Domain Name SEO Questions Answered

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In the past few days we’ve received over 500 comments on SEO and domain names – and hundreds of fantastic questions, including…

  • Does it matter whether we have .com , .net , .biz, .org, (etc) for SEO purposes?
  • If your main keyword domain has gone, what is the impact of using hyphens?
  • Does having a keyword in a broad match domain name have as much value as an exact match keyword domain?
  • What is best practice for adding a word to the beginning or end of the domain/phrase – which is better?
  • would it be prudent to register a domain name in the top three TLD’s just to keep the competitors at bay?

Today, we’re going to answer all of these questions (and more) – and get into the practical nuts-and-bolts of how to optimize a domain for SEO.

Before we do, I want to introduce you to Kenny Goodman. Over the next few days, Kenny’s agreed to share some of his “street smarts” around domain names and SEO, and explain how he gets some [frankly] ridiculous returns from Domains and SEO.

Kenny Goodman, and Getting Results From Domains

Kenny originally made his money dominating the lead-generation side of some of the most hyper-competitive industries around – Finance, Telecommunications, Nightclubs (promoting Ministry of Sound clubs in the UK) and even Skip Rental (Dumpster Rental). Two of the businesses he’s created to date have been valued at over $10,000,000.

It’s through lead-generation that Kenny honed his skills around SEO, and SEO for domain names.

Domains as “Virtual Real Estate”

At the same time, Kenny also began treating domains like real estate after seeing he could get better returns from his domains than his bricks-and-mortar properties – buying, renovating, and building up the domains – then leasing or selling them for big profits.

  • In one recent transaction Kenny bought a $69 domain, and sold it within weeks for $25,000 - a 36,132% Return On Investment (try doing that in real estate!)
  • In another, he bought a £500 (UK) domain, got it ranked on the first page in Google, and then sold it for £12,000 (that’s a quick profit of over $17,000 USD, or a 2,300% Return On Investment.)

(He also uses a unique strategy for acquiring domains, then renting them out to big businesses for a monthly fee, earning himself a healthy ongoing cashflow from each domain instead of selling the domain for a once-off fee – but to get that strategy, you’ll need to ply him with a good bottle of red wine.)

Kenny has helped us to put together a series of videos on domain names and SEO that (hopefully) will give you a good insight into how Kenny selects, uncovers and profits from domain names.

Today, I want to share with you the first two videos…

Domain Name SEO 101

In his first video Kenny takes us through the fundamentals of domain optimization – Domain Name SEO 101 – what a domain is, and what it is that defines that gap between a good domain name and a bad domain name.

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The key focus of this video is the critical difference between Exact Match, Phrase Match and Broad Match optimized domains, and how the search engines give Exact Match optimized domains higher rankings.

Understanding Domain Name SEO – Your Questions Answered

In this second video Kenny will be answering questions taken straight from the recent blog comments – while explaining many of the core concepts it’s important to know about when you are optimizing your domains.

This second video focuses on the questions:

  • Which is the best domain name extension – .com, .net, .org,, etc – does it matter?
  • Should you avoid hyphenation in domain names?
  • Does “keyword density” affect domain names?
  • Adding prefixes and suffixes to domains – what are the right and wrong ways?
  • YouTube Preview Image

    In this video Kenny offers his own personal experience around key factors and how they’ve given him better results, and provides guidance around some of the more hotly debated points around domain name optimization.

    In the next blog post, we’re going to look at some of the specific strategies Kenny has used to find many of his most profitable domains. Make sure you come back for that one.

    Also, there are a lot of your questions around Aged Domains that remain unanswered. Because of this, we’ll also be looking at Aged Domains in much greater detail in the coming days, and answering as many of your questions as possible.

    Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

    Brent has written 68 post(s) for Noble Samurai

    211 Responses to “Domain Name SEO Questions Answered”

    1. Thanks for this complete, no nonsense look domain names.

    2. Which one is the best from .com, .net ,.info,.org,.me,.us?
      Now i useing .info because it only $1 per year.

      Brent Hodgson replied:

      Kenny goes through .com, .org, .net, .info and .biz in the 1st video, and touches on ccTLDs (although not specifically .me and .us) and their best use in the 2nd video.

      It’s worth a second look.

      Lane replied:

      I would be interested in his thoughts on .us

      Bob Stephenson replied:

      A .info is okay to use if you dont plan on making more than $1 a year on that site…

      Paul B replied:

      I love smart ass comments like that. One of my .info domains makes over 10k a month in affiliate sales all from organic traffic. A .tv makes more in a day than what most people (including online marketers) make in a month.

      SEO in domain names with Google is as simple as you can get, they DETAIL exactly what they do and don’t like.

      Lane replied:


      Where do they detail this please?



      Vincent replied:

      Not necessarily.
      I have an .info domain that has achieved Google PR4 and top listing for its keyword terms, and sells a $9 product with regular sales.

      Bob Stephenson replied:

      (Which one is the best from .com, .net ,.info,.org,.me,.us?
      Now i useing .info because it only $1 per year.)

      Some clarification and an apology…I was not putting down .info sites. Of course they can make good money like other extensions. I was saying, and not intending to insult, that if a keyword is worth going after, then don’t worry about the savings between a .com or a .info. (if the .com is available)

    3. Yes very good and important info, expecially about the percentage of keyword density in prefix and suffix domains. This is the first time this has been explained to me in full.

    4. Thanks for clearing up my question about .net and .org. I’ve never quite gotten this much detail about the subject.

    5. great info thanks.

      this is becoming more and more important

    6. In my experience, .org performs better for SEO than .net. That may be why we have several hundred of them and sell them like hotcakes. :)

    7. my 2 cents….I have seen plenty of hyphenated URLs ranking on the first page. Good videos – thanks

      Lane replied:

      I agree! I don’t think the number of hyphens matter at all.

    8. 8

      Excellent overview. I’d like to hear your thoughts on buying, building, selling domain names. Especially with some examples. Is this possible?

      Brent Hodgson replied:

      Stay tuned – Kenny’s been producing content like a man on fire. We’re going to see how much we can get out over the next few days – but if we miss a few questions due to time constraints, should we ask Kenny back again later?

      MauFournier replied:

      Yes, please!

      Gary Dean replied:

      YES! by all means! But we don’t want Kenny to start acting like yet another “guru”…
      Keep ‘em coming..
      Keep ‘em simple…
      and stay humble…

      Viviane replied:

      Brent, just keep Kenny in your MS dungeon so you can resurrect him whenever we have a question. At the very least, you can’t cut him loose until he reveals all about renovating domains & selling or better yet leasing them…

      Obikodi replied:

      Most definitely

      One thing i would like to see covered is the actual order of preference for acquiring the most SEO optimized domain name.

      For example – the best domain names in order are:

      1 –
      2 –
      3 –
      4 –
      5 –
      6 –

      and etc etc.

      Lists like these can definitely make the difference when competing online today, as it gives us an efficient shortcut to the results we are all chasing – just like your software!

      And in todays market small and fast beats big and slow.

    9. my .orgs usually rank very well. Just as powerful of .net in my opinion. Nothing beats a .com though

    10. Thanks for such a great article! I found it very informative and helpful

    11. One thing that isn’t mentioned is the Google randomization factor.

      Brent Hodgson replied:

      Tell me more about what you mean here

      Marketing Forums replied:

      For .com, .net and .org – if you register all 3 on the same day and post them at the same time then you will always get one ranking higher than the other, randomly – try it.

      Google has a randomization factor built into it with the ranking, to make their system more difficult to decypher – kind of like what some encryption technologies do, they add some junk on the data stream to make it more difficult to decypher otherwise the pattern would be predictable.

      Lane replied:

      I’m interested in that too!


    12. Thank you guys so much! I have really been wondering what extensions are best if you can not get the .com for your keyword. I do have a question though. If you are able to get or which should you go for? Does the extension or the keyword density have more pull in Google?

      Thanks again for this awesome post!

      Kenny Goodman replied:

      If all other factors are the same and for SEO reasons only – I would go for the .org all day long

      Quincy | anger management classes replied:

      Good question Lucas.

      From my research, in the example that you give, you’re better off getting the over the

      I’ve seen countless exact phrase .net’s and .org’s ranking on the first page, over a phrase match .com

      With that said, choosing a phrase matched .com, .net, or .org, will do better than an exact phrased .biz, .info, .me, etc.

      These are from my own experiences, plus observations when conducting keyword research.

      Victory Blog Designs | Lucas replied:

      Thank You Quincy

    13. 13

      Nice article. It would be nice to know the domain names that made such profit, and how he did it. Now that would make for a way more interesting read. I think that’s where you guys go wrong; if you showed more in depth, detailed, specific tips into how you succeed, then more people like myself would be more inclined to pay for your services. I appreciate any advice you have to offer none the less.

      Kenny Goodman replied:

      Hi Derek – Great point and one I have considered but when I sell a domain name or website to someone I just want the sale. If I were to complicate the sale by asking them to sign a document allowing me to tell the world about the details of the sale, this would be another barrier to the sale that I don’t need.

      I hope this helps

      Candee replied:

      I wholeheartedly agree. Every guru out there touts the millions they make online, but they never show you the sites (or in this case domains) that made them millionaires. IMHO, they probably all got really rich by selling their info to people like us. Who knows. Maybe none of them ever had a site, but only sold their own particular “system” for getting rich on the Internet. Jeremy Palmer is the only guru out there that actually showed some of the sites he made or is making money with.

      I can honestly say that the information that I have received from simply buying Market Samurai (which is an awesome program) is some of the best I’ve ever had. Clear, concise, understandable even to a newbie. It’s one of best investments I’ve ever made and I have spent thousands of dollars trying to find the secret to making money online. It’s been nearly five years now, and I’m still nowhere near where I’d like to be. In other words, I still can’t quit my day job. Still, what I’ve seen so far, is more fluff than substance as you have already pointed out.

      Carl replied:

      Good call Candee, I have found the same too..

      I did watch the vids, and yes they were ok but they didn’t actually tell much…all I heard him say to each one was “In the SEO community it is highly debatable” – not really a convincing answer. Kenny, it would be better to maybe give some stats or some figures on why you think that is – or what you have found to work for you?

      I often find that people (especially in the IM niche) don’t explain WHY they do stuff – even when you purchase their courses or materials, they just say you need to do this or that.

      Kenny, it would be good to give a reason why you would do something over something else. eg. I would choose X way of doing it as it has constantly outranked, outperformed the Y method of doing things.

      That, I think will clean up some of the confused individuals & newbies I so often find out there in IM land.

      Just my 2c


    14. Awesome info here – looking forward to the next installments.

    15. I prefer .org over .net and not just because I am in Fundraising Industry and my keywords revolve around Fundraising Ideas.

      .net is forgettable where .org is “different” A prime example of this is the mail…… I would wager a full 20+% when typing in the email address type .com

      I own mo… (nothing special not alot of traffic..) I get email to mo… … from his clients, from his discover card bill monthly

    16. Fantastic! Over the years, I’ve watched the numerous debates over the questions posed. Regarding the previous SEO post, I do believe it is entirely true. I built a website that was an exact match for a keyword that had competition from many authority sites but not much exact match competition.

      I then installed wordpress on it, and left it alone for two weeks (without doing anything – I didn’t even add any new posts). After I was indexed, I got to the first page of google! No backlinks, no content. Sniping keywords that you think will be searched in a future and getting the .com right off the bat is a good way to go.

      I’ve also had better experiences with .org’s over .net’s, but I tend to keep researching until a .com is available.

      Great information for beginners and experts alike. Thanks guys! You always provide quality information.

    17. 17

      Great stuff, thanks! Looking forward to the next one.

    18. I use subdomains all the time for adwords to gain a better quality score.
      What are your thoughts on subdomains as pertains to ranking for SEO

      Lane replied:

      Is it working well for you or not?

    19. 19

      Thank you. This is quite informative.

      Regarding ccTLDs, what’s your opinion on .us if the site targets the US and the .com is not available? Could it be close to a .com, or would it be far from effective, as virtually all US site use .com

      Lane replied:

      I’m very interested in the answer to this one too.

      Thanks beforehand!

    20. 20
      On March 27th, 2010 at 4:43 am
      Peter Rose said:

      What if, the dot com domain name comprises of 4 or 5 words and yet the domain is the exact keyword being searched for? Is there any disadvantage of having a long domain name for 18 to 25 words? I have found quite a few keywords where that domain is available with reasonable traffic and low competition.

      Great videos Kenny BTW! Looking forward to seeing more.

      Cheshire UK

      Kenny Goodman replied:

      If you are targeting that exact long tail key phrase then this would be the perfect domain.

    21. Fabulous stuff. That is exactly what I needed. Can’t wait for the next.

    22. Kenny:

      Thank you for the information. It makes me feel as if the light at the end of the tunnel is not the train coming from the other direction.
      I own 250 +/- generic .com domains focused on the graphic arts/printing industry. They relate specifically to the machinery and supplies-consumable materials that are used in the printing industry.

      I have had these for up to 10 years. When possible I purchased the singular/plural and non hyphenated/hyphenated version of the domain.

      I have never been able to generate any interest by anyone in my industry in buying a domain-domains, leasing a domain-domains, or working with us to develop a domain-domains for their own use.

      They are undeveloped and are simply parked where the domain registrar is reaping some benefit from having ads on the “parked domain pages”

      I would welcome any thoughts, suggestions, feedback from you are your viewers.

      Ken Stein

      Ray replied:

      Get thos domains and slap them up with wordpress – put up 100 words with info about what they are going to be and give them a name in the header. install the right plugins and put up the adsense so that you can earn the money!!! Dont’ give it away to the hosting company. If you need help with how to then email me
      onlinemarketingx at g mail dot com
      What a waste – and ten years! I hear ya man… that would be getting me down…

      Ken Stein replied:


      Thank you for the response.

      The way my registrar ( is set up, I could not use WordPress to put minimal content on the domains. I would need to use their basic free of cost web development software. Somehow when I tried this a few years ago, their software and my computer fought. Their software won and would lock up my computer. I am not computer savvy, so I just dropped it.

      I could move the domains to where I currently have my functional web site hosted ( but to have them host 200 + domains suddenly adds $100′s of dollars a month to my cash outlay.

      The only web development software that I have any clue about, and need to relearn, is Front Page 2003.

      I have considered attempting to learn Joomla. They have a classified ads program that would be perfect for use on a number of websites that I want to develop to help dealers/equipment owners to market a specific manufacturer/type of product. These sites would be optimized for the products using the best SEO techniques.

      Again Thanks
      Ken Stein

      Rick replied:


      You can install WordPress via Fantistico from most Control Panels in my experience, very easily. As stated before filling with minimal content to get the traffic for yourself rather than allowing the hosting company to profit. I certainly am not a webmaster but found Fantastico very simple to use coupled with Filezilla for FTP.

      Ray replied:

      Ken, as I said, please email me as I would not post the info here. You are making your life waaaay too complicated mate! Ray

      Rebecca@ModernMarketer replied:


      Why don’t you park them somewhere that YOU make money, like SEDO or or some place. You are free to park your domains and make money from them.

      What would make more sense, IMHO is to outsource this task and have informational blogs built on the domains and interconnect them, they are 10 years old.

      Not knowing the CPC info or traffic numbers for your niche makes it hard to help, but a site with adsense stands to make you some money if it has information that people in that niche are looking for.

      They will be also sell for more money with a site on them at this point in time. Again that is my opinion.

      Ken Stein replied:


      Thank you for the feedback. The last time I tried to point the domains to a site where I could “park and profit” the company did not even respond to my email. I tried to go through Google and they had just terminated their parking program. I am now looking at best options to pursue. Also later this weekend, I will take the time to look closely at your website.

      The graphic arts/printing marketplace according to my out of date figures produced about $140 billion dollars in product each year.

      There was approximately $8 billion dollars in equipment sold worldwide 3 years ago.

      With the current economy, these figures are probably down by 15%.

      It is a large marketplace.

      Ken Stein

      Ceo Seo replied:

      shoot me a email with a list of domains and I will see what I can come up with. I have been in the print/seo business for years and have had great success. maybe I can configure some sort of joint venture. but literally you are giving all your money to the servers now. :)
      Ceo Seo

      Ken Stein replied:

      Hi Tor:

      Check your inbox. I sent you 3 email showing domains divided by category. I look forward to your feedback.

      Ken Stein

      DrScot replied:

      Ken! DrScot here… Matt and I are working on a “cloning” format for WordPress blogs. You could do the same, and at least get all your domains with Content on them. Make a few bucks off of AdSense, but also use them with links to sales of printer ink, and other printing supplies at Amazon. Call me sometime. — DrScot

      Ken Stein replied:

      Hi Dr. Scot:

      Pick a day that you and Matt are available for lunch. I will meet you at Panerra’s on Cedar Bluff. My treat for letting me know about Market Samurai. I have barely scratched surface of what the program is capable of.

      You have my email address or can reach me through EOK.

      Again thanks
      Ken Stein

    23. 23

      I was wondering what your thoughts are about domain names that are comprised of 2 words and that the last letter of the first word is the same as the first letter of the second word. If the pure domain name is not available, what about dropping the one letter in the middle of the domain name. is a good example. That domain redirects you to, and that domain doesn’t even show up on the 1st SERP. Would a domain name like do well?

      Kenny Goodman replied:

      If your target key phrase is “welding gas” then I would go for or other extensions if they are available. NOT this is optimised for the keyphras “weldin gas” which I’m sure no-one searches on

      Bob Stephenson replied:

      I have considered the same tactic on other niches/keywords, but decided against, as the keyword being typed in by a searcher is going to include both ‘g’ and not just the one. You may get some of the traffic from those that only put in 1 ‘g’, but then google is now offering a ‘did you mean’ option for those that typed a querie incorrectly…needs to be the exact keyword.

    24. Keyword density consideration in domain name gave me an idea. By the look of it, one who is in Washers industry should prefer domain name of to

      Thanks for the tips on search engine optimization. Sometimes I wonder how search engines will respond to my web contents. I think you answered my question by pointing to the fact that whatever is natural and pleasing to human being is also good to the eyes of search engines.


      Kenny Goodman replied:

      You should also consider the actual word and how it looks to the human eye. If you are looking to create a brand then you don’t want an awkward word that doesn’t roll off the tongue well. You also need to consider whether the second word makes up a searchable key phrase. I’m sure more people search for “best washers” over “top washers”

    25. Thank you for the video about Domain names and SEO. I wrote a tool to help people generate hundreds of names quickly.

      The idea is to build a list, then paste the keyword only version into a keyword checker like the google keyword tool. You can quickly see what’s available (using the godaddy bulk register link I provide to test hundreds of domains at once), and then cross check it against what has the best traffic value according to Google.

      Thank you again for your great video about domain name research. It’s well done.

      Ceo Seo replied:

      so where is the link to the tool?
      Ceo Seo

      paul replied:

      will that tool work at , cheers .

    26. I love the videos, but I also see and have had great luck with multi-hyphen domains for search engine rankings (not good for branding and/or easy to remember).

      Lane replied:


      I agree. I don’t think it matters much if at all.

    27. Great info on domains. Yes we have seen google pay much more attention to ccTLD when ranking for terms in one’s own country. Also good info on the “-” as was never sure on that so good to bring some clarity to it.


    28. Thanks for taking the time to record and post this…

      One thing I’d like to request though, for those who are pressed for time, and for those on less than highspeed internet; a few text bullet points on what the answers were to the questions.

      Be Well!
      ECS Dave

    29. So, if I was in the custom embroidery business, and CustomEmbroidery*com was not available, would I be better off with CustomEmbroidery*net or going after something like CustomizedEmbroidery*com even though “Customized Embroidery” might get only 10% the number of searches as “Custom Embroidery”?

      Kenny Goodman replied:

      For SEO reasons: CustomEmbroidery*net

      You may consider the .com if you are looking to build a brand. DotComs have much more kudos

    30. In your experience is the keyword in the domain name, more or less important as the domain age?
      Thank You for all the training videos and post.

      Kenny Goodman replied:

      Depends on other factors – which I will discuss in future videos

      Lane replied:

      Let me take an educated stab at this. There are many factors involved in this.

      If it’s a non competitive niche, maybe like a local one, keywords can dominate immediately and I mean as soon as the site is indexed.

      If it’s a very competitive niche than domain age will probably win out initially but then as time passes having keywords, especially exact match keywords, in the domain will win out.

      Since you can’t change how long your competitors have had their domains you may as well get an exact match .com, .net or .org as that is eventually likely to pay off.

      May be worth buying one that is aged for quicker profits and then have another site on a domain with exact match keywords that will pay off a bit later.

      Of course backlinks are very important, but those being equal, long-term, exact match keywords in the top level domains (.com, .org. & .net) are likely to work out best for you at least that is what is working now in the search engines. As we know that can change though but you have to go with what is working.

    31. Good post! Interesting to hear that your findings reflect the track I’ve been on for 2 years. However, for what it’s worth… personally, I feel that Search Engine’s such as Google have an end goal of pleasing their customer i.e. the searcher. Therefore, I feel this may prove to be a shortlived opportunity as the likes of Google will surely catch on to potential ‘domain abuse’.

      E.G. If a site called ‘’ has far better SEO content & link backs than say ‘’, then surely Google’s end goal will be to put the better site (marketsamurai) in front of the searcher.

      If Google keeps it’s searcher happy, then Google makes more money.
      Hope I’ve helped. Thought’s on this anyone? Tweet me:

    32. Also, I was interested to know whether purchasing domain names purely for resell is illegal? especially if another legit firm already owns & trades with a similar domain name?

      I experienced this with a Client already. He made accessories for phones, focussing on Nokia ones. Nokia pursued him legally as his domain name inluded the word Nokia (he showed me the agressive legal letter from Nokia).

      Carl replied:

      You never go for domains that have brand names in it. eg. Nokia, Coke, McDonalds etc they need to keep it generic. eg. or whatever and as Kenny suggests make sense as well as get some good traffic to it.

    33. An exact match domain name (.net) has worked for me on one of my sites tho with all this personalization of search results its hard to be certain. Would be interesting to see if the .com owner could beat it but i guess that there are so many other variables involved that a direct comparison would be difficult.

      BTW whats involved in the process of offering your domain name out for rent?

    34. 34

      Am looking forward to the anwer to one of the posts above on the value of keywords being added as subdomains to non keyword domain name. The non-keyword domain name will dilute the effectiveness of the total domain name, but i’m still to figure out if the added keyword sub-domain will add value.

      Anyone with experience in this?

    35. Excellent overview of major points related to domain keyword debates. Kenny’s points reinforce what I’ve personally found to be true. Related specifically to the prefix / suffix debate, I have some experience with both and find that I’ve had better results with suffixes. I now go suffix only if the exact match keyword is not available. Look forward to more videos from Kenny!

    36. 36
      On March 27th, 2010 at 5:16 am
      MauFournier said:

      This was a great video! But it still didn’t tell me much that I didn’t know.

      I was hoping to get some ideas on whether you should look for or first. What’s better, a dash or a prefix/suffix? What’s better, going with .net/.org, or looking for a domain with a dash or prefix/suffix.

      I mean, you DESCRIBED all the different routes we can go to, but you didn’t tell us which one we should choose if the main one isn’t available.

      As always, a simple “general consensus” or “personal experience” answer will be much appreciated.

      Again, thanks for the great videos!

      Carl replied:

      My thoughts exactly..!!

    37. 37

      After watching both videos, I think I have a better understanding than ever before…

      But the problem – as understanding increases, so does the complexity of the questions…

      So if:

      NET is good, ORG is better, COM is best…and
      Suffix trumps Prefix (mostly)…and
      Keyword Density is an equal factor in ranking.

      Then if you had to choose from the following, which of these would be the “more better” choice:

      (I’m not bringing hyphens into this question – another time, another place)

      Great stuff guys…as usual!


    38. Hello Kenny Goodman & Brent for the powerful tips around keywords in domain names.

      I’m still have a question about suffixes like +s or +es.

      What do you think about this ones?

      Best Regards,

      Kenny Goodman replied:

      If you cannot get the exact match then I would say +s is usually the next best thing because it is usually the next biggest or THE biggest keyword anyway. The +s in a lot of cases gets more searches but depends on the keyword.

      Vitaly Makarkin replied:

      Great! I did same for my first (I hope right choose) for the 30dc niche.

      Some month ago (before I chose this domain name), I read

      “Historically, we have bolded synonyms such as stemming variants — like the word “picture” for a search with the word “pictures.””

      Does it sound like domain with +s or +es can outrank the domain in “single” meanings? Of course with a same SEO promotion tactics.

    39. Thanks. You’ve answered my question about .com,.net,.org,…
      on the video.

    40. Two great videos, pretty much confirmed my thoughts on the matter. I wonder if you have any general views or information on the usage on subdomains when creating networks of sites?




    41. Ironically, This subject has been on my mind lately. These videos are very helpful to me and I am sure to others. I like to take the opportunity to once again thank Marker Samurai for the video updates and are much appreciated.

    42. 42

      help with 2 ?s. Per Kenny’s video, is it okay to have a dash in the domain. ie. instead of

      Also, if I found a 10 year old domain, that had basically no links and had been asleep, then blogged on it for 6 months, would it be a lot better than if I used a newly registered domain?

      Any help with these 2 ?s would be great, or sites to go to.


      Carl replied:


      Brent wrote on domain age yesterday so you might want to read about that. :)

    43. Hi,

      Thank you guys for this training – it certainly answered some of my questions.

      Can’t wait to hear what Kenny has to say about aged domains – I’ve been reading up on this topic for a while now – especially buying aged domains with high PR. The only problem is that the service that helps you to find these high PR aged domains is rather expensive to use. I hope he will come up with a better idea or source to use for this.

      Can’t wait!

      Oh, I would also like to hear your opinion on the question asked by BeddingBedspreads i.e. In your experience is the keyword in the domain name, more or less important as the domain age?

      Have a great day!

      Once again, thanks MS – you (as allways) over deliver!

    44. 44
      On March 27th, 2010 at 5:48 am
      tomartomartini said:

      do look at Kenny Goodman blog ;very interesting

    45. I had the idea of combining two or more niche keyword phrases in one domain name to save the effort promoting and traffic increase.

      For example, if one niche keyword phrase is “juicy oranges” and another “fresh oranges”, i thought to combine them in domain “” to get the traffic for both phrases.

      From the last video I understood that its not as brilliant idea as I initially thought, though this very case wasn’t really discussed.

      Would you guys give your opinion about the viability of such trick please?

      And thanks a ton for your amazing soft and support!:)

    46. 46

      I’m also interested in thoughts on the use of subdomains.

    47. I found this very informative but still wondering which is better (a) or (b)
      (b) ???
      From what I understand, you are saying (b)

    48. This is good information. It really looks like Google is putting more emphasis on the domain name. What to do after .com is taken has been a burning question for me. Thanks!

    49. Great stuff as always….

    50. Thanks for this great refresher on the importance of domain names.

    51. Great post guys – lots of good info here…

    52. Hi, I tend to avoid hyphens wherever I can and I’d be very surprised if double (triple!) hyphens won’t be downgraded pretty quick by Google as being ‘get rich quick/spammy’ sites :-).

      I heartily recommend the free site for finding keyword rich domains (I have no connection with it, just find it very useful) – it allows you to add keywords, have ‘hyphenated’ domains or not, choose your extensions and also choose how many keywords you want in the mix.

      A flute playing teacher and composer ( and client of mine, looking to sell his work online) was recently ‘gobsmacked’ to find available by using this tool and asked me whether he should buy it – what do you think I said in reply? :-)

      There’re still good names out there! Think outside the box and use a tool like Market Samurai :-D

    53. Thanks for the very in depth analysis, i always thought that a good domain name would have some bearing on ranking but now all is a lot clearer.

    54. 54

      Thanks for the very well informed video!
      Do you have any information on purchasing banned Domain names by Google?

      Should that be taking into consideration?

    55. Thanks for this. Hearing it from kenny adds extra weight to the impact. From my observation google just ignores the hypens so any number is ok but BUT try telling an audience that your url is; it doesent work they cant remember it. But if that is a direct match for a keyword phrase that you want seo traffic for and you don’t care about BRANDING then a direct match hypenated will out weigh anything with a prefix or suffix. (all else bing considered).

      By the way The videos are Most Excellent. Straight to the point not a wasted word and at 10min for the longest nice and short and viewable. Try watching a howie schwartz video some time wafflw waffle info waffle waffle info 30 minutes later the audience have left the room.

      Keep up the good work guts Market Samurai is the best investmet I have ever made. EVER.

    56. Thanks for the valuable info.

    57. Great videos. Thanks for that. I know he mentioned using dashes and using prefixes and suffixes, but which one do is better?

      If .com, .org, and .net are taken for exact match what is the next best?
      Is it better to go for:
      1) .info/.biz,.us etc
      2) Use a domain name with dashes with a .com, org, .net
      3) Use a prefix/Suffix with a .com, .org, .net

      Which of those three are better?

      Also he mentioned keyword density. With his explanation it’s the percentage of the match, so wouldn’t it be best to only us one letter or number to add to the keyword? Such as adding/subtracting the ‘s’ or adding a number?

      Thanks, I appreciate and enjoyed the videos!

    58. does the order of the key word matter eg, I am selling track shoes and I want the domain which is not available but is available. They obviously MEAN different things, but how would google look at that ?

      Jason Muir replied:

      Hi Maggie,
      Have you considered another Domain name?…

      Broad match search for ‘Run Fast’ = 165,000 searches/month.

      I think this is why you want the term ‘Run Fast’….

      Remember, Kenny mentioned Broad match as ‘Keyword’ + ‘a different word’ + ‘Keyword’.com (or .org, .etc..)

      When you do an exact match on ‘Run Fast’, it is searched only 2400 times per month. However, ‘How to Run Fast’ is searched nearly twice this amount-4400 times per month.

      So I think ‘How To Run Fast’ may be worth considering? That domain name actually indicates that you have the answers for their slow running problem as well! is taken, but & .net are still available.

      Hope this helps Maggie…Jason.

    59. I wonder what happens if you double up on your keywords…

      Michael Steinberg replied:

      This information was timely believe it or not. Very good video’s…right to the point. As Kenny pointed out, some of it is debatable.

      Here is what I’d like to know. When you are doing CPA offers, you most times have to use a trademark name, in your main domain name. I’m not sure whether it is legal to use it by just adding a – hyphen or prefix, or suffix. But when you add say a suffix for instance on the end, shouldn’t you be concerned about how much traffic that modified keyword is generating? Some that I have seen, and tried to use, did not have much. Isn’t your main domain keyword supposed to drive traffic when you type it into Google?

      Mike Steinberg

      Obikodi replied:

      I think it might cause people to spasm lol

    60. thanks for the videos. These are good. the hyphen debate has been raging for years. I agree with your point of view. Thanks for the information.

    61. Great information a few things I would not have paid attention to.

      Many thanks.


    62. Great videos and information. One thing not mentioned is that Google does not recognize the hyphen in an URL, but will treat it as a space, which is good for the keyword, but not for searches remembering the exact spelling of a site name…most searchers will not remember to type in the hyphen when searching, but will just type in the words without the hyphen and therefore many times be sent to one of your competitors who has a URL without the hyphen.

      If off-page SEO is done enough and correctly, then your page with a hyphenated URL will get some visitors because they are clicking on the link(with the hyphen), and not having to remember to type it in with a hyphen.

      We all want the one word .com’s, but using a 2 word keyword URL is not all that bad either. Good luck

    63. Kenny is spot on re incorporating your keywords into the domain name(s) of your site(s).

      The two domain names I use to promote my mother’s book are at no. 1, and no. 5, on Google, as of now.

      The websites are, and

      To say I was gobsmacked when I searched for those two sets of keywords would be a massive understatement!

    64. thanks for the useful post! I would always avoid hyphens and extension other than .com

    65. I was just about to choose a domain name when the email popped up! Thanks Noble Samurai for providing such great follow up information and support! Your advice is gold :)

    66. Excellent video guys, thanks very much for this helpful information. I do appreciate the blog and video series that you have produced. Keep up the great work.

      Mike Andrew

    67. In researching Flippa stats… .infos sell just fine.

      for my 2 cents…if or exist…I would buy them

    68. Thanks, and in particular the use of prefix vs suffix. It would seem to me that the suffix better if it fits, allowing the keyword to appear first, and not a long suffix either, as the keyword density appears to be important. That’s the first I had heard of or considered such. Very good. Thanks again. I appreciate the inside, technical info, rather than just fluff.

    69. 69

      Hi Brent,
      As a fellow aussie can you tell me if it is better to host here in OZ or use say a hostgator acc.
      Will it benefit me for rankings. the cost is the factor less in USA than Oz from my research.
      Thanks Alan

    70. Great – the second video answers a lot of my questions – thank you.

    71. This could not have come at a better time.

      I was just looking into this very issue as i am approaching a new niche.

      I had a particular method to overcoming the problem of finding a keyword rich domain, but the information you have just provided me has lead me to reconsider my approach.

      Keep posting more content like this please! You guys are more like market saints than market samurais!

    72. Hi

      Interesting videos, thanks! I’m looking forward to subsequent ones. My experience with having double hyphens in domains is that (apart from Bing) Google hardly ranks “www.key–” or “www.domain–”


    73. Great .info kenny & brent, i always appreciated hearing from experienced people. I never thought much about keyword density in the domain name percentage wise. Also i remember reading somewhere a discussion about using an underscore vs a hyphen what would be the difference in that case?

      Brent Hodgson replied:

      Sadly, it’s not possible to buy a domain name that contains an underscore.

      A to Z. 0 to 9 and hyphen (-) character are the only characters allowed in domain names.

      When it comes to URLs as opposed to domain names (e.g. where you CAN use underscores) in general, it’s historically been best to use hyphens over underscores though because it’s helped some of the not-quite-as-smart-as-Google search engines distinguish between words better.

      I hope this helps.

    74. What about length of domain name. Obviously as it gets longer it gets harder to remember or direct type in but does it hold greater value if it has direct match?

      Lane replied:

      If you want your traffic from search engines it has far greater value. If you are using it for branding it’s probably useless.

      Brent Hodgson replied:

      This is something Kenny touched on briefly above in the comments

    75. I am always fascinated when talking on Domains, as there are endless possibilities and opportunities contained within the domain world. We are only governed by our imaginations as to what combination can be effectively used in a niche or market.
      And consequently the person who can expand their thinking outside the square , will generally uncover domains and opportunities,that others will never even consider.
      I am loving this special blog spot & thanks guy’s for sharing this.

      Allen Sentance Fisherman

    76. I’m glad to have watched the videos, but I really didn’t learn anything….meaning that everything he talked about just reinforced what I already knew from my own experiences of working online…

    77. Should I use .net or .org for SEO. If there isn’t .com

      Brent Hodgson replied:

      In the video, Kenny mentions that other SEO’s debate about this, but he generally prefers .org as he’s seen better results in his own businesses from .org’s.

    78. 78

      So which one is better for SEO: -or-

      For example: -or-

      (I ask because the .com for my keyword is already taken)


      Lane replied:

      Without a doubt and I’d choose dog-training-guide. net or ,org over

      Peter replied:

      What about…
      these hypens (at .com) VS. no hyphens (but at .net/org) vs. vs. vs. or .org?

      Brent Hodgson replied:

      Check out Kenny’s reply here:
      Kenny answers another similar question to your question here (Lance is on the money with his answer!)

      Re: Hyphens – if it’s me, I tend to avoid hyphens. I can’t think of a time when there’s ever *not* been a better non-hyphenated option available.

      Brent Hodgson replied:

      e.g. if the keyword is “dog training” (as above) – there are a lot of other words that might be able to be added to “dog training” to get a great domain…

      dog training tips, best dog training, advanced dog training, natural dog training, etc

      …and no doubt some similar keywords in the market that you can target too – where you might be able to get a better quality domain for a similar (potentially not quite as high-traffic) keyword…

      dog obedience training, puppy training courses, etc

      I hope this helps.

      Lane replied:

      A lot does depend on your keyword and traffic research.

      If I found “dog training guide” had lots of searches and low competition than I wouldn’t hesitate to go for or any of the hyphenated domains you suggest above.

      For me I prefer, net or org) to the other hyphenated domains as it looks better to people and is a bit easier to remember. As I mentioned I haven’t had a problem with hyphenated domains (even with more than one hyphen) ranking at all.

      I guess I could be wrong here and maybe it’s better to go with one hyphen but nothing has convinced me that’s true yet.

      Even in Kenny’s video he doesn’t offer any proof and only says it’s what he’s heard. (I’m not challenging or putting Kenny down in any way by that comment. I appreciate the information and the work you done in making the videos for us.)

      I’ve also HEARD this from many other very reputable people too but they’ve always presented it as what they’ve heard or a hunch or maybe even just a recommendation to be on the safe side. No one has offered any proof of this. (I know many times with SEO what is said has a basis based on experience even though it was never really tested to get the proof.)

      I wonder if we are all worried, or maybe even getting superstitious, about Google (and the others) not liking hyphens when they really may just totally ignore them. I mean they ignore punctuation when displaying search results. (This deserves to be tested.)

      OK, I’m wrong, but only by a hair. I just did a search on ‘dog training guide’ and ‘dog-training-guide’. All the top 10 listings are the same.

      The only difference is that 8th & 9th listings on the results page were switched.

      Also with ‘dog-training-guide’ Google added an 11th listing that was video results at the bottom of the page.

      Also the number of results went from 17,900,000 to 17,000,000 when I added the hyphens.

      The results were pretty much the same as to the top 10 results when I did the same two searches in quotes.

      I tried this with a few other search terms. It seems to hold true with the few I did except when Google perceives I want to buy something and then they throw in a shopping results in the 3rd or 4th spot, above the fold. That is a lesson with it’s own repercussions on it’s own.

      Now as Brent says, if I found that “dog training tips”, “best dog training”, “advanced dog training”, “natural dog training” had as good or close to the traffic to competition ratio (high search volume – low competition) as “dog training guide” and the of one of those was available I’d certainly go with that too. And as he says I think you are quite likely to find another one that is as good or even better when you take into consideration his suggestion about finding similar keywords in the market maybe like puppy training.

      All that having been said if I thought the volume to competition ratio was best on “dog training guide” I still wouldn’t hesitate to go with that and use even a number of hyphens.

      The more I think about this though this conversation from one angle is a bit idiotic because the real power of this whole technique is to buy and,,, etc…, and build them out and not worry about it.

      You’ll without doubt make 5 times as much money with 5 domains as you will with one, of course that will be relative to the traffic volume to competition ratio of each domain. Obviously you must choose wisely.

      Michael -- MBA Interview replied:

      This question touches upon the whole idea of “stop words” — little words such as “the”, “for”, etc. that Google supposedly ignores. So, supposedly, should rank as well as… yet the advice here seems to be otherwise.

      Any comments?

      Michael -- MBA Interview replied:

      A separate question to Lane re your idea about building out websites with similar domain names — how would you do this? Clone your site 5 times? Or do 301 redirects?

    79. 79

      Some of this was great.
      In reality, there is lots of guess work.. and lots of
      opinions and unknowns. When the discussed move beyond .com and
      .de, most of the other (except for obvious things like
      multiple hypens) are gray areas and NO one knows.
      Only the SERPS (especially the big G) determine.

    80. Thank you for sharing, guys.
      Yes, those rules are highly utilized by top performing affiliates of our network.
      What I would be interested to hear your take on is words versus numeric symbols in the domain name (if the added word doesn’t create optimized phrase but makes the domain too long).
      For example:
      let’s say is taken :-)
      so, instead of registering (long) it can be or LOL

      How do search engine evaluate it?


      Brent Hodgson replied:

      I like words because there are some neat benefits you can get from extending a keyword with another (usually related) word.

    81. As usual great information! This post helps demystify the process of choosing and optimizing domain names for great seo rankings.



    82. I have quite a few websites that i have done and the worst performing one is a .net

      Lane replied:

      What are the others?

    83. 83
      On March 27th, 2010 at 12:29 pm
      Craig Mullins said:

      I’d love to see much more detailed explanations with testing to verify results… :)

      Fernando Veloso replied:

      Agree. But great work – as always!!

    84. Brilliant! The lightbulb went off in my head – inspired!!

    85. Some tell us to have the main keyword phrase as the domain name, with no spaces, while others argue that if it is done with no spaces Google views it as one word and does not consider the phrase as part of the domain. Which one is true? Thank you.

      Brent Hodgson replied:

      Google (specifically) has become very good at detecting English words in URLs. Other search engines, and other languages, I’m not so sure about – but certainly Google is very clever when it comes to knowing what words you have in your domain.

      Having said that – sometimes there’s a very good branding reason for hyphenating your domain name…

      One famous example is “” :)

    86. 86

      This is the first time that you have produced content that is terrible !

      His country specific domain advise was ” they can be quite good ”

      Wow how amazingly insightful.

      There are so many elements to this single thread about country specific domains that you just whitewashed over including the fact that owning a country specific domain will lock you into a country registry, you don’t want a if you have aspirations of growing outside your box.

      You will struggle to rank a domain in Australia or a in the USA but you will get a huge leg up in that country !

      This is a domaineer doing nothing more than promoting .coms – I love .coms they are by far away the best domain extension for dozens of reasons but the idea of most people buying a 100% keyword match to a good volume keyword/s is LONG gone, hence the interest in so what do next ?

      I would rather a 100% keyword matched alternative than a 4 broad match .com every day of the week.

      Terrible post gentlemen, I hope you go back to your regular standards and loose this so called expert ….

      Victor replied:

      I wanted add something to my comment, I realized if I am going to slam this content I need to finish my remarks and provide value myself.

      If you are looking to create a business in only one country and NEVER NEVER plan to expand that business outside of the one country you should always choose a country specific domain.

      With all else being equal a will outrank a .com because of the bias that Google gives country specific domains. Just make sure you understand that you are painting a box that you can never breakout of the bias runs the other way if your talking about getting a country specfic domain to show up in another country.

      Both solutions have merit it is up to you to choose the right scenario for you.

      That said, this post all started with Market Samurai talking about the bias of exact match domains which I completely agree with the thread has transformed in phrase match domain names and even broad match these are not the same and dont have the bias first commented on by Market Samurai.

      Donal replied:

      It might be worth considering that there is only so much scope of what to cover in a few short videos. As far as I can tell, no one is claiming that these videos are covering every angle, but rather beginning to reveal some of the opportunities (for those who weren’t previously aware they existed) and considerations you might want to take into account when choosing domain names.

      Kenny makes the point that if your niche is country specific ccTLDs are a great option – there are considerations with SEO, brand-ability, trademarks etc.

      The whole ‘domain issue’ is a potential can of worms, because there are so many considerations. For Kenny (or Brent) to bust that open with out consideration for the beginner (many users of market Samurai would be considered beginners) would be foolish and would only generate overwhelm and confusion, not to mention more unhelpful comments like your original one.

      Clearly there is a bigger picture here and pieces of the puzzle are being revealed in bite sizes to make them digestible. You might not have learned anything (yet) but that doesn’t make this “terrible” content – just read the vast majority of the comments.

      You clearly have some knowledge/experience in this area, but there’s a lot of people that don’t and maybe, just maybe they are the target audience here… just saying.

      Brent Hodgson replied:

      Victor – you are SO SO SO right with what you say about Country Specific domain names.

      If someone is looking to target a specific country, it will give them a ranking boost… But it will limit their ability to rank in other countries.

      (If people are reading these comments, and want some more advanced content, have a look at what Victor says about ccTLDs)

      Sadly, Donal’s also got a point – Country-Specific SEO and Domain Names could be a whole second series of blog posts and videos by itself.

      Even though Kenny touched on it briefly by saying that he would only consider ccTLDs if someone’s business is only limited to a single country, I don’t think any 10-minute video is really going to do that topic justice. And before we can get to those sort of advanced topics, we need to cover the basics to make sure everyone’s up to speed on the fundamentals of domain name SEO.

      Criticism taken on board though – and maybe we can get Kenny to agree to cover this topic for us in another set of videos.

      Anyway – again – if people are reading through the comments, make sure you take a look at what Victor says about’s (etc).

      Victor – in the mean-time, (until we have some more advanced content on country-specific domain optimization,) do you want to help bring people up to speed, and help answer any questions people have around this here?

      Victor replied:

      Sure thank you for the opportunity to add something to the conversation.

      I am happy to write a more detailed post on the subject if you like but in the short term this is a slightly expanded view on Country Specific Domains and SEO biasing.

      1, Google maintains a lot of different data centers around the world ( best estimation is more than 50 ) as such the SERP results are different in every country and often they are even different from different locations in the same country ( particularly the US where they have at least 20 separate data centers.

      So SERP results are different from Australia to the USA and from the UK to NZ – this is not only true for but also if you are using and are located in Australia.

      2, As Google’s objective is to provide the best most relevant search results to its users it places significant bias weighting on a local domain in a local data centre after all if I am in Australia there is a good probability I want to see results biased to that country.

      You can also increase local bias by having a local address of registration on your domain, ie if you own a .com but your registered address is Australia you get pushed in the Australian data centre. This might not seem like a big deal but if you live in Thailand like I do and make my living in the US data centres it matters a lot, I don’t care about local data centre and don’t want to be biased there so I need to correct that bias in other ways.

      A third bias is felt by including a local address in contact details in the content of your website however the greatest bias is to have a local country extension.

      A great working example of this is the original thread that starting this conversation, try searching for “credit cards” at and you will see all the heavy weight com’s are gone and they are replaced by predominately’s that have no where near the SEO Authority but they are biased to appear in the SERP’s anyway.

      BTW the advanced search functionality button on the right hand side of the search box allows you to explore how the SERP’s change from one country data center to another.

      So the basic rule is if you only ever intend to operate in your local market buy the local extension they will beat a global generic domain hands down but be warned getting a local extension to play in an alternative data centre is a loosing battle so choose wisely with an eye on the future.

      PS as an aside a lot is made of duplicate content, duplicate content is “per data center” so you can have basically totally duplicate content on several sites in several data centres getting the local bias in each and not be penalized.

      A good example of this are Bruce Clay Sites ( no I am not connected in anyway its just an observation ) they have identical content on dozens of country specific domains designed to leverage exactly this phenomenon ie get a leg up the local SERP’s

      Since we are talking about US and Australia check out and they are identical but separate sites, they have the same for at least 6 countries and they are not duplicate content.

      Its a lot of work and definitely not for beginners but its an interesting observation of the country specific bias being used in the real world.

    87. 87
      On March 27th, 2010 at 1:17 pm
      walter daniels said:

      I wish there had been more info, but still great to have. Increasingly the dot-com names are gone, and even some of the dot net and dot org. If you have a site for a long time, make sure it stays paid up. It can end up taken by another person, if you don’t.
      My own guess is that domain squatters will gradually go away. By now most of the “names” have been taken. Besides which if trademarked, names go to the trademark holder. Moral, if in doubt, trademark your name.

    88. Great video and very concise, also good to hear Keenys view on I have always been taught that this was the hierarchal order for purchasing domains. I also liked the fact that if we are selling into a local market to have the .au, .uk appended to the domain. I have noticed that there are a number of domains now having the suffix .tv attached to the domain keyword. Where does this rank in order of preference?
      Thanks again for the videos, I believe buying MS was one of my best purchases online. Keep up the good work.

    89. really great, this are the sort of questions you can’t get answers to.

    90. 90

      Really great stuff as always. I can always count on MS to deliver. Thanks.

    91. A nice little tip: if you have a number of keywords within your niche that meet the criteria of what your searching for

      - Copy them into a text doc and remove the spaces
      - copy all keywords and paste into a bulk domain search facility (such as then click on the appropriate extensions.
      - Then when the ones that are available come back then go back to market samurai and see which one of those is the most profitable keyword domain.

    92. Would Kenny be able to give a weighting to the various choices. ie. if was not available, would it be better to go for a hyphen, prefix/suffix or other TLD? And in which order?

      Brent Hodgson replied:

      Just wanted to mention there are a few comments on this above, where Kenny’s replied and said he prefers over or

      In the video, he also mentions he prefers .com over .org, .org over .net.

      I hope this helps

      Victor replied:

      I am sorry for having so much to say on this thread but it is a really important subject and so misunderstood that this is a great opportunity to clear up many of the myths surrounding this subject.

      Google has an agenda, that agenda is to provide its users with the best search experience possible.

      That is why it is where it is today, every body knows that they didn’t invent search they just made it work better. I remember when they launched the reason they captured mind share is because the SERP’s they presented where far more credible than any competitor at the time.

      It was their “qualification process” that made their SERP’s credible and over the last 10 years they have worked to continuously improve that process seeking to improve the standard of each and every SERP they present.

      Each and every factor that goes into this “qualification process” needs to scalable over millions and millions of sites.

      Each and every factor that goes into this “qualification process” is mathematically derived, that is the only way it can scale the way it does.

      Each and every factor that we know to be factual about SEO is able to be explained clearly and logically –


      At the most simple level the quantity and quality of backlinks a site has affects its authority in the qualification process.

      or a domain that has been under regular development over a period of several years is given a bias over a new freshly minted site.

      or a country specific domain is given bias over a domain from another country in a local datacentre.

      or a 100% exact match between the users search and a domain URL is a good logical indicator of the “intent” of a domains content

      All of these factors make perfect logical and mathematical sense.

      However the idea that a .com or a .net or a .org is given preference just “because its a .com” holds no logic or basis in programming and there are no qualification factors that Google would possibly value that you “earn” by owing one of these domains over another.

      I accept that some people have seen better or worse results between the various global TLD’s but the reason is not in the TLD itself it is less obvious logic.

      You guys are programmers like me, I know you understand all the biases mentioned above and why they exist as qualifiers, there are so many factors that could serve as potential qualifiers that have more logic than this argument, heck how long the domain was registered for has more merit in this discussion than if it was a .net or .org.

      Register for 1 year and you look like your a fly by night “red flag possible spammer” but 5 years is a commitment – forget that – that is not my point just that thinking that you get advantage between three possible extensions at the point of registration is wishful thinking.

      By all means buy a .com because it will increase in value quicker than any other extension or there is a larger resale market or for the type in traffic just don’t buy it because other TLD’s are penalised or rewarded by Google somehow just because they are not .com’s or .net’s or .org’s

      When it comes to global generic domains it is what comes before the dot that biases SEO and for very logical practial reasons, when the domain name matches the users search string perfectly Googles logic says maybe that domain needs to go into the short list for further qualification and consideration.

    93. Kenny, your feedback would be great on the following -

      What would be your order of preference on:

      1) Keywords in domain (which is a given)
      2) Domain age (if your purchasing a domain from someone)
      3) Prefixes & Suffixes
      4) TLD .org/ etc
      5) Purchasing an expired/existing domain over a new one

      and any other items that are appropriate.


      Victor replied:

      Agree 100%

      Can I suggest that if you are going to explore this subject that you consider a visual matrix that shows the many possible combination of factors and how they relate to each other and trade off against each other in the experts opinion over selecting a domain for the primary purpose of SEO advantage.

      There are so many factors that relate to biases on a domain they all need to be considered.and weighed and they influence each other.

      Factors in the visual matrix might include

      Keyword exact match, phrase match and broad match, age, all the various Global TLD’s, Country LD’s, the cost of buying a established .com – how much content and backlink building could you outsource for steps of $500, $1000, $5000 etc etc how does this weigh against a good generic .com – which would you rather own ? A 100% keyword matched .com or a .org with $5000 of backlinks built out ?

      These are the question we are looking for anyone that is a Market samurai customer has probably been doing this for at least a little while and is past “a .com is best” “then a .net” “or maybe .org” – great advise 10 years ago, can we have some real world advise for real world sites.

      This is a topic that is not discussed much past “buy a .com with keywords in the domain name” so some real meat would be great for readers.

      Kenny Goodman replied:

      This is something I am currently working towards but requires LOTS more testing. There are just so many variables and then those variables affect other variables and those variables affect even more variables…….

      Gotta run – more videos to make…..

    94. Thanks for providing this kind of information. But I can’t watch the video on web in my area. Would you mind to provide a download link of it? THX

    95. That was a good refresher… I watched it to see if there were changes to the pecking order. Well put to gether video!

    96. 96

      newbie here found good info. I have a few domains I have just sitting around parked just because at one time or another I thought I would do something with them.

      I also have a site I put up about 2 years ago with wordpress direct and is now averaging 100 visitors a day and I haven’t touched it since may 09. Its a topic I know nothing about (put it up for my son) and now I have no idea how to make money from it.

      Told you I am a complete newbie just off doing random stuff.

      Brent Hodgson replied:

      If it were me, I’d put up a few WPD sites on those parked domains (like you did with your son’s site), and just sit on them.

      I have a few dozen domains doing this right now, and most of them are now ranking on the front page of Google for their keywords – without actually doing anything to them for 6, 12, 18 months.

      Re: making money off the site – check out Market Samurai’s monetization module. It helps you to put advertising, or product offers on your site to monetize it.

    97. Wow great stuff. All these are questions on my mind but I never bothered asking. So thank you – all those who asked!!

    98. Maybe a good subject to intensify in a further post would the part with the international domain names. I find it important that a German version of a website should have an international domain name like at, de, or ch for that matter. It is far more effective to recreate the whole website on a different server with an appropriate country relevant domain name, than to have a multi-lingual website. The whole internet marketing gets easier because you can link each article to each other using text links. This will primarily cost a bit more because you make and pay for two sites instead of one but it will ultimately pay off over time.

    99. great stuff guys. just started the 30DC and cant wait!

    100. Like others have posted a more detailed infograph regarding rankings of extensions would be great. Also the rental seems interesting to learn more about if at all possible.

    101. 101
      On March 27th, 2010 at 9:42 pm
      Harry Thomson said:

      Thanks Kenny. All Great advice.

      I have two questions that I would appreciate you giving an opinion on:-

      1. If a really good keyword “.com” name is found and it is thought prudent to buy the same “.org” and “.net” names to protect it should these last two be “parked” or “forwarded” to the website built using the “.com” name.

      The reason I ask is that if the last two are “forwarded”, would Google view this as duplicate content and penalise the “.com” site?

      2. All things being equal, and for SEO purposes, is it better to build a site using WordPress or a straightforward HTML site using say Dreamweaver or XSite Pro. I’m not thinking of a blog as such – just a single page salesletter type site which I believe can also be achieved using WordPress.

      Brent Hodgson replied:

      Hey Harry – I hope you don’t mind me jumping in here.

      Re: #1 – Absolutely!

      If you’re sitting on a great keyword dot com, grab the .org and .net too. (I think Kenny touched on this briefly at the end of one of the videos. I think I also recommended it at the bottom of one of the last blog posts as one of 4 action items.)

      Once I have them, I forward them to my main .com.

      I don’t get much SEO benefit, and there’s no risks of duplicate content because people are still landing on the .com (you’re not duplicating the site on the .org and .net)

      Re: #2 – I like WordPress because it’s quick and easy, but if any platform gets the fundamentals of SEO right (title tags, meta tags, search engine visible links, page slugs, etc) then it shouldn’t really matter what platform you use.

      WordPress has a couple of side-benefits for SEO – but these mainly relate to blogging rather than sales pages.

      Just one quick note – if you’re putting up a one page website, check out Google’s webmaster guidelines. They generally frown on very thin sites.

      Harry Thomson replied:

      Hi Brent,

      Thank you very much for your prompt and full response to the questions I asked.

      Your advice is much appreciated and as a result I am now going to take action as per your advice.

      The point about the “thin” site approach is particularly welcome and as a result of what you say I am going to build a WordPress blog around the great keyword I found using Market Samurai.

      Boy, am I glad I found Market Samurai. It’s by far the best online purchase I have ever made out of what probably amounts to a few thousand Pounds now over the past few years. I live in Scotland UK and something else I would like to say is that it’s very refreshing to find a product that does what it says on the tin rather than the Yankee Doodle Dandy grossly over-hyped stuff from across the Atlantic.

      The video tutorials included within the product from Anthony and yourself are very enlightening and highly educational. By viewing them all (some two or three times) I feel I have expanded my knowledge of keywords greatly. AND I’ve discovered some of the other great tools like the website moneytisation module that I didn’t even expect to get with a keyword tool.

      Fran replied:


      Brent, I have a question about your replies (in Comments #101 and #96). Can’t I put up a 1 page site (using my own WP or HTML, SEOing the meta tags, etc.,) including a few sentences of relevant, unique content on the page, and put Adsense ads on it to generate $?

      What I am describing here is “parking” my domain myself, instead of parking it at a parking company or with Google Adsense for Domains. Then I would get a higher % of the income.

      Why would Google frown at that?


      Brent Hodgson replied:

      Good question, Fran.

      There are two issues here..

      The first is the minimum requirements of the content on your site that you need to meet before Google Adsense will allow you to display ads.

      The second is ranking well, and getting traffic to your site.

      In Google Adsense’s guidelines, there’s a requirement that you … “Create a useful, information-rich site and write pages that clearly and accurately describe your content.” So a single page Parking site is unlikely to meet these guidelines.

      The second issue – getting rankings – that’s a similar issue. In the same way that Google will reject sites from Adsense that do not provide a lot of value to the end user (i.e. lots of rich content), they will do whatever they can to avoid ranking sites that do not have lots of rich content.

      So despite having a great domain name, you still need the fundamentals of SEO (links, content, etc) to get rankings. All a good domain name does is “magnify” your results.


    102. What is the concensus on registering multiple domains for one website and parking them? Does the main domain name that the hosting was set up under gain the most value? And how much value do the other parked domain names really add to a website? Surely Google would figure out that somebody’s collecing domains and therefore doesn’t value them as much?

    103. Great that what I have just watched here confirms my own thoughts and knowledge about this topic:)

    104. Very good information, Kenny
      I have a question regarding the suffixes.
      It’s a good decision to add a suffix letter,
      if the is already taken?

    105. It would be interesting to see some controlled tests measuring what extension is better for SEO. In the end it doesn’t matter what the SEO community thinks will rank well, only what actually ranks well.

      (On the other hand if you aim to sell the domain it may be a lot more important what the buyer think will rank than what actually ranks :)


    106. 106

      Quick question:

      Lets say I do own domain name but I do not rank well for

      After watching this video it makes sense to register


      1) Should I do a 301 redirect on to


      2) Should I add some content to optimized with that keyword and send traffic to

      Probably #2 but would like to know your point of view.


    107. 107
      On March 28th, 2010 at 3:54 am
      Karen B. said:

      What about the length of time you register your domains for? Does that play a role as well? I have *heard* that registering your domains for a minimum of 2 years tells Google that you are in it to stay and is not a spam site, and a 1 year renewal penalizes you.

      Either way I have no idea whether its fact or fiction so what is your opinion and experience with this?

    108. Thanks for the video. Would using a number be better than using a suffix. i.e. dogtrainingnow or dogtraining1 ?

    109. Thanks for the great information. This will help in securing a domain name for maximum search engine optimization.

    110. Nice easy to understand videos Kenny. Thanks.

      I think the statistics are harder.

      In non competitive niches, the low hanging fruit goes to keyword rich domain names. I’ve seen all sorts of phrase match with modifiers for affiliate offers, rank well and constantly in the top 10.

      I also see many niches where CONTENT ranks above a keyword rich domain which does not have content.

      I also personally think that BRAND and easy memorable domains are more important to “people” who are the ones who “spend”, not Google.

      So I think your money page is sensible and your keyword traffic sniffers could be as keyword rich as you can get, without looking spammy.

      But it certainly seems that the early bird gets the worm.
      The EXACT match domain owner with great content, should win the prime position. Assuming of course backlinks and so on…

      I’m curious, has anyone seen a BAD SPELLING doman with LONG TERM ranking?

      Nice one colonel sanders ;-)

      Brent Hodgson replied:

      Agreed that it’s important to make sure you have the fundamentals (good content, links, etc). As I mentioned in a comment above, a good domain name will magnify these things – but it doesn’t replace the need for content and links.

      “I’m curious, has anyone seen a BAD SPELLING doman with LONG TERM ranking?”


      I used to have a domain that targeted a misspelling [bussiness instead of business] – but Google has closed most of those loopholes a long time ago – and I would have been better off focussing on a long term strategy for delivering value rather than trying to exploit an arbitrage opportunity.

    111. 111

      Hi, I have a website with a 3 word keyword that I’m targeting. I wasn’t able to get .com, .org or .net. so I added the google stop word ‘the’ as a prefix. How much do you think that that will affect me? In Market Samurai it is huge difference when analyzing them but in the real world will it really make a difference as I will still have an 83% keyword rich domain name.Does google even consider the ‘stop word’ because if not than I will have a 100% keyword rich domain.

      Thanks… Brad

    112. This blog post confirms that what I’m doing is partially correct :)


    113. Great videos! I have a .net domain that I used in the 30dc and recently noticed a .org using the exact same keywords creeping into my niche so it is intersting to hear Kenny’s opinion on this topic : )

    114. Thank you guys for this video.
      It explains very well the process for choosing an appropiate domain name for SEO.
      I have just recommended the video on my site on web search engine optimization :)

    115. 115

      These videos are great and extremely informative. I’ve been developing WP sites after taking the Google sniper course. All of the sites are exact match domains. I’ve made a practice out of scooping up the .org & .net if both are available and also the singular and plural variations if they are as well. Of course, this is worth doing if the search volume/competition factors are in line.

      Given the stiff competition for exact match domains, I’ve been on a buying spree after having done the necessary niche homework. I’ve purchased over 140 domains and feel good that I have now a base of virtual assets in niches that are worthy of development. So, I now switched gears into site development mode. I have about 8 niches that I’ve developed a site for out of the 140.

      Herein lies my problem. I understand the strategy of eventually developing all of the domain variations for a niche, but can’t afford to do that right now. I’ve only been developing one of the sites even though I might have secured 1-4 domains for a given niche. It’s a long term goal to develop them all. However, I’m not looking forward to the re-registration annual bill for these 140+ domains.

      I’d like to understand how I can get these undeveloped domains to at least pay for their own renewal fees in the interum. I’ve heard that parking them at Sedo, etc doesn’t even generate enough adsense money to pay for themselves. Does it cost money to park a site at one of these services?

      Advice Appreciated


    116. Hi my question is about the keywords included in the domains.
      For example, net,org etc are tooken, how would be best for the search engines: or

      Thank you for the great article Kenny.

    117. 117
      On March 28th, 2010 at 12:10 pm
      JAMIE WORKMAN said:

      Thank you- the videos are better than any of the books i have read on the subject!

      Question: In terms of traffic when considering domain names should you be looking at the number of exact matches not phrase or broad of the keyword when doing your research? I get confused on permutations for example if is not available would be a good domain?

      Appreciate your thoughts

    118. Not wanting necessarily to rain on everyone’s parade but there is something else to consider here ( and yes,I’m playing Devil’s Advocate!)

      How about the day comes when Google decides that Key Phrases in content and Meta Titles are more important than KWP Search terms in the Domain Name ( which we are all, for the most part, focusing on here).

      i.e. Google decides that ‘’ should not necessarily get ‘bonus’ points for having the search term in the domain url?

      Google, after all, continually state that they want to present their searchers with the most relevant content right? Just because a KWP is in the domain name doesn’t necessarily mean the content is relevant to the search.

      Let’s face it every IM person is trying to find Keyword rich domain names!

      Think of all those Squidoo lenses and sites etc. etc all fighting to get the KWP in the domain name to promote that latest IM offering. How hard ( or easy) would it be for Google to simply take that out of their ranking equation?

      See what I’m saying here?

      We’ve all got a bit complacent on this particular SEO factor I think and our SEO bubbles could be burst at any time if that’s all we focus on.

      Hmmm… How many of us would get seriously ‘F%@^£d’ should that ever happen ( and don’t tell it me it might not!)

      Sorry to bring some ‘doom and gloom’ to this excellent thread but it had to be said :-)

      Clive X

    119. Hi Kenny, great information on here, thanks for sharing, I learned a lot from your videos about domains, keywords etc so thanks again. Trish

    120. That’s a good point Clive.

      It would be foolish to only look at the domain name when optimizing.
      I myself use the domain name, title, description and header tags to get my kws in as much as possible.
      It’s not always possible but every bit helps.

    121. On the topic of using hyphens, I have two sites that were launched about a month apart from each other (different micro niches but same niche). The one domain that has 2 hyphens in the name got a PR 3 within 2 months whereas the domain with 1 hyphen still does not have a PR. I know that’s not the only factor but it appears using more than 1 hyphen didn’t hurt me.

    122. 122
      On March 29th, 2010 at 7:01 pm
      Paul Hassell said:

      Hi guys,

      With regard to suffixes to the exact domain name, what effect would a number at the end have to it’s ranking/indexing chances in that niche?

      Would love to know.

      Keep up the good work

      Paul H

    123. I’ve done a few searches: race cars, horse racing, and more. The domain name seems to beat out the big names almost always. (race cars beats Nascar).

    124. Interesting stuff! Keep the info Coming

    125. If your keyword is “blue paisley tie”, which domain is better: or

    126. Hi guys,
      Wow, great videos and I think I have learned almost as much from the follow up comments as the videos. Please keep it coming!
      First a heads up for Victor, who said(March 27th at 6:23pm)
      “These are the question we are looking for anyone that is a Market samurai customer has probably been doing this for at least a little while and is past “a .com is best” “then a .net” “or maybe .org” – great advise 10 years ago, can we have some real world advise for real world sites.”
      I guess 2 years is “a little while”, at least I think so. The problem is that there are a lot of people and sites that are not clear, or just plain wrong in the advice they give. After having spent good money on bad advice, ( I own 2 totally useless domains and 2 marginal at best domains) the 10 year old advice you refer to, will keep me from repeating the same mistakes in a new way. Thank You Market Samurai!!!
      Now my questions. My domain name only has a 44% keyword density, would adding a “/keyword” after the “.com” help my SEO efforts? Should leave off the part of the keyword that comes before the “.com” or not?
      I have recently purchased Market Samurai, and truly wish I had found it sooner!

    127. Great question from Anthony just before mine. I want to ask it in a slightly different way.

      In Market Samurai, my competitor sites get a tick in the box for the keyword being in the URL just as mine does for having in the domain. Is there value in having the keyword in the url but not the domain and should we be attempting to ensure this is the case all the time?

    128. Hi,

      great video! still confuse about which one is better?
      ex : or


    129. 129

      I am looking at some domains for SEO purpose NOT branding. The .com,.org,.net are gone. In some I could get or Would these be a better option than say or ?

    130. 130


      I’m intrigued with the idea of keyword density in domain names, as well as the belief that the SEs read from left to right.

      SO, if I want a domain name about “bicycle parts”, and I can’t get, how smart an idea is it to get It has very high KWD and the required keyphrase is at the start of the domain name.