Changes to the Google Keyword Tool and Market Samurai Keyword Research

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When it comes to keyword research, our goal has always been to provide you with the most accurate, up-to-date and valuable keyword data possible.

And with Google changing the way they provide keyword data, we’ve had to make some big changes “under the hood” of Market Samurai to make sure you continue to have access to the best keyword data available.

And now, with Google’s new Adwords Tool up and running, it’s time for Market Samurai to make the transit

Here’s what’s happening…

Google’s Year of Keyword Tool Experiments

Last year, Google began experimenting with new keyword suggestion tools, with the goal of making their keyword data more useful.

As part of this they created a new Beta version of the Google Keyword Tool, which they made available alongside their original Keyword Tool. This new tool combined most of the core features of the previous Keyword Tool, plus some other Google keyword sources (like Google’s Search-Based Keyword Tool.)

After nearly 12 months of refining their new Keyword Tool, Google has flicked the switch – making their new Keyword Tool their official keyword tool, and closing its predecessor.

With the Keyword Research module of Market Samurai using these sources for its data, this has meant we’ve had to make some changes of our own in order to keep delivering you the best data possible inside Market Samurai’s Keyword Research module.

As with all change, there are advantages and disadvantages.

The Good News:

1. Improved Keyword Relevancy

The good news is the new keyword tool is going to return better, more relevant results.

By combining their two old keyword tools, Google has been able to refine the methods used by the tool for generating a keyword list from a seed keyword. This ensures that the list generated is more relevant, and contains higher quality keywords.

So while the old keyword tool produced up to 200 keywords per search, the new tool produces (by default) a shorter, but more relevant list of 100 keywords.

This list will contain fewer irrelevant keywords that would normally be filtered out anyway – saving you time and effort and letting you focus more on the quality keywords.

2. Cleaner, More Accurate Traffic Estimates

Another advantage is that the new Keyword Tool does not include search data from partner websites such as YouTube or which can skew traffic calculations.

This means that the traffic estimates you will now receive from Market Samurai will be related only to actual Google searches.

AND – If you want even MORE relevant keywords, with Market Samurai you can now…

3. Generate up to 800 Keywords (thanks to Adwords Integration)

Under the old system, to generate larger quantities of keywords users could use both the Google Keyword Tool, and the Google Search-Based Keyword Tool to generate a list of keywords that was typically around 900 keywords (before filtering, but after duplicates were removed.)

But with the Search-Based Keyword Tool closing down, this option is no longer available.

However, you can still generate a list of up to 800 keywords – if you are logged into your Adwords account from within Market Samurai. (A new option we’ve added to Market Samurai.)

This requires you to have a Google Adwords account (as opposed to a Google or Gmail account) – something which you can set up without payment if you haven’t got one already.

And here’s the kicker – this list of 800 will still be using Google’s new refined keyword generating algorithm, so it will contain only the highest quality keywords that the tool can deliver.

The Bad News

The bad news is that Google’s new Keyword Tool only provides data for 100 keywords at a time. This means that the generation of your keywords is currently slower than it used to be.

To help combat this, we’ve spent a lot of time working on 2 features that speed up Market Samurai for you.

We’ll be showing you what these tools do, and how to get the most out of them, in the coming days.

What To Do Next…

1. Update your copy of Market Samurai to the Latest Version

Because Google has stopped supporting the old keyword source, you will need to update to the latest version to continue using Market Samurai.

To update, simply open up Market Samurai. Whenever you run Market Samurai, it will check for newer versions of the software and guide you through the update process.

If you have any troubles, you can always download the latest version from your unique download link, or by logging into our account system here on

2. Enter your Adwords Account Details

Once you’ve installed the latest version of Market Samurai, you’ll no doubt want to get access to the full list of 800 highly relevant keywords in your niche. So you’ll need to enter your Adwords account details.

How To Enter Your Adwords Account…

If you already have an Adwords account, here’s how to save your Adwords account details into Market Samurai:

Note: Your Adwords account details are stored securely on your own computer, not on our servers. We never see your account, or the performance of any of your ads.

Need An Adwords Account?…

If you don’t yet have an Adwords account, setting one up takes just a few minutes – and does not require a credit card – if you follow these steps.

3. Tip: Filter your keywords

Finally, because 800 keywords is a huge number of keywords (4x more than the typical Market Samurai user would analyze) I want to leave you with a tip that will speed up your analysis.

After you’ve generated a keyword list in Market Samurai, make sure the next thing that you do is tell Market Samurai what keywords you’re looking for by setting some keyword filters:

Doing this before you do any more analysis will reduce the number of “dud”, irrelevant, low value keywords that Market Samurai gathers data for – and if Market Samurai spends less time gathering data for keywords you don’t want, it means you get your analysis done faster.

With 800 keywords, it’s even more valuable to set filters before you do any heavy data gathering.

[Hint: Eagle-eyed Market Samurai users will spot a new feature we've created for you around keyword filtering... If you miss it, or want more information on how to get the most out of it, I'll be uploading a blog post about this new feature in the coming days...]

If you have any feedback or notice any bugs, let us know via support.

As the Search landscape continues to evolve, our main focus will be to provide you with the best keyword analysis and internet marketing software for your business.

But for now, we hope you enjoy the 3 features we’ve released today inside Market Samurai.