Market Samurai Gets More… Exact… (and Phrase Too!)

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Ohayou (hello) Samurai!

It’s what you know us for – cutting edge, high-tech tools.

Tools that help make winning in the online profits game easier.

Starting today, we’re kicking things up a notch.

Today, we release a new feature that will make experienced keyword researchers weep tears of joy…

…A new feature that will help even niche marketing newbies to get better results from their keyword research inside Market Samurai…

…A new feature that will triple the amount of keyword data that’s available to you inside Market Samurai…

Today, we unleash Broad, Phrase and Exact Match inside Market Samurai.

Here’s where to find the options:

Step #1: Do detailed analysis of the value of keyword markets, and identify high-value niches using Broad-Match.

Step #2: Next, focus on Phrase-Match to identify the optimal word order you should use to get the maximum benefit from your Search Engine Optimization work.

And finally, use Exact-Match data to discover how many people search for your keyword precisely…. If you so desire ;)

(This is completely optional – I personally don’t worry about Exact-Match traffic because I’m more interested in the phrase-matched long tail, and the broad-matched synonyms… but that’s something I’ll talk about more in a future blog post.)

New Indicator: Phrase-to-Broad Ratio (PBR)

Broad Match is great for checking the value of a keyword market generally – answering the question “How many people are in the market around this keyword?”

And Phrase Match is great for checking word order – finding out “What is the most common way people type this keyword into Google?”

But you didn’t expect to do all the hard work yourself, right?

I mean, to work out whether the keyword (as it appears) is in the optimal combination, you might actually need to click on Broad Match… Then Phrase Match… And compare the numbers to see if the Phrase-Match
“Searches” figure makes up a large portion of Broad-Match “Searches” figure…

But that might actually require some time and effort.

So we made it lazier easier for you.

How Phrase-to-Broad Ratio (PBR) Works:

PBR compares the number of searches people do for the phrase-matched version of a keyword to the number of searches people do for the broad-matched version of a keyword, and gives you this figure as a percentage.

Armed with this data, you can quickly filter out any keywords that don’t meet your minimum PBR criteria … And yes, we made it a filter option inside Market Samurai.

Because the lower the PBR score, the less likely it is that your market is using the keyword in this order.

Da-dah – Magical!

What are you doing? Go play with this now!

There are keywords to be claimed, profits to be made! Go get ‘em, Samurai!

Sayonara (goodbye) for now!


P.S. – If you’re wondering what PBR ratio I filter based on, I’ve been looking at PBRs of 10% or above. This normally weeds out the phrases with the wrong word orders.

Edit: P.P.S. – If you want to know how PBR (Phrase to Broad Match Ratio), it’s calculated by taking the amount of searches Phrase-Matched, and dividing it by the amount of searches Broad-Matched, and then displayed as a percentage. Nice and easy.