Market Samurai Update…
As you know, Market Samurai gathers data from many different sources to give you all the information you need to make smart decisions about which keywords to target for your business.
One of the data sources Market Samurai uses is the Google Keyword Planner (GKP). Recently Google made some major changes to the data provided by their keyword planner.
Changes to Google Keyword Planner Data
In the past, when looking at data for a particular keyword, Google would provide a specific number which represented the total number of searches per month for that keyword. Here is an example of what this looked like in the GKP:
Since the recent changes to the GKP, Google now shows a ‘range’, rather than a specific number. Here is an example of what this now looks like:
Changes to Google Keyword Planner Usage
In addition to changing the data provided, Google is also now preventing many users from accessing the keyword planner, unless they have a paid and active AdWords campaign running. Essentially, data that was once free will now only be available to paying customers.
What This Means For Market Samurai
The changes that Google has made have forced us to make some difficult decisions. Our options were:
- To shut down Market Samurai completely.
- To buy keyword data and pass that cost on to our users by making Market Samurai a subscription based product eg. $97/month.
- To find an alternative data provider.
After a great deal of debate and discussion with our customers, we’ve made the decision to change data providers and obtain our traffic data from Bing.
Why This Is Actually NOT A Big Problem…
When it comes to keyword research, the specific number of searches conducted each month for a particular keyword is actually not that important. What IS important is being able to differentiate between high traffic keywords and low traffic keywords.
The good news is that these traffic patterns are consistent across all the search engines. This means keywords with low traffic on Google are also keywords with low traffic on Bing.
Fundamentally, you don’t want to waste your time on keywords that generate no traffic. You want to eliminate the losers and keep the winners.
While the number of actual searches per month for a particular keyword may be less on Bing than on Google, the Bing data is just as effective for differentiating between high and low traffic keywords.
So the approach to using Market Samurai stays the same…
You use the data from Market Samurai to identify the best keywords to target for your site, product or content, and then optimise for these keywords.
If you do this well, you can improve your rankings in ALL the search engines, including Bing AND Google.
A Quick Recap of The Four Golden Rules Of Keyword Research
To explain this all a bit further, when it comes to doing keyword research for your business, you should be looking to identify keywords that:
Are relevant to your business – Trying to target keywords that aren’t relevant to your business is a recipe for disaster, so always make sure the keywords you are targeting are actually related to your product or service.
Have solid traffic potential – Once again, the actual number of searches per month is not really important because there are SO many factors that influence how much traffic your website will actually receive. You just want to identify keywords that have traffic potential and eliminate those that do not.
Have acceptable levels of competition – Competition is ultimately the most important of the Golden Rules. Market Samurai uses Majestic SEO’s top enterprise data to assess competition and help you to zero in on those keywords that will be most accessible to you and your business.
Have a level of commerciality -If you are trying to sell a product or service, it is useful to know whether people are paying to advertise in your niche. Market Samurai’s commerciality data gives you an indication of whether or not there is money to be made in the niche you are targeting.
Good keyword research comes down to choosing the best keywords for your niche, product or content. Given 10 different keywords, you should pick the one that is most relevant, has the highest traffic potential, lowest levels of competition and the highest level of commerciality.
For the vast majority of keywords these patterns and trends are the same in both Google and Bing. So once again, the way you use Market Samurai will not really change. Effective keyword research is still about filtering out time wasting keywords, identifying the best keywords to focus on and then taking massive action.
Keyword Research in 2016
These days, good Search Engine Optimisation (SEO) is less about picking keywords you can rank for and automated link building, and much more about creating great content and getting that content in front of a specific group of people you can help.
We recommend that you DON’T create content because a search engine says that a lot of people search for a particular keyword. Instead, create great content because it will help and have a big impact on your target market, and aim to make your content better than any other content available on your topic.
Sure, all things being equal, when picking keywords to describe your content, pick the ones that are most relevant, have decent traffic, the lowest competition and the highest level of commerciality, but this should be a secondary concern.
Always remember to focus on creating great content that is optimised for your audience first, and make it easily consumable and relevant for search engines second.
At Noble Samurai, we want to create the best product and user experience for our customers. But even more than that, we want our customers to succeed and make the best possible business decisions.
This means using the best data that we can deliver quickly and reliably to our 90,000 customers. Unless Google changes its policies, for the immediate future this means a change to using Bing data.
We understand that some of our customers will be disappointed by this change, and that Market Samurai may no longer meet their needs. For these customers we offer a full refund. Simply contact us at firstname.lastname@example.org and we’ll promptly refund your purchase if you’ve purchased in the past 12 months.