Mendapatkan Tinggi Ground dengan Domain

Sebagian besar aspek SEO bekerja pada "sama" ground.

Tidak peduli seberapa eksklusif dan berkualitas tinggi backlink adalah, pesaing Anda selalu bisa mendapatkan backlink dengan nilai yang sama.

Tidak peduli seberapa relevan artikel ini, pesaing Anda selalu dapat menulis artikel relevansi kata kunci yang sama.

Hampir setiap aspek dari SEO dapat diduplikasi oleh oposisi Anda.

Jadi, ketika Anda menemukan aspek SEO yang sepenuhnya tidak seimbang - dan cukup yang dapat ujung timbangan terhadap situs-situs multi-juta dolar perusahaan yang efektif - baiknya mengetahui bagaimana menggunakan aspek ini untuk keuntungan Anda.

Sebuah gambar bernilai seribu kata.

Buka Market Samurai dan melihat matriks Kompetisi SEO untuk "Kartu Kredit".

Anda akan melihat 10 hasil yang terlihat banyak seperti ini:

Melihat sesuatu yang aneh?

Ini mungkin sesuatu yang telah Anda lihat di niche Anda sendiri. Anda bahkan mungkin melihat hal itu hampir setiap kali Anda melakukan pencarian Google.

Ini 10 hasil mengungkapkan cerita penting tentang salah satu bias besar Google.

Mari kita mulai melihat hasil-2, dan terus melalui hasil langsung di bawahnya.

Visa, MasterCard, American Express - semua nama besar, identik dengan istilah "kartu kredit".

Dalam hal mesin pencari relevansi - situs tersebut (identik dengan istilah "kartu kredit" itu sendiri) adalah beberapa situs kartu kredit yang paling relevan online.

Di bawah mereka, ada beberapa layanan perbandingan kartu kredit, dan penyedia kartu kredit yang lebih kecil seperti Discover Card, Citi dan Chase - semacam "campuran" dari situs yang biasanya Anda harapkan untuk menemukan pada halaman hasil mesin pencari ... Semua yang relevan situs, namun dengan tingkat yang lebih rendah dari otoritas dan relevansi.

Tapi hasil pertama ...

Di sinilah hal-hal yang menarik ...

Hasil pertama pada halaman adalah www.creditcards.com

Itu duduk di depan Visa, MasterCard, dan American Express - semua multi-miliar dolar perusahaan dengan anggaran pemasaran yang bisa membeli sebuah negara kecil ...

Nama mereka adalah sama dengan kata-kata "kartu kredit" ...

Mereka memiliki banyak link PageRank yang tinggi, termasuk link dari beberapa situs online terbesar dan paling terkemuka ...

Dan 100.000 's link lebih dari saingan mereka yang lebih kecil ...

... Namun mereka telah dipukuli untuk punch - mereka telah bertemu nyata David melawan Goliath skenario dengan ini "creditcards.com".

Cerita ini berulang ...

Ini adalah sesuatu yang Anda dapat melihat di hampir setiap niche kata kunci Anda menganalisis.

Situs yang lebih kecil dengan domain kata kunci yang dioptimalkan melihat usaha SEO mereka diperbesar dari waktu ke waktu - memberi mereka keuntungan yang tidak adil yang memungkinkan mereka untuk mengungguli pesaing yang membanggakan banyak link, konten yang lebih baik, PageRanks lebih tinggi dan lebih.

Mari kita lihat lebih dalam analisis SEO untuk melihatnya dalam tindakan ...

Berikut adalah hasil off-halaman lagi dari modul Kompetisi SEO Market Samurai.

www.creditcards.com memiliki PageRank terendah (PR) dari semua domain pada halaman pertama hasil, dan lebih sedikit Backlinks ke Page (BLP) dan Link Balik ke Domain (BLD) daripada kebanyakan pesaingnya.

Usia domainnya kira-kira setara dengan sebagian besar domain ada (beberapa lebih tinggi, beberapa lebih rendah).

Tetapi memiliki satu fitur yang jelas hampir secara eksklusif absen dari kompetisi - memiliki kata kunci "kartu kredit" dalam nama domain.

Hal ini menunjukkan betapa berharganya dapat untuk mendapatkan domain kata kunci yang dioptimalkan baik.

Nama domain yang baik membuat SEO jauh lebih mudah.

Mereka memanfaatkan atau memperbesar usaha SEO Anda - sehingga setiap link Anda membangun, atau artikel yang Anda buat, menghitung lebih berat terhadap peringkat Anda - sehingga Anda dapat dimasukkan ke dalam pekerjaan kurang dari pesaing Anda dan masih mendapatkan yang sama (atau lebih baik) efek.

Ini akan memberikan Anda keuntungan yang kuat atas lawan Anda.

Pikirkan tentang nilai untuk mendapatkan hasil yang lebih baik, dengan sedikit waktu dan usaha.

Mungkinkah berarti Anda memiliki lebih banyak waktu di tangan Anda untuk mengabdikan untuk meningkatkan situs Anda dengan cara lain? Mungkinkah berarti Anda mendapatkan lebih banyak pengunjung? Mungkinkah artinya lebih banyak penjualan? Mungkinkah itu berarti keuntungan lebih besar?

Peluang ini untuk meningkatkan hasil Anda dalam SEO jarang terjadi.

Menggunakan kata kunci dioptimalkan domain adalah salah satu dari beberapa "jiu jitsu-" teknik SEO yang masih tetap efektif, memungkinkan Anda untuk menggunakan bias yang berat mesin pencari 'terhadap kata kunci dioptimalkan domain untuk keuntungan Anda.

Jadi apa yang harus Anda lakukan sekarang?

4 Aksi Poin untuk Menggunakan Domain Efektif

  1. Gunakan Keyword Domain untuk SEO - Jelas jika Anda sedang menyiapkan situs baru, dan Anda bertujuan untuk berinvestasi di SEO untuk menarik pengunjung, mendapatkan domain dioptimalkan kata kunci.
  2. Pertimbangkan Pindah ke Domain Kata Kunci - Jika Anda baru saja membuat sebuah situs, dan itu masih dalam tahap awal, mempertimbangkan untuk pindah ke domain dioptimalkan kata kunci. Jika Anda memiliki situs yang lebih tua, keputusan mungkin tidak begitu yang jelas meskipun, karena pindah ke nama domain baru biasanya berarti mulai dari awal di mata mesin pencari.
  3. Jauhkan competitiors Anda Out - Periksa, dan mendapatkan, setiap bernilai tinggi domain kata kunci di pasar Anda. Ingat: tidak peduli seberapa sukses Anda datang untuk Anda selalu dapat menumbangkan oleh pesaing bantalan domain keyword.com - sehingga bahkan jika Anda tidak menggunakan domain segera diri sendiri, melindungi diri sendiri dan menjaga pesaing potensial dari niche Anda dengan memegang ke domain yang berbahaya sendiri.
  4. Hanya Tunggu Untuk Apa Lanjut ... - Selama minggu depan, kita akan mengebor lebih dalam dan lebih dalam bagaimana menemukan, memilih dan memanfaatkan domain efektif untuk SEO, dan melihat beberapa teknik canggih yang domainers profesional gunakan untuk mengamankan dinamit domain, dan mengungguli pesaing didirikan tinggi PageRank seperti mereka mengambil permen dari bayi.

Ingatlah untuk menonton blog, dan email Anda, untuk cicilan berikutnya menggunakan domain untuk SEO.

Sekali lagi, selama minggu depan kita sudah akan dapat menutupi beberapa strategi canggih sedikit diketahui untuk nama domain, dengan kacang-dan-baut how-to contoh - dan itu adalah sesuatu yang Anda tidak akan mau ketinggalan.

Brent Hodgson co-founder dari Noble Samurai, dan spesialis internet marketing.

Brent telah menulis 68 post (s) untuk Noble Samurai

208 Responses to "Mendapatkan Ground Tinggi dengan Domain"

  1. Hey Brent,

    Yep, there's definitely proof that a domain name matching your keyword gets results.

    By the way, I recently attended SMX West in Santa Clara, California, where high-ups from Google, Yahoo! and Bing were also in attendance and speaking on Q&A panels; it was noted that Bing is (at least for now) putting a lot of weight in their ranking algorithm on domain name.

    Let's face it, a domain name that IS your top-level keyword almost HAS to be an indication of “what is this site about?” when the spiders/bots show up to crawl and index.

    It's not “gaming they system” to make your entire site revolve around your domain name; in fact, in purely white-hat SEO terms, if your entire site DOES revolve around a specific keyword AND you use standard “Google approved” SEO techniques, AND your content is fresh and yes – USEFUL AND RELEVANT to the visitor, then your site is a blessing on the “cesspool of the internet” (to paraphrase Google's own Eric Schmidt).

    Some things you might consider talking about, Brent, with respect to domain names and clearing the air on:

    1. If you can't get your exact match domain name, and you want to modify it, what are the best practices with respect to:
    A. hyphens or no hyphens between the words in the keyphrase
    B. adding a word to the beginning or end of the domain/phrase – which is better (at the end, correct?)
    C. TLD choices: .com vs. .org, .net, etc.

    Of course, SEO is a moving target and those who seek final answers will be disappointed as algorithms change over time, and as how the SE's display results also changes.

    Keep the posts coming, Brent, always good to see you! When's your next superb training video coming out?-my girlfriend wants to know! ;-)

    Best,
    David

  2. Great article and point. We are therefore assuming that our keyword tool will soon have the built-in ability to check on the availability of a keyword rich domain name as we are working inside market samurai. Hopefully, this will be an upgrade to the tool soon.

    Terima kasih,
    Bob

    On
    Web ECommerce replied:

    This would be a great feature

  3. Bagaimana cara Google menghargai jika Anda memiliki nama domain yang mengandung kata kunci, tetapi menunjuk ke domain lain? Misalnya, Anda memiliki domain generik yang memiliki konten pada banyak jenis jewellry. Salah satu topik adalah, katakanlah, "5 karat berlian". Anda membeli domain "5caratdiamonds.com" dan arahkan ke halaman yang relevan di situs Jewellry Anda secara keseluruhan. Dampak?

    Pada
    SEO Perusahaan Guildford menjawab:

    Tema,

    Thats di disebut 301 redirect dan umumnya digunakan dalam SEO. Google telah menyatakan baru-baru ini (sekitar 6month-1 tahun yang lalu) bahwa tidak 100% puas dengan praktek ini, dan ada laporan bahwa hal itu dapat berdampak negatif jika dilakukan dalam skala besar.

    Anda akan lebih baik mendapatkan domain kaya kata kunci dan menggunakannya sebagai semacam pemerasan halaman untuk membuat orang untuk mengklik ke yang utama.

    Dengan cara itu Anda situs utama mendapatkan link dan lalu lintas dari yang padat kata kunci, dan Anda tidak marah Google.


    Ty Hallsted menjawab:

    Sebuah pertanyaan yang terkait ...

    Jika Anda meng-host URL (katakanlah http://www.keywordrichdomain.com ) dan situs berisi garis php tunggal seperti header ("Location: http://www.myrealsite.com/ "), akan google index http: / / www.keywordrichdomain.com atau benar-benar mengabaikan itu?


    SEO Perusahaan Guildford menjawab:

    Hei Ty,

    Ini akan mengindeks keywordrichdomain.com - Namun, itu bukan taktik sepenuhnya etis.

    Ini jauh lebih baik untuk menempatkan beberapa bentuk konten pada keywordrichdomain.com dan kemudian hanya menghubungkan melalui mainsite.com. Pengguna dan Google akan baik melihatnya sebagai situs yang sah, hal itu akan mengindeks baik, dan pengguna masih akan berakhir membeli dari mainsite.com

  4. 4
    Pada 23 Maret 2010 at 02:32
    Fred mengatakan:

    Apakah format ini memiliki efek yang sama?
    http://Www.domain.com/main-keyword.html

    Pada
    Penyampaian Layanan Pasal menjawab:

    nope, Anda harus memiliki kata kunci yang tepat sebagai nama domain utama Anda

    Pada
    Gareth menjawab:

    ya fred, jika Anda dapat mengoptimalkan benar, google hanya tampak dalam URL untuk kata kunci, satu-satunya keuntungan memiliki keyword.com adalah setiap aspek lain dari SEO adalah sama namun dalam kasus kartu kredit saya akan berasumsi bahwa banyak bagian dari SEO adalah tidak sama, ingat multi-juta $ $ perusahaan tidak benar-benar khawatir tentang lalu lintas organik, mereka hanya sampai tawaran adwords dan tweak situs di sana untuk tujuan itu, pencarian organik benar-benar bermain afiliasi. dan sebagian besar waktu itu adalah hanya sebuah afiliasi yang outranked orang-orang besar, jadi mengapa mereka akan membayar dua kali? afiliasi biasanya lebih murah daripada seorang spesialis SEO.

    any website can rank for any keyword in theory, and in the example above, the domain age is 12 years, yet mastercard is in third with no domain age, give it a year and which one will be first?

  5. I wrote a similar post title “Domain Name SEO Power” – also using Market Samurai to Analise check it out here http://vincesamios.com/internetmarketing/domain-name-seo-power

    On
    Kenneth Holk replied:

    Vince,

    you seems to know domains. I have a question for you or someone else who knows: if I have a domain name com-bestbuy.com and I create a subdomain , lets say books it will look like this books.com-bestbuy.com
    Will that domainname getting good result in the search ?
    I think it must be better than a long keyword like
    buymybestbooks.com

    And THANK YOU Noble Samurai for a werry good article!!

  6. 6
    On March 23rd, 2010 at 2:42 am
    Peter Rose said:

    Thanks for a very informative article. Two things that spring to mind…to get a great domain/keyword for one's niche, does google give more credence to a dot com extension rather than .net or .org?

    Also would it be prudent to register a domain name in the top three TLD's just to keep the competitors at bay?

    I have collected various keyword domains over the last 2 years so I had better put them to good use.

  7. We've seen some impressive results with keyword rich domains, but we've also seen some failures. However, on balance it seems to help.

    d

  8. I agree with Tema Frank, I too would like ot know the impact of heavily keyworded domain pointing at my current domain. Would this work or give me an advantage over my competitors?

  9. 9

    The ability to be able to locate available keyword-focused domain URLs through Marketer Samurai would be an AMAZING new tool to have!

    I know some software programs (KR) can do this, so its def. doable…

    ~Dexx

  10. 10

    This is interesting. See in many blogs/articles/newsletters I've read, the one constant in these 'informative' articles is that the domain name has the least relevance in optimizing your site. Obviously this software is hard copy evidence to prove that idea wrong.

    Thank you for your time Brent.

  11. Kata kunci sebelum. Com membawa lebih banyak berat badan. Aku ingin tahu apakah http://www.credit-cards.com membawa berat yang sama atau lebih baik. Saya telah melihat hasil yang negatif dengan menambahkan kata kunci dalam sub-halaman ... seperti http://www.yourwebsite.com/creditcards.html . Kemudahan apparant ini mungkin memiliki Google berpikir dua kali tentang memberi Anda kredit.

    Saya juga akan menghargai masukan tentang nilai relatif domain diteruskan. Katakanlah Anda memiliki sebuah situs yang didirikan tetapi ingin juga memiliki domain kaya kata kunci. Apakah Anda mendapatkan kredit untuk itu (dengan meneruskan ke domain root?)

  12. 12
    Pada 23 Maret 2010 at 02:56
    Robert mengatakan:

    Ini adalah teknik yang sangat kuat yang saya gunakan untuk membantu bisnis lokal peringkat lebih tinggi untuk istilah Geotargeted.

    Bagian terbaik tentang nama domain dan kata kunci combo adalah bahwa hal itu hampir tak terbatas sebagai produk baru / ide-ide dan istilah yang lahir sehari-hari.

    Tentu, beberapa yang klasik seperti "kartu kredit" perubahan wont .. Saya yakin Anda bisa membuat lari di "reformasi perawatan kesehatan" dan mengubahnya ke situs asuransi didorong.

    -Rs

  13. 13

    Setuju dengan analisis Anda. Namun, Google tertarik pada pengalaman pengguna yang terbaik - itu adalah cara mereka mempertahankan pangsa pasar. Jadi, prediksi saya tahun 2010 adalah bahwa akan ada "Google Domain Slap" - mereka akan menyesuaikan algoritma mereka untuk mencegah bias ini di masa depan. Camkan kata-kataku, "Google Domain Slap" akan datang.

  14. 14

    Apakah konsep ini membawa melalui ke sub-domain?

  15. 15

    Bagaimana dengan sub-domain? Pemahaman saya adalah bahwa mesin pencari memperlakukan mereka sebagai domain yang terpisah, sehingga katakanlah Anda ingin melakukan sebuah situs review produk kartu kredit. Akan creditcards.yourproductsearch.com peringkat yang baik?

  16. 16

    Brent, saya telah mampu mengamati ini secara langsung dengan situs klien baru. Aku kata kunci diteliti menggunakan Market Samurai untuk menentukan domain kaya kata kunci yang layak. Pemeringkatan bergerak naik setiap hari meskipun kita masih menambahkan konten.

  17. 17

    Benar-benar benar pada uang. Aku persis seperti itu, berubah website baru tanpa kata kunci dalam domain ke domain dioptimalkan kata kunci (itu adalah banyak pekerjaan) dan tentu saja - langsung di atas Bing, Yahoo berikut tidak lama setelah itu, dan berbaris lurus ke atas jajaran di Google. Tentu saja aku bekerja semua praktek-praktek terbaik SEO lain juga. Namun, ini bukan strategi yang baik untuk tua, domain mapan bahkan jika mereka tidak memiliki kata kunci di dalamnya. Saya cenderung berpikir bahwa Google menghargai usia dan popularitas lebih dari kata kunci - semua sederajat.

  18. Ini adalah informasi yang diketahui tapi terima kasih untuk update Brent. Jika MarketSamurai akan mengintegrasikan fitur tersebut dalam perangkat itu akan menjadi nilai tambah bagi marketeers mesin pencari.

    Salam,
    Erdal

  19. 19
    Pada 23 Maret 2010 at 03:05
    Matej mengatakan:

    Pertanyaannya adalah ...

    Haruskah kita pergi dengan satu situs otoritas besar atau ratusan situs niche seperti Anda rekomendasikan. Saya rasa ada pro dan kontra di kedua cara. Tentu dalam domain kaya kata kunci Anda mendapatkan beberapa cinta untuk kata kunci tersebut, tetapi dengan otoritas dan halaman dengan nama direktori kata kunci (jadi masih di url) Anda mendapatkan lebih banyak cinta untuk mendapatkan artikel baru yang diterima lebih cepat, Anda mendapatkan beberapa link juice dari otoritas domain utama, dan mungkin salah satu hal yang paling penting, Anda tidak mempertaruhkan tamparan google ke situs mikro ini, karena akan terjadi cepat atau lambat, sebagai SERPs mendapatkan spammed dengan mereka seperti neraka ...

    Pendapat saya masih untuk pergi dengan satu yang bagus situs otoritas besar dan dalam studi kasus Anda, jika visa akan menempatkan visa.com / creditcards, saya pikir mereka akan mendapatkan tempat pertama dalam waktu singkat. Hanya pendapat saya sekalipun.

    Cheers!

  20. 20
    Pada 23 Maret 2010 at 03:05
    Dave mengatakan:

    Apakah itu? Setiap monyet SEO tahu trik yang :-)

    Google telah sangat berbobot kata kunci dalam domain untuk waktu yang lama, bukan hanya com -. Juga jaring dan orgs (dapat peringkat lebih tinggi dalam beberapa kasus)..

    Kata Kunci Rockstar dapat menemukan semua kata kunci untuk niche Anda dan kemudian memeriksa semua pendaftaran domain juga.

    Kata kunci pada awal daripada akhir jika mungkin - hypens ok, saya telah melihat hasil yang tinggi dengan tanda hubung, meskipun pengguna tidak cenderung untuk mengklik mereka sebanyak.

    Google menggunakan lebih dari 200 faktor yang berbeda untuk peringkat domain, jadi ini hanya satu bagian dari teka-teki, Anda perlu melakukan semua hal-hal lain juga, seperti backlink kata kunci-kaya baik dari situs PR tinggi untuk kata kunci seperti ini.


    Penggalangan Dana Kartu menjawab:

    Dave Saya pikir Anda kehilangan intinya .... Anda benar mendapatkan backlink yang baik adalah baik ... TAPI SIAPA PUN BISA MELAKUKAN ITU siapa pun yang tidak dapat membeli domain keyword.com ... hanya 1 orang bisa

    Hanya 1 orang bisa .....

    hanya satu orang bisa ....

  21. 21
    Pada 23 Maret 2010 at 03:05
    Carswell mengatakan:

    Market Samurai memang memberi kita banyak informasi. blog ini memberi kami info lebih baik.

    saya masih benci dipukuli dalam pencarian lokal oleh perusahaan yang bahkan tidak memiliki situs web!


    peringkat mesin pencari tinggi menjawab:

    Bagaimana seseorang bisa dipukuli di pencarian lokal oleh perusahaan tanpa website?

  22. 22
    Pada 23 Maret 2010 at 03:06
    Jimmy mengatakan:

    Ini adalah asumsi bahwa google akan selalu menghargai nama domain sebagai bagian dari pencarian. Kita semua tahu DO saat ini menghargai nama domain ... Apa yang saya lihat di luar sana banyak nama domain kata kunci dan situs sendiri mengerikan. Untuk sebagian besar, tampaknya bahwa pencocokan nama domain untuk kata kunci hampir selalu BUKAN situs yang paling berharga dan relevan.

    Mengetahui Google, ini adalah sesuatu yang akan berubah ketika / jika mereka menyadari bahwa mereka 'menghargai' situs yang benar-benar memiliki nilai yang kecil.

  23. 23
    Pada 23 Maret 2010 at 03:06
    CJ mengatakan:

    Aku telah mendengar stragety ini sebelumnya, tapi masih tidak terlalu versitle dalam mencari tahu apa kata kunci yang baik dan apa yang tidak. Saya juga punya pertanyaan yang sama seperti Tema. Bagaimana cara Google melihat pada situs yang memiliki kata kunci DNS yang baik, tetapi diarahkan ke situs lain?

  24. Hal ini tampaknya akan menjadi argumen yang masuk akal tapi memiliki nama domain kata kunci kaya hanya satu bagian dari itu ada banyak lagi untuk itu jika Anda berpikir tidak pergi mendapatkan domain apapun dengan "Dog" di dalamnya dan mencoba dan peringkat dalam waktu hidup Anda Anda mungkin tidak peringkat kompetisi untuk niche yang sama pentingnya yakin Anda dapat peringkat beberapa hari tetapi apakah Anda bersedia untuk bekerja di dalamnya selama dua atau tiga tahun ke depan untuk istirahat sepuluh Kartu Kredit lain adalah bahwa Anda tidak akan pernah masuk ke kompetisi hanya terlalu besar lebih baik mencari di ceruk tidak begitu didominasi

  25. 25
    Pada 23 Maret 2010 at 03:08
    Jon Porter mengatakan:

    Aku tahu kata kunci dalam nama domain yang penting, tapi saya tidak pernah menyadari efek pembesar mereka miliki. Info besar!

  26. 26
    Pada 23 Maret 2010 at 03:11
    Michael mengatakan:

    Saya memiliki domain thephotographyartist.com

    Ketika pernah saya untuk kata kunci "fotografi artis" mencapai daftar halaman 2 saya menendang jalan kembali - seperti turun ke 400 kadang-kadang.

    Mengapa Google membenci saya?

  27. 27
    Pada 23 Maret 2010 at 03:12
    Chandan mengatakan:

    Saya punya beberapa hasil yang baik dengan menambahkan kata kunci dalam nama domain. Tapi itu benar-benar sangat sulit untuk mendapatkan domain dengan hanya kata kunci. Contoh Anda yang ditampilkan adalah benar-benar hebat. Bisa tolong menulis satu posting tentang Cara untuk mendapatkan hasil yang baik dengan domain baru? Dapatkah saya membangun banyak link ke domain baru? Sebagai contoh - pesaing saya memiliki 200 backlink dan domain berusia 1 tahun. Sekarang saya bisa mengungguli pesaing saya dengan membangun lebih banyak backlink dalam waktu singkat? Ini akan menjadi bantuan yang sangat besar bagi saya.

    Terima kasih,
    Chandan

  28. 28
    Pada 23 Maret 2010 at 03:13
    Paperie mengatakan:

    Hmmm TemaFrank - memiliki pertanyaan yang sangat bagus! Satu Aku sudah bertanya-tanya tentang diriku sendiri. Cinta untuk mendapatkan jawaban yang satu itu.

  29. 29
    Pada 23 Maret 2010 at 03:13
    Shelby mengatakan:

    Terima kasih untuk berbagi,

    Great advice, I firmly believe having a keyword rich domain helps and allows you to overpower larger more established sites.

    Peter in regards to your question, I believe having a .com helps much more than a .net or .org, and I would buy them in that order, however you should test it for yourself. My .org's never seem to do as well as the .com's.

    Good luck!

  30. What about a subdomain keyword, especially for a well established site that can't change easily. Would this still bring good results in Google?

    Terima kasih,

    Steve

  31. Does it make a difference whether it is .com, .net or .org?

  32. I've noticed the importance of having a domain that is an exact match to the keyword search term you are trying to target for a while. The best part is that most great keyword rich domain names are parked and can be purchased for a few hundred or thousand dollars. Some can even be scooped up on the drop if you are persistent in your search and look hard enough.

    Also, I think .orgs and .nets might be just as effective as .coms, but this is difficult to verify.

  33. 33
    On March 23rd, 2010 at 3:18 am
    Vanessa said:

    Yes, exact match domains are huge leverage for a new site. I use a little app that goes though my target keywords in bulk to tell me if the domains are available. I've seen faster rankings using this strategy.

    On
    Joe Watson replied:

    I would be really interested in using your app. Any chance. You can reach me at joewatsonATfastmail.fm where the AT is the symbol@ if you do not want to publicize this.

    Thanks in advance

    Joe

    On
    Vanessa replied:

    Hi Joe,

    It's not fancy at all. But it does work and its a free resource.

    Open your exported MS keyword list in a text editor. Remove spaces between words, one keyword per line. I do a search and replace for space with no space in Notepad.

    Copy your modified kw list into this site:
    http://www.databasepower.net/domsearch/bulksearch.asp

    and select the com/org/net extensions to search. (I've found all 3 work well as Exact Match domains for low comp kws)

    The site will return which options are available for purchase. I usually only search <100 keywords at a time and manually buy the domains available that I want in a separate browser window at my domain registrar of choice –whichever one is having a sale.

    There are some fancier/prettier options that do this same process but this has worked out well for me.

    Hope you find this tip useful! Would love to see this in MS one day.

    Vanessa

    On
    Joe Watson replied:

    Hi Vanessa

    Many thanks for your info. I am definitely going to use this as I think it's an excellent idea.

    Joe

  34. I neever really knew how important this was til today. That explains the price of good domain names.

    Terima kasih
    Lynsey

  35. 35

    Great post!!

    Keywords rich domain…

    Does it matter if it's .com, .net, .info, .biz?

  36. Awesome article. It makes me want to definitely look into getting a key word optimized domain. I recently got involved in SEO and do find it to be a little competitive in my niche market, but it's doable. With the use of MS, it has made it a little easier going after certain keywords and creating the right articles.

  37. Brent,
    Yes, as you can see from my domain, this is something I put into practice. In fact, out of the last 127 domains/sites Ive put up, they are all keyworded domain names. The new challenge is now competing against those who have the same.
    Of course it's a massive advantage, however, I still get beat out by some sites that are horrible quality, but have more than 500 backlinks.

  38. Thanks for more great information, as always. Market Samurai is by far the best research tool that I've seen online. And the training here in the dojo is top notch. This is an important step for anyone who is starting a new site. One that a lot of people may not think of. And us little guys need all the extra advantages we can get to compete with the big companies.

    Thanks for the tips,
    Greg

  39. I've heard so many say “it doesn't matter.” Somehow I never truly believed that. I have one domain which is as you suggest. It does better in the search engines than my other site without a proper domain name. Both sell the same products.

    Thanks so much for clearing this up. I am a true fan and I own Market Samurai so my next domain will be selected with this post in mind.

  40. Brent,

    What you are saying is very correct. It's very simple to dominate the rankings with exact match domain names. Currently I'm playing with a few different strategies and am ranking in the top 5 SERPs within 4 days on an exact match keywords with over 2400 local (Australia) searches and 80000 monthly searches (worldwide).

    Nice couple of posts you have written in the last few days.

  41. 41

    Berapa banyak contoh yang telah Anda dianalisis sebelum menarik kesimpulan bahwa nama domain kata kunci-kaya bertanggung jawab untuk peringkat di atas kompetisi?

    Dalam kasus creditcards.com, saya bisa membayangkan bahwa Google peringkat mereka # 1 secara manual hanya karena mereka kebetulan menjadi yang paling dipercaya independen dari review website di luar sana dan klik data yang menunjukkan bahwa orang yang mencari kartu kredit terutama ingin membandingkan penawaran.

    Juga, jika visa atau MC pertama, orang akan pergi langsung ke website baik ketika melakukan pencarian beruntung. Itu akan tampak seperti Google bias terhadap salah satu dari dua raksasa.

    Pada
    Kyle Richey menjawab:

    Itu poin yang fantastis, Frank!

    Saya setuju bahwa Google cenderung melakukan pekerjaan yang layak memberikan variasi dan menghapus bias dalam SERPs.

    Yang mengatakan, ini adalah apa yang meyakinkan saya tentang kekuatan domain kata kunci-kaya:
    http://www.seomoz.org/article/search-ranking-factors # berpangkat faktor

    Menurut 72 dari yang paling sangat-dianggap ahli SEO Dunia, memiliki kata kunci dalam nama domain sendiri adalah 3 faktor yang paling penting di tempat.

    Saya percaya bahwa dalam kasus khusus ini merupakan kombinasi dari apa yang Anda dibesarkan dan nama domain.

    Thanks guys!
    Kyle

  42. 42

    Pos besar. Aku senang bahwa di sejumlah pasar niche saya saya milik TON nama domain yang sesuai dengan tagihan! Pertanyaan saya selalu miliki adalah berapa banyak harus satu MEMBAYAR untuk mendapatkan nama domain yang sesuai dengan tagihan. Setiap ide tentang metrik yang akan membantu saya untuk menghitung itu? Saya menyadari jawabannya mungkin memiliki komponen BANYAK, tapi apa yang Anda pikir mereka? Terbaik, Fred

  43. 43

    Jelas saya sudah di ini panjang dan, jelas, serius meremehkan pengetahuan saya. Saya belum membeli nama domain tanpa kata kunci utama saya di dalamnya sejak tahun 1997.

    Betapa pentingnya bisa diperdebatkan tapi aku tahu aku hampir selalu mengungguli situs lain yang tidak memilikinya. Teman mengeluh bahwa mereka mengungguli saya dengan 4 poin PR namun saya peringkat di atas mereka. Ini mungkin tidak berarti banyak tapi selalu layak dilakukan.

    Aku akan mengatakan sama pentingnya adalah robots.txt, peta situs, favicon, tentang, kontak dan halaman kebijakan privasi. Google tidak requst yang robots.tct dan favicon kunjungan pertama ke halaman dan semua kunjungan setelah. Untuk dipertimbangkan profesional dengan google Anda harus menggunakan semua 6 hal. Semua situs saya yang telah mereka lebih mudah untuk peringkat daripada mereka yang tidak. Google hanya mencintai proessionaism tapi saya tidak tahu pasti apakah mereka memberikan peringkat yang lebih baik karena itu. Masuk akal bahwa mereka akan tho.

    Lol, jika seseorang hanya bisa memberitahu saya mengapa ini selatan laporan memancing dakota halaman memiliki PR dari 4. Ini tua, halaman lama yang ditinggalkan sekitar 4 tahun yang lalu. Kemudian memiliki PR 0 dan aku terkejut menemukan itu hari lain apalagi itu memiliki PR 4 dan saya tidak pernah dipromosikan itu. Apakah menambahkan link ke halaman setelah aku menemukannya. Hanya tidak tahu mengapa hal tersebut seperti PR tinggi untuk halaman bodoh sedikit.

  44. 44

    Hi Brent

    Banyak terima kasih untuk artikel informatif.

    Saya tahu ini adalah praktek yang banyak program yang merekomendasikan dan saya bekerja pada prinsip yang sama untuk semua domain baru yang saya mendaftar.

    Tampaknya bekerja seperti Gang busters bahkan jika hampir tidak ada contant pada halaman.

    Ini akan menjadi besar untuk melihat fitur ketersediaan domain dalam perangkat lunak Yoru -
    Aku tahu kalian telah menambahkan beberapa fungsi yang luar biasa dan tutorial juga.

    Ini akan menjadi tambahan besar.

    Saya saat ini menggunakan Micro Niche Finder untuk melakukannya untuk saya.

    Thanks Brent

    Hamant

  45. 45
    Pada 23 Maret 2010 at 03:32
    Richard mengatakan:

    Artikel lain yang besar ke titik di seo. Saya memiliki beberapa situs baru up yang berisi kata kunci dalam domain tersebut. Mereka perlahan-lahan mendapatkan tanah di googles mata tapi aku yakin menghargai pelajaran seo yang dapat membantu saya memindahkan mereka naik tangga. Terima kasih untuk produk hebat Anda dan semua bantuan yang menggunakannya. Aku akan melihat ke depan untuk pelajaran berikutnya.

  46. 46
    Pada 23 Maret 2010 at 03:34
    Raza mengatakan:

    Hey Brent,

    Saya setuju bahwa nama domain kata kunci memiliki keuntungan besar karena saya telah melihat halaman kosong dengan apa-apa tapi kaya tag peringkat kata kunci judul pada halaman pertama Google untuk jangka waktu yang mendapat 20k pencarian bulanan.

    Google "komputer laptop" dan Anda akan melihat # 2 hasil adalah LaptopComputers.org Itu istilah mendapat 2.000.000 pencarian per bulan dan itu adalah situs yang cukup tipis. Mereka membunuh pengecer besar dan produsen komputer.

    Leslie Rohde dan Dan Thies telah membahas nilai kata kunci dalam nama domain dan (jika saya ingat benar) mereka mengatakan itu mungkin hanya 5% dari algoritma peringkat Google. Mereka mengatakan bahwa itu mungkin berguna karena ketika Anda membangun link kembali ke situs Anda, URL telah memiliki kata kunci dalam sana. Jadi bukan bahwa nilai-nilai Google kata kunci nama domain kaya, hanya saja link yang mengarah kembali ke situs memiliki kata kunci, sehingga jangkar teks link yang lebih baik.

    Di sisi lain saya sudah membaca Aaron Wall mengatakan bahwa kata kunci nama domain kaya dinilai cukup tinggi oleh Google.

    Siapakah aku untuk berdebat dengan ahli? Saya pribadi lebih memilih nama domain kata kunci dan akan terus pengujian dengan situs saya untuk melihat hasilnya.

    Senang melihat Anda blogging lagi. Saya berharap kemitraan Stompernet membawa Anda banyak sukses!

    Terbaik,
    Raza
    SoftwareSweatshop.com


    Lasse Kristiansen menjawab:

    "Jadi, tidak bahwa nilai-nilai Google kata kunci nama domain kaya, hanya saja link yang mengarah kembali ke situs memiliki kata kunci, sehingga link anchor teks yang lebih baik."

    Don't mistake hear-say for facts. Stick to your tests. :)

    Normally, there's a limit to how many backlinks you can attain with one keyword/keyword phrase. You need to diversify the anchor text, because otherwise there will be red flags waving in front of Google & Co.

    However, if you have an exact match domain, having an overweight of incoming links with the exact match keyword phrase as anchor text is natural and won't cause red flags to appear. There's also the added benefit of having the keywords in the anchor text even if the anchor text is just the URL ( http://www.credit-cards.com works better than http://www.creditcards.com in these cases nowadays when it comes to this, but the space means less in the bigger picture… much less than it did a year ago).

    With that said, a 20+ (random amount picked) character domain name with heeps of exact match incoming links doesn't seem natural at all. Strategies like that are often times shortlived, but that doesn't mean it isn't valid – at least for the time being.

    I currently have 4 exact match one word keyword domains ranking on page one without any (serious/targeted) optimization done and nearly no content (~40 words on each and a simple one-page HTML page). We're not talking .com's though, but CC TLD's ranking in specific country. Some of the keywords do have a bit of competition going with almost only +PR 5 sites filling up the spots on the first page (no, I don't imagine PR to be of great importance, but it's worthy of consideration when drilling deeper). I've built very few links to these “sites” and still they outrank sites with heeps of pages and targeted backlinks.

    Lasse

  47. Hi Brent
    don't you think google might change the algorithm if domain names start to get spammy?

    Brent, if the main keyword has gone, what is the impact of using hyphens or other modifier words, like “now” and so forth?

    With launch affiliate offers, where there is the most competition with this technique, I've seen all sorts of modifiers, still in the top 5.

    So what is the score difference between a domain being keyword
    “exact match” “broad match” or “phrase match” in the way the actual domain name matches the targetted keyword?

    terima kasih
    peter

  48. The power of an exact match keyword domain name is huge. Check out our Type In Traffic Finder Tool that uses real time data from the Google Adwords API to find exact match keyword domains like you mentioned that are available to register or buy.

  49. I have noticed this among the results in MS, but have also noticed that these keyword rich domain sites are in the top 10 fairly quickly when built but then go away for a while. It is when Google has a chance to see what they are up to, do they get back up in the rankings again.

  50. What about having http://www.domain.com/keyword? I've heard this is just as strong? Is this true?

    On
    Andre Kibbe replied:

    Not as nearly as strong as an exact match, but it's better to have the keyword in the url than to not.

  51. I love this tool and the continuing educational value that you guys provide. I look forward to testing this suggestion given

  52. I agree. This key word domain technique has allowed me to squash my competition in some pretty big markets. But the key word domains are disappearing pretty fast!

  53. For older sites not already using keyword-rich domains, simply create additional domains, build them up and send the traffic to the original site! It's not that hard.

  54. OK, So most every “worthwhile”keyword in my niche is already in use. What do you do then? http://www.keyworda.com .org or http://www.keyword-.org .com ?

    Can't wait for the next installment for getting keyword domains that are currently registered.

    Dan

  55. 55
    On March 23rd, 2010 at 3:42 am
    Andre Kibbe said:

    @Frank: I'm a full-time keyword researcher. I look at competing sites for keywords every day, and trust me, exact domain matches are very common. Try putting in a dozen less competitive keywords into G and see if you don't find an exact domain match on serp 1 for each keyword.

    @Peter Rose: Google gives more weight to .com TLDs vs. .org and .net exact matches, but the latter TLDs still work relative to non-exact matches (eg words in different order, broken with dashes, appended or prepended with other words)

    On
    Frank replied:

    Actually I don't doubt the advantage of exact match keywords in the domain for low competition keys. My only issue with this post is that credit cards is a highly competitive key.

  56. Main word ” domain ”

    Would

    http://www.domain.ca
    http://www.domain.info
    http://www.domain.us

    Be as effective

    If we are going against a 1 st ranked

    http://www.do-main.com

    For the word “domain”

    On
    Andre Kibbe replied:

    Only .com, .net and .org TLDs work for exact matches. But “do-main” wouldn't count as the keyword “domain” in any case. Once you split up a keyword, it's no longer the keyword. If do-main.com is ranking, it's either because it happens to be parsable as two English words, or they're doing some ninja SEO on other factors. You're better off getting a .com with something added to the beginning or end, like “mydomain.com” or “domainspot.com”.

    Saya ragu itu. Ca akan efektif untuk SEO, namun laporan Google sendiri (menurut Matt Cutts) adalah bahwa setidaknya 50% dari informasi. Atau. Kita domain dianggap spam sesuai dengan kriteria internal mereka. Saya hanya akan menggunakan untuk pengujian PPC.

  57. 57
    Pada 23 Maret 2010 at 03:46
    Teddy mengatakan:

    Saya setuju dengan Dexx ...

    Kalian benar-benar perlu menambahkan alat domain finder untuk samurai. Alat Steve JUTH yang baik memilikinya tapi aku lebih melakukan semuanya dalam samurai.

    Alat domain finder yang ideal akan membiarkan kita memasukkan hingga tiga kolom istilah dan kemudian menjalankan semua permutasi dari istilah-istilah tersebut bersama dengan semua trik variasi domain seperti www-atau tanda hubung ganda untuk melihat apakah mereka yang tersedia. Hal ini juga akan menunjukkan kepada kita jumlah pencarian untuk istilah dalam domain dan memperluas untuk menunjukkan kompetisi seo untuk kata kunci yang ditargetkan dalam domain.

    Tuhan yang akan mengagumkan! SILAHKAN menambahkannya.

  58. Hal ini pasti telah terbukti bekerja untuk frase kompetisi rendah, tetapi jauh lebih sedikit sehingga untuk situasi permintaan yang tinggi. Aku sudah lihat lagi contoh spesifik Anda untuk melihat mengapa Anda punya jawaban yang Anda miliki dengan suatu frase permintaan yang sangat tinggi. Jawabannya menjadi jelas ketika Anda melihat backlink, proporsi yang sangat tinggi dari yang untuk CreditCards.com, yang berisi keyphrase tentu saja.

    Bahkan, backlink untuk CreditCards.com hampir semua berisi keyphrase dalam satu bentuk atau lain, cara, cara lebih daripada situs lain dalam hasil. Itu akan cocok dengan apa yang telah saya sebelumnya - diberikan judul halaman berisi keyphrase, dengan semua sederajat itu jumlah backlink yang berisi keyphrase yang mengatur ranking di Google.

    Pengaruh keyphrase dalam nama domain tidak lebih besar daripada memiliki itu dalam judul halaman.

  59. 59
    Pada 23 Maret 2010 at 03:46
    mattb348 mengatakan:

    Bisa tidak hanya bahwa domain dengan kata kunci yang sebenarnya di dalamnya, memiliki jangkar teks yang lebih relevan digunakan untuk link balik mereka dll? :)

    Mungkin perusahaan besar seperti visa / mastercard hanya memiliki beberapa juta "klik di sini" jangkar teks atau domain.com jangkar teks?

    Tentunya siapa pun dengan kata kunci sebenarnya dalam domain thier akan SEO'ing untuk kata kunci tersebut dengan BANYAK fokus pada relevansi dan yang lebih penting, relevan jangkar teks (IE: "kartu kredit" sebagai jangkar teks untuk sebagian besar thier link kembali).

    Dengan kata lain, kasus seperti yang dipicted di atas, sangat baik mungkin ada hubungannya dengan fakta bahwa kata kunci dalam domain yang sebenarnya. Dan semoga sukses pernah membuktikan sebaliknya : (

  60. 60
    Pada 23 Maret 2010 at 03:47
    michael mccall mengatakan:

    Saya tidak mengerti semua angka-angka ini dan bagaimana menggunakan them.Can Anda melanggar modul turun dan menjelaskan sedikit?

  61. 61
    Pada 23 Maret 2010 at 03:50
    Steve Malley mengatakan:

    Tip lain yang besar dan saran Brent. Seperti biasa, sangat membantu dan tepat waktu. Terus kemudian datang. Massachusetts Drunk Driving

  62. Very valid points! I will be following the blog more closely… I know its one of the most important tasks getting the right keyword and must admit! To not giving that task enought time and research.

  63. Great article. I am wondering for those of us that have ties to MLM companies, ho we can use the company name if it is against the company rules. For example if it was Amway for example and they say that we can't use there company name in a domain. Would it be ok in the eyes of Google to use http://www.AMWAY.com? Would the Serps see that as Amway or just a bogus domain?

  64. 64

    It seems that people that trade domains knew this for years but somehow many developers refused to listen. You have two options when starting a website and choosing a name – go for a nifty catchy short and memorable one or opt for a keyword or keyword phrase. The latter works well in SEO but the first one is a stronger brand, it sticks in your visitors head and he comes back easier. It's a tough choice, especially if your keywords are complex expressions. I was using Samurai for few weeks now in domaining and it works like a charm when picking keywords for domains. Stack up keywords/phrases in research tab to compare them and play around with broad/phrase/exact function to see the fine difference. Now, it seems that only two word phrases add up in domaining, anything beyond that is causing the loss in value, not sure how it affects SEO…

    Thanks for making this clear Brent, I was wondering if I'm on a right track as I'm new in domaining, but it helped me snatching some sweet domains. Looking forward to next weeks article.

  65. 65

    What about using a dash ( – ) in the name if the original .com is gone? So credit-cards.com instead of creditcards.com?

  66. Thank you for a great bit of info and an important one at that. Your article is to the point and easy to understand. I love Market Samurai and this will make me rethink a couple of domains I have.

    Terima kasih lagi

  67. Great point, but many are scooping these up and targeting long tail as well. Keyword domains are an important long term strategy for sure. Not to mention Bing loves these as well…

  68. Great article and an important point. Thanks for a easy to understand and to the point article. I will have to rethink a couple of my website domains now.

    Thanks guys

  69. Sama seperti artikel itu menunjukkan, saya telah melihat banyak ceruk akan memiliki setidaknya 1 situs yang memiliki seo jauh lebih lemah, namun memiliki nama domain kata kunci yang relevan dan peringkat di atas 10. Setidaknya untuk saat ini, tampaknya, Google melihat nama domain sebagai faktor peringkat yang sangat penting.

    Saya bertanya-tanya bagaimana ekstensi (com, net.., Dll.) Berperan? Apakah. Info sama baiknya. Com? Jika demikian, membeli murah Info. Domain mungkin bukan cara yang buruk untuk pergi ke setup batch situs afiliasi baru.

  70. 70
    Pada 23 Maret 2010 at 04:15
    L_R_Sexton mengatakan:

    Ada beberapa validitas dalam apa yang ditulis di sini. domain dapat memiliki manfaat seo. Sayangnya ada alasan lain selain domain untuk menjelaskan mengapa Google adalah lebih tinggi daripada visa.com peringkat creditcards.com.

    Ya domain yang terpercaya tua mendapatkan dorongan, tapi bahkan dengan dorongan bahwa halaman masih membutuhkan fondasi yang kuat untuk SEO andal peringkat. Lihatlah halaman sendiri dan Anda akan melihat beberapa kesalahan SEO yang sangat mendasar yang dibuat oleh situs web visa.

  71. 71
    Pada 23 Maret 2010 at 04:16
    Yvon mengatakan:

    Analisis yang sangat baik tentang ini. Saya ingin tahu tentang bagaimana mengkonversi situs yang ada untuk seseorang yang kaya kata kunci. Bisakah Anda memiliki halaman produk untuk situs seperti http://www.widgets.com/specificwidget dan membuat domain kaya kata kunci terpisah seperti http://www.keywordrichdomain.com redirect ke halaman produk domain lain?


    Isha menjawab:

    Jangan redirect. Apakah semua link Anda dari keywordrichdomain.com pergi ke halaman produk.

  72. 72
    Pada 23 Maret 2010 at 04:16
    Brett mengatakan:

    Guys Saya mohon maaf karena aku baru untuk semua SEO ini, apakah
    ekstensi memainkan peran penting dalam domain kata kunci
    itu sendiri?

    jika demikian mengapa dot com lebih penting daripada dot org atau
    dot us, juga ada yang tahu yang lebih mudah untuk menjalankan beberapa
    domain untuk startup worpress MU atau Standard WP? abit
    kewalahan dan duduk dengan beberapa domain. cukup dengan
    jaringan parkir, ingin mengembangkan domain saya sekarang!

    terima kasih,
    -B-

  73. 73

    Saya harus setuju dengan Brent seperti yang saya lihat situs lemah out-rank situs yang lebih dioptimalkan dalam situasi ini cukup sering. Tapi aku bertanya-tanya berapa banyak domain kata kunci-kaya tidak peringkat yang baik.

    Setiap kali Anda melakukan pencarian dan tidak melihat peringkat domain kata kunci di atas 10, seharusnya hal itu dibeli jika nilai, atau itu sudah dibeli dan tidak peringkat atau mungkin itu hanya sebuah halaman placeholder.

    Jerry West mengatakan pada awal Januari tahun ini bahwa, "Menggunakan kata kunci-kaya nama domain masih sangat berlebihan. Branding dengan
    domain yang baik masih merupakan pilihan yang lebih baik. In testing, the increase in a keyword rich domain is so slight that it is barely measurable for the 'money keyword phrases'.”

    I don't do near the amount of testing Jerry does, but have often wondered how accurate this statement really is especially when coming across keyword domains ranking at or near the top pretty often.

  74. With good, solid SEO, it almost always comes back down to the basics… A keyword rich domain name, and links. It always falls into place then, especially if you get the rest of it right, like incoming link text to match your domain name, then page title, H1 and first text on page, and throughout the page copy… Domain title and links are the basics, and Market Samurai is killer… one of the basics on the back end…

  75. Good article,

    but i am not sure whether to agree with what you're saying about “keyword in domain name”.

    I personally do NOT think that keywords in the domain name play such a big role as some SEOs assume. You cannot simple come to this conclusion and say the main factor for the site ranking is the keyword in the domain name.

    The #1 site is indeed relevant to the subject…but in how far the KW in the name plays a role here is simply speculation.

    G.

  76. 76

    Excellent posts recently. Jauhkan 'em datang!

    Any ideas on if subdomains have the same effect? any effect? for example (using the good old fashioned classic “dog training” as a target keyword)::

    dogtraining.someotherurl.com

    any positive ranking effect with this?

    Jesse

  77. I know things are ever changing for the Netentrepreneur, and for newbies starting up it's as overwhelming today as it ever was.

    I remember when I first started online some 6 years ago now, and the early advice I got from the so called 'Gurus' was to use generic dot com domain names. That way you could add content to, delete from, or change the entire theme of the site as the times warranted, and your domain name would not become irrelevant or redundant.

    I had a lot of domains once made up with Latin words for various birds, all which have long since gone! But I am a firm believer in variables and still to this day believe that content is king, and especially if written with authority and the on and off page has good optimisation as taught by the guys here.

    But I wonder how Mr G and all the rest of them get on with the zillions of foreign domain names? A good friend of mine operates a site called Ajarn dot com. Ajarn is Thai and translates into English as teacher or more specifically professor.

    Situsnya adalah pemimpin di sini sebagai sumber daya guru bahasa Inggris bagi mereka ekspatriat tinggal dan mengajar di kerajaan, dan selain memiliki usia (10 tahun), halaman dan halaman konten yang unik, puluhan ribu link kembali, dan update reguler, Aku hanya tidak bisa melihat bahwa jika saya membuat sebuah situs yang sama dan menamakannya http://www.teaching-english-in-thailand.com (atau serupa), saya akan menjatuhkan mereka dari slot teratas dalam SERPs.

    Saya tidak mengatakan kalian salah (tentu saja tidak), dan saya yakin bahwa menggunakan tema kaya atau kata kunci / frase dalam domain adalah membantu, tapi itu salah satu hal yang sekali lagi, dianggap sebagai titik yang sangat kecil pencetak gol berkaitan dengan SEO di masa lalu.

    Saya memiliki banyak domain (lebih dari 26) dan tua semua antara 3-5 tahun sekarang, dan tidak ada cara saya akan parit mereka atau mengabaikan mereka karena nama domain tidak cukup baik seperti itu mungkin. Yang mengatakan, saya akan berpikir hati-hati tentang nama untuk setiap domain baru dibeli, tapi saya pribadi tidak berpikir variabel cukup kuat untuk memulai yang baru, tetapi lebih dari tip untuk membeli segar.

    Hey, I'm no SEO, but I am in training and have been learning a lot of late, but you can bet your bottom dollar that there will be some other article well written from another respected name in the SEO game that will tell you that the domain name is not as important as X, and he or she will have their examples too.

    I love MS and it's the best piece of SEO SW and training that I've come across in all my time online, but I'm still worthy of having my say, hence the comments system here ;-)

    Andii

  78. We made a project with a keyword rich domain we haven't made much on backlinks we almost abandonned this project but we are always in top of yahoo search for this particular keywords.

    For us Keywords rich domain seems to help a lot on the yahoo ranking.

    You can view the results for the site: http://www.battery-drill.com/

    KW: Battery Drill

    The yahoo Search Result: Yahoo search result for Battery Drill

    Hope it helps

  79. I have always been a fan of such keyword rich domain names.
    It has always seemed natural and logical to aim for a “does what it says on the tin” type domain name.

    I think they make getting good keyphrase links more natural as well.
    eg in a classic link swap type situation if your site is http://www.abc.com and you ask another webmaster to link to you using the keyphrase “abc”, they will be more prone to agree to that key phrase usage than if your site is actually http://www.xyz.com .

    Just had a vision of the future.

    It may pan out it may not.

    If you assume that:

    1 -domain names are a finite resource
    2 – domain names can be bought and sold
    3 – better companies will be able to afford to pay more for better domains
    4 – therefore the best domain names for a niche will gravitate towards being owned by good / succesful companies in that niche.

    Tambahkan semua itu dan berpikir 20 tahun yang terjadi dan asumsi plausable google untuk membuat di beberapa titik di masa depan (jika tidak sekarang) adalah bahwa "melakukan apa yang tertulis di kaleng" nama jenis domain kemungkinan akan dimiliki oleh perusahaan-perusahaan yang baik orang akan ingin mencari.

    Google ingin orang langsung ke mana mereka ingin pergi sehingga mereka terus menggunakan google, karena itu akan memberikan kata domain bias yang menguntungkan.

    Saya tidak berpikir kata kunci nama domain kaya itu adalah menjadi semua.
    Jika Anda membaca ini Anda berada di noblesamurai.com misalnya. Bukan kata kunci terlihat dalam nama domain. Google sendiri berhasil melakukan ok sebagai mesin pencari dengan domain yang disebut google.

    Hal ini jauh dari penting.

    Setiap tepi kecil yang dapat mengikis membantu namun dalam buku saya.

    Semoga sukses
    Mick

  80. Saya sudah melakukan ini sejak saya membeli domain pertama saya Agustus lalu. Situs saya berbaris jajaran google, bing, yahoo dan cukup cepat. Aku suka kalau saya menjalankan pemeriksaan SEOC pada kata kunci tema utama saya dan saya memiliki besar "YES" di bawah URL, Judul, Deskripsi, dan Kepala dan situs lainnya tidak! Saya juga melakukan hal ini dengan kata kunci ekor panjang saya untuk saya Posts untuk melihat di mana saya berdiri dibandingkan dengan situs lain yang menggunakan kata kunci yang sama, dan untuk memastikan aku tidak lupa untuk menggunakan kata kunci ekor panjang dengan benar. Terima kasih, Brent, untuk artikel besar lain pada manfaat menggunakan Market Samurai.

  81. 81
    Pada 23 Maret 2010 at 04:54
    Erik mengatakan:

    creditcards.com tidak muncul di halaman pertama google sama sekali. maupun dalam 10 halaman pertama. mid subdomin ditempatkan halaman 5 - uk.creditcards.com

    Saya bertanya-tanya berapa lama yang lalu ini ditulis, dan apakah karena kurangnya relevansi dengan dunia nyata betapa berguna atau semua aspek lain dari perangkat lunak atau saran akan.

    Pada
    Shawn menjawab:

    Itu menarik, karena saya hanya melakukan pencarian untuk "kartu kredit" di google dan hasilnya muncul persis seperti Brent telah menunjukkan, creditcards.com ditampilkan sebagai hasil pertama, visa.com kedua, mastercard.com ketiga dan seterusnya on. Artikel ini memberi saya banyak berpikir tentang, thanks guys ...


    Jaco menjawab:

    Hasil pencarian Anda didasarkan pada beberapa faktor, termasuk lokal Anda (Anda berbasis di Inggris mungkin?) Dan pengaturan preferensi Google Anda. Anda akan menemukan hasil yang sama seperti yang ditunjukkan dalam contoh di atas dengan melakukan pencarian yang relevan di google.com - link telah disediakan di situs google Anda, memetikan Anda belum melihat belum.

    Market Samurai tidak juga memungkinkan untuk penelitian kata kunci berdasarkan pilihan yang Anda tentukan berdasarkan lokal spesifik Anda dan dengan demikian Anda akan mendapatkan banyak "relevansi dengan dunia nyata" seperti yang Anda katakan.

    Saya secara pribadi telah bekerja melalui banyak Market Samurai tutorial dan saya telah menemukan produk yang akan sangat membantu dan saya akan termasuk perangkat lunak ke dalam seo saya / sem arsenal tanpa keraguan. Mungkin Anda harus mencobanya juga.

  82. I have to admit I have noticed this as well very recently. One of my sites was on page 1 over the Christmas period but is now on P5. I've noticed that a good portion of the top 10 are keyword rich. Love the idea of using a keyword domain as a squeeze page to drive traffic to an ol site.
    Many thanks for sharin ur findings.

  83. I have been using keyword rich domains for a couple of years, and for sure it is possible to obtain quite good rankings.

    The search engines also seems to be quite happy for social bookmarking and Twitter – so a combination of a keyword rich domain, social bookmarking, relevant blog posting and a twitter account and you are on your way.

  84. Brent, you are the only one who ever used the term “jiu-jitsu SEO techniques” – I love it! LOL

    OSS!!!

  85. Although I have your Samurai tool, I am still learning how to best use it and your information here clarifies quite a few questions. Terima kasih.

  86. Excellent blog post. But is it possible to tell exactly what this site is doing right that the big organizations are not? What about the age of the site and the PR of the links?

    If you were do an in-depth analysis of these 10 sites – including historical placement and other factors – could you determine exactly what Google is looking for?

  87. I have used this method several times and always had great success outranking larger SEO companies in the local market.

  88. Thank you for the support and backup with this article. Been preaching this for a few years now to blank stares. Now I have someone backing me up. Forget the cutesy domains, go for the keyword and take a day off once in awhile.

  89. Great post. I've often wondered how much emphasis Google places on keywords in domain names. Now I know

  90. We took ownership of these domains due to chargebacks.

  91. This is so true, just a pity that we never understood this when we chose domain names in the past.

  92. 92

    In reference to the 5caratdiamonds example…

    If I wanted to rank for the keyword 5caratdiamonds and 5caratdiamonds.com was already taken, would the search engines still reward me for having a domain name like buy5caratdiamonds.com?

    I'm not in that niche, but curious to know if adding a small word like that in order to get the keyword in your domain is worth while. Terima kasih.

    On
    Isha replied:

    It would be better to have 5carat-diamonds.com. If that was taken and 5-caratdiamonds.com was taken, it's better to have something like 5caratdiamondsblog.com, where the keywords are right at the beginning of the domain's url.

  93. You guys are the font of all SEO knowledge!

    Terima kasih lagi.

  94. very informative. I thought the advantage of having the keywords in the domain had disappeared but I guess not!
    I have http://www.Nashvilles-Real-Estate.com as I'm a realtor in Nashville and this has managed to retain some great rankings for the condo market but has slipped recently for the key words actually in the name.
    I'll be working to get the site back up there using all the advice from MS

    Thx again

    Gary :)

  95. Hi Brent:

    Thank you for offering a ray of hope in what has been a dark world.

    A number of years ago, I began to acquire .com domain names related to the graphic arts/printing industry. When possible I bought singular and plural, hyphenated and non hyphenated domains.

    I now own approximately 250 domains and spend $2,500.00 USD each year to keep them registered.

    I have talked to companies about developing a website around one (or a grouping) of these domains. I believed that the additional traffic from having an easily recognizable and memorable domain name would be of interest to them. This did not factor in traffic they would get when people searching typed in a keyword set and added .com when they hit search button. They reacted as if I was speaking Swahili and they were speaking Icelandic.

    I will again endeavor to get some clients interested in the prospect of a .com domain name that perfectly reflects the products that they market.

    I look forward to your next posting.

    Ken Stein
    http://www.graphic-equipment.com

  96. Why'd you have to let this secret out of the bag Brent? It's been a weapon of mine since the day my testing revealed it to be true. And I was hoping to corner the market by buying every hot keyword rich domain before everyone else figured it out… :)

    Oh well – I guess I will have to just dominate in the niche's I'm already competing in… thanks for a great article…

    SD

  97. 97
    On March 23rd, 2010 at 6:09 am
    Albert said:

    Does this work on sub domains?

    keywords.domain.com

  98. So you should forward all domains to one domain

    On
    Isha replied:

    No, Google doesn't see forwards very favorably seo-wise. But you can link through to the one domain.

  99. Hey that's great Brent. Very useful information and I can't wait to read the next tips.

    Look forward thnx

  100. Great post. I am still learning this SEO stuff and this post is quite helpful.

    Thanks for sharing.

    Dave

  101. Thanks for this article. It validates my own experiences of using keyword-rich domain names.

    Cheers.

  102. Brilliant, thanks for the article guys!
    Lara

  103. This article is totally correct from my research into some new domains.

    I noticed top 10 results for sites that had just 1 page of very poor content.

    It was clearly down to the domain – now getting the domain then really working the site = powerful rankings.

  104. Great article, guys!

    Although I couldn't help but notice the domain age for creditcards.com If you're going to swap to to a new, keyword rich domain, you'd need to take into consideration that you have a low DA and that you need to start building links again. In that case it might be better to optimise the pages on the site through the permalink structure.

    But buying a keyword rich domain name is definitely the way to go when starting from scratch.

  105. Great analysis!!!!

    ps I love MS

  106. Thanks for sharing the “facts.” I LOVE your software and I'm so glad that you also offer solid advice. I am innundated with information from every guru out there. Thanks for keeping it real and helping us sift out whats beneficial vs. what's a waste of time.

  107. my investigation also says that hypenation doesn't seem to concern google. so for seo / online work where you dont care if a real (pun intended) person can't remember or type in the 3 or 4 word hypenated name. ((the sort of name you'd never want to describe on a talkback radio show) what you want is a high position on the serp and the directly corresponding hyphenated domain name is far better than any name such as flyfishingreelssite.com for instant where the added word site just confuses the poor little alogarithimic works inside google. The point: look for a domain that matches exactly your main keyword and don't overlook using a hyphenated name. (but only for online work not a real business name.)

  108. A great revelation. One point How would having more than the keyword in the domain. eg in a subdomain.

    If I had say http://www.become-psychic.mirboo.net Would this have as much strenth as http://www.become-psychic.com

    Wilf.

    On
    Market Samurai Resources replied:

    A .net is not as good as a .com, and it's possible that by having a meaningful domain-name such as mirboo would dilute the seo juice, but become-psychic.prmblmfz.com (or other meaningless domain name) would be good.

  109. Thanks Guys,

    Another interesting post. Having a keyword rich domain name is certainly a great place to start, but it is not the “magic bullet” to high rankings.

    In my experience keyword rich domain names achieve higher rankings, not because of the domain itself, but because people tend to naturally include those keywords as anchor text when they link to the site.

    I've not (yet) done the analysis but suspect that the term “credit card” is much more prevalent is anchor text in the backlinks to creditcards.com than it is to the other sites.

    Keyword rich domains can certainly give you a boost – but only as part of a properly optimised site and an ongoing link building strategy.

  110. also dont overlook wierd sounding names which youd never choose as a business name but which have search engine traffic.
    Trust MSam and go with the keyword research. patiofurniture bistro is very wierd i know but it has traffic and does convert.

    Chose Patio Furniture Bistro style for a wonderful furniture choice for your patio or porch

  111. 111
    On March 23rd, 2010 at 7:30 am
    Maggie Bergman said:

    Great article guys, I have changed my domain after going through the 'Dojo' training videos, easy change to make when the site is fairly new, might pay off in the long run!

  112. This article has just cleared up certain dilemma I had. After trying to check how tough the competition is for a keyword phrase I noticed that some rank very high with fewer links and lower PR. Thanks for this eye opener and can't wait for the next post. By the way, my SEO efforts are now easier since I started using Market Samurai. Thanks for the great product.

  113. Awesome tip, been using this for a little while following a course I went on and it really does pay dividends! Nikmati! :)

  114. Domains rule local search. You can easily get the first page with billions of results by making your domain the keyword you want. Those domains are usually available too.

  115. 115
    On March 23rd, 2010 at 7:47 am
    ricardo said:

    Can someone tell me if having the keyword in a subdomain will do the trick too? keywod.domain.com

    On
    Market Samurai Resources replied:

    A subdomain is seen as being a domain by Google for SEO purposes, so keyword.domain.com is just as good.

  116. This is why i use market samuri, thanks for the great tools and ideas.

  117. What about the plural of the keyword, is that as effective? For example, the keyword was 'personal injury lawyer', if you got the domain personalinjusrylawyers.com is that as still effective?

    On
    tomartomartini replied:

    plural of the keyword:these are treated as a completely DIFFERRNT KW!

    On
    Rob replied:

    I am struggling with the same issue. I've found that the prime company has registered ALL the singluar domains for that keyword, ie motorbikehelmet.com, motorbikehelmet.net, motorbikehelmet.info and so on. So what you say is if I were to register motorbikehelmets.net (which is available under my keyword) google would not see this as relevant? What if I did all my SEO work for the singular version 'motorbikehelmet', would G then put two and two together and realise there is a strong link between motorbikehelmet.com and motorbikehelmets.net?

    How does Google deal with hyphens, so 'motorbike-heltmet.com'?

    On
    tomartomartini replied:

    .com > are good….always work to get a .com first ;if you cant get motorbikehelmet.com,…: your next step is the dashes

    motorbike-heltmet.com or motor-bike-heltmet.com ,
    To rank a hyphen , eg motorbike-heltmet.com do appreciate this will be more demanding but from my stand point worth it.

    On
    Rob replied:

    Hey thanks for the reply. I just wanted to clarify that I'm only interested in this from an SEO perspective, not people searching fomr my site, that will come later. For now all I want is rank. Would that change your advice above?

  118. Very timely advice. I've been considering changing my domain name. It's three years old and getting some solid traffic to page one on Google – it has my two keywords in it but doesnt have the appeal of another domain name I registered. But based on your article and some suggestions from other comments on here, I will be keeping the domain in place. Terima kasih atas info berharga.

    Jules

  119. Spot on Brent!

    As a matter of fact, one of the many uses I have for Market Samurai is to research domain names.

    I start with a general relative keyword, have MS get some more for me, and check the competition on those keywords. Then I move on to see what domain names with those keywords are available. If my top choices are not available, I use an online thesaurus to give me some more ideas. Then I run these through MS and analyze them.

    Never takes me more than an hour or two to come up with very relevant domain names to my chozen niche.

    This way, I not only know that my domain name has a good chance of generating the traffic I need, but also lets me know that the competition is manageable.

    The longer I use Market Samurai while thinking outside the box, the more I get out of it. Brilliant peice of software!

    Terima kasih!
    Ken

  120. Sangat bagus. I reading the blog step by step I was expecting something huge and groundbreaking but the fact that it is so simple is astonishing, yet common sense…in a way :-)

  121. As much as I thought I understood the value of a keyword optimised Domain, I have to say that Credit Card Domain's screenshot was a real eye opener.

    I never realised just HOW MUCH effect the Domain name had. The disparity in BLD's was just incredible.

    Great example of the concept Brent.

  122. I believe that having the keyword in the sub domain qualifies it as well in Googles eyes, ie. 'www.myrabbitcare.com/rabbithealth'if my targeted keyword is 'rabbit health' and that is what I am trying to optimize the page for. If you look in any serp on any topic/niche, or in the market samurai tool competition page, it will show that this qualifies if it is in any part of the URL for that keyword. I dont think it needs to be only the main part of the URL before the .com). Is this correct…SEO is for the individual pages, not the entire domain.

  123. Hi Brent

    Someone who understands domains. I researched all this in 1998 and 1999 in the National Library of Australia which, at that time, had just four online computers. I used the Overture search term suggestion site, which has now gone. As a result I've registered and maintained over 170 top-level dot-com domains. I'm interested only in key cityprofession.com portals. I've registered over 70 domains for all the major professions for my city of Canberra, eg Canberradoctor.com etc, and over 45 citybuilder.coms for major cities and towns throughout the US and internationally, eg SanFranciscobuilder.com and NewOrleansbuilder.com. My plans are to set up these domains as online communities for all the professionals concerned, thereby accrediting them, and to provide dynamic search experiences for users. I could give a four-hour lecture on the benefits of independent registration of such domains. One major benefit is succession in the long-term. These domains should pass to all these professionals concerned to create proper online professionals associations.

  124. keywords in urls works pretty good in wordpress blogs posts (when you have permalinks set to custom and use /%postname%/) and pages. Then I use multiple related keywords in the content and this works pretty well.

  125. This is an important SEO factor that has been around for a while now, but it's nice to see it getting a wider airing.

    You may be interested in my case study, which showed the importance of a generic domain name on Google, Yahoo and Bing results (I started from the search terms and worked backwards to avoid sample bias)
    http://www.memorabledomains.co.uk/bingyahoogoogle.pdf

    Note that while nobody can predict the future accurately, it's a pretty good bet that the domain “bonus” given by the search engines for exact-match domains will remain (or even be increased) since for competitive keyphrases the mere act of securing the domain name represents a big “effort” (large financial outlay) so it is an inherent “signal of quality” against spam since the would-be spammer simply can't afford to secure that domain name.

    In fact, owning a domain name like CreditCards.com sends a message loud and clear to the search engines that “here's a company that takes its online presence very seriously and is willing to pay accordingly”. The principle remains true even if in practice the company has owned the domain for a couple of decades and hand-registered it from scratch since that doesn't negate the POTENTIAL value of the domain name in any way.

    The right domain name will bring other dividends as well. For example, another case study I did showed that you're likely to see a boost in PPC traffic using an exact-match generic because people are more likely to click on the ad (and therefore Google rewards you by displaying it higher while charging you less)
    http://www.memorabledomains.co.uk/ppc-generic-domains.html

    And of course, if you own a domain like CreditCards.com you've just slashed your ad budget compared to the competition since people will only have to see that URL once to remember it. After all, it matches their train of thought exactly.

    It's worth noting that the search engines give some boost to keywords in the URL, but it's nothing like the rocket you'll light under your rankings if you own the exact-match .com or .ccTLD (country code domain name for the region you're targeting, eg .co.uk for the UK or .de for Germany) domain name.

  126. Great advice, yes, but how to make your website or blog as “old” as competitor's.

  127. Anyone know if having a keyword in a broad match domain name has as much value as an exact match and do hyphens make a difference? If this has already been covered please excuse me for missing it as there are so many comments!

  128. Great article.
    I also believe, the closer the keyword is to the Left-Hand side of the URL, can add more weight as well.

  129. Good post Brett – but now you've really let the cat out of the bag.

    We put up one keyword focused domain early 2009 for an offline company and this one basic little website has generated $984k in sales in 13 months. All the site does is get people to call the company.

    Interestingly, the site is always ranked # 1 on google local/maps results plus # 1 in natural search results for it's 'domain keyword'. Also, there are less than 15 external links to the site.

    Yep, you're preaching to the converted :-)

  130. So here are all the questions summarized about what to do if your keyword-rich domain is already taken (which it almost certainly is):

    - Are only .com, .net and .org beneficial?
    - What about subdomains: keyword.domain.com
    - What about subdirectories: domain.com/keyword.html
    - What about adding stop words: the, for, to etc. or e,i,a, etc.
    - What about adding other words: review, info, best, etc.
    - How about hyphens?

  131. Well, nothing really new in this article but it had to be said. Domain names have always influenced search engine rankings right from the start. What amazes me is how few people actually know about this fact. Most companies prefer to use their company or brand name as main domain for their site while using their “brand domain” as a parked domain would be the far better choice. But there is more to it than meets the eye…. a lot more.

  132. Thanks, guys,

    I'm a newbie and having a helluva time driving traffic to my Energizing Your Health website, MattinglyMD.com.
    I appreciate all the help I can get.
    Question: How about using keyword-sensitive domains with applicable content to feed in to the master domain – kindof the FedEx concept. Does that make sense or work ?

    Thanks again,

    Jay

  133. 133
    On March 23rd, 2010 at 12:22 pm
    Joe Watson said:

    Brent
    I would be interested on your observations to the comments by Matt348 and Chris|ReviewFAQ

    Joe

  134. 134
    On March 23rd, 2010 at 12:24 pm
    Joe Watson said:

    Vanessa

    I replied to your comment in which you spoke about your app. You may have missed the reply as your comment was a while ago. Hope you can reply to me.

    Joe

  135. Would like to get some feedback on this site and how i can make it work for me..pls .Kev

  136. I am also new at this and I have a optin page under the domain name url affiliatemarketingmindmap.com/mindmap.html

    I went and typed in the kw phrase – (affiliate marketing mind map) into google search and my optin page came up at no 7 on the serps first page.
    To me that is amazing but I dont why that happens.
    Can some one hear explain…….thanks

    On
    Victor replied:

    Anyone interested in why this phenomenon occurs ?

    If you want to understand how Google works one of the best ways to do that is imagine yourself in their shoes, what would you include in the algorithm if you where a Google Engineer – they are just software programmers after all – to provide the best possible results to searchers requests which is their programming “intent”

    The algorithm is not black magic or witchcraft like all other software algorithms its 100% pure engineering logic.

    So lets imagine that your goal is to provide the best possible search experience for a random Google User that has entered the search string

    “Mikes Used Cars”

    1, Might you have a bias that kicks in to assist micro companies in getting a leg up against the mega corporates if the phrase typed in was a 100% perfect match for that domain.

    Eg you have “Mikes Used Cars” ranking number one for mikesusedcars.net – that BTW is a real example of a #1 SERP in Google – yes there is less than 1000 searches a month but that is not the point here.

    So Mike's tiny used cars PR1 website is able to rank #1 for the phrase in the used car niche – read MEGA competitive – because it is a 100% keyword match.

    The bias is there to provide the best chance of the right return result for the user and given the likelihood that they are actually looking for “Mike Used Cars” anything that is a 100% perfect match is pushed up the list of possible matches for further scrutiny – this is the most important concept here.

    Having the exact match is NOT the end of the story and the reason your ranked its the start of the algorithm gate logic. when “credit cards” is entered all the domains that are 100% exact match are pushed into the bias pool and then based on meeting other criteria they held or discarded.

    Note that in this real world example the following

    1, Its a .net NOT a .com

    All TLD's are “considered” for further scrutiny and based on that one is given bias – it does not have to be a .com the algo throws ALL TLD's into the bias pool and the one with the most merit at that point is given the bias.

    So why do you see the .com's more that say .CC simple – generally generic .coms where registered many years ago and have the advantage of an aged domain, but if you do everything else right you get the bias on ALL TLD's and if the search is conducted from say Google.co.uk the country specific domain bias kicks in there.

    One of the things that I find interesting is no one has mentioned that ranking for just one keyword because of the bias is nice but its just one keyword and we arent sitting in “credit card” traffic streams. You can get past this with very careful selection of your domain name but that's another story for another time.

    Interesting read thanks.

  137. I was thinking along the same lines. Does this mean I have the mind of a Samurai? So upon further inspection of a competitors site, it appears as though he redirected his landing page to URL optimized page. Hence his ranking improved while I disappeared. Ha…two can play that game. And I will win.

  138. Thanks for posting what we in the domain industry have known for many many years. Hopefully more people will now understand this. :)

    An exact keyword matching domain one of the easiest ways to get an edge on the competition for a term, especially if you are otherwise on an equal playing field. Even with parked pages, which Google has notoriously been against and given penalties to in SERPs, I've at times achieved page 1 rankings for 5+ figure searches/mo terms that are fairly competitive simply because I had an exact keyword matching domain for the term. In many cases it doesn't even need to be .com (though you generally shouldn't go outside .com, .net, or .org).

    One thing to remember – the owner of CreditCards.com spent millions of dollars to be the owners of it. A term that major isn't exactly a small expense to go after with an exact keyword matching domain.

    -Steve

  139. Great article with excellent examples of domain name keyword usage. Although its not the first time I have heard of the concept any software package you guys could make to compliment my Market Samurai software it a definite must buy in my book.

  140. [...] a good keyword rich domain name can be to a site's search engine optimization efforts. Getting the High Ground With Domains shows how a smaller website with fewer backlinks can beat out bigger and highly financed [...]

  141. 141

    OK, I see your point, but I think you're also coming to wrong conclusion. I know probably nobody will ready this but I'll say it anyway.

    Do you see that chase.com/creditcards got into the top ten with significantly less backlinks to the page? That's because credit cards is IN the domain, not IS the domain.

    The #1 ranker here is an exact match domain, and that may boost it a little. But chase could beat it out if it built more backlinks, simply by having it in the domain. Visa is synonymous to credit cards in human terms, but not in robot terms. And they don't have the phrase credit cards in their domain, that's why they're not #1. If they had the exact same amount of backlinks to visa.com/creditcards, they would be #1. They just don't know what they're doing so they backlink to their homepage.

    The point is, you want to put your target keyword somewhere in the domain, it doesn't need to be the exact domain. And then you need to backlink to that inner page with that keyword's anchor text. That's how you get visa.com to rank #1 instead of #2 and it's also how you score a double listing. Too bad it's too late now.

    On
    Matej replied:

    This is exactly my way of thinking and something I stated in my comment here. Keyword domain probably means something, maybe 3-5% in whole SEO thing, but it is not a magic bullet! visa.com/creditcards would smash this page in no time.

    I still think one big page is better, with subdirectories, but seems that I am one of the few hehe :)

  142. Great Article, but with reference to the above, we have to re-invest years of hard work again for the new domain. But, I think, its worth the investment.

  143. Brent,

    this is so simple, a no brainer. Terima kasih. Saying that, it took me quite some time to get to that realisation. 30DC was the place I've learned to optimize domain/site. One of my sites is less than 2 months old. I was indexed after 2 days and on the page one in less than a week. Now, I am holding spot 1.

    Looking forward to next instalment

    Tepuk tangan
    Alex

  144. Thanks guys, I am new to this and pretty much started with the 30DC. I simply love all the free info that's available and can't believe how great a product Market Samurai is for such a low cost. SEOC is very exciting! :)

  145. Marvelous articles.

    Lots of tools out there providing us with lots of backlinks, but if you forget how to maximize your keywords… then it would go nowhere.

    I have experience this my self, thanks to market samurai! awesome tool.

  146. Everybody is entitled to his/her opinion. I tried keyword domains and got nowhere.

    If you want proof that keyword domains do not work, just go and google “best online casinos” and check around the position number 8 (on 23/3/10). There will be a site http://www.onlinexcasinos.com (not mine).

    This site is, at a time of writing, not keyword domain, site is under construction ( 0 content, blank page ), but the guy already has 1,500 back links!!! That is phenomenal result for a site that has nothing else going for it.

    So if you have three factors: domain name, content and back-links. And back links won hands down.

    On
    Jaco replied:

    Its not so much that keyword rich domain names dont matter here, but rather that the online gambling industry has been one of the most competitive online markets for many years and the competitors in this niche have moved beyond the elementary seo issues.

    This search does however reveal a lot of relevance in the domain names (90% of the results) to the search term you specified and is a perfect example of this thread and the many questions being raised here, including the relevance of phrase to broad matching search terms which Market Samurai is excellent at.

    Insofar your comment that the mentioned site has nothing else going for it, I suggest you do more in-depth analysis of the website. This will reveal that the site is a couple of years old, has thousands of pages indexed in all 3 major search engines, much more than 1500 backlinks (relevancy not checked, but nevertheless), appears in serp's for various other relevant keyword phrases in top 20 positions, and the site does have an external marketing programme working for it as well. This is just scratching the surface.

    In my opinion, this is a valid “under construction” notice for a site that has been doing well in search marketing for a long time.

  147. This SEO strategy is amazing. You've always taught us the value of having a optimized domain based on keywords; but these charts really bring it to life. Great illustration of what works in SEO.

  148. This is a strategy I followed with my site and cannot believe the sites that I am ahead of.

    I have really struggled (as I'm sure many have) with trying to work out which are the the most important factors to list well with the search engines – undoubtedly (I think) a keyword rich domain is one of them along with the other onpage page factors.

    Once again Brent – a great article, really well written. Keep up the good work.

  149. Pos besar! I've got the domain EuroMillionsResults, but am struggling to get on the first page of Google for those keywords. The domain was previously 'parked' on a spammy website, so I think it's taking Google a long time to realise it's now a different website.
    Oh well, back to the SEO and we'll get there one day!

  150. 150
    On March 23rd, 2010 at 8:09 pm
    John Lawson said:

    What about anchor text?

    Would you not expect to see these results based purely on the anchor text of backlinks? Surely most of the backlinks to visa and mastercard are “visa” and “mastercard” rather than “credit card”.

  151. This is a very interesting phenomena, but I have a question. If for example I have a domain such as..www.credit-cards-scam-review.com would it be optimized for any of the words within the title or just the keywords in succession to one another. IE If you searched for “credit card review” or “credit card scam” would it not be optimized for those keywords due to the omission of the 4th term or having the term “scam” out of succession in the 1st example? Terima kasih!

  152. My experience is that a .net can outrank a .com if the .net site has more content. I have used this technique in product launch affiliate campaigns where the domain name is equal to the product name. The merchant has bought the .com domain but has only thrown up a sales page. I have bought the .net domain and created a WordPress blog with relevant articles and posts. It doesn't take much backlinking for the .net to get to #1.

  153. 153

    “..Some things you might consider talking about, Brent, with respect to domain names and clearing the air on:

    1. If you can't get your exact match domain name, and you want to modify it, what are the best practices with respect to:
    A. hyphens or no hyphens between the words in the keyphrase
    B. adding a word to the beginning or end of the domain/phrase – which is better (at the end, correct?)
    C. TLD choices: .com vs. .org, .net, etc..”

    I'd like to hear your opinion on this as well guys.

  154. Another great article! Great advice for all who want to get high rankings in Google.

  155. Brent

    Another solid post from the team at Market Samurai!

    Terima kasih,

    Andy

  156. From scanning through the huge number of posts here, I've noticed a lot of debate about whether it is enough to simply have one keyword as part of your domain name or whether your domain has to be an exact match to a keyword phrase.

    I've tried it both ways, and based on my own experience I think it has to be an EXACT match to a popular keyword phrase.

    I have also noticed that the results do NOT necessarily happen immediately upon the next visit by the Googlebot. It sometimes takes time for Google to reward you for using this tactic.

    Example: For one of my domain names (an exact match to a 3-word search term) I debuted in spot 104, and then kept losing ground over a two month period. As I continued to add quality backlinks, the decline in position reversed and I clawed my way back up to page 10. I sat there for a few weeks, and was ready to conclude that this strategy did NOT work … then without doing anything, Google one day bumped me up to page 4. A few weeks later I was on page 2. And a few weeks after that, I was on the first page. I've been there for two months now, but I'm still NOT #1.

    So, I'm guessing that if you are in a highly competitive category (which I am), that along with relevant page content, Google does want to see a MINIMUM number of quality backlinks, and you probably have to have a MINIMUM page age before you get looked at seriously (each of my websites that have exact match domain names are less than a year old).

    Has anybody else found this to be true? Any data to back up these observations?

    Terima kasih,

    Ken

  157. Great article.
    I'm a graphic designer and managed to buy eobokdesign.co.uk and ebookdesigner.co.uk with the intention of doing well on Google as you suggest. Rather than host it as a separate domain I was advised to just have the site in a folder as part of my main design site http://www.promo-design.co.uk and include within its sitemap.

    After a week or so http://www.ebookdesigner.co.uk appeared as no. 6 on Google for 'ebook designer'… but two weeks later it's just listed as …promo-design.co.uk/ebookdesigner.

    Would it be better to host separately?

    John

  158. [...] Source: Market Samuari Blog [...]

  159. Good article, although having the keyword in your domain name will benefit your SEO it isn't a quick win, in less competitive industries you will see it work more and more but a little bit of on page and off page SEO will beat just a domain.
    As always you need to put the effort in to get the results and if you can get the keyword rich domain you may as well make things easier for yourself.
    Google is always cutting down on this and that we are still waiting for paid link to stop being counted and spam but I can't see them changing the algorithm to domain slap any time soon.
    Although the manchester SEO guy who bought the domain and spammed his website up to be number two for manchester SEO is another example on how if you only have one keyword and have the domain you can get what you want – however the user is faced with a terrible website!

  160. I have been using keyword rich domains for years it makes perfect sense to me.

    However sometimes it is not easy to get those domains

    Danny

  161. A friend recommmend me to this product and really see the value of this product i see his site went up in top 4 in search engine because of this product and very realiable so now i'm also planning to purchase this product…

    On
    Sean replied:

    what product are your reffing to?

  162. What is the best way to start a new domain?
    I've worked a few methods and it can take months to get indexed

    On
    SEO Company Guildford replied:

    1) submit it manually to google and yahoo (i include the html code on the site for validation)
    2) Add links to it on your facebook page! and also a few other large social networks (Google loves these sites and will pick your site up quick)
    3) Build backlinks (I have had a site indexed at position 5 in less than 24hours from building around 100 high pr links)
    4) Include it in the local business centre

    There are lots of things to do, but you need to make sure google finds you. It should never take months to get indexed.

    On
    SEO Company Guildford replied:

    5) Oh, and dont forget to submit an xml sitemap!

  163. Great info. I'm new to the game, so every little tidbit helps.

    I'll definitely be using this technique on my next niche site.

    Tepuk tangan

  164. It's now clear to me why it's very hard to compete with competitor that includes keyword in domain name.

  165. 165

    I certainly wish I chose a more SEO friendly URL for my website. My website has now been in operation for nearly two years and I would think that a move to a new URL would be too late.

  166. I couldn't agree more:) All of my domains are keyword rich, researched well using Market Samurai and the ranking results are incredibly good!! It all depends of course on how competitive the chosen market is, so that I need to build more or less links pointing to them.

    Great post. Terima kasih

  167. There are always multiple factors involved with ranking.

    For quick ranking in a small niche – a keyword domain does wonders:
    I built this tool to find tons of keyword domains: http://www.domainNameTool.com . It uses google suggest and amazon suggest to find top natural search keyword domains – as well as a small dictionary.

    But age, backlinking, and the same factors that google looks at for PPC are in play. For PPC – google wants to make sure your site/landing page is completely relevant for the keyword searched for.

    If your domain has on site SEO (title, h1, keyword in content) for the keyword/phrase that is searched for you get a tremendous push.

    Having a keyword domain is a great jump start, but if the other stuff isn't done, you will be overtaken sooner or later.

    So:
    - Keyword domain is great start.
    - backlinking with keyword & related link text(articles, social bookmarking)
    - ON site SEO – every page for one main keyword gives best advantage
    - Regular content updates (especially on home page offer a great long term boost toward 'authority' (subject matter site, versus one page only)
    - and age of domain – (I have heard also that google looks at how long a domain is registered for (2+ years vs 1 year). All domains age, so this happens anyway over time.

    All of these alone help, but together they almost guarantee high organic placement and longevity.

    This is for 2 reasons: 1 Google wants to give the BEST results – so relevancy(domain, on page seo), authority(time and related subject matter), and credibility(backlinks) is part of wht they look for.
    And 2 – Most people quit after putting up a one page keyword domain with 1 or no backlinks. While some one page keyword domain sites last for a while, they will often be overtaken in time if not maintained since they usually don't gain credibility and authority.

    Just my experience, but I don't need any competition, so just ignore the above if you are not serious :)

  168. Sometimes buying domain names with your brand name combined with other SEO keywords can be a good strategy…

  169. I agree, great article and great thread.

  170. 170
    On March 27th, 2010 at 6:31 am
    EricP. said:

    So if I own a plant nursery named Fine Plants along with fineplants.com and I primarily sell purple roses and want to go after the keyword phrase “purple roses”, should I buy purpleroses.com and have that be location of my web site even though the name of my business is Fine Plants? It seems from a branding point of view its negative to have your domain name say one thing and your business name say another. Also if I did use this strategy….should I put my content on purpleroses.com and then do a 301 redirect of fineplants.com to purpleroses.com?

  171. Great arcticle and subsequent posts Brent. Seemed to have stirred up a hornet nest of debate.

    Look forward to reading more

  172. So glad to get this information. Last year I bought an 8 year old domain as a marketing guru said that age was the key. Well I found out the hard way that it is only part of the equation. My competitors have far surpassed me with their younger domains because they are keyword rich,

    So guys, what took you so long to give us this? Just kidding, thank you so much. I am looking forward to better results.

  173. Agree re domain names for SEO.

    We are heavy users of Market Samurai and always glad we made the decision to use the domain name Traffic Cafe TV – it has the word 'traffic' in it – for the reasons you outline here.

    Jonathan

  174. 174

    what's the story with selling .com.au or .net.au domain names, can you sell them?