Getting High Ground með lén

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Flestir þættir SEO vinna á "jöfn" jörð.

Sama hversu einir og hár gæði bakslag er, keppandi getur alltaf fengið bakslag um jafnrétti gildi.

Sama hvernig viðkomandi grein er keppandi getur alltaf skrifað grein um svipað samsvörun leitarorða.

Næstum sérhver þáttur í SEO er að byggja upp með andstöðu þína.

Svo þegar þú finnur þætti SEO sem er alveg úr jafnvægi - og árangursríkt nóg að það getur oltið um vog gegn the staður af multi-milljón dollari fyrirtæki - það er þess virði að vita hvernig á að nota þennan þátt til að nýta þína.

A mynd er þess virði en þúsund orð.

Opinn upp Markaðsfréttir Samurai og líta á SEO Samkeppni Matrix fyrir "Credit Cards".

Þú munt sjá 10 niðurstöður sem líta mikið eins og þetta:

Taka neitt undarlegt?

Það gæti verið eitthvað sem þú hefur séð í eigin sess þinn. Þú gætir jafnvel taka það nánast í hvert skipti sem þú gera a leita á Google.

Þessar 10 niðurstöður sýna mikilvægt saga um einn af frábærum hlutdrægni Google.

Við skulum byrja að horfa á 2. afleiðing, og halda áfram í gegnum niðurstöður strax neðan það.

Visa, MasterCard, American Express - allt gríðarstór nöfn, samheiti við hugtakið "kreditkort".

Hvað varðar leitarvél samsvörun - þessum stöðum (samheiti við hugtakið "kreditkort" sig) eru sumir af the viðeigandi staður greiðslukort á netinu.

Neðan þá, there ert sumir greiðslukort samanburður þjónustu og smærri greiðslukort framfærandi svo sem eins Discover Card, Citi og Chase - eins konar "blanda" af síðum sem þú vilt venjulega búast við að finna á vél leitarniðurstöður síðu ... Allt sem skiptir máli staður, en með lægra stig yfirvalds og þýðingu.

En fyrsta afleiðing ...

Hér er þar sem hlutirnir fá áhugavert ...

Fyrsta afleiðing á síðunni er www.creditcards.com

Það situr á undan Visa, MasterCard og American Express - öll multi-billjón dollari fyrirtæki með ssetja sem gæti keypt lítið land ...

Nöfn þeirra eru samheiti með orðunum "kreditkort" ...

Þeir hafa nóg af hár tenglar PageRank, þ.mt tengla frá nokkrum af stærstu og mest virtur staður á netinu ...

Og 100.000 er fleiri tengla en minni keppinaut sínum ...

... Og enn þeir hafa verið barinn til að kýla - það hef hitt alvöru David móti Golíat atburðarás með þetta "creditcards.com".

Þessi saga endurtekur sig ...

Það er eitthvað sem þú getur séð í næstum því hvaða leitarorð sess sem þú greina.

Smærri staður með leitarorð bjartsýni lén eru að sjá SEO viðleitni þeirra eflast með tímanum - að gefa þeim ósanngjarnt forskot sem gerir þeim kleift að outrank keppinauta sem hrósa fleiri tengla betri efni, hærri PageRanks og fleira.

Við skulum líta dýpra inn í SEO greiningu til að sjá það í aðgerð ...

Hér eru burt-blaðsíða niðurstöður aftur úr Markaðsfréttir Samurai er SEO Samkeppni mát.

www.creditcards.com hefur lægsta PageRank (PR) allra léna á fyrstu síðu úrslit, og færri Baktenglar til Page (BLP) og Baktenglar til Domain (Bld) en flestir keppinautanna.

Ríki aldur hennar er u.þ.b. á sambærileg við flest ríki þar (sumir eru hærri, sumir eru minni).

En það hefur eitt ljóst lögun nær eingöngu fjarverandi úr keppni - það hefur leitarorðið "kreditkort" í lén.

Þetta sýnir bara hversu mikils virði það getur verið að fá góð leitarorð bjartsýni lén.

Góð lén gera SEO a heild einhver fjöldi auðveldlega.

Þeir skiptimynt eða magna SEO viðleitni ykkar - svo að hver hlekkur þú byggja, eða grein sem þú býrð, telja meira þungt að fremstur - þannig að þú getur sett í minni vinnu en samkeppnisaðilar og enn fá the sami (eða betri) áhrif.

Þetta gefur þér sterka yfirburði yfir andstæðinga þína.

Hugsaðu um gildi að fá betri niðurstöður með minni tíma og fyrirhöfn.

Gæti það þýtt að þú hefur meiri tíma á höndum þínum að verja til að bæta á síðuna þína í öðrum hætti? Gæti það þýtt að þú færð fleiri gesti? Gæti það þýtt fleiri velta? Gæti það þýtt stærri hagnað?

Þessi tækifæri til að nýta niðurstöður þínar í SEO er mjög sjaldgæft.

Nota leitarorðið bjartsýni lén er eitt af fáum "Jiu-Jitsu" SEO tækni sem enn standa árangri, leyfa þér að nota þungur hlutdrægni leitarvélum til leitarorð bjartsýni lén í þína þágu.

Og hvað ættir þú að gera núna?

4 Action Stig fyrir að nota lén áhrifaríkan

  1. Nota lykilorði lén fyrir SEO - Vitanlega ef þú ert að setja upp nýja síðu, og þú miða að því að fjárfesta í SEO til að laða að gesti, fá leitarorð bjartsýni lén.
  2. Íhuga flytja til lykilorði Ríki - Ef þú hefur bara sett upp síðuna, og það er enn í frumstigi þess, íhuga að flytja til leitarorð bjartsýni ríki. Ef þú ert með eldri síðuna, ákvörðun gæti ekki verið svo skýr-skera þó, vegna þess að flytja til nýs lén yfirleitt þýðir að byrja að nýju í augum leitarvélum.
  3. Halda Competitiors þín Out - Athugaðu að, og fá, allir verðmæta lén leitarorðum í þinn markað. Mundu: Sama hversu vel þú kemur að þú getur alltaf vera unseated sem keppinautur bera á keyword.com ríki - svo jafnvel ef þú notar ekki lén strax sjálfur, vernda þig og haldið öðrum mögulegum samkeppnisaðilum út af sess þinn með því að halda á hættulegum lén sjálfur.
  4. Bara bíða eftir hvað er Upp Næsta ... - Á næstu viku, við erum að fara að bora dýpra og dýpra inn í hvernig á að finna, velja og nýta lén í raun fyrir SEO, og líta á sumir af the háþróaður tækni sem faglegur domainers nota til að tryggja dýnamít lén, og fá bestu stöðurnar komið hár-PageRank keppinauta eins og þeir voru að taka nammi frá börnum.

Mundu að horfa á bloggið og póstinn þinn, fyrir næstu afborgun á að nota lén fyrir SEO.

Aftur, næstu viku sem við höfum að fara að ná einhverjum smá þekkt háþróaður aðferðir til lén, með hnetur-og-boltar hvernig-til dæmi - og það er eitthvað sem þú vilt ekki að missa af.

Brent Hodgson sam-stofnandi Noble Samurai, og markaðssetning sérfræðingur.

Brent hefur skrifað 68 innlegg (s) fyrir Noble Samurai

208 Svar til "Getting High Ground með lén"

  1. Hey Brent,

    Já, það er örugglega sönnun þess að lén sem passa leitarorð fær niðurstöður.

    Við the vegur, sótti ég nýlega SMX West í Santa Clara, Kaliforníu, þar sem mikil-ups frá Google, Yahoo! og Bing voru einnig í aðsókn og tal á Q & A spjöldum; það var tekið fram að Bing er (að minnsta kosti í bili) að leggja mikið af þyngd í röðun reiknirit þeirra á nafn lénsins.

    Við skulum andlit það, a lén sem er efstu leitarorðið er næstum að vera vísbending um "hvað er þetta síða um?" Þegar köngulær / vélmenni mæta að skríða og vísitölu.

    Það er ekki "gaming þeir kerfið" til að gera allt á síðuna þína snúast um nafn lénsins; í raun í eingöngu hvíta-húfu SEO hugtök, ef allt á síðuna þína þarf snúast um tiltekið leitarorð og þú notar staðlaða "Google samþykkt" SEO tækni, og efni er ferskt og já - GOTT OG VIÐ að gesturinn, þá síðuna þína er blessun á "cesspool á internetinu" (til að paraphrase eigin Google Eric Schmidt).

    Sumir hlutir sem þú gætir íhuga að tala um, Brent, með tilliti til nafna ríki og hreinsa loftið á:

    1. Ef þú getur ekki fengið nákvæmlega passa lén þitt, og þú vilt breyta því, hvað eru bestu venjur með tilliti til:
    A. bandstrik eða ekki bandstrik á milli orðanna í keyphrase
    B. bæta orði við upphaf eða lok lén / setningu - (? Lok, rétt) sem er betri
    C. Þjóðarlén val: Com vs Org, NET, o.fl.

    Auðvitað, SEO er áhrifamikill skotmark og þeir sem leita endanleg svör verða fyrir vonbrigðum eins og reiknirit breyta tímanum, og eins hvernig sýna niðurstöður Evrópufélagsins breytist líka.

    Halda innlegg koma, Brent, alltaf gott að sjá þig! Hvenær er næsta frábær þjálfun myndbandið að koma út? -Ég Kærasta vill vita! ;)

    Best,
    David

  2. Great grein og benda. Við erum því að því gefnu að tól leitarorð okkar mun brátt hafa innbyggða getu til að athuga um framboð á leitarorð ríkur lén eins og við erum að vinna inni Markaðsfréttir Samurai. Vonandi mun þetta vera uppfærsla til the tól fljótlega.

    Takk,
    Bob

    Þann
    Vefur Ecommerce svaraði:

    Þetta myndi vera a mikill lögun

  3. Hvernig virkar Google gildi það ef þú ert með lén sem inniheldur leitarorð, en það bendir til annars ríki? Til dæmis, þú hafa a almenna lén sem hefur efni á fullt af tegundum jewellry. Einn af the efni er, segjum, "5 karat demöntum". Þú kaupir lén "5caratdiamonds.com" og benda það til viðkomandi síðu á heildar Jewellry síðuna þína. Áhrif?

    Þann
    SEO Company Guildford svaraði:

    Tema,

    Þessi heitir 301 áframsenda og er algengt að nota í SEO. Google hefur fram nýlega (um 6month-1 ár síðan) að það er ekki 100% ánægður með þetta starf, og það eru skýrslur sem það getur haft neikvæð áhrif ef þær fara út á stórum skala.

    Þú vildi vera betur að fá leitarorð ríkur lén og nota það sem eins konar kreista síðu til að fá fólk til að smella í gegnum til the aðalæð einn.

    Þannig að þú helstu staður fær tengla og umferð frá leitarorð þétt einn, og þú dont reiði Google.

    Þann
    Ty Hallsted svaraði:

    Tengt spurning ...

    Ef þú gestgjafi vefslóð (td http://www.keywordrichdomain.com ) og síða inniheldur eina PHP línu eins haus ("Location: http://www.myrealsite.com/ "), mun Google vísitölu http: //www.keywordrichdomain.com eða alveg sjást það?

    Þann
    SEO Company Guildford svaraði:

    Hey Ty,

    Það mun vísitölu keywordrichdomain.com - hins vegar er það ekki alveg siðferðileg aðferð.

    Það er miklu betra að setja einhvers konar efni á keywordrichdomain.com og þá einfaldlega tengja í gegnum til mainsite.com. Notendur og Google mun bæði sjá það eins og a lögmætur staður, það vilja Vísitala vel, og notendur mun enn á endanum að kaupa frá mainsite.com

  4. 4
    Þann Mars 23, 2010 á 02:32
    Fred sagði:

    Hefur þetta snið hafa sömu áhrif?
    http://Www.domain.com/main-keyword.html

    Þann
    Gr Uppgjöf Þjónusta svaraði:

    Nei, þú þarft að hafa nákvæmlega leitarorð sem aðal lén þitt

    Þann
    Gareth svaraði:

    já Fred, ef þú getur hagrætt það rétt, google lítur bara í the URL fyrir leitarorð, aðeins kostur að hafa keyword.com er annað hvert einasta þáttur í SEO var sama þó að ræða kreditkort sem ég myndi gera ráð fyrir að margir hlutar SEO eru ekki þau sömu, man multi milljónir $$ fyrirtæki í raun ekki hafa áhyggjur óður í lífrænum umferð, þeir bara upp á AdWords tilboð og klip þangað staður í þeim tilgangi, að lífræn leit er í raun leiksvæði tengja. og meirihluti af the tími það er einfaldlega að tengja sem outranked stóru krakkar, svo hvers vegna eru þeir að fara að borga tvisvar? tengja er yfirleitt ódýrara en SEO sérfræðingi.

    allir website geta raðað fyrir hvaða leitarorð í orði og í dæminu hér að ofan, að ríki aldri er 12 ára, enn mastercard er í þriðja með neitun ríki aldri, gefa það a ári og hver einn vilja vera fyrstur?

  5. Ég skrifaði svipaða fyrirsögn bloggsins "Domain Name SEO Power" - einnig með því að nota Markaðsfréttir Samurai í Analise stöðva það út hér http://vincesamios.com/internetmarketing/domain-nafn-SEO-máttur

    Þann
    Kenneth Holk svaraði:

    Vince,

    þú virðist vita lén. Ég er með spurningu fyrir þig eða einhvern sem veit: ef ég hafa a lén com-bestbuy.com og ég skapa undirlén, lætur segja bækur að það mun líta svona út books.com-bestbuy.com
    Verður að lénsnafn fá góða niðurstöðu í leit?
    Ég held að það verður að vera betra en í langan leitarorð eins
    buymybestbooks.com

    Og þakka þér Noble Samurai fyrir werry góða grein !!

  6. 6
    Þann Mars 23, 2010 á 02:42
    Peter Rose sagði:

    Takk fyrir mjög upplýsandi grein. Tveir hlutir sem spretta upp í hugann ... að fá mikla lén / leitarorð fyrir sess manns, er Google gefa meira trúverðugt að punktur com endingu fremur en NET eða Org?

    Einnig væri skynsamlegt að skrá lén í the toppur þrír Þjóðarlén er bara að halda keppinautum í skefjum?

    Ég hef safnað ýmsum lén leitarorðum á síðustu 2 árum svo ég hafði betur að setja þá til góðra nota.

  7. Við höfum séð athyglisverðum árangri með leitarorð ríkur lén, en við höfum líka séð nokkur mistök. Hins vegar, á heildina það virðist hjálpa.

    d

  8. Ég er sammála með Tema Frank, ég líka langar OT vita áhrif þungt keyworded ríki bendir á núverandi lénið mitt. Myndi þetta virka eða gefa mér forskot á keppinauta mína?

  9. 9
    Þann Mars 23, 2010 á 02:48
    Dexx sagði:

    Getu til að vera fær um að finna boði leitarorð brennidepill ríki vefslóðir gegnum markaður Samurai væri AMAZING nýtt tól til að hafa!

    Ég veit að sumir hugbúnaður programs (KR) getur gert þetta, svo def þess. viðráðanleg ...

    ~ Dexx

  10. 10
    Þann Mars 23, 2010 á 02:51
    Ryan sagði:

    Þetta er áhugavert. Sjá í mörgum blogg / greinar / fréttabréf sem ég hef lesið, sá fasti í þessum 'upplýsandi "greinar er að ríki nafn hefur minnst gildi í að fínstilla vefsvæðið þitt. Vitanlega þessi hugbúnaður er útskrift bendir til að sanna að hugmynd rangt.

    Þakka þér fyrir tíma þinn Brent.

  11. 11

    Leitarorð áður Com bera mikið meira vægi. Ég velti því ef http://www.credit-cards.com ber sama eða betri þyngd. Ég hef séð neikvæðar niðurstöður með því að bæta leitarorðum í undir-síður ... eins http://www.yourwebsite.com/creditcards.html . The apparant vellíðan af þessu gæti hafa Google hugsa tvisvar um að gefa þér kredit.

    Ég vil líka þakka allir inntak á hlutfallslegt verðmæti send lén. Skulum segja að þú hefur komið á fót vefsvæði en langar einnig að hafa leitarorðið ríkur lén. Viltu fá allir kredit fyrir það (með því að senda það til the rót lén?)

  12. 12

    Þetta er mjög öflug tækni sem ég nota til að hjálpa staðbundin fyrirtæki raðað hærra fyrir Geotargeted kjörum.

    The bestur hluti óður í the ríki nafn og leitarorð greiða er að það er nánast endalausir og nýjar vörur / hugmyndir og hugtök eru fædd á hverjum degi.

    Jú, sumir klassískt sjálfur eins og "kreditkort" vanur breytingum .. ég veðja að þú gætir gert hlaupa á "heilbrigðisþjónustu umbætur" og snúa það inn í óákveðinn greinir í ensku tryggingar ekið síðuna.

    -RS

  13. Sammála greiningu þinni. Hins vegar, Google hefur áhuga á bestu reynslu notenda - það er hvernig þeir halda markaðshlutdeild. Svo, spá mín árið 2010 er að það verður að vera "Google Domain smellu" - þeir vilja stilla reiknirit þeirra að koma í veg þessa hlutdrægni í framtíðinni. Merkja orð mín, "Google Domain smellu" kemur.

  14. Hefur þetta hugtak bera gegnum til undir-lén?

  15. Hvað um undir-lén? Minn skilningur er að leitarvélar meðhöndla þá sem sérstakt ríki, svo við skulum segja að þú vildir gera umfjöllun vara síðuna á kreditkort. Myndi creditcards.yourproductsearch.com raðað vel?

  16. Brent, ég hef verið fær um að fylgjast þetta beint með nýja viðskiptavinur staður. Ég lykilorði rannsakað með Markaðsfréttir Samurai að ákveða raunhæfa leitarorð ríkur lén. The fremstur eru að flytja upp á dag en við erum enn að bæta við efni.

  17. Alveg rétt á peningum. Ég gerði einmitt það, breytt nýjan vef með engin leitarorð í lén til leitarorð bjartsýni ríki (það var mikil vinna) og viss nógur - stað efst Bing, Yahoo eftir skömmu eftir, og ferð beint upp metorðastigann á Google. Auðvitað ég starfandi allar aðrar SEO bestu starfshætti eins og heilbrigður. Hins vegar er þetta ekki góð stefna fyrir eldri, vel komið lén jafnvel ef þeir hafa ekki leitarorð í þeim. ÉG hafa tilhneigingu til að hugsa að Google metur aldur og vinsældir miklu meira en leitarorð - allt annað óbreyttu.

  18. Þetta er þekkt upplýsingar en takk fyrir uppfærsluna Brent. Ef MarketSamurai myndi fella slíkar lögun í the tól og það væri virðisauki fyrir leitarvél Marketeers.

    Kveðjur,
    Erdal

  19. 19
    Þann Mars 23, 2010 á 03:05
    Matej sagði:

    Spurningin er ...

    Ættum við að fara með eina stóra heimild síða eða hundruð sess vefsvæði eins og þú mæla með. Ég held að það séu kostir og gallar í báðum leiðum. Viss í leitarorði ríkur ríki færðu ást fyrir það leitarorð, en með umboði og með nafni skrá leitarorð (svo enn í url) þú færð meiri ást til að fá nýjar greinar samþykkta hraðar, þú færð nokkur tengilinn safa úr helstu ríki yfirvaldsins, og kannski einn af the mikilvægur hlutur, þú ert ekki að hætta a google smellu á þessum ör staður, eins og það mun gerast fyrr eða síðar, eins og SERPs fáir spammed með þeim eins og helvíti ...

    Mín skoðun er samt að fara með eitt gott stór heimild síða og í rannsókn mál þitt, ef vegabréfsáritun myndi setja visa.com/creditcards, held ég að þeir myndu fá á fyrsta sæti í neitun tími. Bara mín skoðun þó.

    Skál!

  20. 20

    Er það málið? Sérhver SEO api veit að bragð :-)

    Google hefur þungt vegið leitarorð í lén í langan tíma, ekki bara .coms - líka .nets og .orgs (getur raðað hærra í sumum tilvikum)

    Leitarorð Rockstar getur fundið allar leitarorð fyrir sess og þá stöðva allar Domain Skráning eins og heilbrigður.

    Leitarorð í upphafi frekar en í lok ef mögulegt - hypens eru allt í lagi, ég hef séð miklar niðurstöður með bandstrik, þótt notendur hafa tilhneigingu til að smella þeim eins mikið.

    Google notar yfir 200 mismunandi þætti til staða lén, þannig að þetta er aðeins eitt stykki af the ráðgáta, þú þarft að gera allt aðra hluti eins og heilbrigður, eins og góðum leitarorð ríkur backlinks úr mikilli PR staður fyrir leitarorð eins og þetta.

    Þann
    Fjársöfnun Spil svaraði:

    Dave Ég held að þú misst af stað .... Þú ert rétt að fá góðar backlinks er góð ... en allir geta gert það getur hver sem er EKKI að kaupa lénið keyword.com ... aðeins 1 manneskja getur

    Aðeins 1 maður getur ... ..

    aðeins einn aðili getur ....

  21. 21

    Markaðsfréttir Samurai er að gefa okkur mikið af upplýsingum. þetta blogg gefur okkur enn meira gott upplýsingar.

    Ég samt hata að fá barinn í staðbundinni leit af fyrirtækjum sem gera ekki einu sinni hafa a vefur staður!

    Þann
    Hátt leitarvél röðun svaraði:

    Hvernig hjartarskinn einn tapar í staðbundinni leit af fyrirtæki án website?

  22. 22

    Þetta er miðað við að Google mun alltaf meta heiti lénsins sem hluta af leit. Við vitum öll að gera nú meta lén ... Það sem ég sjá þarna að það er mikið af leitarorð lén og síður sjálfir hræðilegt. Fyrir the hluti, það virðist sem að passa lén fyrir tiltekið leitarorð er nánast alltaf NOT sú síða sem er verðmætasta og viðeigandi.

    Vitandi Google, þetta er eitthvað sem mun breytast þegar / ef þeir gera sér grein fyrir að þeir eru 'meta' síður sem raunverulega hafa lítið gildi.

  23. 23
    Þann Mars 23, 2010 á 03:06
    CJ sagði:

    Ég hef heyrt um þessa stragety áður, en samt ekki mjög versitle í vangaveltur út hvað eru góð leitarorð og hvað ekki. Ég hafði einnig sömu spurningar og Tema. Hvernig Google líta á síðuna sem er góð leitarorð DNS, en er vísað á aðra síðu?

  24. Þetta virðist vera sanngjarn rök en hafa leitarorð ríkur lén er aðeins einn hluti af því að það er miklu meira að henni ef þú heldur ekki að fara að fá allir lén með "hundur" í það og reyna að stöðu í lífinu tíma að getur ekki raðað samkeppni fyrir þessi sess er bara eins mikilvægt að þú getur raðað daginn en þú ert tilbúin til að vinna á það fyrir næstu tvö eða þrjú ár að brjóta topp tíu Greiðslukort er annar að þú munt aldrei brjóta í samkeppni er bara of mikill betur að horfa í sess ekki svo ríkjandi

  25. 25
    Þann Mars 23, 2010 á 03:08
    Jon Porter sagði:

    Ég vissi leitarorð í lén voru mikilvæg, en ég áttaði aldrei stækkunargler áhrif þær hafa. Mikill upplýsa!

  26. 26

    Ég hef lén thephotographyartist.com

    Alltaf þegar leitarorðið mitt fyrir "ljósmyndun listamaður" nær 2 síðu skráningar Ég sparkaði leið til baka - eins og niður í 400 stundum.

    Hvers vegna er Google hata mig?

  27. 27

    Ég fékk góða niðurstöðu með því að bæta leitarorð í nafni lénsins. En það er í raun mjög erfitt að fá lén með aðeins leitarorð. Dæmið sem þú sýnt er mjög mikill. Gætirðu vinsamlegast skrifa eitt innlegg á Hvernig á að fá góða niðurstöðu með nýju léni? Get ég byggja fleiri tengla á nýju léni? Til dæmis - keppandi minn hefur 200 backlinks og lén er 1 ára. Nú get ég outrank keppinaut mínum með því að byggja fleiri backlinks á stuttum tíma? Þetta mun vera mjög mikil hjálp fyrir mig.

    Takk,
    Chandan

  28. 28
    Þann Mars 23, 2010 á 03:13
    Paperie sagði:

    Hmmm TemaFrank - hefur framúrskarandi spurning! Eitt sem ég hef velt mér. Elska að fá svar um þetta.

  29. 29

    Takk fyrir að deila,

    Mikill ráðgjöf, ég trúi því staðfastlega að hafa inn leitarorð ríkur lén hjálpar og hjálpar þér að yfirbuga stærri meiri staðfestu staður.

    Peter í sambandi við spurningunni þinni, ég tel hafa Com hjálpar miklu meira en NET eða Org, og ég myndi kaupa þá í þeirri röð, en þú ættir að prófa það fyrir þig. Org mín er virðist aldrei að gera eins vel og Com er.

    Gangi þér vel!

  30. Hvað um undirlén leitarorð, sérstaklega fyrir vel komið á síðuna sem getur ekki breytt auðveldlega. Myndi þetta samt koma góðum árangri í Google?

    Takk,

    Steve

  31. 31
    Þann Mars 23, 2010 á 03:15
    Al sagði:

    Er það gera a mismunur hvort sem það er Com NET eða Org?

  32. 32

    Ég hef tekið eftir mikilvægi þess að hafa lén sem er nákvæm samsvörun við leitarorð leitarorð sem þú ert að reyna að miða um stund. The bestur hluti er að flest frábær leitarorð ríkur lén eru vefsvæði skráðra og má kaupa fyrir nokkur hundruð eða þúsund dollara. Sumir geta jafnvel verið ausa upp á falla ef þú ert viðvarandi í leitinni og horfir nógu erfitt.

    Einnig held ég .orgs og .nets gæti verið alveg eins skilvirk og .coms, en þetta er erfitt að staðfesta.

  33. 33
    Þann Mars 23, 2010 á 03:18
    Vanessa sagði:

    Já, nákvæmlega lén passa eru gríðarstór skiptimynt fyrir nýju síðuna. Ég nota smá app sem fer þó miða leitarorð mín í einu að segja mér ef lén eru í boði. Ég hef séð hraðari fremstur með þessa stefnu.

    Þann
    Joe Watson svaraði:

    Ég myndi vera mjög áhuga á að nota app. Einhver tækifæri. Þú getur náð í mig á joewatsonATfastmail.fm þar sem AT er tákn @ ef þú vilt ekki að vekja athygli á þessu.

    Takk í fara fram

    Joe

    Þann
    Vanessa svaraði:

    Hæ Jói,

    Það er ekki ímynda yfirleitt. En það þýðir að vinna og þess frjáls úrræði.

    Opna flutt MS leitarorðalistann þinn í textaritli. Fjarlægja bil milli orða, eitt leitarorð í hverja línu. ÉG gera a leita og skipta um pláss með neitun rúm í Notepad.

    Afrita breytt kW listann þinn inn á þessum vef:
    http://www.databasepower.net/domsearch/bulksearch.asp

    og velja com / org / net eftirnafn til að leita. (Ég hef fundið allar 3 vinnu auk Nákvæmlega passa lén fyrir lágt samningur KWS)

    Þessi síða mun skila hvaða valkostir eru í boði fyrir kaupin. Ég yfirleitt bara að leita <100 leitarorð í einu og höndunum kaupa lén í boði sem ég vil í sér glugga í skrásetjari lénið mitt vali -whichever einn er með til sölu.

    There ert sumir áhugamaður / fallegri valkosti sem gera þetta sama ferli en þetta hefur unnið vel fyrir mig.

    Vona að þú finnur þetta ábending gagnlegt! Myndi elska að sjá þetta í MS einum degi.

    Vanessa

    Þann
    Joe Watson svaraði:

    Hi Vanessa

    Margir takk fyrir upplýsa. Ég er örugglega að fara að nota þetta eins og ég held að það er frábær hugmynd.

    Joe

  34. I neever really knew how important this was til today. That explains the price of good domain names.

    Takk
    Lynsey

  35. 35

    Great post!!

    Keywords rich domain…

    Does it matter if it's .com, .net, .info, .biz?

  36. Awesome article. It makes me want to definitely look into getting a key word optimized domain. I recently got involved in SEO and do find it to be a little competitive in my niche market, but it's doable. With the use of MS, it has made it a little easier going after certain keywords and creating the right articles.

  37. Brent,
    Yes, as you can see from my domain, this is something I put into practice. In fact, out of the last 127 domains/sites Ive put up, they are all keyworded domain names. The new challenge is now competing against those who have the same.
    Of course it's a massive advantage, however, I still get beat out by some sites that are horrible quality, but have more than 500 backlinks.

  38. Thanks for more great information, as always. Market Samurai is by far the best research tool that I've seen online. And the training here in the dojo is top notch. This is an important step for anyone who is starting a new site. One that a lot of people may not think of. And us little guys need all the extra advantages we can get to compete with the big companies.

    Thanks for the tips,
    Greg

  39. I've heard so many say “it doesn't matter.” Somehow I never truly believed that. I have one domain which is as you suggest. It does better in the search engines than my other site without a proper domain name. Both sell the same products.

    Thanks so much for clearing this up. I am a true fan and I own Market Samurai so my next domain will be selected with this post in mind.

  40. Brent,

    What you are saying is very correct. It's very simple to dominate the rankings with exact match domain names. Currently I'm playing with a few different strategies and am ranking in the top 5 SERPs within 4 days on an exact match keywords with over 2400 local (Australia) searches and 80000 monthly searches (worldwide).

    Nice couple of posts you have written in the last few days.

  41. 41

    How many examples have you analyzed before drawing the conclusion that keyword-rich domain names are responsible for ranking on top of the competition?

    Í tilviki creditcards.com, gæti ég ímyndað mér að Google raðað þeim # 1 höndunum einfaldlega vegna þess að þeir koma til að vera sem mest á trúverðugan óháð endurskoðun vefsíður út there og smellir gögn sýndu að fólk leitar að kreditkort vilja fyrst og fremst til að bera saman tilboð.

    Einnig, ef vegabréfsáritun eða MC var fyrst, fólk myndi fara beint á annað hvort heimasíðu þegar gera heppinn leit. Það virðist eins og Google er hlutdrægur gagnvart einum af tveimur risum.

    Þann
    Kyle Richey svaraði:

    Það er frábær punktur, Frank!

    Ég er sammála að Google hefur tilhneigingu til að gera ágætis starf af því að veita fjölbreytni og fjarlægja hlutdrægni í SERPs.

    Sem sagt, þetta er það sem sannfærði mig um kraft leitarorð ríkur lén:
    http://www.seomoz.org/article/search-ranking-factors#ranking-factors

    According to 72 of the World's most highly-regarded SEO experts, having the keyword in the domain name itself is the 3rd most important on-site factor.

    I believe that in this particular case it's a combination of exactly what you brought up and the domain name.

    Thanks guys!
    Kyle

  42. Great post. I'm glad that in a number of my niche markets I reserved a TON of domain names that fit the bill! The question I always have is how much should one PAY to get a domain name that fits the bill. Any idea on a metric that would help me to compute that? I realize the answer may have MANY components, but what do you think they are? Best, Fred

  43. Obviously I've been at this to long and, evidently, seriously underestimate my knowledge. I haven't bought a domain name without my main keywords in it since 1997.

    How important it is can be debatable but I know I almost always outrank other sites that don't have it. Friends complain that they outrank me by 4 PR points yet I rank above them. It may not mean much but it's always worth doing.

    I'd say equally important is a robots.txt, site map, favicon, about, contact and privacy policy page. Google does requst the robots.tct and the favicon the first visit to the page and all visits after. To be considered professional by google you should use all 6 things. All of my sites that have them are easier to rank than those that don't. Google just loves proessionaism but I don't know for sure if they give better rank because of it. Makes sense that they would tho.

    Lol, now if someone could just tell me why this south dakota fishing reports page has a PR of 4. It's an old, old page that was abandoned about 4 years ago. Then it had PR 0 and I was surprised to find it the other day let alone it had a PR 4 and I've never promoted it. Did add on link to the page after I found it. Just can't figure out why it has such a high PR for a little dumb page.

  44. Hi Brent

    Many thanks for that informative article.

    I know this is a practice that many programs are recommending and I am working on the same principles for all new domains that I register.

    Seems to work like Gang busters even if there is almost no contant on the page.

    It would be great to see domain availability feature in yoru software -
    I know you guys have added some incredible functionality and tutorials as well.

    This would be a great addition.

    I presently use Micro Niche Finder to do that for me.

    Thanks Brent

    Hamant

  45. Another great article to the point on seo. I have several new sites up that contain the keyword in the domain. They are slowly gaining ground in googles eyes but I sure appreciate the seo lessons that can help me move them up the ladder. Thanks for your great product and all the help using it. I will be looking forward to the next lesson.

  46. Hey Brent,

    I agree that keyword domain names have a huge advantage because I've seen blank pages with nothing but a keyword rich title tag rank on the first page of Google for a term that gets 20k monthly searches.

    Google “laptop computers” and you'll see the #2 result is LaptopComputers.org That term gets 2,000,000 searches per month and it's a pretty thin site. They're killing the big retailers and computer manufacturers.

    Leslie Rohde and Dan Thies have discussed the value of keywords in a domain name and (if I recall correctly) they say it's probably only 5% of Google's ranking algorithm. They say that it may be useful because when you build links back to your site, the URL already has the keywords in there. So it's not that Google values keyword rich domain names, it's just that the links that point back to the site have the keywords, resulting in better anchor text links.

    On the flip side I've read Aaron Wall say that keyword rich domain names are valued pretty high by Google.

    Who am I to argue with these experts? I personally prefer keyword domain names and will keep testing with my sites to see the results.

    Glad to see you're blogging again. I hope the StomperNet partnership brought you lots of success!

    Best,
    Raza
    SoftwareSweatshop.com

    On
    Lasse Kristiansen replied:

    “So it's not that Google values keyword rich domain names, it's just that the links that point back to the site have the keywords, resulting in better anchor text links.”

    Don't mistake hear-say for facts. Stick to your tests. :)

    Normally, there's a limit to how many backlinks you can attain with one keyword/keyword phrase. You need to diversify the anchor text, because otherwise there will be red flags waving in front of Google & Co.

    However, if you have an exact match domain, having an overweight of incoming links with the exact match keyword phrase as anchor text is natural and won't cause red flags to appear. There's also the added benefit of having the keywords in the anchor text even if the anchor text is just the URL ( http://www.credit-cards.com works better than http://www.creditcards.com in these cases nowadays when it comes to this, but the space means less in the bigger picture… much less than it did a year ago).

    With that said, a 20+ (random amount picked) character domain name with heeps of exact match incoming links doesn't seem natural at all. Strategies like that are often times shortlived, but that doesn't mean it isn't valid – at least for the time being.

    I currently have 4 exact match one word keyword domains ranking on page one without any (serious/targeted) optimization done and nearly no content (~40 words on each and a simple one-page HTML page). We're not talking .com's though, but CC TLD's ranking in specific country. Some of the keywords do have a bit of competition going with almost only +PR 5 sites filling up the spots on the first page (no, I don't imagine PR to be of great importance, but it's worthy of consideration when drilling deeper). I've built very few links to these “sites” and still they outrank sites with heeps of pages and targeted backlinks.

    Lasse

  47. Hi Brent
    don't you think google might change the algorithm if domain names start to get spammy?

    Brent, if the main keyword has gone, what is the impact of using hyphens or other modifier words, like “now” and so forth?

    With launch affiliate offers, where there is the most competition with this technique, I've seen all sorts of modifiers, still in the top 5.

    So what is the score difference between a domain being keyword
    “exact match” “broad match” or “phrase match” in the way the actual domain name matches the targetted keyword?

    takk
    peter

  48. The power of an exact match keyword domain name is huge. Check out our Type In Traffic Finder Tool that uses real time data from the Google Adwords API to find exact match keyword domains like you mentioned that are available to register or buy.

  49. I have noticed this among the results in MS, but have also noticed that these keyword rich domain sites are in the top 10 fairly quickly when built but then go away for a while. It is when Google has a chance to see what they are up to, do they get back up in the rankings again.

  50. What about having http://www.domain.com/keyword? I've heard this is just as strong? Er þetta satt?

    On
    Andre Kibbe replied:

    Not as nearly as strong as an exact match, but it's better to have the keyword in the url than to not.

  51. I love this tool and the continuing educational value that you guys provide. I look forward to testing this suggestion given

  52. I agree. This key word domain technique has allowed me to squash my competition in some pretty big markets. But the key word domains are disappearing pretty fast!

  53. For older sites not already using keyword-rich domains, simply create additional domains, build them up and send the traffic to the original site! It's not that hard.

  54. OK, So most every “worthwhile”keyword in my niche is already in use. What do you do then? http://www.keyworda.com .org or http://www.keyword-.org .com ?

    Can't wait for the next installment for getting keyword domains that are currently registered.

    Dan

  55. 55
    On March 23rd, 2010 at 3:42 am
    Andre Kibbe said:

    @Frank: I'm a full-time keyword researcher. I look at competing sites for keywords every day, and trust me, exact domain matches are very common. Try putting in a dozen less competitive keywords into G and see if you don't find an exact domain match on serp 1 for each keyword.

    @Peter Rose: Google gives more weight to .com TLDs vs. .org and .net exact matches, but the latter TLDs still work relative to non-exact matches (eg words in different order, broken with dashes, appended or prepended with other words)

    On
    Frank replied:

    Actually I don't doubt the advantage of exact match keywords in the domain for low competition keys. My only issue with this post is that credit cards is a highly competitive key.

  56. Main word ” domain ”

    Would

    http://www.domain.ca
    http://www.domain.info
    http://www.domain.us

    Be as effective

    If we are going against a 1 st ranked

    http://www.do-main.com

    For the word “domain”

    On
    Andre Kibbe replied:

    Only .com, .net and .org TLDs work for exact matches. But “do-main” wouldn't count as the keyword “domain” in any case. Once you split up a keyword, it's no longer the keyword. If do-main.com is ranking, it's either because it happens to be parsable as two English words, or they're doing some ninja SEO on other factors. You're better off getting a .com with something added to the beginning or end, like “mydomain.com” or “domainspot.com”.

    I have my doubts that .ca would be effective for SEO, but Google's own reports (according to Matt Cutts) are that at least 50% of .info or .us domains are considered spam according to their internal criteria. I'd only use the for PPC testing.

  57. I agree with Dexx…

    You guys really need to add a domain finder tool to samurai. Steve Juth's tools both have it but I rather do it all in samurai.

    The ideal domain finder tool would let us enter up to three columns of terms and then run all the permutations of those terms along with all the domain variation tricks like www- or double hyphens to see if they are available. It would also show us the number of searches for the term in the domain and expand to show the seo competition for the keyword being targeted in the domain.

    God that would be awesome! PLEASE add it.

  58. This has definitely been proven to work for low competition phrases, but much less so for high demand situations. I've had a look again at your specific example to see why you've got the answer that you have with such a very high demand phrase. The answer becomes obvious when you look at the backlinks, a very high proportion of which are for CreditCards.com, which contains the keyphrase of course.

    In fact, the backlinks for CreditCards.com nearly all contain the keyphrase in one form or another, way, way more so than any of the other sites in the results. That would match up with what I've before – provided the page title contains the keyphrase, with all else being equal it's the amount of backlinks containing the keyphrase that govern the ranking in Google.

    The effect of the keyphrase in the domain name is no greater than having it in the page title.

  59. 59
    On March 23rd, 2010 at 3:46 am
    mattb348 said:

    Couldn't it just be that domains with the actual keyword in them, have had more relevant anchor texts used for their backlinks etc.?? :)

    Perhaps big companies like visa/mastercard just have a couple million “click here” anchor texts or domain.com anchor texts?

    Surely anyone with an actual keyword in thier domain will be SEO'ing for that keyword with a LOT of focus on relevancy and more importantly, relevant anchor text (IE: “credit cards” as the anchor text for most of thier back links).

    In other words, cases like the one dipicted above, very well may have NOTHING to do with the fact that the keyword is in the actual domain. And good luck ever proving otherwise :(

  60. 60
    On March 23rd, 2010 at 3:47 am
    michael mccall said:

    I don't understand all these numbers and how to use them.Can you break the module down and explain it a little bit?

  61. 61
    On March 23rd, 2010 at 3:50 am
    Steve Malley said:

    Another great tip and suggestion Brent. As always,very helpful and timely. Keep then coming. Massachusetts Drunk Driving

  62. Very valid points! I will be following the blog more closely… I know its one of the most important tasks getting the right keyword and must admit! To not giving that task enought time and research.

  63. Great article. I am wondering for those of us that have ties to MLM companies, ho we can use the company name if it is against the company rules. For example if it was Amway for example and they say that we can't use there company name in a domain. Would it be ok in the eyes of Google to use http://www.AMWAY.com? Would the Serps see that as Amway or just a bogus domain?

  64. 64

    It seems that people that trade domains knew this for years but somehow many developers refused to listen. You have two options when starting a website and choosing a name – go for a nifty catchy short and memorable one or opt for a keyword or keyword phrase. The latter works well in SEO but the first one is a stronger brand, it sticks in your visitors head and he comes back easier. It's a tough choice, especially if your keywords are complex expressions. I was using Samurai for few weeks now in domaining and it works like a charm when picking keywords for domains. Stack up keywords/phrases in research tab to compare them and play around with broad/phrase/exact function to see the fine difference. Now, it seems that only two word phrases add up in domaining, anything beyond that is causing the loss in value, not sure how it affects SEO…

    Thanks for making this clear Brent, I was wondering if I'm on a right track as I'm new in domaining, but it helped me snatching some sweet domains. Looking forward to next weeks article.

  65. 65

    What about using a dash ( – ) in the name if the original .com is gone? So credit-cards.com instead of creditcards.com?

  66. Thank you for a great bit of info and an important one at that. Your article is to the point and easy to understand. I love Market Samurai and this will make me rethink a couple of domains I have.

    Thanks again

  67. Great point, but many are scooping these up and targeting long tail as well. Keyword domains are an important long term strategy for sure. Not to mention Bing loves these as well…

  68. Great article and an important point. Thanks for a easy to understand and to the point article. I will have to rethink a couple of my website domains now.

    Thanks guys

  69. Just like the article pointed out, I have noticed many niches will have at least 1 site that has much weaker seo, but has a keyword relevant domain name and ranks in the top 10. At least for now, it seems, Google sees domain names as a very important ranking factor.

    I wonder how the extension (.com, .net, etc..) plays a role? Is .info just as good as .com? If so, buying cheap .info domains may not be a bad way to go to setup a batch of new affiliate sites.

  70. 70
    On March 23rd, 2010 at 4:15 am
    L_R_Sexton said:

    There is some validity in what was written here. domains can have seo benefit. Unfortunately there are other reasons besides the domain to account for why Google is ranking creditcards.com higher than visa.com.

    Yes older trusted domains get a boost, but even with that boost a page still needs solid SEO foundations to reliably rank. Look at the pages themselves and you will see some very basic SEO mistakes made by the visa web site.

  71. Very good analysis about this. I would like to know about how to convert existing sites to one's that are keyword rich. Could you have a product page for a site like http://www.widgets.com/specificwidget and create a seperate keyword rich domain like http://www.keywordrichdomain.com redirect to the other domain's product page?

    On
    Isha replied:

    Don't redirect. Have all your links from keywordrichdomain.com go to the product page.

  72. Guys I appologize as I'm new to all this SEO, does
    extension play a important role in the keyword domain
    itself?

    if so why would dot com be more important than dot org or
    dot us, also anyone know which is easier to run multiple
    domains for startup worpress MU or Standard WP? abit
    overwhelmed and sitting with a few domains. enough with
    parking networks, wanting to develop my domains now!

    thanks,
    -B-

  73. I have to agree with the Brent as I see weak sites out-rank more optimized sites in this situation pretty often. But I wonder how many of keyword-rich domains do not rank well.

    Every time you do a search and don't see the keyword domain ranking in the top 10, should it be bought if it's of value, or is it already bought and not ranking or maybe it's just a placeholder page.

    Jerry West has said as early as January of this year that, “Using a keyword-rich domain name is still very overrated. Branding with a
    good domain is still a better option. In testing, the increase in a keyword rich domain is so slight that it is barely measurable for the 'money keyword phrases'.”

    Ég geri ekki nálægt magn af próf Jerry gerir, en hafa oft furða hvernig nákvæmlega þessi yfirlýsing er í raun sérstaklega þegar rekast leitarorð lén Ranking á eða nálægur the toppur ansi oft.

  74. Með gott, solid SEO, það kemur nánast alltaf aftur niður í grunnatriði ... A leitarorð ríkur lén og tengla. Það fellur alltaf í stað þá, sérstaklega ef þú færð restina af henni rétt eins og komandi tengilinn texta til að passa lén þitt, þá síðu titil, H1 og fyrst texta á síðunni, og í gegn um síðuna afrita ... Ríki titill og tengla eru Undirstaðan og Markaðsfréttir Samurai er morðingi ... einn af grunnatriði á bak endir ...

  75. 75

    Góð grein,

    en ég er ekki viss um hvort að samþykkja með hvað þú ert að segja um "keyword í nafni léns".

    Ég persónulega held ekki að leitarorð í lén spila svo stórt hlutverk eins og sumir SEO gera ráð fyrir. Þú getur ekki einfalt að koma að þessari niðurstöðu og segja að helsta þáttur fyrir röðun er leitarorðið í nafni léns.

    The # 1 staður er örugglega máli að efni ... en hversu langt KW í nafni gegnir hlutverki hér er einfaldlega vangaveltur.

    G.

  76. 76
    Þann Mars 23, 2010 á 04:37
    Dag nokkurn sagði Ísaí:

    Excellent innlegg nýlega. Halda 'Em að koma!

    Einhverjar hugmyndir um hvort undirlén hafa sömu áhrif? einhver áhrif? til dæmis (með góða gamaldags klassískt "hundur þjálfun" sem miða leitarorð) ::

    dogtraining.someotherurl.com

    allir jákvæð röðun áhrif með þessu?

    Jesse

  77. 77

    Ég veit hlutirnir eru alltaf að breytast fyrir Netentrepreneur og fyrir newbies byrja upp það er eins yfirþyrmandi í dag eins og það var alltaf.

    Ég man þegar ég byrjaði fyrst á netinu sumir 6 árum núna og snemma ráðið sem ég fékk frá hinu svokallaða "sérfræðingur" var að nota almenna punktur com lén. Þannig að þú gætir bætt efni til, eyða úr eða breyta öllu þema á síðuna og tímar í ábyrgð, og lén þitt myndi ekki verða óviðeigandi eða ofaukið.

    Ég hafði mikið af lénum þegar gert upp með Latin orð fyrir ýmis fugla, allt sem hafa fyrir löngu farið! En ég er a fyrirtæki trúmaður í breytum og enn þann dag í dag telja að efnið er konungur, og sérstaklega ef skrifað með valdi og á og burt síðu hefur góða hagræðingu sem kennt með strákunum hér.

    En ég velti því hvernig Mr G og allir hinir fá á með zillions nöfn erlendum lén? A góður vinur minn rekur síðuna sem heitir Ajarn punktur com. Ajarn er taílenska og þýðir á ensku sem kennari eða nánar tiltekið prófessor.

    Vefsíða hans er leiðtogi hérna sem auðlind enskukennari er fyrir þá expats búa og kennslu í ríkinu, og í sundur frá having aldri (10 ára), síður og síður af einstaka efni, tugir þúsunda bak tenglar og reglulega, Ég bara get ekki séð að ef ég skapa svipaða síðuna og nefndi það http://www.teaching-english-í-thailand.com (eða svipað), ég myndi knýja þá burt the toppur rifa í SERPs.

    I'm not saying you guys are wrong (of course not), and I'm sure that using theme rich or keywords/phrases in a domain is helpful, but it's one of those things that once again, was considered a very minor point scorer with regards to SEO in the recent past.

    I have a bunch of domains (over 26) and all between 3-5 years old now, and there's no way I would ditch them or neglect them because the domain name is not quite as good as it might be. That said, I would think carefully about the name for any newly purchased domains, but I personally don't think the variable is strong enough to start a new, but more of a tip for buying fresh.

    Hey, I'm no SEO, but I am in training and have been learning a lot of late, but you can bet your bottom dollar that there will be some other article well written from another respected name in the SEO game that will tell you that the domain name is not as important as X, and he or she will have their examples too.

    I love MS and it's the best piece of SEO SW and training that I've come across in all my time online, but I'm still worthy of having my say, hence the comments system here ;)

    Andii

  78. We made a project with a keyword rich domain we haven't made much on backlinks we almost abandonned this project but we are always in top of yahoo search for this particular keywords.

    For us Keywords rich domain seems to help a lot on the yahoo ranking.

    You can view the results for the site: http://www.battery-drill.com/

    KW: Battery Drill

    The yahoo Search Result: Yahoo search result for Battery Drill

    Hope it helps

  79. I have always been a fan of such keyword rich domain names.
    It has always seemed natural and logical to aim for a “does what it says on the tin” type domain name.

    I think they make getting good keyphrase links more natural as well.
    eg in a classic link swap type situation if your site is http://www.abc.com and you ask another webmaster to link to you using the keyphrase “abc”, they will be more prone to agree to that key phrase usage than if your site is actually http://www.xyz.com .

    Just had a vision of the future.

    It may pan out it may not.

    If you assume that:

    1 -domain names are a finite resource
    2 – domain names can be bought and sold
    3 – better companies will be able to afford to pay more for better domains
    4 – therefore the best domain names for a niche will gravitate towards being owned by good / succesful companies in that niche.

    Add all that up and think 20 years of that going on and a plausable assumption for google to make at some point in the future (if not now ) is that “does what it says on the tin” type domain names are likely to be owned by good companies people will want to find.

    Google wanting to direct people to where they want to go so they continue to use google, is therefore going to give said domains favorable bias.

    Ég held ekki lykilorð ríkur lén það er að öllu.
    Ef þú ert að lesa þetta sem þú ert á noblesamurai.com til dæmis. Ekki lykill orð í sjónmáli í því ríki nafn. Google sjálft tókst að gera allt í lagi eins og a leita vél með lén sem kallast Google.

    Það er langt frá því sköpum.

    Hvert lítið brún þú getur skrapa hjálpar þó í bókinni minni.

    Bestu kveðjur
    Mick

  80. Ég hef verið að gera þetta síðan ég keypti fyrsta lén mitt í ágúst síðastliðnum. Minn staður göngunni upp í röðum Google, Bing, og Yahoo ansi hratt. Ég elska það þegar ég keyra SEOC kíkja á helstu þema mínum leitarorð og ég hef stór "já" undir URL, titil, lýsingu, og Head og aðrar síður ekki! Ég líka þetta með langa leitarorð hali minn fyrir mínum innlegg til að sjá hvar ég stend í samanburði við aðrar síður með því að nota sama leitarorðið, og til að tryggja að ég hef ekki gleymt að nota langan hala leitarorð rétt. Takk, Brent, að annar mikill hlutur á the hagur af using Markaðsfréttir Samurai.

  81. 81
    Þann Mars 23, 2010 á 04:54
    Erik sagði:

    creditcards.com birtist ekki á fyrstu síðu af google yfirleitt. né á fyrstu 10 síðum. a subdomin er sett miðjan á síðu 5 - uk.creditcards.com

    Ég er að spá í hversu lengi síðan það var skrifað og hvort gefið skortur á samsvörun við raunverulega heimi hversu gagnlegt allir eða alla aðra þætti hugbúnað eða ráðgjöf væri.

    Þann
    Shawn svaraði:

    Það er áhugavert, vegna þess að ég gerði bara leita að "kreditkort" á google og niðurstöðurnar komu upp nákvæmlega eins og Brent hefur sýnt, creditcards.com er sýnt sem fyrsta afleiðing, visa.com seinni, mastercard.com þriðja og svo á. Þessi grein er gefið mér mikið að hugsa um, Takk krakkar ...

    Þann
    Jaco svaraði:

    Leit þín eru byggð á nokkrum þáttum, þar á meðal staður þinn (þú ert UK undirstaða kannski?) Og Google kjörstillingar þínar. Þú verður að finna sömu niðurstöður eins og sést í dæminu hér að ofan með því að gera viðeigandi leita á google.com - tengill hefur verið veitt á google heimasíðuna þína, incase þú hefur ekki tekið eftir því ennþá.

    Markaðsfréttir Samurai er einnig gert ráð fyrir leitarorðið rannsóknir eftir valkostum sem þú tilgreinir byggðar á sérstakri staður þinn og svona þú munt fá mikið "samsvörun við raunverulega heimi" eins og þú segir.

    Ég hef persónulega unnið með mörgum Samurai Markaðsfréttir námskeið og ég hef fundið að vara til að vera mjög hjálpsamur og ég mun vera þar á meðal hugbúnaður í SEO mína / which Arsenal án efa. Kannski þú ættir að reyna það eins og heilbrigður.

  82. Ég verð að viðurkenna að ég hef tekið eftir þessu eins vel mjög nýlega. Einn af minn staður var á blaðsíðu 1 yfir jól tímabili, en er nú á P5. Ég hef tekið eftir því að góð hluti af the toppur 10 eru leitarorð ríkur. Elska hugmyndina um að nota leitarorð á lén og kreista síðu til að fá umferð til óli síðuna.
    Margir takk fyrir sharin ur niðurstöður.

  83. I have been using keyword rich domains for a couple of years, and for sure it is possible to obtain quite good rankings.

    The search engines also seems to be quite happy for social bookmarking and Twitter – so a combination of a keyword rich domain, social bookmarking, relevant blog posting and a twitter account and you are on your way.

  84. Brent, you are the only one who ever used the term “jiu-jitsu SEO techniques” – I love it! LOL

    OSS!!!

  85. Although I have your Samurai tool, I am still learning how to best use it and your information here clarifies quite a few questions. Takk.

  86. Excellent blog post. But is it possible to tell exactly what this site is doing right that the big organizations are not? What about the age of the site and the PR of the links?

    If you were do an in-depth analysis of these 10 sites – including historical placement and other factors – could you determine exactly what Google is looking for?

  87. I have used this method several times and always had great success outranking larger SEO companies in the local market.

  88. Thank you for the support and backup with this article. Been preaching this for a few years now to blank stares. Now I have someone backing me up. Forget the cutesy domains, go for the keyword and take a day off once in awhile.

  89. Great post. I've often wondered how much emphasis Google places on keywords in domain names. Now I know

  90. We took ownership of these domains due to chargebacks.

  91. This is so true, just a pity that we never understood this when we chose domain names in the past.

  92. In reference to the 5caratdiamonds example…

    If I wanted to rank for the keyword 5caratdiamonds and 5caratdiamonds.com was already taken, would the search engines still reward me for having a domain name like buy5caratdiamonds.com?

    I'm not in that niche, but curious to know if adding a small word like that in order to get the keyword in your domain is worth while. Thanks.

    On
    Isha replied:

    It would be better to have 5carat-diamonds.com. If that was taken and 5-caratdiamonds.com was taken, it's better to have something like 5caratdiamondsblog.com, where the keywords are right at the beginning of the domain's url.

  93. You guys are the font of all SEO knowledge!

    Thanks again.

  94. very informative. I thought the advantage of having the keywords in the domain had disappeared but I guess not!
    I have http://www.Nashvilles-Real-Estate.com as I'm a realtor in Nashville and this has managed to retain some great rankings for the condo market but has slipped recently for the key words actually in the name.
    I'll be working to get the site back up there using all the advice from MS

    Thx again

    Gary :)

  95. Hi Brent:

    Thank you for offering a ray of hope in what has been a dark world.

    A number of years ago, I began to acquire .com domain names related to the graphic arts/printing industry. When possible I bought singular and plural, hyphenated and non hyphenated domains.

    I now own approximately 250 domains and spend $2,500.00 USD each year to keep them registered.

    I have talked to companies about developing a website around one (or a grouping) of these domains. I believed that the additional traffic from having an easily recognizable and memorable domain name would be of interest to them. This did not factor in traffic they would get when people searching typed in a keyword set and added .com when they hit search button. They reacted as if I was speaking Swahili and they were speaking Icelandic.

    I will again endeavor to get some clients interested in the prospect of a .com domain name that perfectly reflects the products that they market.

    I look forward to your next posting.

    Ken Stein
    http://www.graphic-equipment.com

  96. Why'd you have to let this secret out of the bag Brent? It's been a weapon of mine since the day my testing revealed it to be true. And I was hoping to corner the market by buying every hot keyword rich domain before everyone else figured it out… :)

    Oh well – I guess I will have to just dominate in the niche's I'm already competing in… thanks for a great article…

    SD

  97. 97
    On March 23rd, 2010 at 6:09 am
    Albert said:

    Does this work on sub domains?

    keywords.domain.com

  98. So you should forward all domains to one domain

    On
    Isha replied:

    No, Google doesn't see forwards very favorably seo-wise. But you can link through to the one domain.

  99. Hey that's great Brent. Very useful information and I can't wait to read the next tips.

    Look forward thnx

  100. Great post. I am still learning this SEO stuff and this post is quite helpful.

    Thanks for sharing.

    Dave

  101. Thanks for this article. It validates my own experiences of using keyword-rich domain names.

    Cheers.

  102. Brilliant, thanks for the article guys!
    Lara

  103. This article is totally correct from my research into some new domains.

    I noticed top 10 results for sites that had just 1 page of very poor content.

    It was clearly down to the domain – now getting the domain then really working the site = powerful rankings.

  104. Great article, guys!

    Although I couldn't help but notice the domain age for creditcards.com If you're going to swap to to a new, keyword rich domain, you'd need to take into consideration that you have a low DA and that you need to start building links again. In that case it might be better to optimise the pages on the site through the permalink structure.

    But buying a keyword rich domain name is definitely the way to go when starting from scratch.

  105. Great analysis!!!!

    ps I love MS

  106. Thanks for sharing the “facts.” I LOVE your software and I'm so glad that you also offer solid advice. I am innundated with information from every guru out there. Thanks for keeping it real and helping us sift out whats beneficial vs. what's a waste of time.

  107. my investigation also says that hypenation doesn't seem to concern google. so for seo / online work where you dont care if a real (pun intended) person can't remember or type in the 3 or 4 word hypenated name. ((the sort of name you'd never want to describe on a talkback radio show) what you want is a high position on the serp and the directly corresponding hyphenated domain name is far better than any name such as flyfishingreelssite.com for instant where the added word site just confuses the poor little alogarithimic works inside google. The point: look for a domain that matches exactly your main keyword and don't overlook using a hyphenated name. (but only for online work not a real business name.)

  108. A great revelation. One point How would having more than the keyword in the domain. eg in a subdomain.

    If I had say http://www.become-psychic.mirboo.net Would this have as much strenth as http://www.become-psychic.com

    Wilf.

    On
    Market Samurai Resources replied:

    A .net is not as good as a .com, and it's possible that by having a meaningful domain-name such as mirboo would dilute the seo juice, but become-psychic.prmblmfz.com (or other meaningless domain name) would be good.

  109. Thanks Guys,

    Another interesting post. Having a keyword rich domain name is certainly a great place to start, but it is not the “magic bullet” to high rankings.

    In my experience keyword rich domain names achieve higher rankings, not because of the domain itself, but because people tend to naturally include those keywords as anchor text when they link to the site.

    I've not (yet) done the analysis but suspect that the term “credit card” is much more prevalent is anchor text in the backlinks to creditcards.com than it is to the other sites.

    Keyword rich domains can certainly give you a boost – but only as part of a properly optimised site and an ongoing link building strategy.

  110. also dont overlook wierd sounding names which youd never choose as a business name but which have search engine traffic.
    Trust MSam and go with the keyword research. patiofurniture bistro is very wierd i know but it has traffic and does convert.

    Chose Patio Furniture Bistro style for a wonderful furniture choice for your patio or porch

  111. 111
    On March 23rd, 2010 at 7:30 am
    Maggie Bergman said:

    Great article guys, I have changed my domain after going through the 'Dojo' training videos, easy change to make when the site is fairly new, might pay off in the long run!

  112. This article has just cleared up certain dilemma I had. After trying to check how tough the competition is for a keyword phrase I noticed that some rank very high with fewer links and lower PR. Thanks for this eye opener and can't wait for the next post. By the way, my SEO efforts are now easier since I started using Market Samurai. Thanks for the great product.

  113. Awesome tip, been using this for a little while following a course I went on and it really does pay dividends! Njóttu! :)

  114. Domains rule local search. You can easily get the first page with billions of results by making your domain the keyword you want. Those domains are usually available too.

  115. 115
    On March 23rd, 2010 at 7:47 am
    ricardo said:

    Can someone tell me if having the keyword in a subdomain will do the trick too? keywod.domain.com

    On
    Market Samurai Resources replied:

    A subdomain is seen as being a domain by Google for SEO purposes, so keyword.domain.com is just as good.

  116. This is why i use market samuri, thanks for the great tools and ideas.

  117. What about the plural of the keyword, is that as effective? For example, the keyword was 'personal injury lawyer', if you got the domain personalinjusrylawyers.com is that as still effective?

    On
    tomartomartini replied:

    plural of the keyword:these are treated as a completely DIFFERRNT KW!

    On
    Rob replied:

    I am struggling with the same issue. I've found that the prime company has registered ALL the singluar domains for that keyword, ie motorbikehelmet.com, motorbikehelmet.net, motorbikehelmet.info and so on. So what you say is if I were to register motorbikehelmets.net (which is available under my keyword) google would not see this as relevant? What if I did all my SEO work for the singular version 'motorbikehelmet', would G then put two and two together and realise there is a strong link between motorbikehelmet.com and motorbikehelmets.net?

    How does Google deal with hyphens, so 'motorbike-heltmet.com'?

    On
    tomartomartini replied:

    .com > are good….always work to get a .com first ;if you cant get motorbikehelmet.com,…: your next step is the dashes

    motorbike-heltmet.com or motor-bike-heltmet.com ,
    To rank a hyphen , eg motorbike-heltmet.com do appreciate this will be more demanding but from my stand point worth it.

    On
    Rob replied:

    Hey thanks for the reply. I just wanted to clarify that I'm only interested in this from an SEO perspective, not people searching fomr my site, that will come later. For now all I want is rank. Would that change your advice above?

  118. Very timely advice. I've been considering changing my domain name. It's three years old and getting some solid traffic to page one on Google – it has my two keywords in it but doesnt have the appeal of another domain name I registered. But based on your article and some suggestions from other comments on here, I will be keeping the domain in place. Thanks for the valuable info.

    Jules

  119. Spot on Brent!

    As a matter of fact, one of the many uses I have for Market Samurai is to research domain names.

    I start with a general relative keyword, have MS get some more for me, and check the competition on those keywords. Then I move on to see what domain names with those keywords are available. If my top choices are not available, I use an online thesaurus to give me some more ideas. Then I run these through MS and analyze them.

    Never takes me more than an hour or two to come up with very relevant domain names to my chozen niche.

    This way, I not only know that my domain name has a good chance of generating the traffic I need, but also lets me know that the competition is manageable.

    The longer I use Market Samurai while thinking outside the box, the more I get out of it. Brilliant peice of software!

    Takk!
    Ken

  120. Very good. I reading the blog step by step I was expecting something huge and groundbreaking but the fact that it is so simple is astonishing, yet common sense…in a way :-)

  121. As much as I thought I understood the value of a keyword optimised Domain, I have to say that Credit Card Domain's screenshot was a real eye opener.

    I never realised just HOW MUCH effect the Domain name had. The disparity in BLD's was just incredible.

    Great example of the concept Brent.

  122. I believe that having the keyword in the sub domain qualifies it as well in Googles eyes, ie. 'www.myrabbitcare.com/rabbithealth'if my targeted keyword is 'rabbit health' and that is what I am trying to optimize the page for. If you look in any serp on any topic/niche, or in the market samurai tool competition page, it will show that this qualifies if it is in any part of the URL for that keyword. I dont think it needs to be only the main part of the URL before the .com). Is this correct…SEO is for the individual pages, not the entire domain.

  123. Hi Brent

    Someone who understands domains. I researched all this in 1998 and 1999 in the National Library of Australia which, at that time, had just four online computers. I used the Overture search term suggestion site, which has now gone. As a result I've registered and maintained over 170 top-level dot-com domains. I'm interested only in key cityprofession.com portals. I've registered over 70 domains for all the major professions for my city of Canberra, eg Canberradoctor.com etc, and over 45 citybuilder.coms for major cities and towns throughout the US and internationally, eg SanFranciscobuilder.com and NewOrleansbuilder.com. My plans are to set up these domains as online communities for all the professionals concerned, thereby accrediting them, and to provide dynamic search experiences for users. I could give a four-hour lecture on the benefits of independent registration of such domains. One major benefit is succession in the long-term. These domains should pass to all these professionals concerned to create proper online professionals associations.

  124. keywords in urls works pretty good in wordpress blogs posts (when you have permalinks set to custom and use /%postname%/) and pages. Then I use multiple related keywords in the content and this works pretty well.

  125. This is an important SEO factor that has been around for a while now, but it's nice to see it getting a wider airing.

    You may be interested in my case study, which showed the importance of a generic domain name on Google, Yahoo and Bing results (I started from the search terms and worked backwards to avoid sample bias)
    http://www.memorabledomains.co.uk/bingyahoogoogle.pdf

    Note that while nobody can predict the future accurately, it's a pretty good bet that the domain “bonus” given by the search engines for exact-match domains will remain (or even be increased) since for competitive keyphrases the mere act of securing the domain name represents a big “effort” (large financial outlay) so it is an inherent “signal of quality” against spam since the would-be spammer simply can't afford to secure that domain name.

    In fact, owning a domain name like CreditCards.com sends a message loud and clear to the search engines that “here's a company that takes its online presence very seriously and is willing to pay accordingly”. The principle remains true even if in practice the company has owned the domain for a couple of decades and hand-registered it from scratch since that doesn't negate the POTENTIAL value of the domain name in any way.

    The right domain name will bring other dividends as well. For example, another case study I did showed that you're likely to see a boost in PPC traffic using an exact-match generic because people are more likely to click on the ad (and therefore Google rewards you by displaying it higher while charging you less)
    http://www.memorabledomains.co.uk/ppc-generic-domains.html

    And of course, if you own a domain like CreditCards.com you've just slashed your ad budget compared to the competition since people will only have to see that URL once to remember it. After all, it matches their train of thought exactly.

    It's worth noting that the search engines give some boost to keywords in the URL, but it's nothing like the rocket you'll light under your rankings if you own the exact-match .com or .ccTLD (country code domain name for the region you're targeting, eg .co.uk for the UK or .de for Germany) domain name.

  126. Great advice, yes, but how to make your website or blog as “old” as competitor's.

  127. Anyone know if having a keyword in a broad match domain name has as much value as an exact match and do hyphens make a difference? If this has already been covered please excuse me for missing it as there are so many comments!

  128. Great article.
    I also believe, the closer the keyword is to the Left-Hand side of the URL, can add more weight as well.

  129. Good post Brett – but now you've really let the cat out of the bag.

    We put up one keyword focused domain early 2009 for an offline company and this one basic little website has generated $984k in sales in 13 months. All the site does is get people to call the company.

    Interestingly, the site is always ranked # 1 on google local/maps results plus # 1 in natural search results for it's 'domain keyword'. Also, there are less than 15 external links to the site.

    Yep, you're preaching to the converted :-)

  130. So here are all the questions summarized about what to do if your keyword-rich domain is already taken (which it almost certainly is):

    - Are only .com, .net and .org beneficial?
    - What about subdomains: keyword.domain.com
    - What about subdirectories: domain.com/keyword.html
    - What about adding stop words: the, for, to etc. or e,i,a, etc.
    - What about adding other words: review, info, best, etc.
    - How about hyphens?

  131. Well, nothing really new in this article but it had to be said. Domain names have always influenced search engine rankings right from the start. What amazes me is how few people actually know about this fact. Most companies prefer to use their company or brand name as main domain for their site while using their “brand domain” as a parked domain would be the far better choice. But there is more to it than meets the eye…. a lot more.

  132. Thanks, guys,

    I'm a newbie and having a helluva time driving traffic to my Energizing Your Health website, MattinglyMD.com.
    I appreciate all the help I can get.
    Question: How about using keyword-sensitive domains with applicable content to feed in to the master domain – kindof the FedEx concept. Does that make sense or work ?

    Thanks again,

    Jay

  133. 133
    On March 23rd, 2010 at 12:22 pm
    Joe Watson said:

    Brent
    I would be interested on your observations to the comments by Matt348 and Chris|ReviewFAQ

    Joe

  134. 134
    On March 23rd, 2010 at 12:24 pm
    Joe Watson said:

    Vanessa

    I replied to your comment in which you spoke about your app. You may have missed the reply as your comment was a while ago. Hope you can reply to me.

    Joe

  135. Would like to get some feedback on this site and how i can make it work for me..pls .Kev

  136. I am also new at this and I have a optin page under the domain name url affiliatemarketingmindmap.com/mindmap.html

    I went and typed in the kw phrase – (affiliate marketing mind map) into google search and my optin page came up at no 7 on the serps first page.
    To me that is amazing but I dont why that happens.
    Can some one hear explain…….thanks

    On
    Victor replied:

    Anyone interested in why this phenomenon occurs ?

    If you want to understand how Google works one of the best ways to do that is imagine yourself in their shoes, what would you include in the algorithm if you where a Google Engineer – they are just software programmers after all – to provide the best possible results to searchers requests which is their programming “intent”

    The algorithm is not black magic or witchcraft like all other software algorithms its 100% pure engineering logic.

    So lets imagine that your goal is to provide the best possible search experience for a random Google User that has entered the search string

    “Mikes Used Cars”

    1, Might you have a bias that kicks in to assist micro companies in getting a leg up against the mega corporates if the phrase typed in was a 100% perfect match for that domain.

    Eg you have “Mikes Used Cars” ranking number one for mikesusedcars.net – that BTW is a real example of a #1 SERP in Google – yes there is less than 1000 searches a month but that is not the point here.

    So Mike's tiny used cars PR1 website is able to rank #1 for the phrase in the used car niche – read MEGA competitive – because it is a 100% keyword match.

    The bias is there to provide the best chance of the right return result for the user and given the likelihood that they are actually looking for “Mike Used Cars” anything that is a 100% perfect match is pushed up the list of possible matches for further scrutiny – this is the most important concept here.

    Having the exact match is NOT the end of the story and the reason your ranked its the start of the algorithm gate logic. when “credit cards” is entered all the domains that are 100% exact match are pushed into the bias pool and then based on meeting other criteria they held or discarded.

    Note that in this real world example the following

    1, Its a .net NOT a .com

    All TLD's are “considered” for further scrutiny and based on that one is given bias – it does not have to be a .com the algo throws ALL TLD's into the bias pool and the one with the most merit at that point is given the bias.

    So why do you see the .com's more that say .CC simple – generally generic .coms where registered many years ago and have the advantage of an aged domain, but if you do everything else right you get the bias on ALL TLD's and if the search is conducted from say Google.co.uk the country specific domain bias kicks in there.

    One of the things that I find interesting is no one has mentioned that ranking for just one keyword because of the bias is nice but its just one keyword and we arent sitting in “credit card” traffic streams. You can get past this with very careful selection of your domain name but that's another story for another time.

    Interesting read thanks.

  137. I was thinking along the same lines. Does this mean I have the mind of a Samurai? So upon further inspection of a competitors site, it appears as though he redirected his landing page to URL optimized page. Hence his ranking improved while I disappeared. Ha…two can play that game. And I will win.

  138. Thanks for posting what we in the domain industry have known for many many years. Hopefully more people will now understand this. :)

    An exact keyword matching domain one of the easiest ways to get an edge on the competition for a term, especially if you are otherwise on an equal playing field. Even with parked pages, which Google has notoriously been against and given penalties to in SERPs, I've at times achieved page 1 rankings for 5+ figure searches/mo terms that are fairly competitive simply because I had an exact keyword matching domain for the term. In many cases it doesn't even need to be .com (though you generally shouldn't go outside .com, .net, or .org).

    One thing to remember – the owner of CreditCards.com spent millions of dollars to be the owners of it. A term that major isn't exactly a small expense to go after with an exact keyword matching domain.

    -Steve

  139. Great article with excellent examples of domain name keyword usage. Although its not the first time I have heard of the concept any software package you guys could make to compliment my Market Samurai software it a definite must buy in my book.

  140. [...] a good keyword rich domain name can be to a site's search engine optimization efforts. Getting the High Ground With Domains shows how a smaller website with fewer backlinks can beat out bigger and highly financed [...]

  141. 141

    OK, I see your point, but I think you're also coming to wrong conclusion. I know probably nobody will ready this but I'll say it anyway.

    Do you see that chase.com/creditcards got into the top ten with significantly less backlinks to the page? That's because credit cards is IN the domain, not IS the domain.

    The #1 ranker here is an exact match domain, and that may boost it a little. But chase could beat it out if it built more backlinks, simply by having it in the domain. Visa is synonymous to credit cards in human terms, but not in robot terms. And they don't have the phrase credit cards in their domain, that's why they're not #1. If they had the exact same amount of backlinks to visa.com/creditcards, they would be #1. They just don't know what they're doing so they backlink to their homepage.

    The point is, you want to put your target keyword somewhere in the domain, it doesn't need to be the exact domain. And then you need to backlink to that inner page with that keyword's anchor text. That's how you get visa.com to rank #1 instead of #2 and it's also how you score a double listing. Too bad it's too late now.

    On
    Matej replied:

    This is exactly my way of thinking and something I stated in my comment here. Keyword domain probably means something, maybe 3-5% in whole SEO thing, but it is not a magic bullet! visa.com/creditcards would smash this page in no time.

    I still think one big page is better, with subdirectories, but seems that I am one of the few hehe :)

  142. Great Article, but with reference to the above, we have to re-invest years of hard work again for the new domain. But, I think, its worth the investment.

  143. Brent,

    this is so simple, a no brainer. Þakka þér. Saying that, it took me quite some time to get to that realisation. 30DC was the place I've learned to optimize domain/site. One of my sites is less than 2 months old. I was indexed after 2 days and on the page one in less than a week. Now, I am holding spot 1.

    Looking forward to next instalment

    Cheers
    Alex

  144. Thanks guys, I am new to this and pretty much started with the 30DC. I simply love all the free info that's available and can't believe how great a product Market Samurai is for such a low cost. SEOC is very exciting! : )

  145. Marvelous articles.

    Lots of tools out there providing us with lots of backlinks, but if you forget how to maximize your keywords… then it would go nowhere.

    I have experience this my self, thanks to market samurai! awesome tool.

  146. Everybody is entitled to his/her opinion. I tried keyword domains and got nowhere.

    If you want proof that keyword domains do not work, just go and google “best online casinos” and check around the position number 8 (on 23/3/10). There will be a site http://www.onlinexcasinos.com (not mine).

    This site is, at a time of writing, not keyword domain, site is under construction ( 0 content, blank page ), but the guy already has 1,500 back links!!! That is phenomenal result for a site that has nothing else going for it.

    So if you have three factors: domain name, content and back-links. And back links won hands down.

    On
    Jaco replied:

    Its not so much that keyword rich domain names dont matter here, but rather that the online gambling industry has been one of the most competitive online markets for many years and the competitors in this niche have moved beyond the elementary seo issues.

    This search does however reveal a lot of relevance in the domain names (90% of the results) to the search term you specified and is a perfect example of this thread and the many questions being raised here, including the relevance of phrase to broad matching search terms which Market Samurai is excellent at.

    Insofar your comment that the mentioned site has nothing else going for it, I suggest you do more in-depth analysis of the website. This will reveal that the site is a couple of years old, has thousands of pages indexed in all 3 major search engines, much more than 1500 backlinks (relevancy not checked, but nevertheless), appears in serp's for various other relevant keyword phrases in top 20 positions, and the site does have an external marketing programme working for it as well. This is just scratching the surface.

    In my opinion, this is a valid “under construction” notice for a site that has been doing well in search marketing for a long time.

  147. This SEO strategy is amazing. You've always taught us the value of having a optimized domain based on keywords; but these charts really bring it to life. Great illustration of what works in SEO.

  148. This is a strategy I followed with my site and cannot believe the sites that I am ahead of.

    I have really struggled (as I'm sure many have) with trying to work out which are the the most important factors to list well with the search engines – undoubtedly (I think) a keyword rich domain is one of them along with the other onpage page factors.

    Once again Brent – a great article, really well written. Keep up the good work.

  149. Great post! I've got the domain EuroMillionsResults, but am struggling to get on the first page of Google for those keywords. The domain was previously 'parked' on a spammy website, so I think it's taking Google a long time to realise it's now a different website.
    Oh well, back to the SEO and we'll get there one day!

  150. 150
    On March 23rd, 2010 at 8:09 pm
    John Lawson said:

    What about anchor text?

    Would you not expect to see these results based purely on the anchor text of backlinks? Surely most of the backlinks to visa and mastercard are “visa” and “mastercard” rather than “credit card”.

  151. This is a very interesting phenomena, but I have a question. If for example I have a domain such as..www.credit-cards-scam-review.com would it be optimized for any of the words within the title or just the keywords in succession to one another. IE If you searched for “credit card review” or “credit card scam” would it not be optimized for those keywords due to the omission of the 4th term or having the term “scam” out of succession in the 1st example? Takk!

  152. My experience is that a .net can outrank a .com if the .net site has more content. I have used this technique in product launch affiliate campaigns where the domain name is equal to the product name. The merchant has bought the .com domain but has only thrown up a sales page. I have bought the .net domain and created a WordPress blog with relevant articles and posts. It doesn't take much backlinking for the .net to get to #1.

  153. 153

    “..Some things you might consider talking about, Brent, with respect to domain names and clearing the air on:

    1. If you can't get your exact match domain name, and you want to modify it, what are the best practices with respect to:
    A. hyphens or no hyphens between the words in the keyphrase
    B. adding a word to the beginning or end of the domain/phrase – which is better (at the end, correct?)
    C. TLD choices: .com vs. .org, .net, etc..”

    I'd like to hear your opinion on this as well guys.

  154. Another great article! Great advice for all who want to get high rankings in Google.

  155. Brent

    Another solid post from the team at Market Samurai!

    Takk,

    Andy

  156. From scanning through the huge number of posts here, I've noticed a lot of debate about whether it is enough to simply have one keyword as part of your domain name or whether your domain has to be an exact match to a keyword phrase.

    I've tried it both ways, and based on my own experience I think it has to be an EXACT match to a popular keyword phrase.

    I have also noticed that the results do NOT necessarily happen immediately upon the next visit by the Googlebot. It sometimes takes time for Google to reward you for using this tactic.

    Example: For one of my domain names (an exact match to a 3-word search term) I debuted in spot 104, and then kept losing ground over a two month period. As I continued to add quality backlinks, the decline in position reversed and I clawed my way back up to page 10. I sat there for a few weeks, and was ready to conclude that this strategy did NOT work … then without doing anything, Google one day bumped me up to page 4. A few weeks later I was on page 2. And a few weeks after that, I was on the first page. I've been there for two months now, but I'm still NOT #1.

    So, I'm guessing that if you are in a highly competitive category (which I am), that along with relevant page content, Google does want to see a MINIMUM number of quality backlinks, and you probably have to have a MINIMUM page age before you get looked at seriously (each of my websites that have exact match domain names are less than a year old).

    Has anybody else found this to be true? Any data to back up these observations?

    Takk,

    Ken

  157. Great article.
    I'm a graphic designer and managed to buy eobokdesign.co.uk and ebookdesigner.co.uk with the intention of doing well on Google as you suggest. Rather than host it as a separate domain I was advised to just have the site in a folder as part of my main design site http://www.promo-design.co.uk and include within its sitemap.

    After a week or so http://www.ebookdesigner.co.uk appeared as no. 6 on Google for 'ebook designer'… but two weeks later it's just listed as …promo-design.co.uk/ebookdesigner.

    Would it be better to host separately?

    John

  158. [...] Source: Market Samuari Blog [...]

  159. Good article, although having the keyword in your domain name will benefit your SEO it isn't a quick win, in less competitive industries you will see it work more and more but a little bit of on page and off page SEO will beat just a domain.
    As always you need to put the effort in to get the results and if you can get the keyword rich domain you may as well make things easier for yourself.
    Google is always cutting down on this and that we are still waiting for paid link to stop being counted and spam but I can't see them changing the algorithm to domain slap any time soon.
    Although the manchester SEO guy who bought the domain and spammed his website up to be number two for manchester SEO is another example on how if you only have one keyword and have the domain you can get what you want – however the user is faced with a terrible website!

  160. I have been using keyword rich domains for years it makes perfect sense to me.

    However sometimes it is not easy to get those domains

    Danny

  161. A friend recommmend me to this product and really see the value of this product i see his site went up in top 4 in search engine because of this product and very realiable so now i'm also planning to purchase this product…

    On
    Sean replied:

    what product are your reffing to?

  162. What is the best way to start a new domain?
    I've worked a few methods and it can take months to get indexed

    On
    SEO Company Guildford replied:

    1) submit it manually to google and yahoo (i include the html code on the site for validation)
    2) Add links to it on your facebook page! and also a few other large social networks (Google loves these sites and will pick your site up quick)
    3) Build backlinks (I have had a site indexed at position 5 in less than 24hours from building around 100 high pr links)
    4) Include it in the local business centre

    There are lots of things to do, but you need to make sure google finds you. It should never take months to get indexed.

    On
    SEO Company Guildford replied:

    5) Oh, and dont forget to submit an xml sitemap!

  163. Great info. I'm new to the game, so every little tidbit helps.

    I'll definitely be using this technique on my next niche site.

    Cheers

  164. It's now clear to me why it's very hard to compete with competitor that includes keyword in domain name.

  165. I certainly wish I chose a more SEO friendly URL for my website. My website has now been in operation for nearly two years and I would think that a move to a new URL would be too late.

  166. I couldn't agree more:) All of my domains are keyword rich, researched well using Market Samurai and the ranking results are incredibly good!! It all depends of course on how competitive the chosen market is, so that I need to build more or less links pointing to them.

    Great post. Takk

  167. There are always multiple factors involved with ranking.

    For quick ranking in a small niche – a keyword domain does wonders:
    I built this tool to find tons of keyword domains: http://www.domainNameTool.com . It uses google suggest and amazon suggest to find top natural search keyword domains – as well as a small dictionary.

    But age, backlinking, and the same factors that google looks at for PPC are in play. For PPC – google wants to make sure your site/landing page is completely relevant for the keyword searched for.

    If your domain has on site SEO (title, h1, keyword in content) for the keyword/phrase that is searched for you get a tremendous push.

    Having a keyword domain is a great jump start, but if the other stuff isn't done, you will be overtaken sooner or later.

    So:
    - Keyword domain is great start.
    - backlinking with keyword & related link text(articles, social bookmarking)
    - ON site SEO – every page for one main keyword gives best advantage
    - Regular content updates (especially on home page offer a great long term boost toward 'authority' (subject matter site, versus one page only)
    - and age of domain – (I have heard also that google looks at how long a domain is registered for (2+ years vs 1 year). All domains age, so this happens anyway over time.

    All of these alone help, but together they almost guarantee high organic placement and longevity.

    This is for 2 reasons: 1 Google wants to give the BEST results – so relevancy(domain, on page seo), authority(time and related subject matter), and credibility(backlinks) is part of wht they look for.
    And 2 – Most people quit after putting up a one page keyword domain with 1 or no backlinks. While some one page keyword domain sites last for a while, they will often be overtaken in time if not maintained since they usually don't gain credibility and authority.

    Just my experience, but I don't need any competition, so just ignore the above if you are not serious :)

  168. Sometimes buying domain names with your brand name combined with other SEO keywords can be a good strategy…

  169. I agree, great article and great thread.

  170. 170
    On March 27th, 2010 at 6:31 am
    EricP. said:

    So if I own a plant nursery named Fine Plants along with fineplants.com and I primarily sell purple roses and want to go after the keyword phrase “purple roses”, should I buy purpleroses.com and have that be location of my web site even though the name of my business is Fine Plants? It seems from a branding point of view its negative to have your domain name say one thing and your business name say another. Also if I did use this strategy….should I put my content on purpleroses.com and then do a 301 redirect of fineplants.com to purpleroses.com?

  171. Great arcticle and subsequent posts Brent. Seemed to have stirred up a hornet nest of debate.

    Look forward to reading more

  172. So glad to get this information. Last year I bought an 8 year old domain as a marketing guru said that age was the key. Well I found out the hard way that it is only part of the equation. My competitors have far surpassed me with their younger domains because they are keyword rich,

    So guys, what took you so long to give us this? Just kidding, thank you so much. I am looking forward to better results.

  173. Agree re domain names for SEO.

    We are heavy users of Market Samurai and always glad we made the decision to use the domain name Traffic Cafe TV – it has the word 'traffic' in it – for the reasons you outline here.

    Jonathan

  174. 174

    what's the story with selling .com.au or .net.au domain names, can you sell them?