Buying Domain Names: Aged Domains, Backordering and New Domains

Share Button

This week, Foursquare (the popular web2.0 game / social networking tool) forgot to renew its domain name – causing its site to go down as the domain went into the Redemption Grace Period.

As we know from the Domain Lifecycle video – THAT is a big deal…

Foursquare has recently been valued as high as $80,000,000 USD – and its domain is currently a PageRank 7.

Although in this case the mistake was corrected long before the domain could be offered to the public, if Foursquare wasn’t such a high-profile site with thousands of loyal users who made sure the problem didn’t go unnoticed, then I’m sure that someone who had on backorder would be very very happy to soon own their heavy-hitting domain.

This goes to show how super-high-value domains expire (and are snapped up) every day…

Sometimes it’s because of an oversight (like with Foursquare), sometimes because of bankruptcies or organizations disbanding, and sometimes because a domain owner just doesn’t want to continue with that web-site (and perhaps they don’t realise the SEO or monetary value of their own domain.)

That’s where today’s first video comes in…

How to Backorder Aged Domains

In this video, Kenny shows the strategy he uses to backorder domains (essentially, reserving a domain for yourself if the current owner lets it expire.)

YouTube Preview Image

The beauty of Kenny’s strategy is that it gives you the maximum chances of picking up a domain when it expires, it helps to reduce the chances of the domain going into an uncertain auction process, AND you don’t pay a cent unless one of these services is able to successfully snatch the name for you on backorder when it becomes available.

Note: Any registered domain can be backordered, however in Kenny’s example he mentions that the domain he’s backordering, he has noticed will be expiring soon.

To check when a domain in your niche is due to expire, do a whois search on the domain and look at the expiration date. (This date refers to the date the domain expires – not the day it becomes available again. See the Domain Lifecycle video if you’re unsure what I mean here.)

Although it’s important to know how to check a domain’s expiry date by hand, it can be a time consuming process to search through all of the high quality domains that are currently registered in your market to work out which ones are expiring soon.

So in the next few days we’ll show you some tools that Kenny uses to speed up the process, allowing you to search for domains that are due to expire soon and focus your efforts on those domains.

Finding Aged Domains to Buy Immediately

If you have no time to wait for your backordered domain to come through, and you want an Aged Domain right now, this video is for you.

In it, Kenny takes us through the manual process of finding and purchasing an Aged Domain, and shows you how you can do it yourself.

YouTube Preview Image

Listen carefully as he goes through the domains – touching briefly on what he believes an expensive price is for a domain, and explaining his last-minute bidding strategy that keeps his purchases under the radar when he’s buying at auctions. (It’s worth watching these parts a few times to make sure you have it all.)

Note: If you’re searching for domains with high PageRank, and manually checking the PageRank of domains listed, make sure you do your due diligence verify the PageRank is correct before you buy. Otherwise, you risk buying a dud.

Some domains will “fake” their PageRank scores to appear more valuable than they are. (Yes it’s possible, and evil – a fake PageRank gives you no SEO benefit.) There’s a simple way to verify the PageRank of a domain. Kenny is just producing a video to show you how to do this right now, and we’ll get it in your hands as soon as it’s ready.

Again – it’s important to know how to do all of this manually – but, just like with Keyword Research or SEO Analysis, gathering data by hand can be a time consuming process.

So we’ll also show you some tools you can use to automatically check the PageRank (including whether or not it’s been faked), domain age, backlinks and more.

How to Buy a New Dynamite Domain Name

Finally, to round-out today’s videos, Kenny gives us an over-the-shoulder look at the simple process he follows to register new domains by hand (including what he does when the keyword dot com is not available)

YouTube Preview Image

Again, searching for domain names takes time. So to help you out here, we want to show you some free tools that we use to speed up the process of finding and registering domains – to help you register domains for yourself, or just to keep your competitors out of your market.

…That’s coming up soon too.

Brent Hodgson a co-founder of Noble Samurai, and an internet marketing specialist.

Brent has written 68 post(s) for Noble Samurai

87 Responses to “Buying Domain Names: Aged Domains, Backordering and New Domains”

  1. Cool beans… I’ve picked up a couple of killer domains in the past, and believe me, they make real money.

  2. 2
    On March 29th, 2010 at 3:20 am
    Kenneth Holk said:

    Thank you, thank you!!

    The timing is perfect. I starting a new business about subdomains
    When your in flow you get what you need . Thank you again

  3. “….and its domain is currently a PageRank 7″ really? I thought pages had Pagerank not domains. Certainly my homepage is PR7 but my site isn’t ;)


    Steve Hards replied:

    Yes, strictly correct, Dave!

    However, don’t you get the feeling that pages with no or low page rank on a site that has a front page with a high PR do better in search results than similarly ranked pages on sites without? It would be difficult to test, of course, but it would make sense for Google to give those pages more significance than their PR might suggest.

    Dave Robinson replied:

    Yeah, I think that makes sense ;)


  4. Very useful post – been looking more and more in to domains now :)

  5. Why did you expose such things?! :)

    (now i see, why getting aged domains is more and more difficult :)

  6. I have got a few killer domains in the past that people let expire. Its tough to pick one up but when you do!!

    I have accidentally let domains expire before – I think everyone has done it

  7. Thank you for great information.
    I have just started a site flipping site and your videos are very useful
    for my business.

  8. 8

    Ok so we sign up to 3 or more services for an up and coming deleted domain.

    Does the problem not arise that you will be seen as 3 separate interests in the one domain name and therefore the domain be put into a public auction or am I missing something??

    How do you stop yourself from inadvertently forcing the domain into a public auction?

    Brent Hodgson replied:

    “Does the problem not arise that you will be seen as 3 separate interests in the one domain name and therefore the domain be put into a public auction or am I missing something??”

    No. The 3 services compete to snatch the domain as soon as it’s available.

    Once one of them has it, they don’t work with the other two competing services.

    If 2 or more people backorder the domain through the same service, and that service successfully acquires the domain on the drop, then it may go through the auction process – but if there’s only one backorderer per service, there’s no risk of this happening.

  9. Great advice, keep it coming guys..

  10. Another excellent post! I’m learning a lot from this series of posts from Kenny. Thanks for sharing and keep ‘em coming!

  11. 11


    what’s your opinion of buying aged domains and doing a 301 redirect to your site if it is in the same category or if it isn’t?



    Kenny Goodman replied:

    I’m not a big fan of 301 redirects. I just like to build sites on domains or lease my domains.

  12. There is a seceret squirrel website where you can filter the pagerank and whether its a VALID pagerank as well as domain age, etc. from the godaddy aftermarket and the other domain auctions.

  13. Great post… you guys have really been on your game giving away a ton of great information lately…


  14. 14

    I thought he’ll be talking about really getting aged domains, but he basically went through the Godaddy auctions…? So how do we find those great AGED domains, you know, 5 years old, 10 years old and so on that we’re all searching for? Since Godaddy doesn’t display the age of the domain, you might as well be getting something that it’s barely 1 year old unless you do a lot of extra work and have like 3-4 browser windows open for that…That’s the kind of thing many of us are waiting for, specially since raised their monthly fees to outrageous $90 a month, meaning many of us can’t afford that any longer…

  15. This is a great post am going to use this method on my next domain

  16. I always use Namecheap to register domains these days, although, of course, the prices are about the same as everywhere else. The reason is that their interface is easy to use and understand and they do not indulge in the confusion marketing of GoDaddy. Also, a few years ago when I used to use GoDaddy I’d notice that a domain name I was exploring and didn’t register straight away was often taken when I came back, say, the next day, after I’d spent some time researching similar ones or sites with TLD variations. This doesn’t happen with Namecheap. Funny, that :-)

    This is a great series and fantastic that you are freely putting out experience-based information that other people would charge lots for. Well done!

    Mike replied:

    You have to be careful where you search for a new domain name. Some of the registrars will register the domain name under the guise of holding it for you so someone else doesn’t take it. Of course they charge more once they do that. I forget what they call it, there is actually a name for the technique. GoDaddy used to do it but recently they stopped because people were complaining.

    Jim replied:

    Steve – that practice was effectively outlawed [by ICANN I believe], about a year ago.

    It turns out that certain unscrupulous domain name vendors [quite a few currently considered reputable] would put any domain names you searched [perhaps even entered into a cart] but which you didn’t buy, into a five-day hold.

    When you came back to look for them, they were available at a much higher price, or appeared sold because some other vendor had the hold on them from your search activity.

    Complaints became loud, and action ensued …

    Steve Hards replied:

    Mike, Jim, Thanks for the additional information and confirmation that is does not happen now. Steve

  17. Great videos, thank you! With reference to the due diligence, and you also made mention previously of same domains retaining their age – I continually purchase domains on an expiring basis, as well as via the closeouts on GoDaddy, however I have noticed that although the Webarchive may have a specific age recorded, at Whois this can be different. Is there a specific reason for this? As an example is the site, which I purchased recently – the web archive page shows an age of Mar 27, 2004 and Whois.domaintools shows 30 January 2009. Please forgive my ignorance here, I would just like to know why and how does this occur?

    Kenny Goodman replied:

    The domain probably deleted in Jan 09, but the will retain the information from the original site.

  18. I am always amazed at the great information. Market Samurai is a fantastic tool and you give a lot of helpful info.

  19. Suppose that I bought aged domain with high PR. I will have to put a new content, maybe very different from one which contributed to existing PR. Existing back links will not be so significant any more as their anchor text may not contain my keywords. Does this mean that I should pay more attention to domains age than its PR?

  20. good info wish i had been reading this before.

  21. 21

    I the video on how to buy aged Domains I missed the part of where he tells us how to find out the domain age….

  22. Great advice, keep it coming guys.

  23. 23

    From what I understand if domain been dropped, it loses ALL PR it had.
    Is that correct?
    And if thats the case then what is the benefit of buying an aged domain?
    One benefit is backlinks (if it has any), I can’t think of more.

  24. Very ninja way to get great SEO!

  25. Here is the link to the aged domain finder that checks out page rank and even shows you what pages are on the web so you don’t buy someone else’s problems.

    There is a video that walks you through it.

  26. This is some good information. I have thought about purchasing aged domains for awhile, but felt a little adverse for spending a lot of money for them.

  27. Great techniques for domain name shopping, thanks for sharing.

  28. sweet, thanks for this extreme valuable information. I most definitely will now look into it as well.

    Thomas Lierzer

  29. 29

    Here is a question:

    If I hold a trademark for “keyword” and owned domain

    Would it be legal for someone to buy a domain with my trademark keyword in it? like or

    Thanks in advance!

  30. 30

    Once again great info, however I checked a Domain Name I wanted to aquire but I could not find any reference on the Whois search (that Kenny supplied) for the domain name that refers to the expiry date, am I missing something? Can somebody advise how I can find the expiry date of somebody elses Domain Name?

    Brent Hodgson replied:

    If a domain exists (i.e. is aged and active) it should display a Whois record.

    If didn’t display the result, it could have been a temporary error. I’d try again later.

    Or, it could be a sign that the domain is unregistered and available to register new.

    Ian replied:

    Yes it displayed the whois record but I could not see any reference to the expiry date of this domain?

    Brent Hodgson replied:

    Without knowing the domain, I don’t know what could be happening here :(

    It could be a ccTLD that doesn’t allow users to see WHOIS data via the normal channels. I don’t know :(

    If the domain data still isn’t coming through, perhaps if we could see the domain we could work out the troubles? (Although I can understand that you might like to keep it private)


  31. My question is the same as Nelly’s. I don’t understand why you register the same name on 3 sites. Can you explain why you do that?

    Gee replied:

    I assume it is so that you have a greater chance of acquiring the domain name you are after

  32. Once again guys you’re over delivering. Thanks for an insightful
    series of post. Keep’em rollin!!!

  33. If I can not get a .com, what is most important, a or a (note the suffix S)

  34. wow…what a nice and good info…a good timing for me…my attention want to buy another 2 domain by next month, now i still search what is the best topic for my next website. thank q…!!!

  35. Hey Kenny

    Great info. Thanks for sharing. I was aware of the services that you mentioned but hadn’t come across anyone with any credibility that was doing it. Plus the info wasn’t there on how to do it.

    I look forward to more great stuff.

    Just one point. I have heard that Google doesn’t particularly like Godaddy and so may downgrade any domain that is purchased there.
    Have you a comment on that?

    Victor replied:

    No Google does not care where the domain was registered, they are only interested in ONE THING….

    Providing their users with the best possible search experience and there is no possible way to connect the value and authority of your site with what registrar you use.

    If your a spammer you don’t want to use Godaddy because they have been know to deal directly with spammers for spending spam which is great as far as I am concerned that is a good thing but I have heard of a few guys that are heavy with their legit auto responder sequences ( if that the thin edge of spam ) get in trouble with Goddady

    Brent Hodgson replied:

    Just a warning on this – GoDaddy has been known to take down product owners’ sites if their affiliates spam too.

    Brent Hodgson replied:

    GoDaddy just hit 40,000,000 domains (a 50% market share of all new domains). Google taking this action would have a massive impact on the web – and I don’t see the reason why Google might dislike domains registered at GoDaddy (maybe if it had slow DNS servers? but that would be a DNS issue, not a registrant issue)… So I don’t see this happening.

  36. 36

    You guys have blown it with this series !

    1, Kenny said that is is going to be chasing example of

    That is a terrible domain name to be chasing – the exact match volume for “envelopes online” is 720 searches a month only 480 in the US – this is probably only practical as a country specific business, hard to compete when your paying to ship envelopes around the world.

    For 480 – 720 exact searches a month – at position 1 you will be 50% of that volume, there are so many better domain names than that in the envelope niche that will get you bias.

    Great way to position a site so that it will make no money !

    The number one reason that people don’t make money online they chase poorly researched niches in which they have no hope of ever making any money and they are doomed from day one.

    I don’t accept that this is an “example” as Kenny said this is a real world example for a friend that he would be chasing the long tail envelopes online

    2. This is the big one so hold onto your hats !!!

    OMG That domain is not in the index does he know how to test that ?

    You go to and type site: followed by the domain name if its not there as in this example you dont want to buy that domain !!!

    It has been deindexed !!

    3, An aged domain is a domain that has been under constant development over a number of years. Too many confuse a domain that has been sitting idle at a parking service as “aged”

    What google is looking for are domains that have been underdevelopment, contributing towards the growth and expansion of the internet, and earning some authority they are rewarding development age not retirement age, we use webacrchive to look at the history of the site, the more active the development of a site over the years the more authority it holds.

    Victor replied:


    Assuming that most of your readers here are individuals or maybe a partnership with a couple then you can be very very fussy with buying domains.

    After a while you understand that you can only do justice to 10 – 15 domains at one time at most. As an individual you cant build out and make money off of more than that.

    Don’t get me wrong I have 100′s of domains but my real money comes from just a handful of them, the rest are virtually idle and in the one day I will get around to it basket.

    If you can afford the yearly renewals then this is not a problem but if your new at this buy your domains carefully, spend a few days looking you will get that back in spades if you choose the right domain with age, backlinks, keyword matching etc, they are hard to find but you can find them the best advise I can give you is to look for domains that others have bought, because of the inherent value but haven’t been developing, look up the who is and offer them a few hundred dollars, yes somepeople are still dreaming of the day they sell their 2nd tier domain for millions but you might be surprised what you can buy that way.

    Brent Hodgson replied:

    This domain in particular, I think it’s very easy to underestimate.

    You’re right – it wasn’t a 12 year old PageRank 8 domain with 5,000 backlinks

    But it didn’t need to be to demonstrate the backordering process.

    I like that Kenny picked a domain that was expiring in the next 24 hours so that he could follow-up and show the rest of the backordering process (what happens after the backorder has been acted on.)

    Beause of this, there are only a limited number of domains to pick from – perhaps a few thousand – including a lot of foreign language, spam, fake PR, and other worthless domains. So finding a perfect domain for his demo was always going to be difficult.

    But even so, Kenny found a very nice little domain in this one.

    It looks like a 7 year old domain that has no backlinks, and looks like it was never indexed.

    But again, it would be easy to under-estimate this domain.

    1. Keyword Optimization

    You mentioned that the keyword “Envelopes Online” has a low search volume.

    That’s very true.

    However, targets the keyword “Envelopes” – with a nice, brandable suffix “online” on the end.

    The keyword “Envelopes” has over 60,000 searches per DAY phrase matched.

    That’s nearly 22 MILLION searches per year.

    This is in a market where people are paying $3.93 per click for traffic. (So that’s a search market value of $86.4 million dollars)

    (As a side note – 6 of its top 10 competitors in the search engines have fewer than 5,000 backlinks, 3 have domains with similar keyword densities, and several sit on domains of similar ages. It looks like it might be a crackable market.)

    So I’d say this is a VERY well optimized domain from a keyword perspective.

    2. Branding

    This is something that wasn’t discussed in much detail in the videos – but I know it’s something that Kenny makes a lot of money from when it comes to his own domains.

    It pays to have a brandable, memorable domain.

    In terms of brandability, “Envelopes Online” is a very high value domain.

    If you look at what similar domains are selling for right now, you see similar sites selling for several thousand dollars.

    For example, onlinehighschool.NET which is selling for US$4,000.

    And that is in an un-targeted public auction (how many stationery salespeople check out domain auctions?)

    And that is for a .net… and is a .com

    And targets a much higher value keyword.

    So for Kenny to pick this up for $59 on the drop, or a few hundred dollars in auction (if it goes his way), he could easily turn around and sell it for several thousand dollars.

    (You’re right – it wouldn’t be using the domain for SEO purposes if he did this – but it does take a lot of risk out of the equation when turning around and selling a domain for a profit is a worst case scenario.)

    3. vs New Domains

    Finally – there’s the issue of availability.

    If I were going into this market, “” would be one of the domains I would check to see if it were available as a new domain…

    In this case, it’s not.

    In fact, a lot of other less-valuable domains are also taken. So we’re left with the dregs if we want to register a domain in this market.

    But here we have a scarce opportunity to pick up a higher value domain – perhaps for $59.

    Even though the process of backordering could have been demonstrated on any domain, I’d be VERY happy with this domain if it were me buying it.

    You’re right – it wasn’t a 12 year old PageRank 8 domain with 5,000 backlinks. Not many domains meet this criteria.

    But $59 to get a keyword optimized, brandable domain with over 60,000 searches per day – where people are paying $3.93 per click – where the competitors in this market have fewer than 5,000 backlinks (crazy, I know!)…

    I think it’s got a lot going for it.

    Victor replied:

    I know you don’t think anyone is really expecting to find a 12 year old domain PR 8 and 5000 backlinks on a drop.

    I am sorry if I put you on the defensive.

    Let me try to restate my point.

    The domain used in the example is 8 years old but not in the index which is really dangerous ground, especially for new comers.

    Everyone needs to consider if a domain they are interested in is legit before they buy it, as you said there are so many things to look out for and holding good domains is so cheap that quite often things that seem to good to be true are

    Experienced SEO’s learn their trade by sharing with others and testing. I used to work in the Adult content Industry and its mega competitive so you use every trick you can learn. We used to learn what we could get away with by buying domains and literally cooking them. You don’t experiment with your money domains over the years we must have cooked 1000′s of domains that we used to learn what we could on and then let them drop.

    I never once tried to sell a cooked domain to anyone but if you didn’t check and you picked them up from a drop service they looked aged, links etc.

    BTW If you are running a normal business online you DO NOT NEED to do this you can be super successful without any shaky tactics and I promise the only thing that will happen if you dont follow the rules is that you will be deindexed like we did 100′s of times ( hence this story )

    If I see an 8 year old domain that is not in the index it arises a huge caution flag for me and I would consider what I am buying before I built out the site – its not the $60 at risk its the build out effort for me.

    Although it is possible that this domain was never indexed as you say given the fact that been around since 2002, it has an Alexa ranking and has history on webarchive dating back to 2002 so its extremely unlikely that Google never indexed it and far more likely that Google deindexed it for some reason, if Alexa can find this then Google should have at some point over the past 8 years.

    All that said lets just say it was dropped because it wasnt been developed and there is no penalty against getting reindexed.

    Google counts “age” from when the domain hits its index not from when it was registered or by the who is record so at the best as far as Google is concerned you have a brand new domain with no links and 480 – 720 exact match bias.

    I take your point about branding “ is a catchy name but there are lots of alternatives eg is still available I would have taken that for $19

    The exact word match on the word envelope is 135,000 a month and you would get the exact match bias on that : )

    Victor replied:

    There is a lot to discuss here, I don’t want to totally monopolies these discussions but I seem to be so I will try to keep it short and just address one element.

    I slammed this post because this is a post about buying aged domains, a “how to” as it where, the point your missing is despite all the other things that the domain might have going for it ( much of which I agree with like brandablity ) is that the domain is not in the index.

    So as far as Google is concerned this is a brand new domain, and there is NO age bias on this domain despite what your expert thinks that is why I said you blew it with this post on how to buy an aged domain, not because it doesnt have PR8 or 5,000 backlinks expecting that would be silly but its not an 8 year old domain its brand new and squeeky clean.

    Google considers “age” from the first time it picks up your domain in their index not the date on the who is record or anyone elses account.

    The bias is given to reward domains that been under development for a period, contributing something to the web when compared to some johnny come lately new site.

    It always goes back to this….

    If in doubt ask yourself what would you do if you where the Google Development Team ?

    Would you allocate a bias to domain that has been parked for 8 years or never indexed even though it was first registered 8 years ago in the same way that you would to some domain that a guy has been chipping away at writing a post a month getting a few backlinks here and there for 8 long years.

    What merit does a domain have towards being given bias that have never been in the index or parked for 8 years ? The simple answer is none.

    They SO have the ability to see the difference.

  37. Thanks for the videos Kenny.

    Looking forward to the videos that help with due diligence (PR especially). Have been checking this manually so far and it is quite time consuming, so it will be great to discover some short cuts.

  38. brilliant video – again. Thanks Kenny
    keep up the good work M Sam
    and my question is about aged hypehenated domains? are they worth having?
    Also is it possible to rehabilitate something which has been spammy and is that better done by letting it sit on the shelf with just a thin hosted page or two or better to fill it out with solid contrent and no adverts or affiliate links until google revise their impression. do they ever revise their impression.

    Victor replied:

    I understand that I this is going to harsh but I think it needs to be said.

    I looked at your site via the signature link you dropped – it looks great and I can see that your developing out the content however I have to say that the reason that so many people don’t understand Internet Marketing or SEO is that so many people are positioning themselves as SEO’s or Internet Marketing Gurus without merit.

    Do you feel your ready to enter the “teach people how to make money online niche” or specifically the “Internet Marketing Solutions” niche ?

    For anyone that hasn’t worked this out yet – there are 100,000′s of business out there that are have a product or service to sell and have no idea how to market online.

    This is a huge huge opportunity for anyone that knows how to get traffic and covert it into sales, but its like commission selling if you cant deliver you don’t get paid.

    The CPA ( Cost Per Action ) area is easy picking for someone that really understands how all this works, almost all of the good SEO’s that I know switched their focus to developing out their own sites that drive traffic to CPA offers about 2 – 3 years ago.

    After all think about it – today there is a CPA offer on every conceivable item from software to shoes to cars to toys, I don’t care what it is there is an affiliate or dropping shipping offer for EVERYTHING today.

    So ask yourself if you knew what you where doing why would you solicit to work on some elses site for a few dollars an hour, a relationship that lasts only as long as the client pays when you could be building an asset that will drive ongoing and constant revenue maybe for the rest of your life, that you own and control and if the client ticks you off or doesnt pay on time you can send your traffic elsewhere ?

    Be especially wary of people that are soliciting for SEO business, if they had money coming from a successful track record they wouldn’t be offering to build your site for you they would be building their own.

    That said there many SEO’s that know exactly what they are doing and sell their services but they are not interested in small sites they after mega sites that can pay big $ – Greywolf for example costs $400 an hour for consultation and he is not emailing you or going to skype you offering his services you need to get in line.

    That is one of the reasons that I am a fan of the team at Market Samurai, most of the content is simple, clear and concise, no get rich schemes or look how I made millions online just plain simple common sense advise.

    As Harvey Mackay said

    ” Beware the naked man that tries to sell you his shirt “

  39. 39

    Would a .com perform well in a competitive area full of country specific TLD’s against TLD’s? I notice most of the aged domain names are for non country TLD’s.

    Victor replied:

    Yes as long as the .com has been established for biased towards that Country.

    Country biasing influenced by the following factors

    1 – Country Specific Domain Extensions – not relevant to your situation as a .com

    2 – Location of the Hosting Server – you will do better if you host in the country you are focused on

    3 – Address of the registrant – the address of your place of business according to the registar records

    4 – Any addresses in the site content itself

    5 – Links from that Country – getting links from Australian sites and providing outbound links to other Australian sites will increase your bias in the Australian data centre

  40. A question for Brent:

    Market Samurai related – why does MS return a domain age according to webarchive, and not whois? I previously asked above regarding a specific domain mangotickets. If you have a look at the screenshot
    The whois reflects Jan 09 and MS domain age on SEO Competition shows a domain age of 6?

    Brent Hodgson replied:

    Two reasons – Market Samurai is using a slightly different analysis methodology here to the one Kenny’s using, and because the archive data can be easier to get than whois data (surprisingly)

    N. replied:

    Hi Brent-

    So which one of those methodologies is nearer to truth? Because, well, it basically changes everything. Say I am looking at buying a domain that is 1 year old on whois but 14 on archive. Q: Should I throw $79 at it? [I already had by the way].

    The domain age by first registration date was new to me with Marketing Samurai. I must have done a day of research trying to validate this so far but this seems pretty much unique only to MS.

    I seriously hope the whole explanation doesn’t lie in your second sentence ["easier to get data"]. That would be a big blow to me.

    I have already spent a good $300 on aged domains (aged according to MS). I hope that wasn’t a waste…

  41. very good information. actually didn’t understand before how this backorder works. thanks a lot.

  42. I cannot believe the quality of information you guys are giving away!I almost feel guilty watching it…..

  43. I don’t buy aged domains and doubt I’ll start anytime soon. I just don’t have the time to look for them. I have a few that people want and just to tease them I wouldn’t renew the domains until the day before they expired. ;)

    If someone came up with the right price I’d sell and however everyone seems to want to lowball these three 11 year old domains. Tried auctioning them once and that was pathetic. I have no idea what they are worth but no one is getting them for a 252 buck auction price.

    About a month ago a guy offered me 1K for a lifetime link on the fishing domain so I sold it to him.

    I’d really like to see some how to on selling links on domains so google won’t bust me.

  44. Wow, there are some good aged domains. I am looking forward to the easier tools for finding the domain ages of aged domain names on godaddy instead of going to

  45. Never knoew any of this stuff. I’ll leep my eyes pealed.

  46. Very good suggestions. Thanks for posting. Sometimes we can get good aged domains at auction sites such as and

  47. Really great info – thanks! What I can’t figure out is how much to pay for an aged domain. I’ve understood what makes domains and domain names more or less valuable, but not well enough to get within a factor of 100 times too much or too little for what to pay. Any wisdom on this?

    Brent Hodgson replied:

    There are a couple of ways that you might value domains…

    e.g. The price other people pay for similar domains, or the price you could resell the domain for (in this case, you’d watch other auctions)

    The value of the traffic it receives – or the potential traffic.

    The potential value of the use to your business.

    Because domains (unlike bricks and mortar real estate) are a relatively new market, and because there are so many ways different people put values on domains, there are no hard and fast rules on what a domain is worth – other than what someone is willing to pay for it.

  48. Great techniques for buying aged domains, I can’t wait for this tool that we can use to automatically check the PageRank (including whether or not it’s been faked), domain age, backlinks and more.

  49. Thanks for the great info. You guys are awesome!

  50. Thanks for this. Market samurai best for me.

  51. 51

    Question please! I am interested in doing some local promotion, is it OK do use a subdomain instead of having to purchase a domain for each location? Which is better for ranking, subdomain or extended url with location in the extension.

    Thank you so much, your information has been very helpful!

  52. When is the rest of the world going to realise just how valuable Market Samurai really is?? Thanks guys, terrific information.

  53. So when we get a domain site the customer list doesn’t come with it?

    How do we Keyword and build up this store site to re sell it?

    Market S. is for the market research but how do we redevelop the domain? With PPC dollars to get a new list of customers?

    So can we sell the customer list with the domain name when it is up and running like ‘Blue Sky’ Dollars?

    Brent Hodgson replied:

    So when we get a domain site the customer list doesn’t come with it?

    Often you just pay for a domain – but there are sites like Flippa (and SEDO I believe does it too) where you can buy existing domains including lists.

    How do we Keyword and build up this store site to re sell it? Market S. is for the market research but how do we redevelop the domain? With PPC dollars to get a new list of customers?

    Market Samurai is for more than market research.

    Once you’ve identified a market, Market Samurai helps you to find SEO keywords for content – blog posts, the categories of your blog, the tags on your posts… It will even help research that content, publish it to your site, build links, and monetize the traffic you receive. (And, as you pointed out, PPC too)

    So can we sell the customer list with the domain name when it is up and running

    Yes. Flippa is the place to do this.

  54. 54
    On March 31st, 2010 at 9:47 pm
    Nick Johnson said:

    Hi Kenny/Brent,

    Very useful video. i come at the market from a slightly different angle and would love to get an older website, with a short meaningless name.

    As far as I can see none of the auction sites allow you to sort ny domain age or am I missing something?

    If possible would like to discuss my market approach off line with you just to make certian I am not doing something daft with domain names.

    Any comment on seaching by age only?


    AKA TAnksalot

  55. Hi,

    to buy a new domain name, I see here you go with first. What about go for first? which one is better?


  56. Sounds to me like you are nearly always better off buying an aged or deleting domain rather than registering new ones?

  57. Hi,

    Thanks for the video. It will enrich what I have known how to get PR domain names in godaddy auction. I am very happy with my market samurai and I also have downloaded your free domain samurai. I will instal it ASAP. Thanks again.

  58. Hi,

    I’m a little confused.

    I watched the videos (which were great), tried out the new tool (also great – but I’m not sure if my results were as great.

    If found a domain I quite liked, it was around 8 years old, looked ok in, but was no longer in Google (nothing had been done on it in some time so it may just have been deindexed?) and I managed to get it through

    Now the bit where I’m confused: the “created” date is showing up as the day I bought it – has it “lost” all of those previous years and is now just a new domain? Could I have just saved some money and bought it “as new”?


  59. I have found these recent series of posts on domain names very useful – Thank You!

    I have a question if Kenny (or anyone else) would recommend any other services if I was after Australian ccTLD names? Or are and the other two good for this also?

  60. domain age lost on purchased domain!

    I’ve just purchased 2 domains that were both expiring both were 9 years old.

    I imagine they were from the same registrant as they both expired on the same day ( he probably got them both on the same day 9 years ago)

    When I look at them in market saumurai one of them has retained it’s age and the other has apparently lost it’s age.

    when I look at whois both appeared to be registered for the first time today?

    Any ideas as i dont want to have wasted the money on buying an aged domain for nothing.


    N. replied:

    I am more disturbed by the fact that those two domains -like the ones I myself bought- weren’t aged in the eyes of Google in the first place…

    The DA column in MS should be changed to “Archive Age” (AA), otherwise it is confusing (or rather: false).

  61. 61

    I would like to know this as well. PR is not everything, age is important to me and if you lose this it is not worth anything
    Gavin, in who is it will say registered today as that is when YOU registered it but it should not affect the name

    Any answer here guys?