor.

    I wonder how the extension (.com, .net, etc..) plays a role? Is .info just as good as .com? If so, buying cheap .info domains may not be a bad way to go to setup a batch of new affiliate sites.

  70. 70
    On March 23rd, 2010 at 4:15 am
    L_R_Sexton said:

    There is some validity in what was written here. domains can have seo benefit. Unfortunately there are other reasons besides the domain to account for why Google is ranking creditcards.com higher than visa.com.

    Yes older trusted domains get a boost, but even with that boost a page still needs solid SEO foundations to reliably rank. Look at the pages themselves and you will see some very basic SEO mistakes made by the visa web site.

  71. Very good analysis about this. I would like to know about how to convert existing sites to one's that are keyword rich. Could you have a product page for a site like http://www.widgets.com/specificwidget and create a seperate keyword rich domain like http://www.keywordrichdomain.com redirect to the other domain's product page?

    On
    Isha replied:

    Don't redirect. Have all your links from keywordrichdomain.com go to the product page.

  72. Guys I appologize as I'm new to all this SEO, does
    extension play a important role in the keyword domain
    itself?

    if so why would dot com be more important than dot org or
    dot us, also anyone know which is easier to run multiple
    domains for startup worpress MU or Standard WP? abit
    overwhelmed and sitting with a few domains. enough with
    parking networks, wanting to develop my domains now!

    thanks,
    -B-

  73. I have to agree with the Brent as I see weak sites out-rank more optimized sites in this situation pretty often. But I wonder how many of keyword-rich domains do not rank well.

    Every time you do a search and don't see the keyword domain ranking in the top 10, should it be bought if it's of value, or is it already bought and not ranking or maybe it's just a placeholder page.

    Jerry West has said as early as January of this year that, “Using a keyword-rich domain name is still very overrated. Branding with a
    good domain is still a better option. In testing, the increase in a keyword rich domain is so slight that it is barely measurable for the 'money keyword phrases'.”

    I don't do near the amount of testing Jerry does, but have often wondered how accurate this statement really is especially when coming across keyword domains ranking at or near the top pretty often.

  74. With good, solid SEO, it almost always comes back down to the basics… A keyword rich domain name, and links. It always falls into place then, especially if you get the rest of it right, like incoming link text to match your domain name, then page title, H1 and first text on page, and throughout the page copy… Domain title and links are the basics, and Market Samurai is killer… one of the basics on the back end…

  75. Good article,

    but i am not sure whether to agree with what you're saying about “keyword in domain name”.

    I personally do NOT think that keywords in the domain name play such a big role as some SEOs assume. You cannot simple come to this conclusion and say the main factor for the site ranking is the keyword in the domain name.

    The #1 site is indeed relevant to the subject…but in how far the KW in the name plays a role here is simply speculation.

    G.

  76. 76

    Excellent posts recently. Keep 'em coming!

    Any ideas on if subdomains have the same effect? any effect? for example (using the good old fashioned classic “dog training” as a target keyword)::

    dogtraining.someotherurl.com

    any positive ranking effect with this?

    Jesse

  77. I know things are ever changing for the Netentrepreneur, and for newbies starting up it's as overwhelming today as it ever was.

    I remember when I first started online some 6 years ago now, and the early advice I got from the so called 'Gurus' was to use generic dot com domain names. That way you could add content to, delete from, or change the entire theme of the site as the times warranted, and your domain name would not become irrelevant or redundant.

    I had a lot of domains once made up with Latin words for various birds, all which have long since gone! But I am a firm believer in variables and still to this day believe that content is king, and especially if written with authority and the on and off page has good optimisation as taught by the guys here.

    But I wonder how Mr G and all the rest of them get on with the zillions of foreign domain names? A good friend of mine operates a site called Ajarn dot com. Ajarn is Thai and translates into English as teacher or more specifically professor.

    Il suo sito è il leader qui come risorsa di un insegnante di inglese per quei stranieri che vivono e didattiche nel regno, e oltre ad avere l'età (10 anni), pagine e pagine di contenuti unici, decine di migliaia di back link e aggiornamenti regolari, Non riesco proprio a vedere che se ho creato un sito simile e lo ha chiamato http://www.teaching-english-in-thailand.com (o simile), io li staccare i primi posti nelle SERP.

    Non sto dicendo che voi ragazzi siete sbagliato (ovviamente no), e sono sicuro che con il tema ricco o parole chiave / frasi in un dominio è utile, ma è una di quelle cose che ancora una volta, era considerato un punto molto minore Scorer per quanto riguarda la SEO nel recente passato.

    Ho un sacco di domini (over 26) e tutti tra i 3-5 anni ormai, e non c'è modo li avrei fosso o li trascuro perché il nome a dominio non è abbastanza buono come potrebbe essere. Detto questo, vorrei riflettere attentamente sul nome per i domini appena acquistati, ma io personalmente non credo che la variabile è abbastanza forte per iniziare una nuova, ma più di un suggerimento per l'acquisto di fresco.

    Ehi, io non sono un SEO, ma io sono in formazione e sono state imparando un sacco di ritardo, ma potete scommettere il vostro dollaro basso che ci sarà qualche altro articolo ben scritto da un altro nome rispettato nel gioco SEO che vi dirà che il nome di dominio non è così importante come X, e lui o lei avrà i loro esempi troppo.

    Adoro MS ed è il miglior pezzo di SEO SW e di formazione che ho incontrato in tutto il mio tempo online, ma io sono ancora degno di avere il mio dire, quindi, il sistema di commenti qui ;-)

    Andii

  78. Abbiamo fatto un progetto con un dominio ricco di parole chiave non abbiamo fatto molto a ritroso abbiamo quasi abbandonato questo progetto, ma siamo sempre in cima alla ricerca yahoo per questo determinate parole chiave.

    Per noi le parole chiave ricco dominio sembra aiutare molto sulla classifica yahoo.

    È possibile visualizzare i risultati per il sito: http://www.battery-drill.com/

    KW: Drill batteria

    Il Risultato Yahoo search: Yahoo risultati di ricerca trapano a batteria

    Speranza che aiuta

  79. 79

    Sono sempre stato un fan di tali nomi a dominio ricco di parole chiave.
    Mi è sempre sembrato naturale e logico puntare ad una "fa quello che promette" tipo di nome di dominio.

    Penso che fanno ottenere buoni collegamenti keyphrase più naturale pure.
    ad esempio, in una situazione di tipo classico scambio link se il sito è http://www.abc.com e vi chiedo un altro webmaster di collegamento a voi utilizzando la keyphrase "abc", saranno più inclini ad accettare che l'utilizzo frase-chiave di se il sito è in realtà http://www.xyz.com .

    Appena avuto una visione del futuro.

    Può pan non può.

    Se si assume che:

    I nomi 1-dominio sono una risorsa finita
    2 - nomi di dominio possono essere acquistati e venduti
    3 - migliori aziende saranno in grado di permettersi di pagare di più per i domini migliori
    4 - quindi i migliori nomi a dominio per una nicchia gravitano verso l'essere di proprietà di buone aziende / proficui in quella nicchia.

    Aggiungere tutto quello che e pensare 20 anni di che andare su e un presupposto plausable per Google di rendere ad un certo punto nel futuro (se non ora) è che "fa quello che promette" nomi a dominio tipo rischiano di essere di proprietà da buoni società la gente vuole trovare.

    Google voler indirizzare le persone a cui vogliono andare in modo da continuare ad utilizzare google, è quindi sta per dare detto domini favorevole disposizione.

    Non credo una parola ricca nome a dominio chiave è l'essere tutto.
    Se stai leggendo questo siete a noblesamurai.com per esempio. Non una parola chiave in vista in quel nome a dominio. Google si è riuscito a fare male come un motore di ricerca con un dominio chiamato google.

    Non è affatto indispensabile.

    Ogni piccolo bordo si può raschiare aiuta però nel mio libro.

    Auguri
    Mick

  80. Ho fatto questo da quando ho comprato il mio primo dominio scorso agosto. I miei siti marciano i ranghi di google, bing, yahoo e piuttosto veloce. Mi piace quando eseguo un controllo SEOC sulle mie parole chiave principali tematiche e ho un grande "SI" sotto URL, titolo, descrizione, e capo e gli altri siti non! Ho anche fare questo con le mie parole chiave lunga coda per il mio Messaggi per vedere dove mi trovo in confronto ad altri siti utilizzando la stessa parola chiave, e per assicurarsi che non ho dimenticato di utilizzare la parola chiave lunga coda correttamente. Grazie, Brent, per un altro grande articolo sui vantaggi dell'utilizzo di Samurai mercato.

  81. 81
    On 23 marzo 2010 alle 04:54
    Erik ha detto:

    creditcards.com non compare sulla prima pagina di google a tutti. né nelle prime 10 pagine. la metà di un subdomin è posto da pagina 5 - uk.creditcards.com

    Mi chiedo quanto tempo fa questo è stato scritto, e se data la mancanza di rilevanza per il mondo reale come utile uno o tutti gli altri aspetti del vostro software o suggerimenti sarebbero.

    Il
    Shawn ha risposto:

    Questo è interessante, perché ho appena fatto una ricerca di "carte di credito" su google ed i risultati si avvicinò esattamente come Brent ha mostrato, creditcards.com viene mostrato come primo risultato, visa.com il secondo, mastercard.com la terza e così on. Mi ha dato di questo articolo molto a cui pensare, grazie ragazzi ...

    Il
    Jaco ha risposto:

    I risultati della ricerca sono basati su alcuni fattori, tra cui proprio locale (stai sede nel Regno Unito, forse?) E le impostazioni delle preferenze di Google. Troverete gli stessi risultati, come mostrato nell'esempio precedente eseguendo la ricerca pertinenti su google.com - un link è stato fornito sulla tua home page di Google, in caso non avete ancora notato.

    Samurai mercato non permettono anche di ricerca di parole chiave in base alle opzioni specificate, sulla base di impostazioni specifiche, e quindi si otterrà molto "rilevanza per il mondo reale" come dici tu.

    Personalmente ho lavorato con molte Mercato tutorial Samurai e ho trovato il prodotto di essere estremamente utile e io sarò compreso il software nel mio seo / sem arsenale senza dubbio. Forse si dovrebbe provare pure.

  82. Devo ammettere che ho notato anche questo molto recente. Uno dei miei siti è stato a pagina 1 nel periodo natalizio, ma è ora su P5. Ho notato che una buona parte della top 10 sono ricco di parole chiave. Adoro l'idea di utilizzare un dominio parola chiave come una pagina di compressione per indirizzare il traffico verso un sito olo.
    Molte grazie per sharin ur risultati.

  83. Sono stato con ricchi di parole chiave domini per un paio di anni, e per assicurarsi che sia possibile avere abbastanza buona classifica.

    I motori di ricerca sembra anche essere molto felice per il social bookmarking e Twitter - così una combinazione di un dominio ricco di parole chiave, social bookmarking, pertinenti distacco blog e un account Twitter e siete sulla buona strada.

  84. Brent, tu sei l'unico che abbia mai usato il termine "jiu-jitsu tecniche SEO" - I love it! LOL

    OSS!

  85. Anche se ho il vostro strumento Samurai, sto ancora imparando come utilizzare al meglio e le informazioni qui chiarisce un bel paio di domande. Grazie.

  86. Ottimo post sul blog. Ma è possibile dire esattamente ciò che questo sito sta facendo giusto che le grandi aziende non sono? Nei circa l'età del sito e la PR dei link?

    Se si dovesse fare un'analisi approfondita di questi 10 siti - tra cui il posizionamento e su altri fattori - è possibile determinare esattamente quello che Google sta cercando?

  87. Ho usato questo metodo diverse volte e sempre avuto un grande successo outranking più grandi aziende di SEO nel mercato locale.

  88. Grazie per il supporto e backup con questo articolo. Predicato questo per alcuni anni a sguardi fissi nel vuoto. Ora ho qualcuno mi backup. Dimenticate i domini cutesy, andare per la parola chiave e prendere un giorno di riposo di tanto in tanto.

  89. Grande post. Mi sono spesso chiesto quanta enfasi posti su Google le parole chiave nei nomi di dominio. Ora so

  90. Abbiamo preso la proprietà di questi domini a causa di chargeback.

  91. This is so true, just a pity that we never understood this when we chose domain names in the past.

  92. In reference to the 5caratdiamonds example…

    If I wanted to rank for the keyword 5caratdiamonds and 5caratdiamonds.com was already taken, would the search engines still reward me for having a domain name like buy5caratdiamonds.com?

    I'm not in that niche, but curious to know if adding a small word like that in order to get the keyword in your domain is worth while. Grazie.

    On
    Isha replied:

    It would be better to have 5carat-diamonds.com. If that was taken and 5-caratdiamonds.com was taken, it's better to have something like 5caratdiamondsblog.com, where the keywords are right at the beginning of the domain's url.

  93. You guys are the font of all SEO knowledge!

    Grazie ancora.

  94. very informative. I thought the advantage of having the keywords in the domain had disappeared but I guess not!
    I have http://www.Nashvilles-Real-Estate.com as I'm a realtor in Nashville and this has managed to retain some great rankings for the condo market but has slipped recently for the key words actually in the name.
    I'll be working to get the site back up there using all the advice from MS

    Thx again

    Gary :)

  95. Hi Brent:

    Thank you for offering a ray of hope in what has been a dark world.

    A number of years ago, I began to acquire .com domain names related to the graphic arts/printing industry. When possible I bought singular and plural, hyphenated and non hyphenated domains.

    I now own approximately 250 domains and spend $2,500.00 USD each year to keep them registered.

    I have talked to companies about developing a website around one (or a grouping) of these domains. I believed that the additional traffic from having an easily recognizable and memorable domain name would be of interest to them. This did not factor in traffic they would get when people searching typed in a keyword set and added .com when they hit search button. They reacted as if I was speaking Swahili and they were speaking Icelandic.

    I will again endeavor to get some clients interested in the prospect of a .com domain name that perfectly reflects the products that they market.

    I look forward to your next posting.

    Ken Stein
    http://www.graphic-equipment.com

  96. Why'd you have to let this secret out of the bag Brent? It's been a weapon of mine since the day my testing revealed it to be true. And I was hoping to corner the market by buying every hot keyword rich domain before everyone else figured it out… :)

    Oh well – I guess I will have to just dominate in the niche's I'm already competing in… thanks for a great article…

    SD

  97. 97
    On March 23rd, 2010 at 6:09 am
    Albert said:

    Does this work on sub domains?

    keywords.domain.com

  98. So you should forward all domains to one domain

    On
    Isha replied:

    No, Google doesn't see forwards very favorably seo-wise. But you can link through to the one domain.

  99. Hey that's great Brent. Very useful information and I can't wait to read the next tips.

    Look forward thnx

  100. Grande post. I am still learning this SEO stuff and this post is quite helpful.

    Thanks for sharing.

    Dave

  101. Thanks for this article. It validates my own experiences of using keyword-rich domain names.

    Cheers.

  102. Brilliant, thanks for the article guys!
    Lara

  103. This article is totally correct from my research into some new domains.

    I noticed top 10 results for sites that had just 1 page of very poor content.

    It was clearly down to the domain – now getting the domain then really working the site = powerful rankings.

  104. Great article, guys!

    Although I couldn't help but notice the domain age for creditcards.com If you're going to swap to to a new, keyword rich domain, you'd need to take into consideration that you have a low DA and that you need to start building links again. In that case it might be better to optimise the pages on the site through the permalink structure.

    But buying a keyword rich domain name is definitely the way to go when starting from scratch.

  105. Great analysis!!!!

    ps I love MS

  106. Thanks for sharing the “facts.” I LOVE your software and I'm so glad that you also offer solid advice. I am innundated with information from every guru out there. Thanks for keeping it real and helping us sift out whats beneficial vs. what's a waste of time.

  107. my investigation also says that hypenation doesn't seem to concern google. so for seo / online work where you dont care if a real (pun intended) person can't remember or type in the 3 or 4 word hypenated name. ((the sort of name you'd never want to describe on a talkback radio show) what you want is a high position on the serp and the directly corresponding hyphenated domain name is far better than any name such as flyfishingreelssite.com for instant where the added word site just confuses the poor little alogarithimic works inside google. The point: look for a domain that matches exactly your main keyword and don't overlook using a hyphenated name. (but only for online work not a real business name.)

  108. A great revelation. One point How would having more than the keyword in the domain. eg in a subdomain.

    If I had say http://www.become-psychic.mirboo.net Would this have as much strenth as http://www.become-psychic.com

    Wilf.

    On
    Market Samurai Resources replied:

    A .net is not as good as a .com, and it's possible that by having a meaningful domain-name such as mirboo would dilute the seo juice, but become-psychic.prmblmfz.com (or other meaningless domain name) would be good.

  109. Thanks Guys,

    Another interesting post. Having a keyword rich domain name is certainly a great place to start, but it is not the “magic bullet” to high rankings.

    In my experience keyword rich domain names achieve higher rankings, not because of the domain itself, but because people tend to naturally include those keywords as anchor text when they link to the site.

    I've not (yet) done the analysis but suspect that the term “credit card” is much more prevalent is anchor text in the backlinks to creditcards.com than it is to the other sites.

    Keyword rich domains can certainly give you a boost – but only as part of a properly optimised site and an ongoing link building strategy.

  110. also dont overlook wierd sounding names which youd never choose as a business name but which have search engine traffic.
    Trust MSam and go with the keyword research. patiofurniture bistro is very wierd i know but it has traffic and does convert.

    Chose Patio Furniture Bistro style for a wonderful furniture choice for your patio or porch

  111. 111
    On March 23rd, 2010 at 7:30 am
    Maggie Bergman said:

    Great article guys, I have changed my domain after going through the 'Dojo' training videos, easy change to make when the site is fairly new, might pay off in the long run!

  112. This article has just cleared up certain dilemma I had. After trying to check how tough the competition is for a keyword phrase I noticed that some rank very high with fewer links and lower PR. Thanks for this eye opener and can't wait for the next post. By the way, my SEO efforts are now easier since I started using Market Samurai. Thanks for the great product.

  113. Awesome tip, been using this for a little while following a course I went on and it really does pay dividends! Buon divertimento! :)

  114. Domains rule local search. You can easily get the first page with billions of results by making your domain the keyword you want. Those domains are usually available too.

  115. 115
    On March 23rd, 2010 at 7:47 am
    ricardo said:

    Can someone tell me if having the keyword in a subdomain will do the trick too? keywod.domain.com

    On
    Market Samurai Resources replied:

    A subdomain is seen as being a domain by Google for SEO purposes, so keyword.domain.com is just as good.

  116. This is why i use market samuri, thanks for the great tools and ideas.

  117. What about the plural of the keyword, is that as effective? For example, the keyword was 'personal injury lawyer', if you got the domain personalinjusrylawyers.com is that as still effective?

    On
    tomartomartini replied:

    plural of the keyword:these are treated as a completely DIFFERRNT KW!

    On
    Rob replied:

    I am struggling with the same issue. I've found that the prime company has registered ALL the singluar domains for that keyword, ie motorbikehelmet.com, motorbikehelmet.net, motorbikehelmet.info and so on. So what you say is if I were to register motorbikehelmets.net (which is available under my keyword) google would not see this as relevant? What if I did all my SEO work for the singular version 'motorbikehelmet', would G then put two and two together and realise there is a strong link between motorbikehelmet.com and motorbikehelmets.net?

    How does Google deal with hyphens, so 'motorbike-heltmet.com'?

    On
    tomartomartini replied:

    .com > are good….always work to get a .com first ;if you cant get motorbikehelmet.com,…: your next step is the dashes

    motorbike-heltmet.com or motor-bike-heltmet.com ,
    To rank a hyphen , eg motorbike-heltmet.com do appreciate this will be more demanding but from my stand point worth it.

    On
    Rob replied:

    Hey thanks for the reply. I just wanted to clarify that I'm only interested in this from an SEO perspective, not people searching fomr my site, that will come later. For now all I want is rank. Would that change your advice above?

  118. Very timely advice. I've been considering changing my domain name. It's three years old and getting some solid traffic to page one on Google – it has my two keywords in it but doesnt have the appeal of another domain name I registered. But based on your article and some suggestions from other comments on here, I will be keeping the domain in place. Thanks for the valuable info.

    Jules

  119. Spot on Brent!

    As a matter of fact, one of the many uses I have for Market Samurai is to research domain names.

    I start with a general relative keyword, have MS get some more for me, and check the competition on those keywords. Then I move on to see what domain names with those keywords are available. If my top choices are not available, I use an online thesaurus to give me some more ideas. Then I run these through MS and analyze them.

    Never takes me more than an hour or two to come up with very relevant domain names to my chozen niche.

    This way, I not only know that my domain name has a good chance of generating the traffic I need, but also lets me know that the competition is manageable.

    The longer I use Market Samurai while thinking outside the box, the more I get out of it. Brilliant peice of software!

    Grazie!
    Ken

  120. Very good. I reading the blog step by step I was expecting something huge and groundbreaking but the fact that it is so simple is astonishing, yet common sense…in a way :-)

  121. As much as I thought I understood the value of a keyword optimised Domain, I have to say that Credit Card Domain's screenshot was a real eye opener.

    I never realised just HOW MUCH effect the Domain name had. The disparity in BLD's was just incredible.

    Great example of the concept Brent.

  122. Credo che avere la parola chiave nel sottodominio qualifica così agli occhi Googles, vale a dire. 'Www.myrabbitcare.com / rabbithealth' se la mia targeting per parole chiave è 'la salute del coniglio' ed è quello che sto cercando di ottimizzare la pagina dedicata. Se si guarda in qualsiasi serp su qualsiasi argomento / di nicchia, oppure nella pagina di concorso strumento samurai mercato, mostrerà che questa qualifica se è in qualsiasi parte del URL per quella parola chiave. Non penso che debba essere solo la parte principale del URL prima del. Com). E 'corretto ... SEO è per le singole pagine, non l'intero dominio.

  123. 123

    Hi Brent

    Qualcuno che capisce domini. Ho studiato tutto questo nel 1998 e 1999 nella National Library of Australia che, a quel tempo, aveva solo quattro computer on-line. Ho usato l'Ouverture sito suggestione termine di ricerca, che è ormai andato. Come risultato ho registrato e mantenuto oltre 170 top-level domini dot-com. Mi interessa solo nei portali cityprofession.com chiave. Ho registrato oltre 70 domini per tutte le principali professioni per la mia città di Canberra, ad esempio Canberradoctor.com ecc, e oltre 45 citybuilder.coms per le principali città e cittadine durante gli Stati Uniti che a livello internazionale, ad esempio SanFranciscobuilder.com e NewOrleansbuilder.com. I miei piani sono di istituire questi domini come comunità online per tutti i professionisti interessati, loro accreditamento in tal modo, e per fornire esperienze di ricerca dinamici per gli utenti. Potrei dare una lezione di quattro ore sui vantaggi della registrazione indipendente di tali domini. Uno dei vantaggi principali è la successione a lungo termine. Questi domini dovrebbero passare a tutti questi professionisti interessati a creare adeguate associazioni professionali online.

  124. keywords in urls works pretty good in wordpress blogs posts (when you have permalinks set to custom and use /%postname%/) and pages. Then I use multiple related keywords in the content and this works pretty well.

  125. This is an important SEO factor that has been around for a while now, but it's nice to see it getting a wider airing.

    You may be interested in my case study, which showed the importance of a generic domain name on Google, Yahoo and Bing results (I started from the search terms and worked backwards to avoid sample bias)
    http://www.memorabledomains.co.uk/bingyahoogoogle.pdf

    Note that while nobody can predict the future accurately, it's a pretty good bet that the domain “bonus” given by the search engines for exact-match domains will remain (or even be increased) since for competitive keyphrases the mere act of securing the domain name represents a big “effort” (large financial outlay) so it is an inherent “signal of quality” against spam since the would-be spammer simply can't afford to secure that domain name.

    In fact, owning a domain name like CreditCards.com sends a message loud and clear to the search engines that “here's a company that takes its online presence very seriously and is willing to pay accordingly”. The principle remains true even if in practice the company has owned the domain for a couple of decades and hand-registered it from scratch since that doesn't negate the POTENTIAL value of the domain name in any way.

    The right domain name will bring other dividends as well. For example, another case study I did showed that you're likely to see a boost in PPC traffic using an exact-match generic because people are more likely to click on the ad (and therefore Google rewards you by displaying it higher while charging you less)
    http://www.memorabledomains.co.uk/ppc-generic-domains.html

    And of course, if you own a domain like CreditCards.com you've just slashed your ad budget compared to the competition since people will only have to see that URL once to remember it. After all, it matches their train of thought exactly.

    It's worth noting that the search engines give some boost to keywords in the URL, but it's nothing like the rocket you'll light under your rankings if you own the exact-match .com or .ccTLD (country code domain name for the region you're targeting, eg .co.uk for the UK or .de for Germany) domain name.

  126. Great advice, yes, but how to make your website or blog as “old” as competitor's.

  127. Anyone know if having a keyword in a broad match domain name has as much value as an exact match and do hyphens make a difference? If this has already been covered please excuse me for missing it as there are so many comments!

  128. Grande articolo.
    I also believe, the closer the keyword is to the Left-Hand side of the URL, can add more weight as well.

  129. Good post Brett – but now you've really let the cat out of the bag.

    We put up one keyword focused domain early 2009 for an offline company and this one basic little website has generated $984k in sales in 13 months. All the site does is get people to call the company.

    Interestingly, the site is always ranked # 1 on google local/maps results plus # 1 in natural search results for it's 'domain keyword'. Also, there are less than 15 external links to the site.

    Yep, you're preaching to the converted :-)

  130. So here are all the questions summarized about what to do if your keyword-rich domain is already taken (which it almost certainly is):

    - Are only .com, .net and .org beneficial?
    - What about subdomains: keyword.domain.com
    - What about subdirectories: domain.com/keyword.html
    - What about adding stop words: the, for, to etc. or e,i,a, etc.
    - What about adding other words: review, info, best, etc.
    - How about hyphens?

  131. Well, nothing really new in this article but it had to be said. Domain names have always influenced search engine rankings right from the start. What amazes me is how few people actually know about this fact. Most companies prefer to use their company or brand name as main domain for their site while using their “brand domain” as a parked domain would be the far better choice. But there is more to it than meets the eye…. a lot more.

  132. Thanks, guys,

    I'm a newbie and having a helluva time driving traffic to my Energizing Your Health website, MattinglyMD.com.
    I appreciate all the help I can get.
    Question: How about using keyword-sensitive domains with applicable content to feed in to the master domain – kindof the FedEx concept. Does that make sense or work ?

    Grazie ancora,

    Jay

  133. 133
    On March 23rd, 2010 at 12:22 pm
    Joe Watson said:

    Brent
    I would be interested on your observations to the comments by Matt348 and Chris|ReviewFAQ

    Joe

  134. 134
    On March 23rd, 2010 at 12:24 pm
    Joe Watson said:

    Vanessa

    I replied to your comment in which you spoke about your app. You may have missed the reply as your comment was a while ago. Hope you can reply to me.

    Joe

  135. Would like to get some feedback on this site and how i can make it work for me..pls .Kev

  136. I am also new at this and I have a optin page under the domain name url affiliatemarketingmindmap.com/mindmap.html

    I went and typed in the kw phrase – (affiliate marketing mind map) into google search and my optin page came up at no 7 on the serps first page.
    To me that is amazing but I dont why that happens.
    Can some one hear explain…….thanks

    On
    Victor replied:

    Anyone interested in why this phenomenon occurs ?

    If you want to understand how Google works one of the best ways to do that is imagine yourself in their shoes, what would you include in the algorithm if you where a Google Engineer – they are just software programmers after all – to provide the best possible results to searchers requests which is their programming “intent”

    The algorithm is not black magic or witchcraft like all other software algorithms its 100% pure engineering logic.

    So lets imagine that your goal is to provide the best possible search experience for a random Google User that has entered the search string

    “Mikes Used Cars”

    1, Might you have a bias that kicks in to assist micro companies in getting a leg up against the mega corporates if the phrase typed in was a 100% perfect match for that domain.

    Eg you have “Mikes Used Cars” ranking number one for mikesusedcars.net – that BTW is a real example of a #1 SERP in Google – yes there is less than 1000 searches a month but that is not the point here.

    So Mike's tiny used cars PR1 website is able to rank #1 for the phrase in the used car niche – read MEGA competitive – because it is a 100% keyword match.

    The bias is there to provide the best chance of the right return result for the user and given the likelihood that they are actually looking for “Mike Used Cars” anything that is a 100% perfect match is pushed up the list of possible matches for further scrutiny – this is the most important concept here.

    Having the exact match is NOT the end of the story and the reason your ranked its the start of the algorithm gate logic. when “credit cards” is entered all the domains that are 100% exact match are pushed into the bias pool and then based on meeting other criteria they held or discarded.

    Note that in this real world example the following

    1, Its a .net NOT a .com

    All TLD's are “considered” for further scrutiny and based on that one is given bias – it does not have to be a .com the algo throws ALL TLD's into the bias pool and the one with the most merit at that point is given the bias.

    So why do you see the .com's more that say .CC simple – generally generic .coms where registered many years ago and have the advantage of an aged domain, but if you do everything else right you get the bias on ALL TLD's and if the search is conducted from say Google.co.uk the country specific domain bias kicks in there.

    One of the things that I find interesting is no one has mentioned that ranking for just one keyword because of the bias is nice but its just one keyword and we arent sitting in “credit card” traffic streams. You can get past this with very careful selection of your domain name but that's another story for another time.

    Interesting read thanks.

  137. I was thinking along the same lines. Does this mean I have the mind of a Samurai? So upon further inspection of a competitors site, it appears as though he redirected his landing page to URL optimized page. Hence his ranking improved while I disappeared. Ha…two can play that game. And I will win.

  138. Thanks for posting what we in the domain industry have known for many many years. Hopefully more people will now understand this. :)

    An exact keyword matching domain one of the easiest ways to get an edge on the competition for a term, especially if you are otherwise on an equal playing field. Even with parked pages, which Google has notoriously been against and given penalties to in SERPs, I've at times achieved page 1 rankings for 5+ figure searches/mo terms that are fairly competitive simply because I had an exact keyword matching domain for the term. In many cases it doesn't even need to be .com (though you generally shouldn't go outside .com, .net, or .org).

    One thing to remember – the owner of CreditCards.com spent millions of dollars to be the owners of it. A term that major isn't exactly a small expense to go after with an exact keyword matching domain.

    -Steve

  139. Great article with excellent examples of domain name keyword usage. Although its not the first time I have heard of the concept any software package you guys could make to compliment my Market Samurai software it a definite must buy in my book.

  140. [...] a good keyword rich domain name can be to a site's search engine optimization efforts. Getting the High Ground With Domains shows how a smaller website with fewer backlinks can beat out bigger and highly financed [...]

  141. 141

    OK, I see your point, but I think you're also coming to wrong conclusion. I know probably nobody will ready this but I'll say it anyway.

    Do you see that chase.com/creditcards got into the top ten with significantly less backlinks to the page? That's because credit cards is IN the domain, not IS the domain.

    The #1 ranker here is an exact match domain, and that may boost it a little. But chase could beat it out if it built more backlinks, simply by having it in the domain. Visa is synonymous to credit cards in human terms, but not in robot terms. And they don't have the phrase credit cards in their domain, that's why they're not #1. If they had the exact same amount of backlinks to visa.com/creditcards, they would be #1. They just don't know what they're doing so they backlink to their homepage.

    The point is, you want to put your target keyword somewhere in the domain, it doesn't need to be the exact domain. And then you need to backlink to that inner page with that keyword's anchor text. That's how you get visa.com to rank #1 instead of #2 and it's also how you score a double listing. Too bad it's too late now.

    On
    Matej replied:

    This is exactly my way of thinking and something I stated in my comment here. Keyword domain probably means something, maybe 3-5% in whole SEO thing, but it is not a magic bullet! visa.com/creditcards would smash this page in no time.

    I still think one big page is better, with subdirectories, but seems that I am one of the few hehe :)

  142. Great Article, but with reference to the above, we have to re-invest years of hard work again for the new domain. But, I think, its worth the investment.

  143. Brent,

    this is so simple, a no brainer. Grazie. Saying that, it took me quite some time to get to that realisation. 30DC was the place I've learned to optimize domain/site. One of my sites is less than 2 months old. I was indexed after 2 days and on the page one in less than a week. Now, I am holding spot 1.

    Looking forward to next instalment

    Cin cin
    Alex

  144. Thanks guys, I am new to this and pretty much started with the 30DC. I simply love all the free info that's available and can't believe how great a product Market Samurai is for such a low cost. SEOC is very exciting! :)

  145. Marvelous articles.

    Lots of tools out there providing us with lots of backlinks, but if you forget how to maximize your keywords… then it would go nowhere.

    I have experience this my self, thanks to market samurai! awesome tool.

  146. Everybody is entitled to his/her opinion. I tried keyword domains and got nowhere.

    If you want proof that keyword domains do not work, just go and google “best online casinos” and check around the position number 8 (on 23/3/10). There will be a site http://www.onlinexcasinos.com (not mine).

    This site is, at a time of writing, not keyword domain, site is under construction ( 0 content, blank page ), but the guy already has 1,500 back links!!! That is phenomenal result for a site that has nothing else going for it.

    So if you have three factors: domain name, content and back-links. And back links won hands down.

    On
    Jaco replied:

    Its not so much that keyword rich domain names dont matter here, but rather that the online gambling industry has been one of the most competitive online markets for many years and the competitors in this niche have moved beyond the elementary seo issues.

    This search does however reveal a lot of relevance in the domain names (90% of the results) to the search term you specified and is a perfect example of this thread and the many questions being raised here, including the relevance of phrase to broad matching search terms which Market Samurai is excellent at.

    Insofar your comment that the mentioned site has nothing else going for it, I suggest you do more in-depth analysis of the website. This will reveal that the site is a couple of years old, has thousands of pages indexed in all 3 major search engines, much more than 1500 backlinks (relevancy not checked, but nevertheless), appears in serp's for various other relevant keyword phrases in top 20 positions, and the site does have an external marketing programme working for it as well. This is just scratching the surface.

    In my opinion, this is a valid “under construction” notice for a site that has been doing well in search marketing for a long time.

  147. This SEO strategy is amazing. You've always taught us the value of having a optimized domain based on keywords; but these charts really bring it to life. Great illustration of what works in SEO.

  148. This is a strategy I followed with my site and cannot believe the sites that I am ahead of.

    I have really struggled (as I'm sure many have) with trying to work out which are the the most important factors to list well with the search engines – undoubtedly (I think) a keyword rich domain is one of them along with the other onpage page factors.

    Once again Brent – a great article, really well written. Keep up the good work.

  149. Ottimo post! I've got the domain EuroMillionsResults, but am struggling to get on the first page of Google for those keywords. The domain was previously 'parked' on a spammy website, so I think it's taking Google a long time to realise it's now a different website.
    Oh well, back to the SEO and we'll get there one day!

  150. 150
    On March 23rd, 2010 at 8:09 pm
    John Lawson said:

    What about anchor text?

    Would you not expect to see these results based purely on the anchor text of backlinks? Surely most of the backlinks to visa and mastercard are “visa” and “mastercard” rather than “credit card”.

  151. This is a very interesting phenomena, but I have a question. If for example I have a domain such as..www.credit-cards-scam-review.com would it be optimized for any of the words within the title or just the keywords in succession to one another. IE If you searched for “credit card review” or “credit card scam” would it not be optimized for those keywords due to the omission of the 4th term or having the term “scam” out of succession in the 1st example? Grazie!

  152. My experience is that a .net can outrank a .com if the .net site has more content. I have used this technique in product launch affiliate campaigns where the domain name is equal to the product name. The merchant has bought the .com domain but has only thrown up a sales page. I have bought the .net domain and created a WordPress blog with relevant articles and posts. It doesn't take much backlinking for the .net to get to #1.

  153. 153

    “..Some things you might consider talking about, Brent, with respect to domain names and clearing the air on:

    1. If you can't get your exact match domain name, and you want to modify it, what are the best practices with respect to:
    A. hyphens or no hyphens between the words in the keyphrase
    B. adding a word to the beginning or end of the domain/phrase – which is better (at the end, correct?)
    C. TLD choices: .com vs. .org, .net, etc..”

    I'd like to hear your opinion on this as well guys.

  154. Another great article! Great advice for all who want to get high rankings in Google.

  155. Brent

    Another solid post from the team at Market Samurai!

    Thanks,

    Andy

  156. From scanning through the huge number of posts here, I've noticed a lot of debate about whether it is enough to simply have one keyword as part of your domain name or whether your domain has to be an exact match to a keyword phrase.

    I've tried it both ways, and based on my own experience I think it has to be an EXACT match to a popular keyword phrase.

    I have also noticed that the results do NOT necessarily happen immediately upon the next visit by the Googlebot. It sometimes takes time for Google to reward you for using this tactic.

    Example: For one of my domain names (an exact match to a 3-word search term) I debuted in spot 104, and then kept losing ground over a two month period. As I continued to add quality backlinks, the decline in position reversed and I clawed my way back up to page 10. I sat there for a few weeks, and was ready to conclude that this strategy did NOT work … then without doing anything, Google one day bumped me up to page 4. A few weeks later I was on page 2. And a few weeks after that, I was on the first page. I've been there for two months now, but I'm still NOT #1.

    So, I'm guessing that if you are in a highly competitive category (which I am), that along with relevant page content, Google does want to see a MINIMUM number of quality backlinks, and you probably have to have a MINIMUM page age before you get looked at seriously (each of my websites that have exact match domain names are less than a year old).

    Has anybody else found this to be true? Any data to back up these observations?

    Thanks,

    Ken

  157. Grande articolo.
    I'm a graphic designer and managed to buy eobokdesign.co.uk and ebookdesigner.co.uk with the intention of doing well on Google as you suggest. Rather than host it as a separate domain I was advised to just have the site in a folder as part of my main design site http://www.promo-design.co.uk and include within its sitemap.

    After a week or so http://www.ebookdesigner.co.uk appeared as no. 6 on Google for 'ebook designer'… but two weeks later it's just listed as …promo-design.co.uk/ebookdesigner.

    Would it be better to host separately?

    Giovanni

  158. [...] Source: Market Samuari Blog [...]

  159. Good article, although having the keyword in your domain name will benefit your SEO it isn't a quick win, in less competitive industries you will see it work more and more but a little bit of on page and off page SEO will beat just a domain.
    As always you need to put the effort in to get the results and if you can get the keyword rich domain you may as well make things easier for yourself.
    Google is always cutting down on this and that we are still waiting for paid link to stop being counted and spam but I can't see them changing the algorithm to domain slap any time soon.
    Although the manchester SEO guy who bought the domain and spammed his website up to be number two for manchester SEO is another example on how if you only have one keyword and have the domain you can get what you want – however the user is faced with a terrible website!

  160. I have been using keyword rich domains for years it makes perfect sense to me.

    However sometimes it is not easy to get those domains

    Danny

  161. A friend recommmend me to this product and really see the value of this product i see his site went up in top 4 in search engine because of this product and very realiable so now i'm also planning to purchase this product…

    On
    Sean replied:

    what product are your reffing to?

  162. What is the best way to start a new domain?
    I've worked a few methods and it can take months to get indexed

    On
    SEO Company Guildford replied:

    1) submit it manually to google and yahoo (i include the html code on the site for validation)
    2) Add links to it on your facebook page! and also a few other large social networks (Google loves these sites and will pick your site up quick)
    3) Build backlinks (I have had a site indexed at position 5 in less than 24hours from building around 100 high pr links)
    4) Include it in the local business centre

    There are lots of things to do, but you need to make sure google finds you. It should never take months to get indexed.

    On
    SEO Company Guildford replied:

    5) Oh, and dont forget to submit an xml sitemap!

  163. Great info. I'm new to the game, so every little tidbit helps.

    I'll definitely be using this technique on my next niche site.

    Cin cin

  164. It's now clear to me why it's very hard to compete with competitor that includes keyword in domain name.

  165. I certainly wish I chose a more SEO friendly URL for my website. My website has now been in operation for nearly two years and I would think that a move to a new URL would be too late.

  166. I couldn't agree more:) All of my domains are keyword rich, researched well using Market Samurai and the ranking results are incredibly good!! It all depends of course on how competitive the chosen market is, so that I need to build more or less links pointing to them.

    Grande post. Grazie

  167. There are always multiple factors involved with ranking.

    For quick ranking in a small niche – a keyword domain does wonders:
    I built this tool to find tons of keyword domains: http://www.domainNameTool.com . It uses google suggest and amazon suggest to find top natural search keyword domains – as well as a small dictionary.

    But age, backlinking, and the same factors that google looks at for PPC are in play. For PPC – google wants to make sure your site/landing page is completely relevant for the keyword searched for.

    If your domain has on site SEO (title, h1, keyword in content) for the keyword/phrase that is searched for you get a tremendous push.

    Having a keyword domain is a great jump start, but if the other stuff isn't done, you will be overtaken sooner or later.

    So:
    - Keyword domain is great start.
    - backlinking with keyword & related link text(articles, social bookmarking)
    - ON site SEO – every page for one main keyword gives best advantage
    - Regular content updates (especially on home page offer a great long term boost toward 'authority' (subject matter site, versus one page only)
    - and age of domain – (I have heard also that google looks at how long a domain is registered for (2+ years vs 1 year). All domains age, so this happens anyway over time.

    All of these alone help, but together they almost guarantee high organic placement and longevity.

    This is for 2 reasons: 1 Google wants to give the BEST results – so relevancy(domain, on page seo), authority(time and related subject matter), and credibility(backlinks) is part of wht they look for.
    And 2 – Most people quit after putting up a one page keyword domain with 1 or no backlinks. While some one page keyword domain sites last for a while, they will often be overtaken in time if not maintained since they usually don't gain credibility and authority.

    Just my experience, but I don't need any competition, so just ignore the above if you are not serious :)

  168. Sometimes buying domain names with your brand name combined with other SEO keywords can be a good strategy…

  169. I agree, great article and great thread.

  170. 170
    On March 27th, 2010 at 6:31 am
    EricP. said:

    So if I own a plant nursery named Fine Plants along with fineplants.com and I primarily sell purple roses and want to go after the keyword phrase “purple roses”, should I buy purpleroses.com and have that be location of my web site even though the name of my business is Fine Plants? It seems from a branding point of view its negative to have your domain name say one thing and your business name say another. Also if I did use this strategy….should I put my content on purpleroses.com and then do a 301 redirect of fineplants.com to purpleroses.com?

  171. Great arcticle and subsequent posts Brent. Seemed to have stirred up a hornet nest of debate.

    Look forward to reading more

  172. So glad to get this information. Last year I bought an 8 year old domain as a marketing guru said that age was the key. Well I found out the hard way that it is only part of the equation. My competitors have far surpassed me with their younger domains because they are keyword rich,

    So guys, what took you so long to give us this? Just kidding, thank you so much. I am looking forward to better results.

  173. Agree re domain names for SEO.

    We are heavy users of Market Samurai and always glad we made the decision to use the domain name Traffic Cafe TV – it has the word 'traffic' in it – for the reasons you outline here.

    Jonathan

  174. 174

    what's the story with selling .com.au or .net.au domain names, can you sell them?